Our Impact 2020/21

OUR SOCIAL VALUE
As well as monitoring how well the BTA performs
as a charity financially, we also assess our social
return on investment (SROI). SROI is a method
that measures the social value of our services for
our community.
In 2020, an independent review carried out by
the Social Value Business looked at the value of
our online support groups, support group leader
training, public events, membership, SMS and
web chat support services, volunteer programme
and befriending scheme.
The review found that for every £1 we spend on
delivering services, we create £13.71 in social
value (2020: £12.72).
We have identified that our support group leader
training programme is the service that provides
the highest social return on investment – for
every £1 we spend, we create a social value of
£21.60. There is a subsequent social value of
£17.55 for every £1 that we invest in our online
support groups.
SUPPORTING
PROFESSIONALS
As well as supporting people affected by tinnitus,
we helped professionals to make sure they could
give their patients the best possible support.
Our flagship annual conference was held virtually
in October 2020. We presented a five-day
programme of learning with leading clinicians
and researchers. The online event allowed us
to reach a wider audience, provide flexible ondemand
viewing for up to 12 months and increase
engagement. The conference was attended by
306 people from 26 countries. 35% had not
attended our conference before.
We launched an Online Journal Club, which offers
audiologists and hearing care professionals a
professional development opportunity to discuss
the latest tinnitus research papers.
And we’ve stayed connected by maintaining
close links with relevant professional
organisations, including industry bodies and
leading research centres.
11