ViDU – 12 Proven Course Marketing Tactics for course Creators

Best Course
Marketing Strategies:
12 Proven Tactics

● So you’ve taken the plunge and decided to
create your own online course. Congrats! But
now what?
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What’s next? How do you market it? How do you ensure that people
actually buy it and get value from it?
Whether you’re a seasoned professional or just starting out, online courses
can be an effective way to reach more customers and grow your business.
Online courses are the new craze right now. It’s not surprising that
entrepreneurs would jump on this opportunity to bring in additional income,
but it’s important for them to learn how to market their online courses
effectively. The easiest way to promote an online course is to bring your
students into the marketing process.
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Let’s explore some of the most
effective ways to market your
online course so that you can
get the word out about it and
sell as many copies as possible.

What is an online course?
An online course is a series of lessons,
lectures, and exercises designed to educate
students on an array of topics. Videos,
photos, text, and hyperlinks can all be used
in online courses. Online courses can be part
of either formal or informal distance learning
programs.
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Why should you make an online course?
Taking an online course may assist you in gaining respect in
your field. To create an online course, you’ll need to put in
the work. It improves your ability to communicate verbally
and in writing, as well as to explain ideas more clearly. The
benefit of creating online courses is that you can set your
own hours. Because you can work whenever it’s convenient
for you, you’ll have more free time.
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How to make an online course?
Choose your topic: The first step in creating an online
course is to select a course topic. Your first course
shouldn’t attempt to cover a wide range of topics. Instead
of selling a single large program, concentrate on selling
short courses.
Identify your audience: Once you’ve chosen an online
course topic, it’s time to identify your intended audience.
Using social media to research your target audience may
help if you’re having trouble pinning down your audience.
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Collect and process your knowledge: In the beginning, what
should be learned and what should be left for later? In what way
does one subject logically lead to another? When does a student
know enough about a subject to go on to the next one? As you
plan the framework of your online course, keep all of these things
in mind.
Create course outline: Now that you’ve organized your
knowledge, it’s time to think about how you’ll present it to
students. The difference between outlining and structuring is that
with outlining, we’re just filling in the blanks.
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✗ Determine the primary
learning outcome.
✗ List the skills required to
achieve the primary
learning outcome.
✗ Create course modules
using the skill checklist.
✗ Set learning objectives
for your course modules.
Here’s how you can make
an outline for your
online course:
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Consider using Online Course Overview Templates and brainstorming
ideas if you’re having problems coming up with an outline for your
online course.
Selecting an Online Course Software or Platform: Making a decision
about your platform is an important step in figuring out how to create
an online course.
A plethora of online course management systems is available. ViDU,
on the other hand, is one of the greatest platforms for developing and
launching courses. It’s a one-stop-shop for creating and selling live
and recorded classes, test series, and study materials.
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An in-depth article on how to develop an online course
can be found on ViDU.
Create the Course Material: You can produce one of
three kinds of online course content: Text, Video, and
Image Content and Screencasting content.
For the most effective online classes, use a variety of
mediums such as text and video, as well as graphics
and screencasting. Depending on your course subject,
screencasting content may or may not be required.
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✗ Concentrate on what
is important
✗ Deliver early results
✗ Set measurable
objectives
✗ Boost retention rates
Ensure your content is
relevant: To create
engaging online course
content, make certain
that you:
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Create an Online Course Community: Students benefit much from
having a platform beyond your lectures and modules. Creating a
strong online community is a crucial step in creating an online course.
Collect feedback on your course: Good feedback is an essential part
of how to create a great online course.
Adopt a flexible approach, improve, and stay updated: To be a
successful online instructor, you must be able to adapt, develop, and
update your courses frequently. Keep an open mind about your
students.
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Marketing your online course
We’ve worked out the best strategies to market your online
training course. To help you discover an answer, we’ve come
up with the following suggestions.
Think of your online course launch as a product launch:
A coming soon page is an excellent way to determine whether
there is a genuine need for your online course. You can
generate leads while experimenting with the best marketing
strategy for selling online courses. It can also be used to
gauge market research and generate excitement for the
product’s release.
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An online course’s teaser
information should be
announced as early as
possible. To pique the interest
of your target audience, use a
variety of social media
channels to distribute quality
content. Create a student-only
Facebook group to build a
community on a platform
most people are already
familiar with.
Promote Your Course on
Social Media:
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Initiate a Podcast to Promote Your Online Course:
If your online course is nothing more than a rehash of your free podcast, you’re going
to have a lot of dissatisfied students. Prepare your podcast by thinking about what will
be offered for free and what will require you to pay for access.
Host a weekly webinar:
Running a weekly webinar is similar to running a podcast, but it offers a significant
advantage. A webinar normally lasts 45–60 minutes and follows a set format. You
may improve it over time and even release pre-recorded webinar sessions throughout
the week.
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One of the most effective
strategies to promote your
class is to run paid
advertisements. Even a small
$10 boost to a Facebook post
can make a big difference.
Paid ads are better targeted to
your audience and produce
faster results. They detract
from your total spending plan.
Advertise Your Courses:
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Look for non-competitive niche partners:
Reaching out to industry influencers can be a great method to market your online
courses. More valuable comments, testimonials, or even a social media shout-out can
come from other industry professionals who become consumers.
Guest blogging:
To get the word out about your online course, consider using someone else’s blog. You
get free promotion for your online course and they get free content to publish for their
audience. It’s a win-win scenario in every sense of the word.
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Creating a free “mini-course”
is an excellent way to
demonstrate the value you
provide to potential
customers. Your students
should know how little they
know about your niche by the
end of the free course. Selling
your online course will be a
breeze from there on out.
Compose a “Teaser”
Mini-Course:
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Provide a Discount to Your First Group of Students:
Pre-launching is a fantastic way to increase the sales of your online course. Giving
your first batch of pupils a discount is the ideal solution. You can develop testimonials
that will influence other hesitant buyers if you enroll students early. Even before the
syllabus is completed, some marketers offer a discount on their courses.
Design a Course Sales Page
If you want to make money from your online courses, you’ll need a strong sales page.
To create a successful online course marketing landing page, you need to know these
five things:
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Make an effort to comprehend the people you are
attempting to reach.
Create a value proposition.
Handle dissenting viewpoints
Before submitting your copy, ensure that it can be
scanned.
Create a compelling offer as well as a compelling
call to action.
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Create a multilingual version of your course to
expand your market:
This is a tremendously useful tip that very few course authors utilize. You can expand
your student base by having your course translated into another language. Use a
translation or contract out the job to get your courses up and running in a new
language.
Create a mailing list:
It’s best to build up a huge email list for various reasons. The email you send will
arrive on the recipient’s preferred device every time. Your audience is less likely to
abandon you if a platform suspends or closes your account. Automating email
communication is simpler.
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Just a Few Closing Thoughts
While there are numerous ways to market your
online course, having a strategy is always
beneficial. It’s not as easy as you might think to
market an online course. Using our services, you
can come up with a solid marketing strategy to
help your online business succeed.
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Thanks!
Any questions?
You can find me at:
✗ Sales@vidu.tech
✗ www.vidu.tech
✗ 9811390208
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