Avogadro Style Guide

TABLE OF CONTENTS
06 LOGO & TYPE
08 CHARACTERS & ICONS
13 PATTERNS & BORDERS
18 SCENES
25 PRODUCT

TABLE OF CONTENTS
STYLE GUIDE
3

TABLE OF CONTENTS
4

Behold the beloved avocado, and in it is,
of course, an avocado pit. But don’t be
fo oled, this isn’t your ordinary avocado and
pit. SLICE! DINK! DINK! DINK! SCOOP! And
out comes Avogadro (who, by the way, was
rudely awakened by being sco oped out of
his mother’s belly, where he was nestled ohso-comfily
in).
So, this is the one and only Avogadro, the
useless avocado pit who has the personality
like no other.
5

LOGO
PANTONE 7411 CP
PANTONE 9 CP
PANTONE 7488 CP
PANTONE 615 CP
PANTONE BLACK CP
L01.ai
6

TYPE
FZHuPo-M04S
A B C D E F G H I J K L M
N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m
n o p q r s t u v w x y z
Geosans Light Regular
A B C D E F G H I J K L M N
O P Q R S T U V W X Y Z
a b c d e f g h i j k l m
n o p q r s t u v w x y z
7

TABLE OF CONTENTS
CHARACTERS
& ICONS
8

CHARACTERS
Mamacado
Me et Mamacado, Avogadro’s mother.
She essentially acts as a cozy kangaroo
pouch for Avoagdro. She is very
versatile in that she can turn into a
variety of delicious meals.
Color Palette:
PANTONE 7488 CP
PANTONE 615 CP
PANTONE 7497 CP
PANTONE BLACK CP
C04.ai
C05.ai
9

Avogadro
Me et Avogadro, the super clingy avocado pit, who
somehow manages to se e the positives in everything.
Despite being separated from his mother and forced
to watch her turn into things he couldn’t possibly
imagine, Avogadro likes to take the high road. Not
only is he optimistic, he’s super cute, too!
Color Palette:
PANTONE 7411 CP
PANTONE WHITE CP
PANTONE BLACK CP
C03.ai
C01.ai
C02.ai
10

SIZE COMPARISON
11

ICONS
I02.ai I06.ai I08.ai I07.ai
I01.ai I05.ai I04.ai I03.ai
PANTONE WHITE CP
PANTONE 7514 CP
PANTONE 1 CP
PANTONE BLACK CP
PANTONE 7411 CP
PANTONE 615 CP PANTONE 579 CP PANTONE 7488 CP
12

TABLE OF CONTENTS
PATTERNS
& BORDERS
13

P03.ai
P04.ai
P05.ai
P06.ai
14

TABLE OF CONTENTS
P02.ai
P01.ai
P07.ai
P08.ai
15

BORDERS
B08.ai
B07.ai
B06.ai
B04.ai
16

B02.ai
B05.ai
B03.ai
B01.ai
17

TABLE OF CONTENTS
TABLE OF CONTENTS
SCENES
18

Fresh out of the
womb, out comes little
Avogadro! Weeee!
S07.ai
19

Avogadro is relentlessly
tossed in the trash after
being sco oped out of
Mamacado. Yikes!
S02.ai
20

Avogadro climbs his
way back into the pit
hole - where he truly
belongs. “Mama!”
S03.ai
21

First time being in flight.
Avogadro enjoys his
ride on the spoon.
S04.ai
22

What better way to spend
your day than dancing
around a spo on? Bust a
move, Avo!
S01.ai
23

Confused, frazzled
and upset, Avogadro
sulks at the sight of his
beaten mother.
S05.ai
mom
24

PRODUCT
TABLE OF CONTENTS
TABLE OF CONTENTS

26
PH01.psd PH02.psd PH03.psd

R07.psd
27

28
R05.psd

T04.psd
T03.psd
29

T01.psd
T02.psd
30

BP02.psd
NB01.psd
M01.psd
BP01.psd
T05.psd
31

TABLE OF CONTENTS
TABLE OF CONTENTS
TABLE OF CONTENTS
Avogadro
STYLE GUIDE
©TIARRA LA
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