ImmortalNFT

2021
B Rich
IMMORTAL NFT
10/27/2021

Contents
The Seven Principles of an NFT Brand ......................................................................................................... 2
Know Your Values ...................................................................................................................... 2
Brand Collaboration ................................................................................................................... 2
Research & Collaboration ........................................................................................................... 2
Define What Makes You Different ................................................................................................ 2
Create a Strong Visual Identity ................................................................................................... 3
Find Out What Resonates with your audience .............................................................................. 3
Develop Your Brand Story .......................................................................................................... 3
The Seven Principles Behind Immortal NFT ................................................................................................. 3
Know Your Values ...................................................................................................................... 3
Brand Collaboration ................................................................................................................... 3
Research & Collaboration ........................................................................................................... 4
Define What Makes You Different ................................................................................................ 4
Create a Strong Visual Identity ................................................................................................... 4
Find Out What Resonates With your Audience .............................................................................. 5
Develop Your Brand Story .......................................................................................................... 5
The Immortal Collaborative Cloud (ICC) ...................................................................................................... 5
Immortal Collaborative Cloud (ICC) ............................................................................................. 5
Centralized Voting Applications ................................................................................................... 6
Trust & Security in Centralized Voting ......................................................................................... 6
Decentralized Voting Application ................................................................................................. 6
Trust & Security in dApps ........................................................................................................... 7
Trust & Security in dApps Thanks To The Hashgraph ..................................................................... 7
Conclusions .................................................................................................................................................... 8
Mission Statement ...................................................................................................................... 8
Whitelist Giveaway .................................................................................................................... 8
Partnership Program ................................................................................................................. 8

Immortal NFT
“A solution to maximize community engagement & bring companies together”
The Seven Principles of an NFT Brand
Know Your Values
Get clear on what your brand stands for; create and define a culture behind your art & NFT
Collection. Knowing your values will make it easier for your brand to align with the right partners.
For example, Louis Vuitton and BMW recently announced a partnership where LV would create custom
fiber luggage that would fit into BMW’s new i8. Both brands are known for luxury and craftsmanship,
so the collaboration made sense.
Brand Collaboration
The concept of Brand Collaboration can be defined as the strategic alliance between two or more
brands for curating a unique and specific product or service with an intention to carve a niche and
attain a competitive advantage at the marketplace. It is the modus operandi when two companies
formulate a mutual alliance to work together creating a marketing and sales synergy that is beneficial
for all the parties involved. GoMint & PluralNFT are both two potential massive markets but the
developers in each project understand that they are both driving forces in the Hedera NFT
marketspace & cannot operate without one or the other for the time being.
Research & Collaboration
Just because a brand looks great on social media or has mass appeal to their audience does not mean
that it’s the right collaboration opportunity for your brand. Make sure you look for the type of
audience your partner brand is attracting and if you share similar values with each other. For
example, if you plan on thriving in the Hedera Network you are going to need to live & bleed $HBAR.
Brands like HGraph Punks & Lazy Super Heroes plan to do more than just a collection. If you read
into their white papers, these brands plan on utilizing the HTS (Hedera Token Service) & other
advanced protocols to widen their user experience.
Define What Makes You Different
Identify your company’s mission, values, goals and what sets you apart from the competition. If you
can identify what makes you different, you don’t have to worry so much about what your competitors

are doing. I know it might seem a bit scary at first to start your own NFT collection, but you are
backed by a community of strong Hbarbarians that support any type of Hedera related content!
Create a Strong Visual Identity
Looks matter when it comes to captivating the essence of your brand. Your visual identity
incorporates your collection and graphics, typography, your color palette, the design of your website,
your packaging, etc. Your art needs to be simple, timeless, memorable, versatile, and appropriate.
Think about Apple which has such a strong visual identity that they only need a logo on their
products.
Find Out What Resonates With Your Audience
Don’t just do it for yourself, do it for the community. Your words are important and to make sure
they resonate, you need a clear purpose, positioning and a consistent tone and voice. You need to
define specific adjectives that describe your brand voice, such as educational, quirky, or business-like.
Develop Your Brand Story
If your brand has a story, it becomes possible to create narratives that convey your brand vision. This
can make all the difference between your company and another branded company with a similar
product to yours.
The Seven Principles Behind Immortal NFT
Know Your Values
Immortal NFT is entering the Hedera space as an entity, we understand that your innovative creations
are more than art. Due to blockchain innovations it seems like you are designing more of a legacy
than a sketch book full of drawings, especially when you chose the Hedera Hashgraph as your
workspace.
Brand Collaboration
Immortal NFT offers the new and experienced artist, a relationship that has the potential to cultivate
uniqueness within your brand. Through collaboration & social engagement we want users to be the
driving factor behind the hottest project collaborations. With our solution the community will be able
to put in a vote and make their opinion matter by using the Immortal Collaborative Cloud. The
(Immortal Collaborative Cloud) ICC voting machine enables the community to interact with the
forefront of new and experienced brands indirectly which ultimately drives governance and rarity to
the core of the collaboration.

Research & Collaboration
There will be reserved seats for Artist & Collections to participate in the first ICC election. Each
Community member only gets one vote. The first project with the greatest number of votes will be
brought together to collaborate on the behalf of the community to create one Immortal Edition NFT
that will always have a consistent supply of two tokens, which will be distributed by each elected
project. If you are an interested participant and want to partake in the election, we will have more
information about that in our partnership program.
Define What Makes You Different
Immortal NFT is more than just a collection, we are a brand. We enter Hedera’s NFT space as a
reputable partner to cater to existing and non-existing artist & collections. Its simply put, when you
see the Immortal “EYE” in a project. We want your jaws to drop in awe. We look at our competition
as an opportunity to create something new and refreshing, an immortal relationship.
Create a Strong Visual Identity
By owning any one of our Immortal
Collaborations, this invites you into an
Immortal Membership that unlocks exclusive
Whitelist benefits and 20% discounts on
future collaborations. But what really
defines an Immortal Collaboration? It is the
creativity and innovation between two
inspirational roles that have the impact to
move masses in waves just by looking at one
piece. At Immortal NFT one underlying rule
in a collaboration is to incorporate the
Immortal “eye” in any abstract way to
generate rarity and evolve an apparent distinction in every piece minted. Above is one of the very
first Immortal Collaborations by an Art student that goes by the name E3. E3 is new to crypto but is
intrigued by the Hedera Hashgraph and took up the opportunity to host some of the first 2D art
Immortal Collabs on the Hedera Hashgraph. E3’s main goal is to infuse modern day pop culture into
stylish Hedera Shoe NFT’s in an attempt to bring in different types of culture to this expanding
universe of crypto & blockchain technologies. The NFT above is a #002 collectible out of 10 Hedera
Shoes, “Lil Peep x Immortal NFT”, public minting on the Hedera Hashgraph coming soon.

Find Out What Resonates With your Audience
At Immortal NFT we are establishing a pristine framework around our collaborations, and the art
created will be purely up to the community as a whole by letting users interact and get engaged in
elections using a decentralized voting machine, we are developing right on the Hedera Hashgraph. By
letting the community vote for their favorite brand collabs directly from a dApp (Decentralized
Application), this creates a more structured and governed approach to letting users get active with
their favorite artist and collections.
Develop Your Brand Story
My Name is B Rich & I am the CEO and Founder of
Immortal NFT. I am a 20-year-old crypto enthusiast, HBAR
Maximalist, Youtuber, and current College Student at a
local college, where I study Cyber Security Operations. On
my first day of college, I got into a serious accident which
unfortunately ended up leading to my car being completely
totaled, I lost my means of transportation to school &
work and inevitably failed all my classes that semester, I
took that time to start learning about blockchain
development which eventually led me to so many different
types of crypto ecosystems until I found the Hedera
Hashgraph. The Hashgraph is something that I have never
seen before, and I decided to land here and engage myself in the community by administering two
discords (HGraph Punks & VCCESS) in the Hedera Community. Two big projects that I know will be
moonshots in the future. Thanks to Mr. Patches & Mr. Dil, I have had the chance to speak to
hundreds of people in the discords since the Hedera NFT space took off, I have witnessed all types of
people come and go. Whether it comes to a billionaire whale trying to find out the utility of a specific
NFT all the way to just a normal person looking to understand why non-fungible-tokens are for the
important to the future. I believe in this technology, and I believe in the future, but for now my
mission starts here by bringing us closer together with abstract art and innovating Immortal
collaborations.
The Immortal Collaborative Cloud (ICC)
Immortal Collaborative Cloud (ICC)
We have plans to design our framework around the community and for that reason Immortal NFT is in
the process of designing the Immortal Collaborative Cloud (ICC), a Decentralized Voting Application

where users can participate in elections to vote for Art/Collection Collaborations from their favorite
brands backed by trust and security on the Hedera Hashgraph.
Centralized Voting Applications
Traditional centralized voting applications are generally provided by a company to facilitate
shareholder voting or by a local administration or government to facilitate shareholder voting or by a
local administration or government to facilitate the approval or selection of law proposals. The
institution owns it, directly or indirectly, at least during the voting session.
A centralized voting application runs on one or more application servers connected to a central
database. The system is exposed to the voters through one or more web servers hosting the voting
website. The Institution can have the web, application, and database servers hosted directly on the
premises or in the cloud. Clous hosting can happen through a cloud computing provider offering
infrastructure as a service (IaaS) if the voting system has been implemented in-house by the
institution, or through a cloud application provider offering Software as a Service (SaaS) if the voting
system is only leased or rented from an external provider during the voting session. This architecture
might not be ideal from the point of view of the voter, because of potential worries about trust and
security.
Trust & Security in Centralized Voting
Its easy to imagine, for example, that a malicious developer or administrator of the voting
application, colluding with some party interested in a certain outcome of the voting, could access key
parts of the system and tamper with the way votes are collected, processed, and stored at various
levels of the application architecture. Depending on how the application has been designed, it could
be possible for some malicious database administrators to even modify votes retroactively.
When voting through a centralized application, you’d worry about not only the good faith of the
company or institution organizing the election, but also whether the system was secured adequately
against external manipulation. For example, external parties might be interested in having the voting
go a certain way and might try to get their desired outcome by hacking the system.
Decentralized Voting Application
A decentralized application is based on two key technical principles:
• Its application logic is present and executed simultaneously and independently on each server
for a peer-to-peer (P2P) network. In theory, a different participant owns each server, also
known as a node. A central node doesn’t control or coordinate the servers; instead, they
communicate directly with each other and are consequently also known as peer nodes. They
continuously verify each other’s output, so a user need only trust the P2P network, not an

individual organization. The application data and state are stored on a local copy of a
database on each server of the network.
• It’s database technology, called blockchain (in this instance the hashgraph has a different
infrastructure than a blockchain but is still considered a database), guarantees that data
can’t be modified retroactively.
Trust & Security in dApps
A decentralized voting application makes trust and security breaches pointless by replicating its
execution over a network including many servers, each on theory owned by different parties, and they
were stored not in a single database but in many databases, each one local to the processing party,
both trust and security concerns would be addressed.
• Trust – If one of the participants tried to maliciously alter a vote and propagate the modified
vote to the network, the other participants would detect the vote as modified during their
validation and would reject it. They wouldn’t store it in their local copy of the database and
wouldn’t propagate the altered vote further throughout the network, so the malicious
modification would become pointless.
• Security – Hackers would find trying to alter votes in a decentralized system much more
difficult than trying to do so on in a centralized one. Even if they managed to modify votes on
one server, or they hosted themselves on one server of the decentralized voting application
network to do so more easily, other participants would spot and reject the alteration.
Successful hacking would therefore require compromising not one server of the network but at
least 51% of the nodes of the network simultaneously, assuming the state of the application
is what is agreed among the majority of the network nodes.
As you can understand, trying to manipulate a large part of a network including thousands of servers
is an incredibly challenging task, especially if each one is managed independently. Also, each one
might potentially be set up with a different way of preventing security breaches.
Trust & Security in dApps Thanks To The Hashgraph
Hashgraph achieves the gold standard for security in the field of distributed consensus: asynchronous
Byzantine Fault Tolerance (aBFT). Other platforms that use coordinators, leaders, or communication
timeouts to improve performance tend to be vulnerable to Distributed Denial of Service (DDoS)
attacks. Hashgraph is resilient to these types of attacks against the consensus algorithm because
there is no such leader. Achieving this level of security at scale is a fundamental advance in the field
of distributed systems.

Conclusions
Mission Statement
By utilizing the Hashgraph, Immortal NFT will host some of the best project collaborations ever seen
before on DLT by collecting votes from the community and all active users participating in future
Immortal Collaborative Cloud (ICC) elections. All votes will be original, organized, and secured.
Whitelist Giveaway
B Rich will be hosting a giveaway on his club website dropping sometime around 10/30 – 11/1 and all
participants that enter will automatically gain Whitelist Access to Immortal NFT, which grants you
early access to some of our very first mints like the Hedera Shoes. Entering the giveaway also gives
you a chance to win one of the very first Immortal NFT Relics: Hash Crystal #000 “Tanzanite”.
Partnership Program
All seats are reserved for now. Direct message Immortal NFT for more information.