How to net and save more on the sale of your home, with ABC4 Utah’s Real Estate Essentials.

MARKETING PLAN
ultimate The
TO SELL YOUR HOME ON
ABC4 UTAH’S REAL ESTATE
ESSENTIALS!

Vaughn
KRISTIN
801.201.1149
kristin@utahsrealtyteam.com
utahsrealtyteam.com
Kristin is a dedicated agent who
strives <strong>to</strong> go above <strong>and</strong> beyond for
each <strong>and</strong> every one of her clients.
With a collection of diverse life
experiences she can relate <strong>to</strong> any
client that comes <strong>to</strong> her, <strong>and</strong>
create relationships with them
that will last a lifetime. Kristin
treats her clients with the highest
level of professionalism, integrity,
<strong>and</strong> service creating a winning
situation for all parties involved.

BRE
Arnstrong
801.803.4707
Bre@utahsrealtyteam.com
utahsrealtyteam.com
Bre has been called the "most
dedicated agent" in Utah. Her high<strong>to</strong>uch
style means she works for you
<strong>to</strong> make buying <strong>and</strong> selling
enjoyable. that's why <strong>more</strong> than 90%
of her business is based on referrals.
Naturally charismatic, Bre loves the
connections she makes while
helping people achieve their dreams.
she loves the thrill of helping firsttime
buyers as much as she enjoys
helping existing homeowners make
the transition <strong>to</strong> their dream home.

OUR MISSION
Our mission is <strong>to</strong> provide the
most helpful <strong>and</strong>
professional representation
<strong>to</strong> you, backed by the
highest level of integrity. The
real estate process should
not cause you <strong>to</strong> lose sleep,
or endure a long <strong>and</strong> tedious
transaction. We are here <strong>to</strong>
ensure that the process of
selling your home runs as
smooth as possible.
OUR SERVICE
When working with us you will
be met daily with updates on the
status of your home, an air of
professionalism, <strong>and</strong> a warm
smile <strong>to</strong> remind you that we truly
are here for you! We are in the
industry <strong>to</strong> help facilitate buyers
<strong>and</strong> sellers in their real estate
endeavors, but we are also here
<strong>to</strong> create meaningful
relationships with our clients in
an attempt <strong>to</strong> create a successful
business transaction <strong>and</strong> life
long friendships with those who
put their trust in us <strong>and</strong> our
talents.

WE GET YOUR
homeSOLD
For the most money
possible
PROVEN
MARKETING PLAN
Our goal is <strong>to</strong> help you sell your
home for <strong>to</strong>p dollar in the
shortest amount of time. Our
team’s proactive <strong>and</strong> innovative
approach <strong>to</strong> marketing
consistently delivers on these
goals.
We have the most advanced <strong>and</strong>
exclusive real estate marketing
platform available in the industry.
Our team uses cutting edge
technology along side traditional
marketing. This means <strong>more</strong>
exposure for your home so that
you can get the most money on
your sale. We do not get paid
until your home successfully sells.
ONLINE APPEAL IS THE
NEW CURB APPEAL
We use beautiful
pho<strong>to</strong>graphy, lifestyle video
<strong>and</strong> high quality print
collateral <strong>to</strong> tell the s<strong>to</strong>ry of
your home. Professional
pho<strong>to</strong>s, videos, 3D <strong>to</strong>urs, social
media, <strong>and</strong> professional
staging all make a huge
difference in achieving <strong>to</strong>p
dollar. No matter where your
new buyer is moving from.

WHAT’S THE VALUE IN
WORKING WITH US?
The most common objection we receive from homeowners
when discussing what direction they want <strong>to</strong> move forward
in, is they believe using a discount brokerage, working with
other real<strong>to</strong>rs who over promise <strong>and</strong> under deliver, or
selling by owner will <strong>save</strong> them money.
So, let’s look at the stats.
As we all know, when selling a home you want <strong>to</strong> take
advantage of the equity you have earned as soon as
possible, <strong>and</strong> the longer the home sits on the market the
<strong>more</strong> likely buyers agents, <strong>and</strong> unrepresentative buyers are
<strong>to</strong> send low-ball offers <strong>to</strong> take advantage of the slight panic
sellers feel when they haven’t sold their home <strong>and</strong> finally
receive an offer.

As you can see, shorter list times have a direct correlation
with a higher sales price.
Our team dominates in the Utah housing market with an average
of 7 days on the market, <strong>and</strong> an average sold price of $606,439.

REAL ESTATE COMMISSION
EXPLAINED
No matter what kind of professional you work with there are fees involved in
order <strong>to</strong> protect the interest of both parties, <strong>and</strong> <strong>to</strong> pay for the time it <strong>to</strong>ok <strong>to</strong>
complete the service, as well as the time it <strong>to</strong>ok them <strong>to</strong> become certified or
gain the skill set required <strong>to</strong> perform the service, <strong>and</strong> <strong>to</strong> cover the expenses of
the platforms <strong>and</strong> <strong>to</strong>ols they used <strong>to</strong> complete the service.
Let’s take real<strong>to</strong>rs out of the equation. If you had a clogged <strong>to</strong>ilet, issues with
your water heater, or anything else that you wanted fixed, you’d hire a plumber.
He/she would come out <strong>to</strong> your home, unclog the <strong>to</strong>ilet, <strong>and</strong> expect payment for
their services. It’s non-negotiable, they just spent time <strong>and</strong> energy doing
something that they specialize in for you. Once the <strong>to</strong>ilet is fixed, you pay for the
service <strong>and</strong> that’s that.
But, how amazing would it be if you could find a plumber that would come out
<strong>to</strong> fix your <strong>to</strong>ilet, clean your <strong>to</strong>ilet, spend countless hours outside of the time that
you spend with them researching the highest quality parts at the best price, <strong>and</strong>
is able <strong>to</strong> unclog your <strong>to</strong>ilet in half the time or less than it would take any other
plumber. Oh, <strong>and</strong> did I mention that although you paid $100 for the service, the
plumber gives you back $150 when he is done with the job, so you walk away
making money?
Now, <strong>to</strong> be clear, we are the second plumber. We are there during the
transaction <strong>to</strong> negotiate for you, be the media<strong>to</strong>r for all other parties during the
transaction, offer <strong>to</strong>p of the line service that no one else in the industry can
compete with, <strong>and</strong> negate the cost of working with us by selling your home for
<strong>more</strong> than you originally believed possible.
<strong>How</strong>ever, if we want <strong>to</strong> talk about the biggest difference between us <strong>and</strong> any
other service providers out there, it’s the fact that WE DON’T GET PAID unless we
bring you an offer that you love in a specified amount of time discussed in our
contract. So not only do you get <strong>to</strong> have your home featured on TV, <strong>net</strong> <strong>more</strong>
than you started with, work with a team of experts, <strong>and</strong> take advantage of
everything we have <strong>to</strong> offer… but YOU CAN WALK AWAY IF YOU AREN’T
SATISFIED. (Although we have never had that happen.)
YOU are the reason we get <strong>to</strong> do what we love, which is why we promise a
positive experience when working with us or it costs you nothing.

Sell.
Close.
Repeat.
WE MAKE
LISTINGS
TELEVISION FEATURE ON ABC4 UTAH’S
REAL ESTATE ESSENTIALS
shine
VIRTUAL VIDEO WALK THROUGH FILMED
BY ABC4 CAMERA CREW
PROFESSIONAL CLEANING
Negotiable add-ons
SERVICES
ACCESS TO AFTER HOURS CONSULTANT
PERSONALIZED AND DIGITAL
SHOWING SERVICE ASSISTANT
ACCESS TO STAGING TEAM AND 3D
VACANT HOME STAGING
CREDIT TOWARDS MOVING SERVICES
AND OR HANDYMEN AS NEEDED
MARKETING ON 200+ PLATFORMS
400+ TRANSACTIONS CLOSED MAKING
US EXPERTS IN NEGOTIATION
LEGAL COUNCIL
HOME IMPROVEMENT CREDIT
CREDIT TOWARD YOUR NEXT
REAL ESTATE TRANSCTION WHEN WORKING
WITH US
CONNECTIONS ACROSS THE COUNTRY TO
HELP NO MATTER WHERE YOUR NEXT
ADVENTURE TAKES YOU
PORTFOLIO OF
HANDYMEN/CONTRACTORS
INTERIOR DESIGN CONSULT
PORTFOLIO OF MOVERS
Buy.

INNOVATIVE
MARKETING
TOOLS
We have the resources <strong>to</strong> create high-traffic ads. We post <strong>more</strong> often, <strong>and</strong> perform the
extra steps that ensure your listing comes up fast <strong>and</strong> <strong>to</strong> the right demographic.
To reach the 98% of buyers who search online, we market every
property in four key places:
1.
Brokerage
Websites
Our technology allows us <strong>to</strong> showcase
your property on all major brokerage
websites like Redfin, KW.com,
Sothebys.com, Century21.com, Better
Homes <strong>and</strong> Gardens, ReMax.com <strong>and</strong>
<strong>more</strong>.
2.
Search Engine
Optimization
Google. Bing. Yahoo. Nobody knows
search engines better! Most international
buyers <strong>and</strong> high-priced sales come
through local keyword search. We are
experts in both organic <strong>and</strong> paid results.
Listing
3. Portals
4.
Social
Media
We showcase your property on popular
sites like Zillow, Trulia, Real<strong>to</strong>r.com, <strong>and</strong>
350+ additional real estate search sites.
We want <strong>to</strong> make sure your property is
showing up wherever buyers may be
searching.
Facebook, Twitter, Instagram, YouTube, <strong>and</strong>,
most importantly, ABC 4. We market your
property through the most popular social
<strong>net</strong>works, through paid posts, <strong>and</strong> our
already existing audience of viewers that
tune in <strong>to</strong> Utah’s Real Estate Essentials
every Sunday at 4:30pm. We will also
provide you with great marketing <strong>to</strong>ols <strong>to</strong>
share your property with your own social
media world.

Our goal is <strong>to</strong> make your home selling experience as easy as possible, with the least
amount of stress <strong>and</strong> the most money in your pocket.
1
You have made the huge decision <strong>to</strong>
sell your home. You start checking out
market conditions <strong>and</strong> estimating the
associated profits <strong>and</strong> costs.
3
Your agent can help you evaluate
the real estate market <strong>and</strong> all
relative fac<strong>to</strong>rs about the property so
you can be sure not <strong>to</strong> over or
underprice your home.
5
We will market your home on many
platforms <strong>to</strong> ensure it is seen by as
many potential buyers as possible.
7
THE DECISION
THE PRICE
THE MARKETING
THE CLOSE
The buyers will perform a final inspection
<strong>to</strong> verify property condition. Once the
closing documents are signed <strong>and</strong> the
buyer's final funds are received, the deed
is recorded with the County Recorder's
Office <strong>and</strong> escrow is officially closed.
STEP
1
STEP
2
STEP
3
STEP
4
STEP
5
STEP
6
STEP
7
2
THE HIRE
You hire a Real<strong>to</strong>r <strong>to</strong> consult you on
the many important fac<strong>to</strong>rs involved
in selling a home, as well as negotiate
on your behalf <strong>and</strong> deal with any
issues that may arise along the way.
4
THE PREPARATION
Ensure your home remains clean,
staged <strong>and</strong> l<strong>and</strong>scaped throughout the
process. You want your home <strong>to</strong> look its
absolute best from the professional
pho<strong>to</strong> shoot through close of escrow.
6
THE NEGOTIATION
Your agent will help you negotiate
buyer offers <strong>to</strong> purchase as well as
any requests for repairs <strong>and</strong>/or credits
during the inspection period.
THEhome SELLING PROCESS
STEP
8
8
THE MOVE
Time <strong>to</strong> celebrate the sale of your
home!

PRICE YOUR
WHAT AFFECTS
home
PRICE?
LOCATION
Homes in <strong>more</strong> desirable
neighborhoods, homes closer <strong>to</strong>
shopping <strong>and</strong> entertainment, or homes
that come with additional community
amenities, comm<strong>and</strong> higher prices.
CONDITION
Homes in the best condition with the
most up <strong>to</strong> date amenities bring a
higher price than a dated home or one
with st<strong>and</strong>ard amenities.
MARKET
The performance of the market has an
impact on pricing - such as current
home inven<strong>to</strong>ry <strong>and</strong> interest rates.
TERMS
Your terms can affect how your home is
priced. <strong>How</strong> soon you can move,
whether or not you will make repairs, if
you're offering a home warranty, <strong>and</strong>
<strong>more</strong> can make a difference.
WHAT DOES NOT AFFECT PRICE?
COST PROCEEDS COLLATERAL
What you paid for
your home makes
no difference.
<strong>How</strong> much you
need <strong>to</strong> <strong>net</strong> from
the sale makes no
difference.
<strong>How</strong> much you
owe on your
property makes
no difference.
OPINION
What you or anyone
else thinks it’s worth
makes no difference.

BENEFITS OF PROPER
PRICING
DRAWBACK OF
OVERPRICING
FASTER SALE
When your home is priced correctly, you
will succeed in targeting the correct buyer.
LESS INCONVENIENCE
Properly priced homes are on the market
for less time, meaning fewer showing
disruptions.
INCREASED AGENT EXPOSURE
Agents are excited <strong>to</strong> show properly priced
homes.
INCREASED PROSPECT EXPOSURE
Your home will see <strong>more</strong> buyers in the
correct price range.
HIGHER OFFERS
More interest creates <strong>more</strong> offers <strong>and</strong>
bidding wars.
REDUCES ACTIVITY
Fewer buyers will want <strong>to</strong> see an
overpriced home.
REDUCES BUYERS
Overpriced homes represent an additional
hurdle <strong>to</strong> buyers.
AFFECTS PERCEIVED VALUE
Buyers will expect <strong>more</strong> from your home
than it offers.
HELPS COMPETITION
Overpriced homes make other homes look
like better deals.
PRESENTS APPRAISAL HURDLES
Overpriced homes may exceed appraised
value <strong>and</strong> could ruin a deal.

Open house
THE
BENEFITS OF AN OPEN HOUSE
An Open House is a great way <strong>to</strong> show off your home <strong>to</strong> a wide pool of potential buyers.
Here are <strong>to</strong>p reasons why an Open House is an important marketing vehicle when selling
your home.
SET YOUR HOUSE APART
While a picture or video is worth a thous<strong>and</strong>
words, nothing beats seeing a home in
person. Open houses give you the
opportunity <strong>to</strong> show your home at its very
best.
SHARE ADDED EXTRAS
Buyers are usually interested in learning
about neighborhood amenities as much as
the house itself. The look <strong>and</strong> feel of your
home's community often clinches the deal
for many a buyer.
REDUCE MARKETING
COSTS AND TIME
More eyes on your home in a short duration
of time will often mean a faster sale. An
open house allows you <strong>to</strong> skip weeks of
individual showings <strong>and</strong> enjoy the benefits
of a one-day affair that optimizes the
audience.
SOCIAL SITUATIONS EASE
TENSION
With multiple prospective buyers in your
home at one time, lookers feel less selfconscious.
Your agent can casually chat
with visi<strong>to</strong>rs <strong>and</strong> their agents, offering
casual <strong>to</strong>urs in a low-key environment.
IMMEDIATE MARKET FEEDBACK
Provides real estate professionals a chance <strong>to</strong> collect important data <strong>and</strong> contact information
so they can stay in <strong>to</strong>uch with prospective buyers. It's also a great way <strong>to</strong> gather feedback on
your home. What do people like about it? What potentially quick fixes can be made <strong>to</strong>
problem areas?

EYE CANDY
STAGING YOUR
HOME TO SELL
Every seller is competing for the right
buyer. Staging is a strategic marketing
<strong>to</strong>ol designed <strong>to</strong> show a property in its
best possible light. Often it just takes an
outsider’s look <strong>to</strong> rearrange the items
you have <strong>to</strong> make the space pop!
Our team is happy <strong>to</strong> offer their services
in ensuring the design <strong>and</strong> staging of
your home will be appealing <strong>to</strong> all
potential buyers, <strong>and</strong> possibly give you
ideas on how you’d like <strong>to</strong> style your next
home!
ADVANTAGES TO PROPER
STAGING
Increases the likelihood of a higher
sales price
Gives the impression of a well maintained
home
Gives a favorable first impression
Helps justify the asking price
Makes the home seem larger
Gives every room a purpose
Helps buyers see themselves in the home
Puts your home above the competition
Creates a “must-see” home through
pho<strong>to</strong>graphy
Gives you a head start on packing