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3<br />
IN-FORMED / 2008-2009 / SELF-DRIVEN<br />
Much OF The knOwLedge and statistics in the world<br />
exists in places like books, newspapers and web sites. You read<br />
things like “In Britain, 20 million tons of food is thrown out<br />
each year.” Statistics like these may be striking when you first<br />
read them, but without context or placement in the physical<br />
world, they are rarely remembered and they rarely change<br />
people’s behavior. what if this kind of information crawled<br />
off the page and seeped into the products that surround us? In-<br />
Formed provides three case studies in embedding contextually<br />
relevant information into everyday objects.
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