Music News Monthly issue 1

New single
"LOSER"
linktr.ee/FakeShark
Fresh off the release of energising singles
“Time for the Future” and “Quicksand”
earlier in the year, Canada’s most exciting
alt-pop band Fake Shark are back with the
quirky, compelling alt-pop of “Loser”, the
third single to be taken from their
forthcoming new album.
Acoustic guitar chords ring out in a see-saw
rhythm over tight, punchy drums, driving the
song towards the defiant chant of its
massive singalong chorus. The song is a
timeless anthem for those who sometimes
feel like outsiders, and draws influence from
90s and 00’s indie rock whilst remaining
refreshingly contemporary.
Lead singer Kevvy explains: “Loser is a song
written from the perspective of someone
who’s just addicted to making lifedestroying
choices and they’re envious of
people with self-control. The video was
conceptualized by the brilliant director
Sterling Larose, who’s done hit videos for
Mother Mother and Son Real, and it’s about
leaning into your problems and owning them
and becoming famous for them.”
Through the years, Fake Shark – comprised
of long-time frontman and creative force
Kevvy along with Louis Wu, Tony Dallas, Alex
Glassford and Jake Fox – have amassed
hordes of loyal followers around the world
on the back of their unconventional and
undeniably distinctive brand of off-kilter
pop. In the vein of boundary-bending pop
innovators like Prince, No Doubt, Solange, or
their comrade Blood Orange, no two Fake
Shark albums are alike, yet all are instantly
recognizable as their own.
With multiple albums to their name – the
latest being 2020’s
House of Mirrors – Fake Shark’s grooveoriented
and melody-driven music has seen
them build significant support in their
homeland, alongside nurturing an
international fan base with sold out tours in
Japan, the UK and the US.
In addition to his work with Fake Shark,
frontman Kevvy has developed an
international reputation for his unique
musical vision, leading him to produce, remix
and write for a wide array of artists, from
household names like Carly Rae Jepsen and
Kat Von D to breakthrough talents like Fionn
and Michaela Slinger. Whilst also broadening
his musical palette by composing for film
and visual media with an impressive list of
credits to his name, it’s Kevvy’s work with
Fake Shark that represents the purest
distillation of his artistry.
The addictive hook-craft of “Loser” looks set
to earn it serious attention, and offers a
further glimpse of the exciting sounds we
can expect from Fake Shark’s new album
later in 2021.