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PRODUCT PROVIDER<br />

DUE DILIGENCE<br />

JULY 2021


2<br />

TABLE OF CONTENTS<br />

OUR DUE DILIGENCE PROCESS _____________________________________________ 3<br />

SETTING OUT THE KEY CRITERIA ___________________________________________ 4<br />

The ‘Triple Factor’ ________________________________________________________ 4<br />

Overall Financial Strength Rating ____________________________________________ 4<br />

Why ________________________________________________________________________ 4<br />

Why AKG ____________________________________________________________________ 4<br />

Product providers that meet this criterion ___________________________________________ 5<br />

Wrap providers that meet this criterion _____________________________________________ 5<br />

Star Rating ______________________________________________________________ 6<br />

Why ________________________________________________________________________ 6<br />

Why Defaqto _________________________________________________________________ 6<br />

Product providers that meet this criterion ___________________________________________ 7<br />

Wrap providers that meet this criterion _____________________________________________ 7<br />

Service Rating ___________________________________________________________ 8<br />

Why ________________________________________________________________________ 8<br />

Why Defaqto _________________________________________________________________ 8<br />

Product providers that meet this criterion ___________________________________________ 9<br />

Wrap providers that meet this criterion _____________________________________________ 9<br />

IDENTIFYING THE PRODUCT PROVIDERS THAT MEET OUR KEY CRITERIA _______ 10<br />

The ‘Triple Factor’ _______________________________________________________ 10<br />

Product providers that meet the ‘triple factor’: _______________________________________ 10<br />

Wrap providers that meet the ‘triple factor’: _________________________________________ 10<br />

SUBSEQUENT CONSIDERATION ____________________________________________ 11<br />

Image and Strategy Rating ________________________________________________ 11<br />

Why _______________________________________________________________________ 11<br />

Why AKG ___________________________________________________________________ 11<br />

Ratings applicable to product providers: ___________________________________________ 11<br />

Ratings applicable to Wrap providers: _____________________________________________ 12<br />

REVIEWING PRODUCT AND WRAP PROVIDERS AT PERIODIC INTERVALS TO ENSURE<br />

CRITERIA STANDARDS ARE MET ___________________________________________ 13


3<br />

OUR DUE DILIGENCE PROCESS<br />

The Financial Conduct Authority (FCA) have not set out a defined process for firms to follow<br />

when assessing the services of a product provider. The approaches taken will vary in different<br />

circumstances and to a large extent are influenced by the type of service the intermediary is<br />

seeking. It is possible that the solutions we identify may involve more than one product provider.<br />

When advising clients on a provider, we are taking the responsibility for the suitability of that<br />

product provider. Therefore, as the process by which we reach that conclusion should be<br />

robust, we must adhere to our own due diligence process whenever recommending a product<br />

provider:<br />

1. Set out the key criteria by which we will assess the product providers.<br />

2. Identify the product providers that meet our criteria.<br />

3. Periodically review the product providers to ensure criteria standards are being met.<br />

It is important to document each stage of the process in order to demonstrate the process if<br />

called upon to do so.<br />

Our diligence process will be undertaken by a person who is reasonably qualified by their ability,<br />

their appropriate knowledge, and their practical experience of financial matters. The person<br />

can, when they consider appropriate, consult Members of the Technical Committee for further<br />

guidance.


4<br />

SETTING OUT THE KEY CRITERIA<br />

The ‘Triple Factor’<br />

Leabold operates its due diligence process under the ‘Triple Factor’. This means that product<br />

provider must meet three key criteria standards in order to obtain a place on our panel of<br />

preferred product providers.<br />

Overall Financial Strength Rating<br />

The product provider must have been awarded an Overall Financial Strength Rating of ‘B+’ or<br />

higher by AKG.<br />

Why<br />

The Overall Financial Strength Rating requirement is to ascertain a product provider's ability to<br />

deliver sustained provision of products. We believe the financial strength of a provider is<br />

important to enable the provider to maintain and develop critical systems. It may also reduce<br />

pressure to increase charges to customers in the event of adverse economic or trading<br />

conditions.<br />

We believe that financial strength is also important because from the customer’s perspective it<br />

is the product provider (not some higher corporate entity) that needs to survive in a form that<br />

maintains the requisite operational characteristics required to meet their individual needs.<br />

Why AKG<br />

AKG are a leading independent organisation specialising in the provision of assessment,<br />

ratings, information and consultancy to the financial services industry.<br />

For over 20 years AKG has particularly focused on providing financial strength information to<br />

those who need to ascertain a company's ability to deliver sustained provision of products<br />

or services.


5<br />

Their rating system takes into account those of the following criteria which are relevant<br />

(depending upon the company's mix of business in-force): capital and asset position, expense<br />

position and profitability, structure (and size) of funds within the company, parental strength<br />

(and likely attitude towards supporting the company), operational capability, management<br />

strength and capability, strategic position and rationale, brand and image, typical fund<br />

performance achievements or product / service features, its operating environment and ability<br />

to withstand external forces. The ratings available extend from ‘D’ (very weak) to A (superior):<br />

A<br />

B +<br />

B<br />

B -<br />

C<br />

D<br />

Superior<br />

Very strong<br />

Strong<br />

Satisfactory<br />

Weak<br />

Very weak<br />

Product providers that meet this criterion<br />

Overall Financial Strength<br />

Prudential<br />

A<br />

Aegon B+<br />

Canada Life B+<br />

Legal & General Investment Management B+<br />

Just B+<br />

LV= B+<br />

Retirement Advantage B+<br />

Royal London B+<br />

Scottish Widows B+<br />

Standard Life B+<br />

Vitality Life B+<br />

Wrap providers that meet this criterion<br />

Overall Financial Strength<br />

Standard Life Elevate<br />

A<br />

Standard Life Wrap<br />

A<br />

Aegon/ Cofunds B+<br />

Ascentric B+<br />

Aviva B+<br />

Hargreaves Lansdown B+<br />

Old Mutual Wealth B+<br />

SEI B+<br />

Transact B+<br />

Zurich B+


6<br />

Star Rating<br />

The provider’s product must have been awarded a Star Rating of ‘☆☆☆’ or higher by Defaqto.<br />

Why<br />

With so many financial products available, finding the right one can be challenging. It can also<br />

be difficult to understand the details and the differences between products, in amongst all the<br />

jargon and small print used in the documents and policies.<br />

Star Ratings award a provider’s product with a rating of 1 to 5 stars, based on its feature quality<br />

and comprehensiveness. A 1 Star Rating indicates a basic product, with a low level of features<br />

and benefits, while a 5 Star product provides one of the highest quality offerings in the market.<br />

Why Defaqto<br />

Defaqto are a leading independent organisation specialising in the provision of assessment,<br />

ratings, information and consultancy to the financial services industry.<br />

Defaqto have been producing Star Ratings since 2000 and uniquely, rate the products and<br />

propositions, not the providers. They apply a transparent, stringent and consistent methodology<br />

to ensure that Star Ratings continue to reflect industry, market, and consumer and adviser<br />

trends and developments.<br />

Based on an analysis of each product area, market developments or regulatory influences and<br />

open discussion with product providers – including annual roundtable meetings with open<br />

dialogue with providers, they select a set of features considered to be ‘core criteria’. These are<br />

areas where 4 and 5 Star rated products should offer a minimum level of benefit.


7<br />

Product providers that meet this criterion<br />

Aegon Retirement Choices<br />

FundsNetwork Pension<br />

Hubwise Personal Pension<br />

Parmenion SIPP<br />

Prudential Retirement Account<br />

Scottish Widows Retirement Account<br />

Standard Life Elevate Pension Investment Account<br />

Zurich Intermediary Platform Retirement Account<br />

Aegon One Retirement<br />

Aviva Pension Portfolio<br />

Fidelity SIPP<br />

Royal London Pension Portfolio<br />

Standard Life Active Money SIPP<br />

Standard Life Wrap SIPP<br />

Vitality Retirement Plan<br />

Aegon Cofunds Pension Account<br />

LV= Flexible Transitions Account<br />

Old Mutual Wealth Collective Retirement Account<br />

Transact Personal Pension<br />

Star Rating<br />

<br />

<br />

<br />

<br />

<br />

<br />

<br />

<br />

<br />

<br />

<br />

<br />

<br />

<br />

<br />

<br />

<br />

<br />

<br />

Wrap providers that meet this criterion<br />

AJ Bell Investcentre<br />

Hubwise Securities Limited<br />

Novia Financial plc<br />

Nucleus Financial Group<br />

Parmenion Capital Partners LLP<br />

Seven Investment Management<br />

Standard Life Elevate<br />

Standard Life Wrap<br />

Tenet Platform<br />

Transact<br />

Zurich<br />

Ascentric<br />

Fundment<br />

James Hay Partnership<br />

Pershing<br />

Platform One<br />

Raymond James Investment Services<br />

Sinfonia Asset Management<br />

Wealthtime Limited<br />

Aegon/ Cofunds<br />

Amber Financial Investments Ltd<br />

Aviva<br />

Fidelity FundsNetwork<br />

Old Mutual Wealth<br />

Praemium<br />

Star Rating


8<br />

Service Rating<br />

The product provider must have been awarded a Service Rating of ‘Bronze’ or higher by<br />

Defaqto.<br />

Why<br />

Service standards are important for both consumers, and the employees of a product provider.<br />

They help to define what a customer can expect and to remind management and employees of<br />

the challenge and obligations that they face.<br />

For the consumer, monitoring or reviewing any products should be straightforward and simple,<br />

with the intention of easing the access to a product and reducing the amount of time and effort<br />

required to obtain the relevant information. In the case of any expectations, these should be<br />

quickly and satisfactorily resolved.<br />

Why Defaqto<br />

Defaqto are a leading independent organisation specialising in the provision of assessment,<br />

ratings, information and consultancy to the financial services industry.<br />

Defaqto’s service ratings provide a simple and unbiased assessment of a product provider’s<br />

service. They apply a transparent, stringent and consistent methodology to ensure that Service<br />

Ratings continue to reflect industry standards and developments.<br />

They gather data through service satisfaction surveys and provide a rating of Gold, Silver,<br />

Bronze or ‘no rating’, based on their overall satisfaction score.


9<br />

Product providers that meet this criterion<br />

Nucleus Financial Group<br />

Old Mutual Wealth Collective Retirement Account<br />

Parmenion Capital Partners<br />

Royal London Pension Portfolio<br />

Scottish Widows Retirement Account<br />

Standard Life Active Money SIPP<br />

Standard Life Elevate Pension Investment Account<br />

Standard Life Wrap SIPP<br />

Talbot and Muir<br />

Transact Personal Pension<br />

Wealthtime<br />

Zurich Intermediary Platform Retirement Account<br />

Zurich Retirement Account<br />

Prudential Retirement Account<br />

Aegon Retirement Choices<br />

FundsNetwork<br />

James Hay Wrap<br />

LV= Flexible Transitions Account<br />

Retirement Advantage<br />

Aegon Cofunds Pension Account<br />

Aegon One Retirement<br />

Aviva Pension Portfolio<br />

James Hay<br />

Defaqto Service Rating<br />

Gold<br />

Gold<br />

Gold<br />

Gold<br />

Gold<br />

Gold<br />

Gold<br />

Gold<br />

Gold<br />

Gold<br />

Gold<br />

Gold<br />

Gold<br />

Gold<br />

Silver<br />

Silver<br />

Silver<br />

Silver<br />

Silver<br />

Bronze<br />

Bronze<br />

Bronze<br />

Bronze<br />

Wrap providers that meet this criterion<br />

AJ Bell Investcentre<br />

Old Mutual Wealth<br />

Standard Life Elevate<br />

Standard Life Wrap<br />

Transact<br />

Wealthtime<br />

Zurich<br />

Fidelity FundsNetwork<br />

James Hay Wrap<br />

Nucleus Financial Group<br />

Aviva<br />

Aegon/ Cofunds<br />

Defaqto Service Rating<br />

Gold<br />

Gold<br />

Gold<br />

Gold<br />

Gold<br />

Gold<br />

Gold<br />

Silver<br />

Silver<br />

Silver<br />

Silver<br />

Bronze


10<br />

IDENTIFYING THE PRODUCT PROVIDERS THAT<br />

MEET OUR KEY CRITERIA<br />

The ‘Triple Factor’<br />

Leabold ‘Triple Factor’ requires that a product provider has to meet three key criteria standards<br />

in order to obtain a place on a panel of preferred product providers:<br />

Product providers that meet the ‘triple factor’:<br />

AKG Overall Financial Defaqto Star Defaqto<br />

Strength Rating<br />

Rating<br />

Service Rating<br />

Aegon One Retirement B+ Bronze<br />

Aviva Pension Portfolio B+ Bronze<br />

LV= Flexible Transitions Account B+ Silver<br />

Old Mutual Wealth Collective Retirement Account B+ Gold<br />

Prudential Retirement Account A Gold<br />

Royal London Pension Portfolio B+ Gold<br />

Scottish Widows Retirement Account B+ Gold<br />

Standard Life Active Money SIPP B+ Gold<br />

Standard Life Elevate Pension Investment Account A Gold<br />

Standard Life Wrap SIPP A Gold<br />

Zurich Platform Retirement Account B+ Gold<br />

Wrap providers that meet the ‘triple factor’:<br />

AKG Overall Financial<br />

Strength Rating<br />

Defaqto<br />

Star Rating<br />

Aegon/ Cofunds B+ Bronze<br />

Aviva B+ Silver<br />

Old Mutual Wealth B+ Gold<br />

Standard Life Elevate A Gold<br />

Standard Life Wrap A Gold<br />

Transact B+ Gold<br />

Zurich B+ Gold<br />

Defaqto<br />

Service Rating


11<br />

SUBSEQUENT CONSIDERATION<br />

Once a product provider has achieved a place on a panel of preferred product providers, we<br />

then undertake a further check:<br />

Image and Strategy Rating<br />

Why<br />

This rating is a measure of the organisation’s effectiveness in terms of the way they maintain<br />

and/or develop their position and image as a product provider. This rating considers the overall<br />

trends in the company’s market share position, brand visibility and reputation, feedback from<br />

intermediaries and industry commentators, and AKG’s view of the company’s general strategy.<br />

Why AKG<br />

AKG are a leading independent organisation specialising in the provision of assessment,<br />

ratings, information and consultancy to the financial services industry.<br />

Ratings applicable to product providers:<br />

Aegon One Retirement<br />

Aviva Pension Portfolio<br />

LV= Flexible Transitions Account<br />

Old Mutual Wealth Collective Retirement Account<br />

Prudential Retirement Account<br />

Royal London Pension Portfolio<br />

Scottish Widows Retirement Account<br />

Standard Life Active Money SIPP<br />

Standard Life Elevate Pension Investment Account<br />

Standard Life Wrap SIPP<br />

Zurich Platform Retirement Account<br />

AKG Image and Strategy<br />

Rating


12<br />

Ratings applicable to Wrap providers:<br />

Aegon/ Cofunds<br />

Aviva<br />

Old Mutual Wealth<br />

Standard Life Elevate<br />

Standard Life Wrap<br />

Transact<br />

Zurich<br />

AKG Image and<br />

Strategy Rating


13<br />

REVIEWING PRODUCT AND WRAP<br />

PROVIDERS AT PERIODIC INTERVALS TO<br />

ENSURE CRITERIA STANDARDS ARE MET<br />

Our diligence process will be undertaken at 3 monthly intervals. It will be undertaken by a<br />

person who is reasonably qualified by their ability, their appropriate knowledge, and their<br />

practical experience of financial matters. The person can, when they consider appropriate,<br />

consult Members of the Technical Committee for further guidance.

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