10 most desirable colleges of Psychology

Brain Hacks
kind of psychology that combines a number of
Adistinct psychological techniques is called
'Practical Psychology'. Essentially, it refers to the
application of psychology to achieve a practical outcome.
Many different psychological methods can be utilised at the
same time to achieve the desired outcome if someone is
experiencing an uncomfortable mental state such as that
produced by ADHD or if they are bipolar.
Prof. R. Sreevalsa Kumar, Chinmaya Vishwavidyapeeth,
states – “Psychology has enormous application in
managing the effectiveness of digital experiences. Even
though issues like cybersecurity, consumer data analysis,
online trade, etc. are technological in nature, since it is
confronting human systems and behaviours, incorporating
psychological knowledge in the design and usage of
cyberspaces will enhance the effective usage of
technology.”
For example, let us consider the requirement of frequent
password change to enhance the security of online banking.
All banks and financial institutions insist their customers
follow this practice. The customers are also aware of the
threat of potential password breach and its related
consequences, yet many are reluctant to do this.
Pondering on this topic, Prof. R. Sreevalsa Kumar remarks,
“The issue is more psychological as the customer is
resistant to changing the password because of many
cognitive reasons. The human brain tends to follow a topdown
processing approach to save its resources. If a person
has multiple accounts, it is difficult for him to memorise
multiple passwords and probably he may get it mixed up.
This creates a thought of resistance in the mind towards
frequent password updates. So, if the system can work out a
solution and make it more brain-friendly, the expected
behaviours will happen.”
“Consumer data analysis may generate better options for
customers if the data is infused with a wide variety of
human behaviours, traits, and requirements,” said Prof. R.
Sreevalsa. “There is a distinction between raw and
processed data once again. The expertise of a psychologist
can go a long way in processing raw data and find out the
underlying trends in it,” he added.
Many have a presumption that psychology is related only to
mental health and the application of it is limited to
therapeutically processes and counselling. But Dr Archana
Surana, HOD – PG Department of Psychology, Surana
College, notes that this conception is very erroneous. She
states: “The applications of psychology are multitudinous,
from determining what font size and style of packaging will
entice customers to buy a product to determining the
personality and behaviour patterns of persons who engage
in cyberbullying.”
“What type of people make good entrepreneurs? What is the
configuration of Indian learning? How should astronauts be
prepared psychologically for space travel? What do e-
commerce sites do to make people buy expensive clothes?
Well, all this and more are applications of Psychology,”
concluded Dr Archana Surana.
- By Aditya Umale
The subject of cyberpsychology has expanded as a result of
increased research and analysis on the interplay of
technology and human behaviour through the lens of
psychology. Future directions in cyberpsychology are
explored in terms of ethics, clinical practise, age and
disability, education and training, and research. Because
cyberpsychology is still in its early stages, psychologists are
ideally positioned to contribute to this novel subject through
multidisciplinary cooperation.
27 | MAY 2021 | www.theknowledgereview.com