MultitudinousApplications ofPsychologyin RealLifeThe
Brain Hackskind of psychology that combines a number ofAdistinct psychological techniques is called'Practical Psychology'. Essentially, it refers to theapplication of psychology to achieve a practical outcome.Many different psychological methods can be utilised at thesame time to achieve the desired outcome if someone isexperiencing an uncomfortable mental state such as thatproduced by ADHD or if they are bipolar.Prof. R. Sreevalsa Kumar, Chinmaya Vishwavidyapeeth,states – “Psychology has enormous application inmanaging the effectiveness of digital experiences. Eventhough issues like cybersecurity, consumer data analysis,online trade, etc. are technological in nature, since it isconfronting human systems and behaviours, incorporatingpsychological knowledge in the design and usage ofcyberspaces will enhance the effective usage oftechnology.”For example, let us consider the requirement of frequentpassword change to enhance the security of online banking.All banks and financial institutions insist their customersfollow this practice. The customers are also aware of thethreat of potential password breach and its relatedconsequences, yet many are reluctant to do this.Pondering on this topic, Prof. R. Sreevalsa Kumar remarks,“The issue is more psychological as the customer isresistant to changing the password because of manycognitive reasons. The human brain tends to follow a topdownprocessing approach to save its resources. If a personhas multiple accounts, it is difficult for him to memorisemultiple passwords and probably he may get it mixed up.This creates a thought of resistance in the mind towardsfrequent password updates. So, if the system can work out asolution and make it more brain-friendly, the expectedbehaviours will happen.”“Consumer data analysis may generate better options forcustomers if the data is infused with a wide variety ofhuman behaviours, traits, and requirements,” said Prof. R.Sreevalsa. “There is a distinction between raw andprocessed data once again. The expertise of a psychologistcan go a long way in processing raw data and find out theunderlying trends in it,” he added.Many have a presumption that psychology is related only tomental health and the application of it is limited totherapeutically processes and counselling. But Dr ArchanaSurana, HOD – PG Department of Psychology, SuranaCollege, notes that this conception is very erroneous. Shestates: “The applications of psychology are multitudinous,from determining what font size and style of packaging willentice customers to buy a product to determining thepersonality and behaviour patterns of persons who engagein cyberbullying.”“What type of people make good entrepreneurs? What is theconfiguration of Indian learning? How should astronauts beprepared psychologically for space travel? What do e-commerce sites do to make people buy expensive clothes?Well, all this and more are applications of Psychology,”concluded Dr Archana Surana.- By Aditya UmaleThe subject of cyberpsychology has expanded as a result ofincreased research and analysis on the interplay oftechnology and human behaviour through the lens ofpsychology. Future directions in cyberpsychology areexplored in terms of ethics, clinical practise, age anddisability, education and training, and research. Becausecyberpsychology is still in its early stages, psychologists areideally positioned to contribute to this novel subject throughmultidisciplinary cooperation.27 | MAY 2021 | www.theknowledgereview.com