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IoD Scotland Autumn 2021

Institute of Directors Scotland, business magazine, directors

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<strong>IoD</strong> <strong>Scotland</strong> events: Global Conference<br />

Drive the agenda and make<br />

Net Zero your destination<br />

PlanetMark sets a sustainability standard to chart your progress<br />

The <strong>IoD</strong> is proud to be a supporter of<br />

PlanetMark – the business certification<br />

scheme that recognises an organisation’s<br />

commitment to continuous improvement<br />

on environmental issues, including<br />

measuring and reducing carbon<br />

emissions, energy and water<br />

consumption, travel and waste.<br />

PlanetMark’s goal, explained Lilly<br />

Miller, its Chief Financial Officer, was to<br />

change the focus on to people and<br />

inspire them to make the shift to<br />

practices that have sustainability,<br />

fairness and equality at their heart.<br />

There was no silver bullet to achieve<br />

PlanetMark certification; rather than a<br />

perfect solution, organisations should<br />

take small steps that together, impact on<br />

key environmental and wellbeing indices.<br />

PlanetMark’s certification programme<br />

can unleash the passion of employees to<br />

make a difference and can be a major<br />

tool in increasing staff retention,<br />

employee and stakeholder engagement<br />

and attract new people and business.<br />

Key to unlocking this potential were<br />

finance directors, who Lilly suggested,<br />

could be renamed as ‘sustainability<br />

directors’ in the future, as their role put<br />

them in charge of an organisation’s<br />

environmental performance.<br />

Find out more about Planet Mark at<br />

https://www.planetmark.com<br />

Lilly Miller<br />

“FDs are routinely tasked with<br />

identifying future risks that threaten the<br />

business,” Lilly said. “But of the top 10<br />

risks businesses face, six are linked to<br />

environmental issues, so shouldn’t an FD<br />

be controlling this side of your business?”<br />

Performance needed to be directly<br />

linked to environmental impacts. Start<br />

by tackling what you can measure:<br />

business travel, waste and water and<br />

energy usage, and take simple steps<br />

such as switching to renewable power.<br />

Set a carbon footprint baseline and<br />

use that as a starting point, with regular<br />

board updates on progress.<br />

It was vital that this exercise goes<br />

through your supply chain; challenge<br />

stakeholders on their own operations as<br />

there was little point presenting an environmentally-friendly<br />

face when your supply<br />

chain is failing to match your own progress.<br />

“Businesses have a role in driving this<br />

agenda,” Lilly stressed. “Legislation is<br />

usually too slow and faces multiple<br />

hurdles from vested interests. You<br />

however, can take a lead and drive change<br />

through your own practices and what you<br />

expect from your stakeholders.”<br />

Engineering solutions for the future<br />

Martyn Link, Chief Strategy Officer,<br />

Wood, in conversation with <strong>IoD</strong><br />

<strong>Scotland</strong> Chair Aidan O’Carroll<br />

In a Conference Challenge session<br />

compered by Aidan O’Carroll, Martyn Link<br />

highlighted the huge strides engineering<br />

giant Wood had made in pivoting its<br />

operations away from oil and gas<br />

as it looked to “engineer<br />

solutions for Net Zero.”<br />

As a global business Wood<br />

understood that the current<br />

focus on climate change<br />

action was in the Global<br />

North, but the<br />

repercussions were being<br />

felt most keenly in the South.<br />

‘One size fits all’ strategies<br />

would not work. “You have to<br />

32 iod.com<br />

Martyn Link<br />

engage with people in a way that’s<br />

meaningful to them,” said Martyn, and<br />

that’s true of “your workforce, stakeholders<br />

or the communities you work with.”<br />

Offsetting its legacy business was<br />

“stretching Wood as an organisation”, but<br />

the cultural shift, which saw it asking<br />

tough questions of all of its operations,<br />

was paying dividends. Tackling<br />

climate change was now<br />

embedded into Wood’s culture<br />

and vision – “it is our North<br />

Star.”<br />

Pace of change could be<br />

frustratingly slow but<br />

despite having to take big<br />

steps into the unknown, “we<br />

are committed to<br />

sustainability”, despite the<br />

tensions that it creates in any<br />

business with aspirations for growth.<br />

“We are very aware that we have a<br />

responsibility to our shareholders but we<br />

also know we have a responsibility to<br />

those of the future: will they want to<br />

invest in Wood?”<br />

The future for Wood would be very<br />

different from its past and present. It was<br />

investing heavily in its Energy Transition<br />

Academy to retrain employees into the<br />

renewables sector, while looking for new<br />

solutions and bringing them to market.<br />

Enormous change was coming, and<br />

Wood was determined to be a force for<br />

good in the landscape that evolved.<br />

However, understanding your role in the<br />

society of the future was critical: “If you<br />

can’t articulate your future, how can you<br />

play a part in it?”<br />

<strong>Autumn</strong> <strong>2021</strong>

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