Serveitup Tennis Magazine #68

Issue #68 October 2021
junior tennis magazine
BRAND
YOURSELF
Serveitup July 2021 1

Tennis Talk
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2 Serveitup July 2021

09/15/21
Dear Junior Tennis Players,
We at Serveitup think, that understaanding branding
is extremely important to every junior tennis players.
As a junior tennis player, there is already so much you
have to consider, like whether you just want tennis to
get you into your dream college, or are you pursuing
it seriously to become a professional tennis player?
You should firstly consider, that all these things will
eventually come to an end, but your life will continue,
long after your tennis career comes to an end.
That is why it’s imperative for you to seriously think
about branding yourself. Branding yourself can certainly
secure your future. This issue provides important
information for players to brand themselves.
Subscribe to get a new issue in your inbox every month. Follow and
leave a comment on Facebook, YouTube, Twitter and Instagram, or
email info@serveituptennismagazine.com
PUBLISHERS DESK
P.S. Don’t forget to share us. Enjoy!
wesley@serveituptennismagazine.com
All articles are written by the publisher
Wesley Baptiste unless otherwise noted.

Our Credo
Serveitup is the quintessential junior tennis magazine. We intend
to promote and showcase only junior tennis players 18 and under.
Serveitup lays claim to the fact that we are real junior tennis.
Serveitup is the most unique, dynamic, cutting-edge junior tennis
publication on the planet. Our vision at Serveitup, is to transport
you every month, on an exciting journey into the remarkable lives
of real junior tennis players. We will tell their stories and reveal
who they are. You will know about their Lifestyles, Fashion, Tournaments,
Health & Fitness, Achievements, Equipment, Instructions,
Goals, Passions, Training Methods, Travel and much more, before
they become the next tennis superstars.
We will strive for excellence in every issue. Every publication will
be specifically designed to deliver the most relevant resources to
educate, motivate, empower, showcase and interact with all junior
tennis players. We will chronicle the lives of the junior players, as
they begin their pursuit into that elite world of tennis stardom.
For this reason Serveitup is totally free and 100% juniors. We will
promote junior tennis players, whether they play the junior circuit
or the pro level. We intend to affect junior tennis globally by getting
Serveitup into the hands of current and future junior tennis
players. That makes Serveitup a must read for every player... and
their parents? So get all your photos and content ready, and send
them to info@serveituptennismagazine.com

#68
October 2021
6
Exactly What Is
A Brand.
24
Build Brand With
Social Media.
in this issue
8
10
12
14
16
18
20
22
Decide What Is
Your Brand.
Come Up With A
Good Slogan.
Carefully Choose
Brand Words.
Design A Unique
Logo.
Carefully Choose
Colors And Fonts.
Surround Yourself
With A Team.
Use Social Media
Followers.
Build A Website.
26
Practice Public
Speaking.
28 Practice
Interviewing.
30
32
Internet Is
Forever.
Protect Your
Brand.
34 Become Bankable.
36
38
All Press Is Not
Good Press.
Develop A Brand
Kit.
40 What Affects
Your Brand.

Exactly What
is a brand
Ekaterina Kislitsyna
Featured on the cover of
Issue #28

A brand is a recognizable name and
logo, that distinguishes you from everyone
else in the marketplace. People
will always perceive you by your
brand, and decide whether or not to
interact or do business with you. It is
like your name or face, it will make an
impression on people.

Anna Tang
Featured on the cover of
Issue #56

Decide What Is
your brand
Know that your brand can’t be everything
to everyone, especially at
the start. Just like there are different
brands, selling different products, like
Apple is different from Nike, it’s very
important to focus on what your brand
is about, and build around that.

Norina Bak-Szabo
Featured on the cover of
Issue #51

Come Up With A
good slogan
Your slogan should be very short
and catchy. Remember you’ve got
just a few words to make a major
impact. Keep in mind that you can
always change your slogan as you
grow. A good slogan will makes a
strong and lasting impression.

Jade Walton
Featured on the cover of
Issue #46

Carefully Choose
brand words
Think of your brand as a person
when choosing brand words . What
kind of person should they be like
in order to attract people to them.
Use descriptive words like honest,
charitable, reliable, trustworthy, etc,
when building and describing your
brand. These words will make your
brand go far, on social media.

Design A
unique logo
Mikaeel Ali
Featured on the cover of
Issue #54

A logo is one of the first things you
should consider when thinking about
creating a brand. It’s will be the face
of your company, and will be everywhere
that your brand exists. Ideally,
you’ll want a logo that’s unique, easy
to identify, and scalable to be able to
work on different sizes.

Ana Candiotto
Featured on the cover of
Issue #26

Carefully Choose
colors & fonts
You’ll need to give a lot of thought,
about how you want your brand to
look, specifically the colors and the
typography. Colors and fonts will define
the look of your brand, and make
you stand out from other competitors,
and avoid any confusion.

Sapir Cohen
Featured on the cover of
Issue #36

Surround Yourself
with a team
Not because it’s your brand, means
that you know everything, and that
you should make the decisions. Surround
yourself with a knowledgable
team, who will give you sound advice,
and manage the affairs of developing
a successful brand. You stick to what
you do best... tennis.

U
If you are already on social media, and
have followers, use those platforms to
introduce your brand (when it’s ready).
Don’t start promoting your brand until
you have everything in place. It will
reflect badly on your brand, if people
go looking for stuff, and it’s not available.
Having a brand, is different from
having followers.

se Social Media
followers
Jana Zollher
Featured on the cover of
Issue #52

Build A
website
Sophie Hobson
Featured on the cover of
Issue #45

Eventually you will have to build a
website to support your brand. This
will be the central hub where people
can find your products. So this is not
something that you need to rush out
and do tomorrow. Since this site will
have an e-commerce component, to
sell your products, build it carefully.

Build Brand With
social media
Leila Garrison Hunter
Featured on the cover of
Issue #48

Social media is a brand builder.
You can strengthen your brand by
doing behind-the-scenes videos at
tournaments, some of your practice
sessions, fun videos that show your
personality, what you do in your
downtime. Let your followers feel
like they know you. It is not about
being perfect, it’s about being real
and relatable. That’s building trust.

Gomez Twins
Featured on the cover of
Issue #30
You will win tournaments, and it’s very
important for you to know how to
compose yourself to speak publicly.
Begin by practicing in a mirror. Learn
to make eye contact when you speak,
and if there are any fidgeting quirks
you may have, correct them. It’s very
important how you present yourself.
It can either help or hurt your brand.

Practice Public
speaking

Practice
interviewing
Interviewing is part of building your
brand. Be prepared to answer complex
questions. Know that there are
friendly and harsh critics out there.
Learn to be poised in any situation.
Have friends or family ask you questions,
and make sure to interview on
camera to practice being comfortable
on video. The more you practice, the
easier it will eventually become.

Anya Mae Taylor
Featured on the cover of
Issue #63

Internet Is
forever
Remember that the internet is forever,
and be very careful of what
you put online. Whenever you are
about to post something online,
think about your grandkids, or your
grandma seeing it. Is it something
that you would want them to see,
or that you’ll have to explain later
in life? Be mindful about your online
activity.

Natalia Fehr
Featured on the cover of
Issue #55

Protect
your brand
Samuel Rayner
Featured on the cover of
Issue #37

Being a brand is the most important
thing you can do for your tennis
career either way. Once you
have branded yourself, remember
you are now a brand. From here on,
every move you make should be to
promote and protect your brand
and help it to grow. As Jay Z said, “I
am not a businessman; I am a business,
man!” Remember, you are a
business and a brand. Protect your
brand.

Become
bankable

Anna Kay Johnston
Featured on the cover of
Issue #32
Sponsors look for the most bankable
athletes to represent them.
They look at your social media. They
check how well known your name
is, in different communities. They
make sure there is not too much
negative Press about you. This lets
them know if you are an excellent
investment for them to make. You,
your brand will want sponsors, so
make sure you are on their radar.

Understand that all press is not
good press. You want people to
be talking about you for the right
reasons. Many athletes have fallen
from grace because of one bad story.
The best thing to do as you grow
your brand, is to have a publicist in
your corner. They handle any lousy
press and fill the media with positive
stories about you.

All Press Is Not
good press
Antonia Vergara
Featured on the cover of
Issue #58

Hanako Kasai
Featured on the cover of
Issue #43

Develop A
brand kit
Put together a brand kit, especially
for the press, PR teams, brand ambassadors,
affiliates, and influencers.
This contains all the information
someone would need to get to know
and promote your brand. Things like
the company name, logo, color palette,
company founders and team,
goals, approved imagery, and even
products.

What Affects
your brand
Everything affects your brand. The way
you dress, speak (profanity), your oncourt
behaviour, online activity, who
you associate with. Basically people
will associate your brand, with your
lifestyle. Also remember that everything
you say, should be pointing
people to your brand, and not to you.

Aaron Uter
Featured on the cover of
Issue #14

footwork!
Run like the wind

Artist: Cat Lee
follow her on instagram @colacatlee
Oh Emma!

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