2019 CBE Dean's Report

D E A N ' S
R E P O R T
2 0 1 9
E D I T I O N

WE ARE LA'S
BUSINESS
SCHOOL

OUR MISSION
We develop engaged leaders and foster their professional
and social mobility to benefit Greater L.A. and the world.
OUR VISION
Become the top California State University business college
in graduation rate, employability, and social mobility.
OUR CORE VALUES
Collaborate. Engage. Care.

| DEAN'S REPORT '19 INTRODUCTION
A MESSAGE
FROM THE
DEAN
On behalf of our faculty, staff, and students, welcome to the College of Business and
Economics (CBE) at California State University, Los Angeles (Cal State LA)!
A comprehensive public university located in the heart of Los Angeles, Cal State LA
serves as an economic and cultural hub for our community. We offer unique
opportunities for our students to engage with the city's flourishing companies and
thriving communities.
As dean of the CBE, I am extremely proud of the rich tradition of higher learning that
our college has upheld since its founding. Our faculty are accomplished, our staff are
engaged, our students are inspired, and our alumni are acclaimed. Our business
programs are distinguished and prepare our students to become local and global
leaders with the moral depth and intellectual intensity necessary to meet society’s
challenges during a time of critical transition.
The CBE faculty and staff are remarkable people who strive every day to deliver a highquality
educational experience to a diverse student body. Our faculty guide students
through rigorous curricula and publish impactful research that benefits wide-ranging
businesses and communities. Our staff work diligently to support students through their
business education and overall journey to career and life success.
In this report, we celebrate the accomplishments of our students, faculty, and alumni. At
this year’s Healthcare Management Western Regional College Bowl, our students
placed first against other top universities such as UCLA, USC, University of Washington,
and University of Arizona. We also placed first in the Western Casewriters Association
and received the Best Mentored Case Award. In other competitions such as the
International Collegiate Business Strategy Competition and the Financial Management
Quiz Competition, we excelled. The strength of our college and university is a reflection
of our hard-working and dedicated students who become successful alumni.
Where we are
TODAY
It is my pleasure to introduce you to new and existing programs that propel our students
beyond academic achievement to career and life success, and I cordially invite you to
explore our school further in the following pages.
Warmly,
DR. TYE W. JACKSON

C A L S T A T E L A C O L L E G E O F B U S I N E S S A N D E C O N O M I C S
I N T H I S I S S U E
D E A N ' S R E P O R T ' 1 9
C O N T E N T S
02
ABOUT THE CBE
04
07
10
12
18
Who we are and how we
develop students into leaders.
STRATEGIC PLANNING
Three pillars: Relationship,
Innovation & Impact.
ACADEMIC PROGRAMS
Accredited by the AACSB,
putting us in the top 5%
globally.
ENROLLMENT UPDATES
Exploring our recent increase
in graduation rates.
FEATURED EVENTS
Building on our momentum
and engaging students,
faculty, & alumni.
CO-CURRICULAR
ACTIVITIES
From C.A.S.E. to the Vita
Program, here's what we offer.
19
20
22
24
26
33
ACADEMIC
COMPETITIONS
Making CBE history and
leaving our mark.
NEW FACULTY
Get to know our newest
faculty hires.
NEWLY PROMOTED
FACULTY
CBE congratulates these
newly promoted faculty.
MEET THE BOARD
Our high-profile Dean's
Advisory Board.
DISTINGUISHED
ALUMNI
Spotlighting Rosario Marin
and Raul Porto, Jr.
PARTNERSHIPS
Fostering the connection
between industry & academics.

WE
WHO
ARE
Administration
Business
Management schools
and
culmination of award-winning
A
faculty, and staff
programs,
PAGE 02 DEAN'S REPORT '19
Coming together to offer students a unique
educational opportunity with a focus on developing
excellence and giving back to the community.
#1
first in upward
Ranked
mobility
28%
TOP
most focused
Among
The College of Business and Economics is accredited by the Association to Advance
Collegiate Schools of Business (AACSB), putting it in the top 5% of business schools
worldwide. We are consistently highly ranked in numerous college lists including the US
News & World Report Best Business Programs, The Diverse Top 100, and Washington
Monthly College Rankings. Our faculty have won distinguished teaching and research
awards from professional organizations and our staff has been honored numerous times
within the University.

CARE.
CONNECT.
CONTRIBUTE.
Dedicated to
developing the next
generation of
business
professionals, the
CBE cares deeply
about the lives we
are improving. We
understand
professional skills
cannot be an
afterthought.
Building critical
professional skills is
strategically
integrated into our
curriculum and a core
part of our students'
progress towards
graduation. Students
are encouraged to
connect with our
industry-leading
faculty and alumni so
they, too, can be
prepared to enter the
workforce and
actively contribute to
the communities they
are a part of.

| DEAN'S REPORT '19
PAGE | 04
O U R P I L L A R S O F
S T R A T E G I C P L A N N I N G
RELATIONSHIP
ENGAGEMENT
INNOVATION
CHANGE
IMPACT

+ BUILD RELATIONSHIPS AND
ENGAGE WITH STAFF, FACULTY,
ALUMNI AND SUPPORTERS IN A
COLLABORATIVE ENVIRONMENT
+ FOSTER POSITIVE CHANGE
THROUGH IMPROVEMENT AND
INNOVATION
+ IMPACT ON THE PROFESSIONAL
AND SOCIAL MOBILITY OF OUR
STUDENTS

RANKED TOP 10
AMONG PUBLIC
INSTITUTIONS
IN STATE OF
CALIFORNIA
U . S . N E W S &
W O R L D R E P O R T
THE BUSINESS
SCHOOL FOR LA

D E A N ' S R E P O R T ' 1 9
PAGE 07
academic
PROGRAMS
U N D E R G R A D U A T E
(options in)
MANAGEMENT (MGMT)
ACCOUNTING
FINANCE
MARKETING
GENERAL BUSINESS
RETAILING
Post-Baccalaureate
10%
HUMAN RESOURCE
MANAGEMENT
INFORMATION
SYSTEMS
INTERNATIONAL
BUSINESS
HEALTHCARE
ADMINISTRATION
BUSINESS
ECONOMICS
OPERATIONS AND
SUPPLY CHAIN MGMT
Graduate
20%
REAL ESTATE
PRELEGAL
ENTREPRENEURSHIP
G R A D U A T E
Undergraduate
70%
ACCOUNTING
BUSINESS ADMINISTRATION
ECONOMICS & STATISTICS
HEALTHCARE MANAGEMENT
INFORMATION SYSTEMS
MANAGEMENT
PROGRAM BREAKDOWN
FINANCE
MARKETING
P O S T - B A C C A L A U R E A T E
HEALTHCARE LEADERSHIP
REAL ESTATE
"Voted Top 20
Best Value
Schools"
WASHINGTON MONTHLY

PAGE 8
enrollment
UPDATES
5.2%
increase in
graduation rates from
first-time freshman
74.8%
of students are first generation to
attend or graduate from a university
15.5%
increase in graduation rates from
community college transfers
With a significant graduation rate
increase, 1,095 undergraduate
degrees and 129 graduate
degrees were awarded to our
2018 class.

PAGE | 09
| DEAN'S REPORT
The College of Business and Economics is
committed to and accountable for advancing
diversity, equity, and inclusion among its students,
faculty, and staff. This includes but are not limited
to race, ethnicity, socioeconomic status, gender,
gender identity, sexual orientation, religion,
disability, and place of origin.
Reflected in our demographics breakdown
(pictured right), the CBE recognizes that we live in
an increasingly interconnected, globalized world,
and that students benefit from learning in both
social and educational contexts in which its
participants come from all walks of life.
Ineligibile
42.9%
PELL GRANT ELIGIBILITY
Eligible
57.1%
Because we recognize that systems of oppression,
power imbalances, and institutional bias can be a
hindrance to students, faculty, and staff hoping to
achieve their potential, the CBE proudly provides
the necessary resources and social climate
conducive to intellectual and scholarly growth.
Leveraging the educational and institutional
benefits of diversity, we engage all students to
help them thrive by embracing their individuality.
All members of our college understand that we
share a responsibility to create, develop, and
maintain a learning environment in which
difference is valued, equity is sought, and inclusion
is practiced.
Unknown
0.9%
International
10.6%
Asian
20.3%
STUDENT DEMOGRAPHICS
White
6.2%
Black
3.4%
Hispanic
55.4%
student
INSIGHTS

building
ON OUR
MOMENTUM

compete for a prize by solving
Students
challenges related to
business-presented
research and analytics, finance,
marketing,
and computer info systems.
accounting,
is a global and social enterprise
SheLovesData
inspires women to become active
that
to an increasingly data-driven
contributors
world.
largest career fair for accounting and
The
systems students to network and
information
career opportunities with some of the
explore
accounting firms in Southern California.
biggest
Shark Tank-format event that encourages
A
with an innovative business idea to
students
for prizes and mentorship from
compete
investors and entrepreneurs.
accomplished
Symposium brings together some of the
The
most highly regarded industry leaders
region’s
discuss emerging trends and critical topics
to
real estate and development.
in
first-ever Womxn in Leadership panel
This
together the best leaders in tech,
brought
entertainment, entrepreneurship,
finance,
and food.
retail,
PAGE | 11
| DEAN'S REPORT
C.A.S.E. COMPETITION
MEET THE FIRMS
JOHN GERRO REAL ESTATE SYMPOSIUM
WOMEN + DATA
THE BUSINESS PITCH
WOMXN IN LEADERSHIP
featured
EVENTS

featured
speakers
+ TOM CONDON
Managing Director,
Provident Investment
Counsel
The Professor for a Day speaker series
brings successful alumni, business
leaders, and CBE students together,
providing students the opportunity to
interact with professionals and learn how
they succeeded in business. Speakers talk
about their experience and pass on their
wisdom and advice.

PROFESSOR
FOR A DAY
+ JORGE OROZCO (ABOVE)
CEO, LAC + USC Medical Center
+ HENRY JONES (LEFT)
President, CalPERS Board of
Administration

co-curricular
ACTIVITIES
PAGE 18
01
02
03
04
CENTER FOR ENTREPRENEURSHIP AND
INNOVATION (CEI)
The CEI acts as a catalyst for business growth by providing
resources, training, mentorship, and pathways to capital for
budding entrepreneurs.
PROFESSIONAL FUNDAMENTALS
Preparing students for career and life success, this program
enables them to learn and practice the skills employers want and
need in today's professional environment.
C.A.S.E. (CONNECTING ALUMNI AND
STUDENTS WITH EMPLOYERS)
The C.A.S.E. program ensures student and faculty research
projects directly support businesses of all sizes by building
relationships to achieve real results.
FINANCIAL FITNESS
A one-of-a-kind program that serves both Cal State LA
and the community by teaching fundamental
financial concepts to all students.
05
06
07
08
PROFESSIONAL SALES DEVELOPMENT
Bridging the gap between theory and practice, we give our
students real-world, hands-on sales experience with sales
professionals.
INTERNSHIPS AND CAREERS
QUICKSTART (ICQ)
A new model for internships, the name of our ICQ program
spells out how employers feel about our students — "I Seek
You!"
VITA (VOLUNTEER INCOME TAX
ASSISTANCE)
CBE students train and become IRS-certified volunteers who
provide basic income tax preparation for electronic filing,
ultimately helping those in the community who need it most.
GOLDEN EAGLE OPPORTUNITY FUND
Provides students with the hands-on experience they need to
be successful in finance by giving them a real fund to manage.

PAGE | 19
| DEAN'S REPORT
academic
COMPETITIONS
H E A L T H C A R E M A N A G E M E N T B O W L
For the first time in history, our CBE team won the
Western Regional Management Bowl against ten
reputable graduate schools including: USC, UCLA, and
the University of Washington.
I N T E R N A T I O N A L C O L L E G I A T E B U S I N E S S
S T R A T E G Y C O M P E T I T I O N
Our CBE team won Runner Up in their World. Ja Wing
received the sole individual student trophy for the most
successful investments in the simulated stock market.
F I N A N C I A L M A N A G E M E N T Q U I Z
C O M P E T I T I O N
Competing against 40 schools nationwide, our CBE
team ranked 9th in the preliminary round and made the
top 16 qualifiers list.
W E S T E R N C A S E W R I T E R S A S S O C I A T I O N
Recognized as extremely effective and engaging, Dr.
Ellen Drost and her student Ezra Pugh won the Best
Mentored Case Award.

newest
FACULTY
PAGE 20
DR. MARCO ANTONIO
MARTINEZ DEL ÁNGEL
ASSISTANT PROFESSOR,
ECONOMICS & STATISTICS
Earned his PHD in Economics,
University of California at Irvine
Research Interests
International Economics, Banking and
Finance
Teaching Interests
International Economics, Big Data,
Machine Learning
DR. SOOJUNG HAN
ASSISTANT PROFESSOR,
MANAGEMENT
Earned her PHD in Business
Administration, Temple University
Research Interests
Human Resource Management,
Leadership, Empowerment, Social
Exchange, Employee
Counterproductivity
DR. PAMELA HOWELL
ASSISTANT PROFESSOR, COMPUTER
INFORMATION SYSTEMS
Earned her PHD in Management
Information Systems, State University of
New York at Buffalo
Teaching Interests
Human Resource Management,
Leadership, Organizational
Behavior
Research Interests
Management Information Systems, Data
Processing & Analytics, Research Centers
& Medicaid Recipients
Teaching Interests
Health Information Technology, Clinical
Informatics, Business Intelligence, Data
Visualization, Analytics, and Machine
Learning

DR. JINGWEN
(JOANNA)
ZHAO
ASSISTANT PROFESSOR,
ACCOUNTING
Earned her PHD in Accounting,
University of Hawaii at Manoa
Research Interests
Financial Accounting,
Accounting Information Systems
(AIS), Sustainability Accounting
Teaching Interests
AIS, Financial Accounting,
Cost/Managerial
ROGER
MENDOZA
ASSISTANT PROFESSOR,
MANAGEMENT
Earned his PHD in Public Policy,
McGill University
Research Interests
Healthcare Management (HCM),
Finance HCM, Business
Responsibilities
Teaching Interests
Health Economics, Risk & Insurance,
Healthcare Finance & Policy
DR. JOHN
COOPER
ASSISTANT PROFESSOR,
ACCOUNTING
Earned his DBA in Accounting,
University of Florida
Research Interests
Tax & Accounting, Firm Value,
Accounting & Tax Decision Making
Processes, Entrepreneurship
Teaching Interests
Taxation, Financial Accounting
HASSAN AWAD
ASSISTANT PROFESSOR,
MANAGEMENT
Earned his PHD in Management,
University of Oregon
Research Interests
Social Innovation, Organizational
Behavior, Entrepreneurship,
Strategy
Teaching Interests
Entrepreneurship, Sustainability,
Social Innovation

| DEAN'S REPORT '19
newly promoted
FACULTY
PAGE | 22
SILVIA MARTIN, PHD
WHAT I LOVE ABOUT CAL STATE LA
Ranked number one in upward mobility and there is a
real sense of community.
COMMITTEES I ENJOY SERVING ON
General Education Subcommittee (GES), Strategic
Management Committee, and Assessment Committee
RESEARCH & TEACHING INTERESTS
Intercultural Business Communication, Marketing
Strategy, International Business and Marketing using
structural equation modeling
NINA O'BRIEN, PHD
WHAT I LOVE ABOUT CAL STATE LA
I love that we have a real shared set of values around
serving our students. They are so inspiring, and it's an
honor to be with them for a small part of their journey.
COMMITTEES I ENJOY SERVING ON
Student Affairs Committee because it gives us an
opportunity to work with the CBE and campus partners
to make sure student needs are served.
RESEARCH & TEACHING INTERESTS
Classes at California State Prison, Lancaster;
organizational communication and networks, creative
production, and collaboration; examining how
students leverage communication for professional
development

PAGE | 23
| DEAN'S REPORT
MIN SHI, PHD
WHAT I LOVE MOST ABOUT CAL STATE LA
The collaborative atmosphere between colleagues and
upward student body.
COMMITTEES I ENJOY SERVING ON
Graduate Studies Committee (GSC), which is crucial
for CBE's reputation and financial health.
RESEARCH & TEACHING INTERESTS
Supply Chain Management, Operations Management,
Data Analytics, Inventory and Production
Management, & Quality Management
ELLEN DROST, PHD
I'VE BEEN PUBLISHED IN
Over 100 refereed journal articles including: Academy
of Management Journal, Human Resource
Management Journal, The CASE Journal, and more.
COMMITTEES I ENJOY SERVING ON
The Educational Policy Committee, where I learned
about how and why policies are either developed or
changed; and the Academic Senate where I still serve.
RESEARCH & TEACHING INTERESTS
International Business, Entrepreneurship,
Organizational Culture, and Cross-Cultural Research
Methodology

| DEAN'S REPORT '19
PAGE | 24
meet the
DEAN'S ADVISORY BOARD
Rosalina Cardenas, '89
President, Cardenas Strategy
Group
Steven Kang, CPA '84
Partner, KSGA LLP
Berta M. Montoya, '02
Director, New Business
Development Latino
Market Thrivent Financial
Mike Sarian, '83
President of Operations,
Prime Healthcare
Oscar Chacon, '97
Partner IT Risk & Advisory
Services, Vasquez &
Company LLP
Karin Kricorian, PHD
Director, Management
Science & Integration,
Disney
Luis Patino, '96
Senior VP & General
Manager, Univision Local
Media Los Angeles
Susan Sifuentes
Trigueros
Regional Public Affairs
Manager, Southern
California Gas Company
Vanessa Faggiolly, '07
Chief Financial Officer,
Amerisal Foods LLC
Donald Lam, CPA '81
Lam, Robinson & Co.
Luis Rojas, '88
President & CEO,Del Terra
Carl Sasaki, '83
Partner, Crowe LLP
Gary Guibert
Senior VP Public Fund &
Taft Hartley, Northern Trust
Rosario Marin, '83
Former U.S. Treasurer,
Owner of Marin & Marin
Lawrence Rodriguez, '67
Retired Partner, Ernst &
Young LLP
David Tetreault, '89, '94
Executive VP, Media and
Entertainment, Golden Boy
Promotions, Inc.
Isaac Hung, '84
President, ICM Resources,
Inc.
Sal Mendoza
Senior VP, City National
Bank
Remi de la Rocha, '01, '06
VP, Managed Care AltaMed
Health Services

W E L C O M E
D A V I D
T E T R E A U L T
OUR NEWEST BOARD MEMBER
David Tetreault has over 20 years experience building successful TV and Digital Media
brands across Broadcast Networks, Cable, Syndication, Interactive/Internet, and Digital
Away-From-Home. Tetreault is the Executive Vice President, Media and Entertainment at
Golden Boy Promotions. Previously, he was Senior Vice President, Marketing for 20th
Century FOX Television, Director, Marketing for Warner Bros., two of the industries toptier
television distribution companies. In each of these roles, Tetreault provided
leadership in the creation of national advertising campaigns for hit television shows –
these campaigns ignited viewer interest by marrying innovative media strategies to
cutting edge creative messaging and design.
Tetreault nurtured strategic programming partnerships with ABC, FOX, CBS, NBC, VH1,
CNBC, Scripps Networks, Clear Channel Media and Entertainment, Universal Sports,
Wall Street Journal, Tennis Channel, PBS, FOX News and many others.
Tetreault earned a BA and MA in Advertising from California State University, Los
Angeles and an MFA in Television/Film/Marketing from UCLA’s prestigious film school.
Tetreault is a Branded Entertainment expert, having created high-level integrated
campaigns for Warner Bros., FOX Television, Sony Pictures, Chevrolet, Sirius, Clear
Channel Media and Entertainment, Hilton Hotels, EMI Records, Champs Sports and
numerous others.

Rosario Marin
FORMER US TREASURER
B.S., MARKETING '83
Rosario Marin is the first Mexican immigrant to hold the
notable appointment of Treasurer of the United States of
America. Over the years, Rosario has given hundreds of
inspirational speeches to companies, dignitaries, and
organizations in over 15 countries. When she is not too busy
creating awareness for adults and children with special needs
and fighting for Latina women empowerment, she remains a
highly sought after political commentator for Telemundo and
Univision.
N O T A B L E A L U M N I

N O T A B L E A L U M N I
Raul Porto
PRESIDENT, PORTO'S BAKERY AND CAFE
B.S., BUSINESS ADMINISTRATION '84
Raul Porto serves as president of Porto's Bakery & Café, which
he operates along with his siblings Beatriz and Margarita.
The family-owned business has been serving the Los Angeles
area for over 40 years. The Porto's story began in Cuba
where the family matriarch, Rosa, established a thriving
business to help support the family. Porto's currently has over
1,000 employees and is known for its charitable efforts.

| DEAN'S REPORT '19
PAGE | 29
CORPORATE
+ ACADEMIC
PARTNERSHIPS

calstatelacbe
2 0 1 9
E D I T I O N
calstatelacbe
calstatelacbe
DEAN'S
REPORT
5151 State University Drive
Los Angeles, CA 90032
323-343-3000
calstatela.edu/business
cbe@calstatela.edu