CW Pastry Catalog_2021

Nestled on the edge of a lush valley with the Alps standing proudly in the distance, Hero has its
humble beginnings in the small, picturesque town of Lenzburg, Switzerland. It was here where two
friends — Gustav Henckell and Carl Roth — joined forces to open up a local fruit and vegetable
conserve factory under the shadow of the Lenzburg Castle.
Founded in 1886, Hero has a long history of sharing nature’s bounty with the world. Henckell and
Roth captivated consumers by conserving the goodness they found in nature, and we pride ourselves
on continuing to carry that legacy into the future. We preserve fruit at its peak ripeness, which
transports consumers to the very instant in which the perfectly ripe produce was plucked fresh
from the orchard, meadow, or feld. This was the way it had always been done, and it is the way it
will always be done. We want to bring this heritage to today's consumers who share Hero’s love of
naturally good food.
Over the past 130 years, Hero has grown from the small Swiss factory into the premier producer
of Preserves, Fruit Spreads, Baking Jams, Gels, Glazes, Finishing Dessert Sauces, and Highly
Concentrated Fruit Paste Compounds. Hero services over 250 million customers in 30 countries,
making us a global leader in this industry. The Hero product line is High Fructose corn syrup free,
Gluten Free, Non GMO, Kosher Certifed, Halal Certifed, and is the choice of Chefs, Pastry Chefs and
businesses in the food service industry who want only the fnest taste and premium quality for their
customers. With a precision rivalling that of Swiss watch makers, Hero wants you to enjoy Swiss
Premium Quality, wherever you are.
To experience the Hero products for yourself, please visit herofoodservice.com
or contact info@herofoodservice.com to request your free Hero samples.
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