Design Discourse - Composing and Revising Programs in Professional and Technical Writing, 2010a

Design Discourse - Composing and Revising Programs in Professional and Technical Writing, 2010a Design Discourse - Composing and Revising Programs in Professional and Technical Writing, 2010a

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Dubinsky sional writing, unlike many of its peers (e.g., Purdue or North Carolina State). Our department had 101 personnel, but only one with a PhD in Rhetoric and Composition or Professional Communication. The department’s emphasis was literature, although there were a number of prominent creative writers on the faculty as well. English majors could add a Professional Writing Cluster, but this “cluster” was hollow, consisting of the two service courses (English 3774—Business Writing and English 3764—Technical Writing) and a course in Advanced Composition, which had no defined, consistent content. Equally important to note is a fact that I learned during my interview process that the reputation of these service courses in other colleges, particularly in the College of Business, had been diminishing. 1 There were no graduate courses in professional or technical writing and only one in composition—the required course in pedagogy for the graduate assistants, taught by Dr. Paul Heilker, who then directed the program in Composition. Despite what I’ve just outlined, my position was highly vulnerable. During my interview with the dean, I learned that I was “an experiment”—the department’s first tenure-track faculty with an advanced degree in Rhetoric and Professional Communication. For the first three years, the dean’s office would pay sixty percent of my salary, and the dean told me quite directly that my contract renewal would depend on my success in reviving the credibility of the two “service” courses (Business and Technical Writing), expanding our emphasis in outreach, integrating technology into the curricula more effectively, and creating a program in Professional Writing, one that could be extended into a graduate program. 2 Despite the administrative duties involved, I would teach a full load and would be expected to conduct and publish research. The challenge, needless to say, was daunting. Ten years later our department has ninety personnel—fewer overall, but a higher percentage of permanent faculty and virtually no adjunct or temporary faculty. More to the point, now eleven of the ninety (or twelve percent of total and over twenty-five percent of tenure track) have PhDs in Rhetoric, Composition, and/or Professional Communication. Several of these eleven are senior hires who have significant administrative roles in and out of the department (e.g., Carolyn Rude is our department chair; Diana George directs our Composition program and Writing Center; Kelly Belanger directs our Center for the Study of Rhetoric in Society; and Shelli Fowler directs a major university initiative for graduate education). Our Professional Writing Program not only exists, but it is one of the three options for English majors. We counted, as of last spring (2008), just over two hundred majors and minors, and our curriculum consists of nine courses at the undergraduate (3000-4000) level in addition to the two, previously mentioned, service courses. Equally significant is the fact 280

A Techné for Citizens that enrollment in those two service courses has more than doubled (eleven sections of English 3774 and twenty-seven of English 3764), and we’ve quadrupled the number of online sections. We regularly offer graduate courses at the MA level, and we now have a PhD in Rhetoric and Writing. starting from scratch As is evident with the brief overview, much has changed in the years since I arrived. But, like a relative always told me when I faced a very large project: one eats an elephant one bite at a time. So to help understand what has happened, it helps to understand my approach, which was to treat this task like a qualitative research project. In essence, I began with a needs assessment. Before I could consider making any changes, I had to understand what was present. I needed first-hand knowledge of our current service courses and their impact on our majors and on the university at large, because so many departments required their students to take them. To address that lack of knowledge, I began by teaching both courses. In addition, I surveyed the faculty who were and had been teaching them and examined their syllabi. Finally, to understand why people, particularly those in other departments, were dissatisfied with these courses, I visited our “client” departments and colleges, talking with their curriculum committees and surveying their faculty. What I learned, particularly from the School of Business faculty, who six years before had “delisted” English 3774 as a required course, was useful. I learned that many departments would prefer that their students take a course dedicated to writing taught by qualified faculty, but they had been unsatisfied with the instruction previously. Our department’s credibility was damaged, and my interviews with current English faculty confirmed that they were aware of the problem. Most important, I gathered perceptions that other departments had of our department’s writing programs, to include first-year composition, on whose curriculum committee I sat. I learned, in detail, what other departments hoped we would teach their students. I learned where our writing courses fit into their curricula. I also learned a lot about the ways in which faculty across the university saw writing in general, whether or not they felt competent to integrate it into their own curricula, and why they believed students needed to learn to communicate. I learned, in effect, what they envisioned or knew about writing and writing instruction. Bringing this information back to the department proved helpful in many ways, not the least of which was community building, which was perhaps the first step toward “common practices.” 281

Dub<strong>in</strong>sky<br />

sional writ<strong>in</strong>g, unlike many of its peers (e.g., Purdue or North Carol<strong>in</strong>a State).<br />

Our department had 101 personnel, but only one with a PhD <strong>in</strong> Rhetoric <strong>and</strong><br />

Composition or <strong>Professional</strong> Communication. The department’s emphasis was<br />

literature, although there were a number of prom<strong>in</strong>ent creative writers on the<br />

faculty as well. English majors could add a <strong>Professional</strong> Writ<strong>in</strong>g Cluster, but this<br />

“cluster” was hollow, consist<strong>in</strong>g of the two service courses (English 3774—Bus<strong>in</strong>ess<br />

Writ<strong>in</strong>g <strong>and</strong> English 3764—<strong>Technical</strong> Writ<strong>in</strong>g) <strong>and</strong> a course <strong>in</strong> Advanced<br />

Composition, which had no def<strong>in</strong>ed, consistent content. Equally important to<br />

note is a fact that I learned dur<strong>in</strong>g my <strong>in</strong>terview process that the reputation of<br />

these service courses <strong>in</strong> other colleges, particularly <strong>in</strong> the College of Bus<strong>in</strong>ess,<br />

had been dim<strong>in</strong>ish<strong>in</strong>g. 1 There were no graduate courses <strong>in</strong> professional or technical<br />

writ<strong>in</strong>g <strong>and</strong> only one <strong>in</strong> composition—the required course <strong>in</strong> pedagogy<br />

for the graduate assistants, taught by Dr. Paul Heilker, who then directed the<br />

program <strong>in</strong> Composition.<br />

Despite what I’ve just outl<strong>in</strong>ed, my position was highly vulnerable.<br />

Dur<strong>in</strong>g my <strong>in</strong>terview with the dean, I learned that I was “an experiment”—the<br />

department’s first tenure-track faculty with an advanced degree <strong>in</strong> Rhetoric <strong>and</strong><br />

<strong>Professional</strong> Communication. For the first three years, the dean’s office would<br />

pay sixty percent of my salary, <strong>and</strong> the dean told me quite directly that my contract<br />

renewal would depend on my success <strong>in</strong> reviv<strong>in</strong>g the credibility of the two<br />

“service” courses (Bus<strong>in</strong>ess <strong>and</strong> <strong>Technical</strong> Writ<strong>in</strong>g), exp<strong>and</strong><strong>in</strong>g our emphasis <strong>in</strong><br />

outreach, <strong>in</strong>tegrat<strong>in</strong>g technology <strong>in</strong>to the curricula more effectively, <strong>and</strong> creat<strong>in</strong>g<br />

a program <strong>in</strong> <strong>Professional</strong> Writ<strong>in</strong>g, one that could be extended <strong>in</strong>to a graduate<br />

program. 2 Despite the adm<strong>in</strong>istrative duties <strong>in</strong>volved, I would teach a full load<br />

<strong>and</strong> would be expected to conduct <strong>and</strong> publish research. The challenge, needless<br />

to say, was daunt<strong>in</strong>g.<br />

Ten years later our department has n<strong>in</strong>ety personnel—fewer overall,<br />

but a higher percentage of permanent faculty <strong>and</strong> virtually no adjunct or temporary<br />

faculty. More to the po<strong>in</strong>t, now eleven of the n<strong>in</strong>ety (or twelve percent<br />

of total <strong>and</strong> over twenty-five percent of tenure track) have PhDs <strong>in</strong> Rhetoric,<br />

Composition, <strong>and</strong>/or <strong>Professional</strong> Communication. Several of these eleven are<br />

senior hires who have significant adm<strong>in</strong>istrative roles <strong>in</strong> <strong>and</strong> out of the department<br />

(e.g., Carolyn Rude is our department chair; Diana George directs our<br />

Composition program <strong>and</strong> Writ<strong>in</strong>g Center; Kelly Belanger directs our Center<br />

for the Study of Rhetoric <strong>in</strong> Society; <strong>and</strong> Shelli Fowler directs a major university<br />

<strong>in</strong>itiative for graduate education). Our <strong>Professional</strong> Writ<strong>in</strong>g Program not only<br />

exists, but it is one of the three options for English majors. We counted, as of last<br />

spr<strong>in</strong>g (2008), just over two hundred majors <strong>and</strong> m<strong>in</strong>ors, <strong>and</strong> our curriculum<br />

consists of n<strong>in</strong>e courses at the undergraduate (3000-4000) level <strong>in</strong> addition to<br />

the two, previously mentioned, service courses. Equally significant is the fact<br />

280

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