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Design Discourse - Composing and Revising Programs in Professional and Technical Writing, 2010a

Design Discourse - Composing and Revising Programs in Professional and Technical Writing, 2010a

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English <strong>and</strong> Eng<strong>in</strong>eer<strong>in</strong>g, Pedagogy <strong>and</strong> Politics<br />

of professional <strong>and</strong> technical writ<strong>in</strong>g programs coexist<strong>in</strong>g with English departments,<br />

a divide can be felt between those who teach writ<strong>in</strong>g <strong>and</strong> those who teach<br />

literature. This national trend is ev<strong>in</strong>ced primarily by the low number of senior<br />

faculty <strong>in</strong>volved with or <strong>in</strong>terested <strong>in</strong> teach<strong>in</strong>g professional <strong>and</strong> technical writ<strong>in</strong>g<br />

<strong>in</strong> traditional English departments. For scholars pursu<strong>in</strong>g careers <strong>in</strong> professional<br />

<strong>and</strong> technical writ<strong>in</strong>g, the struggle for acceptance <strong>and</strong> legitimacy with<strong>in</strong> an English<br />

department rema<strong>in</strong>s challeng<strong>in</strong>g. But, as members of PTW programs are<br />

discover<strong>in</strong>g, there are opportunities to effectively <strong>in</strong>tegrate with <strong>and</strong> contribute<br />

to English departments without be<strong>in</strong>g dismissed as “second rate.” 17<br />

For example, Case’s graduate technical writ<strong>in</strong>g pedagogy sem<strong>in</strong>ar is not<br />

a freest<strong>and</strong><strong>in</strong>g anomaly without ties to our department’s other research foci.<br />

In fact, for a PTW pedagogy sem<strong>in</strong>ar <strong>and</strong> a PTW curriculum to secure reception<br />

as legitimate scholarly activities worthy of any English department, both<br />

must be understood <strong>in</strong> terms of that department’s larger offer<strong>in</strong>gs. To illustrate,<br />

the Case English department offers a concentration <strong>in</strong> “Writ<strong>in</strong>g History <strong>and</strong><br />

Theory,” referred to as the WHiT program. This program resembles other rhetoric<br />

programs which have been ga<strong>in</strong><strong>in</strong>g momentum <strong>in</strong> academia; but because it<br />

also exam<strong>in</strong>es the practice if writ<strong>in</strong>g as historically, culturally, <strong>and</strong> technologically<br />

situated, it can more easily accommodate a professional <strong>and</strong> technical writ<strong>in</strong>g<br />

pedagogy course.<br />

PhD students <strong>in</strong> the WHiT program study rhetorical theory <strong>and</strong> history,<br />

the history of writ<strong>in</strong>g <strong>and</strong> publish<strong>in</strong>g practices, authorship, l<strong>in</strong>guistics <strong>and</strong><br />

semiotics, <strong>and</strong> digital communication theory. The program exam<strong>in</strong>es relationships<br />

between textual elements such as word-image <strong>in</strong>terface, lexical <strong>and</strong> grammatical<br />

choices, document design, <strong>and</strong> global <strong>and</strong> rhetorical issues, such as text<br />

production <strong>and</strong> circulation, copyright, audience, ethics, <strong>and</strong> rhetorical effect. 18<br />

Equally important, especially for PTW purposes, the program allows graduate<br />

students to develop an <strong>in</strong>-depth underst<strong>and</strong><strong>in</strong>g of the way that writ<strong>in</strong>g functions<br />

not only <strong>in</strong> cultures <strong>and</strong> society but <strong>in</strong> <strong>in</strong>dividual discipl<strong>in</strong>es, organizations, <strong>and</strong><br />

<strong>in</strong>stitutions.<br />

Graduate students <strong>in</strong>terested <strong>in</strong> WHiT, must enroll <strong>in</strong> a course on rhetorical<br />

theory, which serves as an overview <strong>and</strong> a backbone for the program.<br />

Beyond this core requirement, the program itself is comprised of three general<br />

areas designed to provide students with the necessary theoretical <strong>and</strong> historical<br />

foundation on the study of writ<strong>in</strong>g: history of writ<strong>in</strong>g, digital writ<strong>in</strong>g, <strong>and</strong> l<strong>in</strong>guistics<br />

<strong>and</strong> semiotics. As I will demonstrate, the WHiT program is an excellent<br />

opportunity not only to prepare graduate students for the specialized classroom<br />

of professional <strong>and</strong> technical writ<strong>in</strong>g but also to promote the exam<strong>in</strong>ation of<br />

eng<strong>in</strong>eer<strong>in</strong>g as a rhetorical practice <strong>and</strong> analyze the unique discourse of the eng<strong>in</strong>eer<strong>in</strong>g<br />

discipl<strong>in</strong>e.<br />

231

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