Launch! Advertising and Promotion in Real Time, 2009a
Launch! Advertising and Promotion in Real Time, 2009a Launch! Advertising and Promotion in Real Time, 2009a
SS+K developed a comparative message in recent work for its client My Rich Uncle to draw attention to the different options that parents and students have to pay for college. See the ad below and listen to the radio spot, titled “Ahem.” At the beginning of the spot you’ll hear a man’s voice stating an ISCI code, agency, and title of spot. This is called a slate, and it is used by radio stations to ensure they are playing the correct spot. Saylor URL: http://www.saylor.org/books Saylor.org 99
Figure 4.5One of the Print Ads SS+K Created for Its Client My Rich Uncle Saylor URL: http://www.saylor.org/books Saylor.org 100
- Page 50 and 51: Media buyers and media planners eva
- Page 52 and 53: Within a company, the jobs of the a
- Page 54 and 55: [1] Suzanne Vranica, “Ad Houses W
- Page 56 and 57: drumsticks and simulated drumhead p
- Page 58 and 59: Figure 3.1 Build a Foundation Chapt
- Page 60 and 61: 3.1 Economic Effects of Advertising
- Page 62 and 63: Broadcast radio and TV rely exclusi
- Page 64 and 65: 3.2 The Good: Advertising Enhances
- Page 66 and 67: washing with soap, that remain kill
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- Page 70 and 71: now one of the primary attributes s
- Page 72 and 73: [8] Mister Snitch!, “Top Ten Reje
- Page 74 and 75: here is subjective—your image of
- Page 76 and 77: “If you let me play sports, I wil
- Page 78 and 79: Categories can be made quite specif
- Page 80 and 81: Luxury products are not a bad or wa
- Page 82 and 83: [9] Jean Grow and Joyce M. Wolburg,
- Page 84 and 85: 3.4 Advertising Regulation: Who Loo
- Page 86 and 87: Agencies), the ANA (Association of
- Page 88 and 89: [3] American Association of Adverti
- Page 90 and 91: about one-half the size of existing
- Page 92 and 93: Chapter 4 Consumers and the Communi
- Page 94 and 95: messages they see or hear, and when
- Page 96 and 97: 4.2 Is the Medium the Message? Comp
- Page 98 and 99: Figure 4.4 SS+K used actor George C
- Page 102 and 103: Audio Clip “Ahem” http://app.wi
- Page 104 and 105: After studying this section, studen
- Page 106 and 107: SS+K Spotlight The memes and trends
- Page 108 and 109: 4.4 Decision Making LEARNING OBJECT
- Page 110 and 111: Motivation refers to the processes
- Page 112 and 113: 4.5 Internal Influences on Consumer
- Page 114 and 115: isn’t sure. And, regardless of hi
- Page 116 and 117: it’s not subliminal; the stimulus
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- Page 120 and 121: 1. Sensory memory permits storage o
- Page 122 and 123: Of course, the nature of the ad its
- Page 124 and 125: c. Create an example involving a lo
- Page 126 and 127: [24] Raymond R. Burke and Thomas K.
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- Page 132 and 133: 4.7 Culture, Globalization, and Adv
- Page 134 and 135: Advertisers have (for the most part
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- Page 142 and 143: Chapter 5 Know Your Audience: SS+K
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- Page 148 and 149: One really encouraging finding from
SS+K developed a comparative message <strong>in</strong> recent work for its client My Rich Uncle to draw attention to<br />
the different options that parents <strong>and</strong> students have to pay for college. See the ad below <strong>and</strong> listen to the<br />
radio spot, titled “Ahem.” At the beg<strong>in</strong>n<strong>in</strong>g of the spot you’ll hear a man’s voice stat<strong>in</strong>g an ISCI code,<br />
agency, <strong>and</strong> title of spot. This is called a slate, <strong>and</strong> it is used by radio stations to ensure they are play<strong>in</strong>g<br />
the correct spot.<br />
Saylor URL: http://www.saylor.org/books<br />
Saylor.org<br />
99
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