National Hardwood Magazine - September 2021

NEWS DEVELOPMENTS
LINEAGE IS INTRODUCED AS AFFORDABLE,
AMERICAN-MADE FURNITURE
Chris Pelcher, former executive vice president, general
manager and chief merchandising officer for Art Van, Wolf
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14 SEPTEMBER 2021 n NATIONAL HARDWOOD MAGAZINE
and Levin Furniture, recently debuted his new case-goods
line, Lineage Furniture.
This new furniture line uses solid U.S. Hardwoods and
is manufactured only in the United States (in Vermont and
Ohio). When he was preparing for the August launch for
the manufacturing of this furniture,
he contacted more than 50 of the top
100 furniture retailers. “The response
has been incredible,” he stated.
Lineage will launch with eight domestically
made, all-wood master
bedroom collections. The bedrooms
are crafted from American Appalachian
Hardwoods like Maple, Oak
and Cherry. Solid wood Queen beds
will start at under $599 (cost). Queen
bed, dresser and mirror packages
start at under $1,499 (cost).
“The goal was to position the line at
or near landed pricing for higher end
Vietnamese or Indonesian bedrooms
and well under other U.S.-made
goods,” Pelcher observed. “The big
advantage with Lineage is it’s made
in the USA, and we have production
availability for the quantities retailers
need now.”
Of the eight new collections, five
groups will come out of Lineage’s
Northeast production facility and
three will come out of its Midwest factory.
The Northeast goods will feature
66-inch by 40-inch dressers, 56 to
60-inch-high headboards, contrasted
English dovetail drawer boxes and
a proprietary new mattress support
system.
The products coming from the Midwest
will be in the Lineage ELITE
program. These products are all
hand-built by Amish and Mennonite
craftsman. They will have a selection
of best-selling special-order colors
available.
NEWS ABOUT NORTH AMERICAN INDUSTRIAL
HARDWOOD CONSUMERS INCLUDING MERGERS,
PLANT EXPANSIONS & ASSOCIATION ACTIVITIES
For more information, email Cpelcher@lineagefurni
ture.com.
HIGH LEVEL OF HOME
IMPROVEMENTS EXPECTED
TO CONTINUE
Annual gains in homeowner improvement
and maintenance spending
are set to accelerate in the second
half of the year and remain elevated
through mid-year 2022, according to
the Leading Indicator of Remodeling
Activity (LIRA) released recently by
the Remodeling Futures Program at
the Joint Center for Housing Studies
of Harvard University. The LIRA projects
annual growth in home renovation
and repair expenditures will reach
8.6 percent by the second quarter of
next year.
“Home remodeling will likely grow
at a faster pace given the ongoing
strength of home sales, house price
appreciation, and new residential
construction activity,” says Chris Herbert,
Managing Director of the Joint
Center for Housing Studies. “A significant
rise in permits for home improvements
also indicates that owners are
continuing to invest in bigger discretionary
and replacement projects.”
“Larger gains in retail sales of building
materials suggest the remodeling
market continues to be lifted by DIY
activity as well,” said Abbe Will, Associate
Project Director in the Remodeling
Futures Program at the Center.
“By the middle of next year, annual
remodeling expenditures to owner-occupied
homes are expected to
surpass $380 billion.”
A year after the unprecedented
changes to the U.S. economy brought
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on by the pandemic, many economic indicators are showing
extreme percent changes from pandemic-induced
lows. To reduce the immense growth rate volatility generated
by these year-over-year comparisons, the projection
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SEPTEMBER 2021n NATIONAL HARDWOOD MAGAZINE 15