Oxford Ski Company: 21/22 Season Preview

2022 Season Preview
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Foreword by Rupert Longsdon,
Founder and CEO
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Market Insight
Contents
28-29
Partner Product Showcase:
EcoSki Clothing & Apparel
30-33
Feature Properties
In The Alps for 2021/22
Foreword
S
kiers have proven their resilience
many times before, and with a
busy season ahead already, their
loyalty to the mountains is more
prevalent than ever…
8-11
On-Trend Hot Properties
12-13
Post Pandemic Travel
& What to Expect
16-17
What’s New In-Resort
18-20
Which Accommodation Type is
Right For You?
24-26
The Evolving World of
Eco-Conscious Travel
36-38
Beyond Europe’s Borders.
Luxury escapes in North America,
Japan and Beyond
40-41
About Oxford Ski Company
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Rupert Longsdon
Founder and CEO
It would have been easy over the last 18 within our bookings and are genuinely
months to sit and wallow, head in hands excited about the coming season. Skiers
and feel defeated by the turn of events, have proven their resilience many times
but that has never been my outlook. Of before, and with a busy season ahead
course we have seen problems and had already, their loyalty to the mountains is
issues, but nothing which ever seemed more prevalent than ever.
insurmountable. Even whilst we had
When I setup Oxford Ski Company over
clients arriving in resorts for their
20 years ago I could not have predicted
holidays whom needed to leave the
the changes and challenges which we
following day, the management of
have overcome throughout those years,
deferrals from the 19/20 season to the
just as any business does, however,
20/21 season, only to then be bumped
trading through the past 18 months has
again to the 21/22 season coming up, we
simply been testament to the team we
remained positive and strong.
have built here to support our clients, in
As we plan forward now and celebrate an industry we are all so passionate
the daily vaccination news, we look about… Here’s to a formidable season!
ahead with positivity to this winter. We
are already seeing some unique trends
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3

Market Trends
“Larger
properties…
and longer stays
Mark Gibbins
Managing Director
L
uxury ski chalets have always space during ‘down time’) and longer
been our heartland. Up until stays are both becoming increasingly
2006, prior to being agents for popular. These trends point towards a
some of the world’s finest single objective - more time together
luxury operators, we operated our own with those we have been isolated from
chalets in Crans Montana and Meribel. for too long. Whether these trends
Looking back, those properties were continue for the future, we will have to
pioneering, giving what was then a level wait and see, but with the increasing
of service and accommodation which spotlight on remote working, extended
had scarcely been seen beyond private escapes are more feasible for the
homes.
working professional than ever before.
are becoming
increasingly
popular.”
Photo: Chalet My World, Megève, France
Fast forward 20 years and the level of
properties we now see regularly coming
through our operators are exceptional.
Client demands have always driven the
changes we see in the service sector,
and specifically in the luxury ski market,
where once en-suite facilities would have
been the primary selling point, it is now
hot tubs, pools, wine cellars, games room,
cinema rooms and yes, even bowling
alleys…
What has been unique amongst many of
the enquiries we have received from
clients for the 21/22 season, is not the
facility focus (though these remain
important) but rather the fundamental
nature of the property and their stay in
the resort. We are regularly seeing that
larger properties to accommodate more
friends and family (and to have more
Skiing has always presented a very unique
opportunity for all of us. As an activity it is
so uniquely and solely placed in high
mountains for short periods of the year
and for most of us can only be accessed
by travelling to it. Certainly for those
based in the UK, a luxury escape to the
slopes is not something which can be
achieved easily as a ‘stay-cation’ which
has been a key driver for forward bookings
and reservations for those “must have”
mountain escapes this winter.
Whatever we may see in the next few
years, it’s fair to say that we have always
had to embrace change and development
(good and bad) in the ski and travel
industry, but one thing is for certain, the
demand and anticipation for this winter is
palpable and we can not wait to get
started.
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Market Trends
1
A Focus on Friends and Family
With so many having sacrificed time with family and
friends over the past 18 months, many are looking to
re-connect. Along with this core trend is an increased
awareness of ‘space’, which has seen many clients
looking for both larger chalets to accommodate a larger
group, but also a broader range of facilities (such as pools,
hammams, massage rooms etc.), larger dining areas and
communal spaces—with less focus on the local après scene—
making the chalet itself the true holiday hub.
2
A New Way of Working
One of the most talked about changes to most of
our daily lives as a result of the pandemic is the
change in our working styles. With ubiquitous
adoption of remote technology and for many a
continued “work-from-home” scenario, we are
increasingly receiving request for extended and season long
stays in properties which have office or desk space. With 86% of
the largest UK companies saying they will not return to fulltime
office work, this is not a trend unique to our clients, as we
also hear of resorts announcing co-working spaces close to the
pistes, making the dream work-life balance a reality for many...
3
Off-Peak
Market Trends
is On-Trend
There’s no denying that the anticipation for next
winter has grown more than any season we’ve
seen before, and with good cause - we’ve all
waited too long to hit the slopes. This has however
had a knock on effect for availability which some
operators tell us has resulted in a 40% increase in forward
bookings over previous years. All of that has meant
off-peak weeks are looking more attractive than ever.
Whether you're inspired by the thought of festive skiing the
week before Christmas (often still part of the school holidays),
blowing away the January blues with a post-New Year escape
or indulging in the prime conditions offered during the week
before February half-term (the quietest week of the season - a
real gem), these weeks offer incredible value and quieter slopes
for those not bound by school holidays.
Inspired?
We’ve hand picked some great properties to reflect these trends, so
whether you’re looking to escape with family, work from the
mountains or take advantage of those off-peak weeks—read on...
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On-Trend Hot Picks
Luxury Chalets for Family & Friends
Chalet Sapphire
Morzine France. Sleeps 12
Chalet Le Petit Palais
Courchevel 1850, France. Sleeps 12+2
ON-TREND
Hot Properties
Chalet Sapphire has been built from the
ground up as a rental property, unlike most
luxury ski chalets which are built foremost as
private homes. This means that every little
detail has been attended to and makes it a
seriously comfortable place to spend a week
skiing.
Chalet Tschoder
St. Anton, Austria. Sleeps 12+2
This exceptional luxury chalet comprises 1,500
sq.m of indulgent accommodation, mixing
traditional materials with elegant,
contemporary design. The chalet is located
just off the Bellecote piste giving guests “ski in,
ski out” access within 40 metres of the door.
No. 14 Verbier
Verbier, Switzerland. Sleeps 26
Perched on the edge of the piste leading down
to the Nasserein lift, with breath-taking views
of the surrounding peaks and village, the
beautiful Apartment Tschoder is undeniably in
one of St. Anton’s most enviable locations.
Guests can ski to and from the chalet making it
the ideal spot for even the most discerning
skier.
No.14 is one of the largest and most luxurious
chalets available to rent in the highly acclaimed
and prestigious ski resort of Verbier,
Switzerland. Sleeping up to 26 people in
thirteen elegant bedrooms, No.14 can be taken
on an exclusive use basis but is also available
for individual room bookings during most
weeks of the season.
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On-Trend Hot Picks
On-Trend Hot Picks
Work from the Mountains
Perfect Off-Peak Picks
Chalet Makini
Chalet de Sens
Chalet Grace
Chalet Ferme de Moudon
Verbier, Switzerland. Sleeps 10+1
Megève , France. Sleeps 10+4
Zermatt, Switzerland. Sleeps 10+2
Les Gets France. Sleeps 12
The property boasts a number of spectacular
living spaces, perfect for the sophisticated
skier. Your eye will be drawn to the cascading
glass petals of the magnificent chandelier
suspended from the double height ceiling of
the dining room. Twelve guests can be
comfortably seated around the baronial table.
Chalet des Sens is a 890 sqm chalet that
sleeps up to ten adults and four children in six
well proportioned rooms. The top floor is home
to this luxury ski chalets' spectacular living
area, which has amazing valley views, plenty of
seating, a large dining table, dedicated study
and cosy snug area.
Boasting a luxuriously-seated cinema, a games
room with a pool table, a spacious glass
fronted Wellness centre including a sauna,
shower room, massage room, a large pilates/
yoga space with ambient lighting and music
and an outdoor hot tub, Chalet Grace has it all.
Few properties in the world possess the
history and charm of Ferme de Moudon. It may
just be the most iconic chalet in the Alps.
Sympathetic renovation, has ensured the
traditional architecture and authentic features
of this eighteenth century farmhouse have
been preserved perfectly.
Chalet Zermatt Peak
Chalet Foinsbois
Chalet La Colombe
Chalet La Bergerie
Zermatt, Switzerland. Sleeps 10+3
Méribel, France . Sleeps 12+2
Courchevel 1850, France. Sleeps 8+2
Val d'Isère, France . Sleeps 12+1
Chalet Zermatt Peak is Zermatt’s premier
Chalet Foinsbois, nestled in the quaint and
Chalet La Colombe is a classic example of what
Dating back to the 17th century, at the top of
luxury chalet, located just minutes away from
exclusive Méribel Village with smoking
makes Courchevel such an enduringly popular
Val d'Isere offering plenty of privacy and
the centre of Zermatt, occupying a landmark
chimneys and snowy wood piles, represents
resort with Oxford Ski guests. Personal yet pro-
tranquillity. This unique chalet has been
position and enjoying breath-taking panoramic
the very best in alpine charm. The spacious
fessional service, up to the minute facilities,
brought up to date, whilst retaining many of its
views across the entire village and mountain
interior features warm colours, walls devoted
fantastic views, and of course the all important
original features blending locally sourced wood
ranges as well as uninterrupted views of the
to classic books, a homely kitchen and dining
delicious food and drink.
and stone with the modern facilities, one would
iconic Matterhorn.
area, even the outdoor hot tub is formed out of
expect from a luxury ski chalet.
beautiful old stone.
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Post Pandemic Travel & What to Expect
Post Pandemic Travel
& What to Expect
L
ockdowns, quarantines.
Variants and video calls with
the mic on mute… Whether we
have liked it or not, we have all
had to adapt to new ways of going about
our daily lives in the past year, and travel
is likely to be no different.
Sarah Roberts
Head of Sales, Ski Chalets
“...everyone will be doing
everything they can to
make travel safe and
enjoyable - too many rely
on tourism to take undue
risks.”
Chalet Bacchus - Courchevel Moriond 1650, France
Before we get into what we expect to see
in the coming months and year, let’s get
one thing clear, everyone will be doing
everything they can to make travel safe
and enjoyable, too many people, towns
and economies rely on tourism to take
undue risks. With tourism being such a
significant economy for countries around
the world, we should feel safe that
precautions are in place to help, not to
hinder, our experiences. At the start of
2021 we were lucky to be able to help
non-UK clients escape to the pistes in
Switzerland and enjoy what was
ultimately considered a predominantly
normal holiday. As skiers, we’re lucky; for
the most part we are outside, wrapped
up (usually with a face-covering to keep
warm) and enjoying our time with a close
group of friends with no need to intermingle,
thus reducing the risks of
transmission and the knock-on effects
which that brings with it. Of course, the
impacts for most people are less likely to
exist on the pistes, and are more likely to
be seen during the travel phase itself.
“Travel has always fed
our desire for discovery
and experiences, two
things which have been
distinctly lacking over
the past 18 months.”
We have already seen entry restrictions
change to adapt to shifts in infection rates
and variant dominance, but as we
approach winter, with mass vaccination
proving to be a global success, we expect
this hurdle to be significantly reduced, and
possibly even just a distant memory.
Air travel is likely to maintain restrictions
longer than any other element of travel.
The confined spaces and close proximity
are clearly going to be a concern for some
time, and with good cause. Perhaps in-turn
this will be a driver (no pun intended) for
people to consider taking their own car to
The Alps this winter, we will have to see.
What is clear though is that airlines are
setting their winter schedules in the
expectations - and hope - that travel
corridors will be eased and international
travel can resume, albeit with
consideration to the previously mentioned
precautions.
Of all the resorts usually operating over the
European winter, Switzerland was the only
one to continue with what could be
considered ‘normal’ operations. In
discussions earlier this year with Alex
Herrmann, Director UK & Ireland at
Switzerland Tourism, it became clear that
whilst quieter than usual, those whom were
able to get to the slopes were having a
wonderful time, even with restrictions in
place, such as reduced capacity on lifts,
sanitiser stations in queues, table capacity
limits in restaurant, social distancing and
mandatory face-coverings. Whilst many will
have considered this a desperate act to
generate revenue for the resorts, this
actually proved an invaluable exercise for
the industry. It was very clear that with the
right infrastructure and guidance, there is
no reason that mountain sports cannot
operate under near normal conditions.
Whilst we cannot at this stage guarantee
anything (and no one can) we are excited
and confident for the coming season. We
accept that air travel may present a few
hoops to jump through, but so long as we
remember that these measures are there to
help us all, they are easily overcome and
dealt with.
With forward bookings already strong, it
seems that the lure of the mountains is a
greater force than the trepidation of travel
in a post pandemic world.
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Photo: Chalet Bruxellois · Courchevel 1850, France
Let setbacks be
the things that
refine us,
not those that
define us.
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What’s New In-Resort
Annie Lambert
Head of Concierge & Product
WHAT’S NEW
In-Resort
W ith so much time and
opportunity to address
big projects and make
changes during the
‘down time’ of the pandemic, resorts
have some surprises in-store for those
heading away this winter. From new
infrastructure to exciting new
experiences, there’s no stopping the
continual progression which makes the
world’s leading ski resorts so appealing.
Majestic Views in Morzine
An impressive new viewing platform above the
famous French ski resort of Morzine will be
opening this winter.
The 10-metre-long walkway boasts a glass
floor and has been installed at the summit of
nearby Pointe de Nyon,.
The platform is free to access for those brave
enough to tackle it.
A Lift for Verbier
After 37 years of dedicated service, the
Médran 1 lift has taken a well-deserved
retirement. A brand-new installation will be
built throughout this year, ready to welcome
you in winter 2021–2022.
The new lift will have large 10-seater cabins,
the largest currently available for this type of
lift.. The extra space and speed of the lift will
mean uplift capacity will reach 3,200 people
per hour, compared to 1,800 today.
Oxygene X Haglöfs
A Walk in the Treetops
Oxygene, the leading providers of ski schools
and guides across The Alps has teamed up
with uniform sponsor, Haglöfs to open a
clothing store in Courchevel 1850.
So once your lesson is over, why not relax with
some retail therapy with two of the top
brands in the industry.
Located in the Forum shopping centre in
Coourchevel 1850
From summer 2021, the world's longest
treetop walk will connect the two villages of
Laax Murschetg and Laax Dorf. Once you have
reached platform height via one of the two
access towers, the 1.5-kilometer-long walkway
leads you through the forest - always at eye
level with the trees. With a slide for the little
ones, four platforms with seating along the
way and a unique view of the surrounding
landscape, the treetop walk offers a unique
nature experience for the whole family.
Meribel Piste Makeover
One of the marvels in Méribel’s Altiport sector
is the Piste des Animaux, an easy, enjoyable
route through the heart of a protected forest.
After a few years of good, loyal service, the run
is getting a makeover with the same goal as
ever: to delight children.
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Which Accommodation Type is Right for You?
Which
ccommodation
Type is Right for You?
and driving services available - the only thing left for you to do it sit-back and relax in the lap of luxury.
There really is nothing like the luxury catered chalet experience, when what you’re looking for is to
leave the real-world behind. With all your food and drink taken care of, the only responsibility you
group has is to enjoy the facilities and make the most of your time in the mountains; then tell everyone
the tales of you day over your evening canapés and champagne...
Self-Catered Chalets
Elena Dryden
Chalet & Apartment Specialist
We’re here to help dispel any myths or misconceptions about whether
you should be looking for a luxury chalet for a celebration or a chic and
boutique hotel for a couples escape this winter and beyond...
One of the topics of conversation we have many times per week with clients (and with good reason) is that
around which accommodation type is actually right for them. Whilst many may have an idea in their minds
about what they would ideally like, the unique nuances in the style of accommodation and the impact of those
differences can have on a stay in the mountains can be make or break to ensuring everyone has an amazing
holiday...
Luxury Catered Chalets
The very heart of our portfolio,
our luxury catered chalets
deliver the ultimate mountain
experience. With total control
and autonomy, these luxury
locations are a destination in
themselves. Whether you're
looking for an indoor pool, and
outdoor hot tub or even a
bowling alley, we've got the
perfect option for you. With
in-house chefs, on- call staff
Take everything you
understand about a catered
chalet...and take out the
catering. OK, it’s not quite
that clean cut, but essentially
that is the fundamental
change. You may often find
that a self-catered option
also includes fewer services,
such as a driver service or
daily cleaning/turnover. Of
course, what this does give
you is more autonomy and
more freedom to make your own decisions about your days ’on the go’. So if you suddenly have a
craving for an evening eating in town, you can make it at a moment’s notice without any impact to
anyone else.
Delivering “luxury” at a very similar level to the catered experience, you can still expect to have options
on what facilities you would like to have at your disposal, including hot tubs, saunas, ski-rooms and
pools.
We have seen an increase in this type of accommodation as clients look to control their environments
and have the privacy afforded by the self-contained, self-catering experience.
Apartments/Penthouses
Travelling in a smaller group? Luxury apartments
give you the option to take-over a dedicated
space just for you, without the scale of a luxury
chalet. Often located as single floors within a
chalet or as dedicated floors/areas of hotels, you
also benefit from the shared services and
amenities of the whole property including pools,
hot tubs, spas and restaurants...
Article continues on next page >
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Which Accommodation Type is Right for You?
Hotels
Perfectly suited to couples or a single family, hotels are ideal for escaping to the mountains with the
support and infrastructure which comes as standard and we are all familiar with at hotels. Without any
sacrifice on luxury, many of the hotels across the alps are masterpieces in design and escapism with
beautiful lounges, exquisite bars and rooms/suites which are hard to leave for the slopes. With the
convenience of a full hotel team and on-site concierge, you are free to plan your days however you
want. You will also often find hotels are situated in prime locations, offering either very central or slope
-side positions, making access and accessibility a key feature.
Why Choose Oxford Ski Company?
We’ll let our happy clients answer that...
Customer Experience
4.9 /5
“Great customer service, very easy to deal with and
prompt and helpful responses“
“They were responsive and professional, suggesting a number of new
accommodation options and making my family ski holiday
easy to organise.”
“Very efficient response to endless variations in the details of the trip.
Very patient.”
To discover your perfect escape and find out which accommodation type would
be right for your holiday this winter, call the team on
+44 1993 899 420 or email inspire@oxfordski.com
You can also book a call-back for a time and date convenient to you...
“Great chalets on offer. Quick response and follow up. Good
recommendations. Got chalet booked easily.”
“Amazing service for a very particular client,
going totally above and beyond for us, so appreciated!”
Book a call-back
Let us help get you on the slopes next winter…
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21

After the past two
seasons, we cannot
wait to welcome back
Oxford Ski Company
clients to our ski
schools. We're also
excited to announce
our new retail space
based in Courchevel
1850 in collaboration
with Haglöfs for some
après retail therapy.
Oxygene Ski School
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23

The Evolving World of
Eco-Conscious Travel
Rupert Longsdon
Founder and CEO
I
t would be easy to focus on all the
negatives which have stemmed
from the pandemic (and yes of
course there are many) however,
one surprising but fortunate outcome has
been the significant shift in awareness
and action towards the environment and
our attitude to driving positive change.
Whether it is those whom live in cities
noticing dramatically reduced levels of air
pollution or those simple escaping cities
and spending more time enjoying the
countryside, this is a shared concern on a
more pro-active footing than ever before.
Over recent years, we have been involved
in an increasing number of discussions
both internally and externally regarding
the impact of travel on the environment,
and quite rightly so. The luxury sector
(not just that of travel) has always been in
the spotlight of social responsibility and
has often lacked pro-active change to
contribute to a better eco-future.
However, travel has always come with the
added pressure of air travel. The truth of
the matter is that flying has a significant
impact on the environment compared to
other modes of transport, but the
accessibility and capability of air travel is
also the support mechanism for
communities around the world to sustain
economies, provide jobs and underpin
entire global industries for tourism. The
answer therefore is not to stop travelling
by air, instead we must learn to adapt
how we travel and how we stay in our
destinations. It is only by continuing to
support these industries and economies
that progress can be made for a brighter
future for everyone.
We are already seeing exciting projects
coming from airline manufacturers which
are pushing the boundaries of electric
turbine and jet power. Airbus, for example,
has launched three concepts - named
ZEROe - to become the world’s first zeroemission
aircraft by 2035.
Closer to home, we are also excited to
see many ski resorts and chalets playing
their part in the challenge. Pioneered in
2010, Whistler has been providing
electricity for the entire winter and
summer operation via the Fitzsimmons
Creek hydro project, more recently others
have taken action too, with investment
into key projects being developed in
Zermatt, Saas Fee, Avoriaz, Laax and many
“The answer is not to
stop travelling, instead
we must adapt how we
travel and how we stay
in our destinations”
more…
What this all points to is a shared
objective not to restrict travel, but to
make it work more effectively for future
generations.
The Evolving World of Eco-Conscious Travel
Continues on next page...
Our Eco Partners
We have worked hard to form
three strategic partnerships to
help protect our playgrounds
for the future. Covering client
travel, industry progression and
global initiatives.
Looking for Eco Conscious
clothing? EcoSki source and
research those making huge
efforts to ensure their apparel
production is cognisant to the
impacts it makes on the world.
The industry leaders in driving
pro-active change and action
across the winter sports industry.
This includes education
and facilitation for both businesses
and individuals.
As our offsetting partner, ClimateCare
work tirelessly to
ensure carbon offsets are invested
responsibly into sustainability
projects around the
world.
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25

The Evolving World of Eco-Conscious Travel
Over the past 18 months, we’ve not only
been looking at the responsibility of others
to make changes, we have looked inwards
too. Having reduced the carbon impact of
our operations in the UK by encouraging
recycling, removal of waste bins and
reduced employee car commutes we have
also looked at proactively supporting our
clients. It has been accepted for a long
time that airlines would allow and
encourage you to offset your flights with
carbon credits, but there has been little
responsibility take beyond the ’flight’
element within the travel industry to
account for the holiday itself; the time in
the hotel or chalet, the transfers,
essentially all the “in-resort” activity. This
is where we are trying to play our part, by
offering complimentary carbon offsetting
on all bookings made through Oxford Ski
Company, to cover all these elements. We
can not re-invent travel overnight, but we
can play our role in acting responsibly,
encouraging others to do the same and
always looking to improve; which is all
anyone can do...
We appreciate that there is a stigma that
carbon offsetting is an “easy way out” and
is merely a global tree planting project, but
this is simply not the case. By working
closely with ClimateCare we have been able
to get under-the-skin of how offset
donations are invested into global initiatives
which have shown profound and immediate
benefits on human welfare and the
environment around the world and on our
doorstep.
Alongside our strategic partnerships with
Protect Our Winters (POW), ClimateCare
and EcoSki, we have worked to create a
responsible infrastructure to ensure that
when people are travelling with us, they are
doing so conscientiously, aware of the role
they play and with a constant eye on a
better future, protecting our playgrounds
for generations to come.
“We can not re-invent travel
overnight, but we can play our role
in acting responsibly, encouraging
others to do the same and always
looking to improve...”
26
27

From Our Partners
A
truck full of textiles is thrown away But there are ways to reduce your impact without
every second, even though it took reducing the fun and smart clothing choices are a
countless resources to produce.
great first step. EcoSki are committed to only
Meanwhile our planet is heating up and our stocking and selling high-performance brands
glaciers are retreating.
working hard to reduce both their social and
environmental impact. To help further prolong the
Skiing is by no means a clean sport. Travelling
life of this kit, reduce unnecessary purchases and
to the mountains, the infrastructure needed to
waste, EcoSki also offer a repairs, rental, trade in
run the resort and the vast amount of clothing
and preowned service. This is why we are so
and equipment required; it all impacts the
excited to have them as our apparel partner...
environment.
MAMMUT / BARRYVOX-S
The BarryvoxÆ S Package has all the
avalanche equipment you need for
freeriding, off-piste runs or ski touring.
Contains 240cm lightweight probe, 3-
antenna BarryvoxÆ S avalanche
transceiver and Alugator Ride
avalanche shovel £425.
PANDA OPTICS / COBALT
Featuring magnetic lens change
technology, you can adapt to light
conditions more easily and faster then
ever. Bold mirrored UV400+ protective
polarised lens. £78.99
MONS ROYALE / PRO
BLACK+BLUM / PICNIC SET
LITE TECH SOCK
A complete dining collection
Mons Royale's most
from the brilliant minds at
technically advanced
Black+Blum, comprising an
light weight sock, the Pro
Insulated water bottle, steel
Lite offers incredible
water bottle, sandwich box,
form fitting comfort that
charcoal water filter and coil
reduces friction and
cutlery set £94.99.
improves circulation.
£50.
ORTOVOX /
HESTRA / ARMY
CROSS RIDER 22
GLOVE
The 22 litre
What’s to say; the
lightweight CROSS
definitive 5-finger
RIDER 22 is extremely
glove from the experts.
versatile and perfect
Long cuffs, removable
for ski touring and
fleece liner, powder
freeriding. £89.99
friendly £109.99
KAMIK / WOMEN’S
SIENNA HIGH BOOTS
ORTOVOX / GRID JACKET
An elegant and sleek
The FLEECE GRID line is thus the
interpretation of an
ideal companion in the
alpine classic offering
mountains: Thanks to its inner
après comfort and
channel structure, this fleece
warmth from the first
jacket for women is light but can
glass to the last.
also trap air and heat through
£119.99
insulating air pockets. £149.99
AMUNDSEN /
MENS PEAK JACKET
AMUNDSEN / WOMEN’S
Ideal for ski touring and
PEAK PANTHER PANT
expeditions small and big,
The pant version of the world’s
combining stretch,
first technical knickerbocker,
waterproof and breathing
done in the same fabrics and
capabilities ensures a
features which we have been
combo of full protection
perfecting over several
combined with the comfort
years. £439.99
you need, with signature
large pockets with
backpack belt openings.
PICTURE / JUDE BEANIE
£539.99
HAT
ORTOVOX /
This one-size beanie hat
ROCK’N’WOOL SOCKS
has a leather badge and is
The final word in ski-touring
topped with a poof-ball.
socks or for those putting in
Fleece lined to keep
the hours on the pistes,
heads and ears cosy
these cushioned and study
during the coldest of days,
merino-mix socks provide
whether it’s an evening
the warms and breathability
stroll or a alfresco lunch
you demand. £50
£29.99
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Hot Properties in The Alps
Grand Corniche
Feature Properties to
Les Gets, France — Sleeps 12+3
Consider this Winter
Alex Harvey
Senior Chalet Specialist
to reveal uninterrupted views of the village, valley and
even the peak of Mont Blanc beyond. Whether you are
enjoying this with morning coffee in hand on the terrace
or from the infinity pool that peaks over the valleys edge,
it is an experience to behold.
Above: Tivoli Lodge - Davos, Switzerland (Page 26)
W
ith almost two whole seasons having passed, chalet owners and
hotel operators have been hard at work developing their
portfolios and refreshing key properties, at the same time that
client priorities have shifted, illustrated by the afore mentioned
recent booking trends.
Chalet Grande Corniche is one of those properties that
goes beyond ticking the boxes of facilities and service, it
has a real personality and for me, there is no other
property like it. Perched high above the quaint village of
Les Gets, the morning mist tends to sit low in the valley,
creating a fluffy lake that slowly burns off as dawn breaks
Chalet Bacchus
Courchevel Moriond (1650), France — Sleeps 14
From the moment you enter the front door you can feel
the love and attention to detail that has gone into the
design of this property. Traditional materials of wood and
stone are found throughout the chalet and the original
foundations can still be seen showing the owners
dedication to preserving the history of the chalet.
As we have seen over our 20 years in the industry, each luxury property which
comes onto the market sets a new standard for the industry, pushing boundaries
on design, form and function, delivering the most impressive and defining
experiences for clients. The recently completed and launched Chalet Bacchus is a
prime example of this. Taking a modern view on traditional alpine style, Chalet
Bacchus offers large open spaces, vaulted ceilings and tranquil secluded pool and
spa area, making this self-contained mecca a destination worthy of a pilgrimage in
itself.
Looking ahead to this season, with free reign, the team here have picked out their
showcase property, both existing and new, to give you the inside scoop on where
to head this
winter...
Rupert Longsdon
Founder and Owner
Marcus Roberts
Senior Chalet Specialist
We are so excited to introduce Chalet Bacchus to our
portfolio for this coming winter season, setting a new
benchmark in this increasingly popular resort. A stunning
seven bedroom chalet boasting Ski-in/Ski-out access to
the Belverde piste, just a matter of seconds from the
centre of bustling Courchevel 1650. Named after the
Roman god of wine, Chalet Bacchus has an appropriately
well-stocked wine cellar to live up to the credentials.
When not indulging, this true luxury ski chalet has a very
well equipped spa area with a 10m swimming pool,
massage room, and indoor hot tub - what more could you
ask for? This is a very exciting new addition and we can
not wait to visit in person as soon as we are able to.
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Hot Properties in The Alps
Chalet La Vigne
Verbier, Switzerland — Sleeps 8+2
Hot Properties in The Alps
Le K2 Chogori
Val d'Isère, France,
Tim Newns
Senior Chalet Specialist
It is no secret that some of the world’s finest chalets are
located in Verbier and among the big players lies the
more modest yet equally exceptional La Vigne. One of
the most impressive aspects of this private residence
which is built into the mountain side, is the incredible
view of Verbier and the flowing valley beyond, and as I
entered the chalet for the very first time, it felt like I was
coming home. Beautiful interiors and the luxury facilities
you would expect from a property such as this include
private spa, cinema room, indoor pool and outdoor hot
tub, which ensure La Vigne rightfully takes its place as
one of Verbier’s top residences.
Karen Cabena
Head of Sales, Hotels & North America
Hotel K2 Le Chogori is the newest in the portfolio of
fantastic hotels created by Le K2. This 5* offering is just
as exceptional as its sister-properties and is complete
with a large variety of rooms to suit all occasions. The
interior finish of the property is very contemporary, yet
subtle and sophisticated. It features a spa, sauna, jacuzzi
and hammam in addition to a 12m indoor swimming
pool.
You would struggle to find a more centrally located hotel
in Val d’Isere, with Le K2 Chogori being positioned on the
main high street, providing excellent access to shops,
restaurants and ski lifts alike.
Tivoli Lodge
Davos, Switzerland —Sleeps 12+2
Hotel Rosa Alpina
San Cassiano, Italy
Sarah Roberts
Head of Sales, Chalets
After careful consideration, if I could stay anywhere in
the alps, I’d pick Tivoli Lodge, and here are a few reasons
why.
It is elegant and sophisticated yet offers that home from
home feel; as a privately owned and run chalet the
service is exceptional and for a food lover like me, having
an experienced chef (and sous chef) on hand to whip up
guests’ every request makes a holiday complete.
Beyond the fabulous service, beautiful décor and
mountain views, access to the extensive ski area is easy
from Tivoli Lodge. Believe it or not the chalet has ski in/
ski out access - hallelujah!
Tivoli Lodge has a lavish spa area, sauna, private
cinema……I could go on and on, however it’s the
children’s playroom that gives this chalet a unique edge.
As a mother, I don’t think my son would love anything
more than spending hours (after skiing) playing in his
own private soft-play!
Dan Symons
Hotel & North America Specialist
Hotel Rosa Alpina is a stunning property set in San
Cassiano at the heart of the Dolomites, a UNESCO World
Heritage site renowned for its beauty. The hotel itself
combines contemporary design with Tyrolian comfort,
fantastic service and outstanding food thanks to its
on-site 3 Michelin-star restaurant, St Hubertus. Rosa
Alpina is ideally located to access the famous Sella Ronda
Ski Circuit which allows you to explore 5 different resorts
in one day, using skiing as your only mode of transport.
The hotel has recently become part of the Aman
Collection, building upon its success including properties
such as Le Melezin in Courchevel 1850 and many others.
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33

Mountains are
not stadiums
where we satisfy
our ambition to
achieve,
they are the
cathedrals where
we practice our
religion.
34 35

Beyond Europe’s Borders
Beyond Europe’s Borders
M
ention skiing in a group
of friends, family (or
even strangers) and
inevitably the
discussion will trend towards key topics
of conversation; “how old were you
when you started?”, “when did you last
go?” (currently a sore point for all of us)
and more commonly “where do you go?”
or “what’s your favourite resort?”. The
truth of the matter is that with The Alps
on our doorstep we are spoilt for choice
with resorts and offerings. However,
when you find someone who has
explored beyond Europe’s borders, you
get a sense that they have been
somewhere special, on an adventure
and experienced something so much
more than simply a ski holiday. The
further we travel, the more diverse
culture develops and the more unique
the world becomes, which brings great
rewards for those willing to look beyond
Winter Escapes in North America, Japan and Beyond
Karen Cabena
Head of Sales, Hotels and N. America
The Alps.
Don’t get me wrong, I’m a huge fan of
skiing Europe pistes and its convenience
is a huge draw, but if you’re looking for
something a little special this year or
planning for a future trip with a twist, the
world is your oyster.
With a wealth of personal experience
under their collective belts (or should that
be helmets) the team here have pooled
their experiences, dreams and everything
in-between for those looking to get
further away…
North America & Canada
With high alpine gladed skiing, pristine
slopes and 5-star accommodation,
North America and Canada play host to
some of the most varied, challenging
and welcoming resorts in the world.
When it come to infrastructure,
organisation and service, there’s
nowhere quite like North America and
Canada. With a culture of exemplary
service across the board, you can be
sure that you will be well looked after.
Out on the slopes, on-piste marshals,
“North America and
Canada play host to
some of the most varied,
challenging and
welcoming resorts in
the world”
guest services and lift-top guides mean
that you are never far from a helping
hand for advice or assistance. Then
there’s the skiing itself; broad open
pistes often 50 meters wide gives
everyone their ‘space’ to enjoy, and
whereas European off-piste is “at your
own risk”, in the US and Canada, these
areas are actually part of the resort,
making it more of an adventure than
stepping into the unknown - so if you’re
looking to develop your skills but within
a more controlled environment, this
could be just for you. Getting around the
ski areas is also more fluid than in
Europe, with orderly queuing and
systematic lift loading, meaning wait
times are shorter (for the most part)
and rides are more efficient—meaning
you get more laps to earn those end of
day drinks.
Japan
Everything you have heard about the
snow quality in Japan is true. It’s dry,
waist deep, sometimes even neck deep
and completely dependable. Scientists
call it ‘ocean-effect snow’, as frigid air
blows in from the frozen plains of Siberia
it sucks up moisture from the Sea of
Japan and then dumps the load on the
first land mass it comes to. The result?
“Vast quantities of the
lightest and fluffiest
powder snow known to
humankind”
Vast quantities of the lightest and
fluffiest powder snow known to
humankind. But this is only one of the
many reasons that Japan should be on
your bucket list. Steeped in history, an
escape to this East Asian treasure
delivers experiences well beyond the
slopes. A ski holiday to Japan would not
be complete without spending time
exploring the rest of the country. Spend
a few days in Tokyo before flying home
or discover the Shinto temples, onsens,
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37

Beyond Europe’s Borders
geishas, snow monkeys, sumo wrestlers
and bullet-trains.
Out of this World Heliskiing
Arguably one of the definitive experiences
for skiers the world-over, heliskiing puts
you at the heart of the experience for
exhilarating and unparalleled skiing as you
float through untracked powder
surrounded only by your friends and family.
“No lift pass needed, step
on-board for take-off.”
Based out of dedicated accommodation,
heliskiing is the ultimate escape from the
real-world, sinking in powder during the
day and sipping cocktails in the evening.
Whether you’re keen to discover the snow
capped peaks of South America or the
expansive mountain ranges of British
Colombia, the only limit on what is possible
is your imagination. No lift pass needed,
step on-board for take-off
Beyond the Slopes
There's so much more to winter escapes
than simply skiing, this magical time of year
affords so many great experiences beyond
the slopes. They say nothing great comes
from following the heard, and whilst we
might debate the true legitimacy of that, we
certainly appreciate that life defining
experiences are usually, unusual.
Whether you’re dreaming of drifting through
...we certainly appreciate
that life defining
experiences are usually,
unusual
arctic waters on-board a private yacht with
a helicopter on-hand, an escape to Lapland
in the lap of luxury at the world-renowned
Octola Lodge, a remote adventure to
Canada’s frozen north on Baffin Island or
anything in-between, we’ve got you
covered.
Our tailored approach to these unique
experiences mean we can build them
around you and your family or friends to
ensure that these once in a lifetime escapes
create memories to last a lifetime.
To discuss a holiday beyond Europe’s
borders or to plan an out of this world
winter escape, call the team on
+44 1993 899 420 or email
inspire@oxfordski.com
Not a convenient time right now?
Book a call-back
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39

About Oxford Ski Company
O
ur expertise is based on over 20 years of meticulous and extensive
research and we believe our specialist experience is quite simply
unmatchable. The Oxford Ski Company is made up of a close-knit team
who live and breathe skiing - we are passionate about what we do
and make regular visits to every property and resort we feature, putting the greatest
emphasis on first class personal service and offering up-to-date, unbiased
advice. We constantly strive to keep ahead of the game in order to meet the
demands of our discerning clients and have all worked in ski resorts across the world
for at least a season or more.
Why Book With Us?
Quite simply, our experience, expertise and service is unparalleled. We are driven by
the desire to find you the best chalet, apartment or hotel to suit your needs, and
assist you through every stage of the decision making and booking process.
You will have one point of contact, a dedicated consultant from start to finish,
ensuring your have the best possible experience, from your first enquiry to your
departure and beyond...
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Elevating Your Experience
Search for “Oxford Ski Company”
www.oxfordski.com · +44 1993 899 420 · inspire@oxfordski.com
18 Thorney Leys, Park, Witney OX28 4GE
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