Placement report - Jente Wieldraaijer, s2732629

Wieldraaijer
Jente
S2732629
Internship: MCI
Master’s
LJX901M15
F. Harbers
Dr.
count: 3724
Word
report
Internship at marketing agency Ten Stripes
Placement
19/07/2021

CONTENTS.

2 INTRODUCTION
10 2
Start of the internship
CHAPTER
12 3
During the internship
CHAPTER
18 4
Reflection and learning outcomes
CHAPTER
24 CONCLUSION
26 BIBLIOGRAPHY
27 APPENDICES
4
ABOUT TEN STRIPES
6 1
Prior to placement
CHAPTER

P A G E 0 2
INTRODUCTION.

THE FINAL PIECE.
report is about my internship from 1 February to 25
This
2021 at marketing agency Ten Stripes. During this
June
I worked 32 hours per week as a Junior Impact
period,
My most valuable lesson: do not be afraid to
Marketer.
report is divided into four chapters. The first chapter
The
on the start of the process and discusses why
elaborates
Stripes was the right place for my internship. The
Ten
chapter shortly shows insights into the start of my
second
The third chapter highlights my main activities
internship.
responsibilities during the internship and, lastly,
and
four allows for self-reflection in combination with
chapter
predefined learning outcomes. Moreover, I also reflect
the
to what extent my expectations were met and the
on
between the placement and the Master
connection
P L A C E M E N T R E P O R T - J E N T E W I E L D R A A I J E R
make mistakes. Not everything has to be perfect.
programme of Media Creation and Innovation.
P A G E 0 3

ABOUT
STRIPES. TEN
P A G E 0 4

TEN STRIPES.
the past five months, I have been an intern
For
Ten Stripes. Ten Stripes is a marketing
at
that focuses on the strategy behind, and
agency
execution of, digital marketing for a variety
the
clients. Additionally, Ten Stripes' work is
of
around the Marketing 3.0 philosophy
centred
Philip Kotler describes as values-driven,
which
marketers approach people “as whole
where
beings with minds, hearts, and spirits
human
companies practicing Marketing 3.0 have
[…],
missions, visions, and values to
bigger
to the world” (Kotler, Kartajaya, &
contribute
method employed by Ten Stripes to
The
Marketing 3.0 is data driven storytelling;
practice
conversion of data into meaningful
the
to strengthen a story. In line with the
information
3.0 philosophy, Ten Stripes aims to
Marketing
organisations with sustainable
support
MISSION AND VISION
Stripes was founded in May 2018 by two men
Ten
started with a management team of four people.
and
then, the start-up has grown into a successful
Since
agency with 13 employees.
marketing
mission is to make the new economy larger
Their
the traditional one by using marketing 3.0
than
They aim to accomplish their mission by
strategies.
companies to spread sincere and powerful
helping
P L A C E M E N T R E P O R T - J E N T E W I E L D R A A I J E R
Setiawan, 2010, p. 4).
ambitions.
stories on the right channels, at the right time.
P A G E 0 5

P A G E 0 6
1.
Prior to placement
CHAPTER

THE SEARCH
January 2020, the process of finding a suitable internship to complete the Master
In
of Media Creation and Innovation started. Due to my bachelor's degree in
programme
and Information Sciences and my previous master's degree in Marketing
Communication
I have become aware of my personal interest in the areas of marketing and
Management,
Therefore, I started googling for internships at marketing agencies in and
communication.
Groningen.
around
28 February 2020, I had an intake meeting with Rik Smit, our placement coordinator.
On
this meeting, we explored what kind of placement I would prefer to undertake. I had
During
a list of the then top 5 companies I thought were most interesting. In this form,
made
agency Dizain was in first place, Ten Stripes in third place. Following this intake
advertising
I sent an open application to Dizain. Unfortunately, this application was rejected. As I
meeting,
my orientation, I learned that Ten Stripes had a strong focus on sustainability, an
continued
issue I was unaware of during the intake meeting. Moreover, after exploring that Ten
important
had a vacancy for an impact marketing intern, I got excited.
Stripes
WHY I CHOSE TEN STRIPES.
few years ago, I believed I wanted to work at a large
A
company. However, when many of my fellow
commercial
during the masters in Marketing Management in
students
started applying for jobs at these companies, I
Rotterdam
motivated to do the same. Selling products to as many
lacked
as possible did not seem interesting anymore. Later,
people
a guest lecture of Havas Lemz, an advertising agency
during
also a B Corporation*, I realised for the first time what I
and
use my creativity and expertise to contribute to a
wanted:
world. Therefore, a marketing agency with a strong
better
on sustainability seemed perfect to me, and writing a
focus
letter was not a problem.
cover
B Corporations are a new kind of business that balances purpose and profit.
*Certified
are legally required to consider the impact of their decisions on their workers,
They
P L A C E M E N T R E P O R T - J E N T E W I E L D R A A I J E R
customers, suppliers, community, and the environment (Certified B Corporation, n.d.)
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P A G E 0 8

THE APPLICATION PROCEDURE.
MY EXPECTATIONS
P L A C E M E N T R E P O R T - J E N T E W I E L D R A A I J E R
After submitting my motivation at the Ten Stripes website (Ten Stripes, n.d.), things
moved quickly. Lucinde Terluin, who later became my internship supervisor, responded
enthusiastically at my letter and proposed to schedule a job interview, which took place
during the summer of 2020. Naturally, I was well-prepared by thoroughly exploring the
company and digital marketing, and by clearly defining why I believe sustainability is
important. At the end of the interview, Lucinde offered me the placement spot. As a
result, the search for a suitable internship was successfully completed within a short
period of time.
However, I, unfortunately, did not negotiate about the internship fee. I quickly realized that
it is always worthwhile to negotiate about salary. In order to still make enough money, I
kept working one day a week as a Student Assistant at the UG and, therefore, my
activities as an intern at Ten Stripes was limited to 32 hours a week. This, in combination
with Lucinde’s recommendation, led to an extended internship of not three but five
months.
Prior to the internship, I expected that working at a marketing
agency would suit me because of the variety of tasks and clients. In
addition, I expected that Ten Stripes would often discuss and focus
on sustainability and that I would, therefore, learn a lot about the
combination of marketing and sustainability. For example, an
important question I hoped to get answered was: "How do marketing
and sustainability go hand in hand, without sustainability being
misused?".
Furthermore, due to the fact that Ten Stripes is a start-up, I
expected to find myself in a young and dynamic environment where I
would learn about the different specializations of digital marketing.
This is something I really wanted, especially since I believe that
universities deal with important theories, but lack the connection to
the everyday practice.
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2.
Beginning of the placement
CHAPTER

ONBOARDING WEEKS
P L A C E M E N T R E P O R T - J E N T E W I E L D R A A I J E R
Monday, February 1, 2021, I officially started my
FIRST TWO WEEKS.
On
internship at Ten Stripes. Lucinde Terluin, our
placement coordinator, prepared some documents
and tasks. In addition, the whole Ten Stripes Team
prepared onboarding sessions for the first two
weeks. These sessions aimed to give new employees
and interns insights into the various specializations of
digital marketing offered by Ten Stripes. At the same
time, we were able to get to know the current
employees.
In the first two weeks we attended nine onboarding sessions in which the following subjects
were discussed: storytelling and the customer journey, Ten Stripes the company and data
driven storytelling, search engine advertising (SEA), search engine optimization (SEO),
social media, sales and how to, impact marketing, Wordpress, and conversion rate
optimization (CRO). All subjects can be divided in two dimensions: performance and
content. Moreover, Ten Stipes’ employees are divided in team content and team
performance, but both teams work together closely. During every session, a specialist
introduced a particular topic by showing the online environment, presenting the basics and
assigning us small tasks.
During the days after the onboarding weeks, I had the freedom to decide which
specialization(s) I wanted to develop. I realized that the discipline of impact marketing
attracted me most because it includes a strong focus on communicating organisations’
sustainable core activities and combines data and content, with the overall aim of making a
positive impact. Therefore, the impact marketing enabled me to learn more about content
as well as performance (data). Impact marketing is a discipline in which Ten Stripes stands
out compared to other marketing agencies. Moreover, I noticed that I was more interested
in content related topics, like storytelling and social media. However, as I already had more
experience in content creation prior to the internship, I decided that I wanted to learn more
about working with data.
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P A G E 1 2
3.
During the internship
CHAPTER

MY TASKS AND RESPONSIBILITIES.
RE-BRANDING CAMPAIGN OF
SUCCESSFUL
IMPACT. SDG
P L A C E M E N T R E P O R T - J E N T E W I E L D R A A I J E R
At Ten Stripes, you feel like you belong to the team right from the start. All employees treat you as
one of their own. After one week, I gradually got more and more tasks. The overarching
dimensions of these tasks were: marketing strategy, digital marketing campaigns, e-mail
marketing, impact marketing and content creation. In Appendix I, an extended list of all tasks and
responsibilities is added. The following paragraphs highlight some of the main tasks I employed
during the internship.
One of the first things I became involved in was SDG Impact (Ten Stripes, 2020). At that time, SDG
Impact was profiled as a database for companies and organisations that want to communicate their
positive impact on the world, based on the Sustainable Development Goals (SDG Nederland, n.d.).
However, Lucinde and Bart Joling, director of Ten Stripes, were not yet satisfied with this profiling.
That is why I started working on a marketing plan for 2021 and, correspondingly, a re-branding
campaign. I really enjoyed doing this: start from the beginning and thinking about how you want to
market something and why.
Here, I created a re-branding campaign in which a new profile for SDG Impact became central: a
platform that helps companies to make, improve, and communicate their positive impact. In addition, I
gained control over the social media channels (Instagram of LinkedIn) and guided the implementation
of the new strategy.
P A G E 1 3

BRANDING OF THE
STRIPES. TEN
P L A C E M E N T R E P O R T - J E N T E W I E L D R A A I J E R
In my last week, three colleagues and I evaluated the
development of SDG Impact. The data showed that
the strategy was already quite successful. Both on
Instagram and LinkedIn there was a significant
growth in the number of followers and interaction on
posts and also the number of registrations on the
platform itself had grown significantly. What I liked
about this responsibility was the contact with a wide
diversity of companies that are committed to our
world, ranging from a one-person business for cat
advice to one of the most circular collectors and
processors of waste in the Netherlands.
What I learned from this responsibility is that I like to
think about something carefully before I start. I want
to have a clear view of what the purpose of the
marketing activities is. In addition, I like to have this
worked out in detail, so that all communications fit
in. However, what I did not know about myself is
that once I had worked this out and executed the
first steps, I became bored with keeping up with the
social media posts after a while.
A similar challenge was the marketing of Ten
Stripes. In April, a team of five employees was
formed to focus on the company's own
marketing. Lucinde said: "As a marketing
agency, you often have the least time for your
own marketing". Therefore, together with fellow
interns Saskia and Anne Ruth, I drew up a
marketing plan with goals for the organic social
content in 2021, whereafter I became
responsible for LinkedIn.
P A G E 1 4

E-MAIL MARKETING
P L A C E M E N T R E P O R T - J E N T E W I E L D R A A I J E R
Moreover, Ten Stripes is committed to share its knowledge and regularly employs interns.
Therefore, we developed the Ten Stripes Brand manual. The main idea behind the Brand
manual is to ensure that everyone can create content according to the corporate identity
and, hence, continuity within Ten Stripes’ branding would be realized. I really loved
working on the brand manual for the same reasons I enjoyed working on the re-branding
campaign of SDG Impact: I like to think about the bigger picture in order to efficiently
develop a manual for implementation.
The main barrier I encountered during the creation and implementation of the brand
manual is that I find it difficult to be dependent on others. Especially if the process is
slowed down by colleagues not meeting deadlines. When encountering this problem, I
expressed this to the particular colleague, which definitely contributed to the timely
realization and presentation of the brand manual.
In the second week, Lucinde asked the interns if any of us had
experience with e-mail marketing. Because of my job as
Student Assistant at the UG, I already gained some experience
with Mailchimp, an American e-mail marketing service. Since
then, I have handled all e-mail-related customer work with the
goal of becoming an expert in e-mail marketing. In order to
realize this I read a lot about e-mail marketing, wrote an email
marketing plan for Ten Stripes, and embraced customer
challenges. As a result, I learned many practical skills. In case I
needed help, I could get it from employees of Kiener, a
shopware specialist in the same building as Ten Stripes. That
was very helpful.
However, things did go wrong once with a customer because
of a technical error which led to a situation of misinterpretation.
Therefore this customer called Sebastiaan Prenger, another
member of the management team. Even though I did not fully
agree with the customer's perception, I kept thinking about it.
The mistake bothered me because making mistakes makes me
feel like I am incompetent. Fortunately, Sebastian stated that it
was not a problem and that I could learn from it. Actually, this
was the only setback I experienced during my internship.
P A G E 1 5

MARKETING 3.0 SESSIONS WITH A CLIENT.
AND DEVELOPMENT
During the internship, Lucinde and I had regular contact about my work and personal developments.
SUPERVISION
P L A C E M E N T R E P O R T - J E N T E W I E L D R A A I J E R
Furthermore, I joined three Marketing 3.0 sessions with a client. On beforehand, I told Lucinde I would
like to attend at least one Marketing 3.0 session. Eventually, I was given more responsibility than
planned because Lucinde was ill on the day of the first session. Therefore, Bart and I did the first two
sessions in pairs. During these sessions, I was allowed to actively participate and think along during
the session. Together with the client, we identified their core values, mission and vision, unique selling
points and brand promise. What was most interesting about these sessions was the ability I had to
support the client in focusing on the basics.
My personal highlight was the third session where we focused on impact marketing. During this
session, I was given full responsibility. Bart was not present and had therefore requested the help of an
employee of Alexander Impact, a research firm focused on impact that is also a partner of Ten Stripes.
This session took place in June near the end of my internship . The months before, I had learned a lot
about impact marketing from Bart and Jasper, impact marketeer at Ten Stripes. Now it was time to
put this knowledge into practice in facilitating and guiding the impact strategy session with the client.
As I had already got to know the client well during the first two sessions, I could really think along with
them. Apart from a few minor points of improvement, this session went well. We first examined the
core values of the association, after which developed a clear strategy for their future goals. In sum, it
was enlightening to view a client from different angles in order to achieve the best result together.
On Friday, April 16, I evaluated my progress with Lucinde and Bart. They described me as talented,
organized and thoughtful, mentioning that they enjoyed working together as I deliver according to their
expectations. In particular, Bart complimented me about my work for SDG Impact.
However, they said that I could speak out loud a bit more sometimes, and that I should learn that
making mistakes is fine. This type of feedback is familiar to me, since I am not always confident about
my abilities in a new environment and I tend to think assignments through to perfection. Therefore, I
tried to speak up more often during the second term of my internship. A good example is that during
de SDG Kickstarter session with Brain Fuel and all employees of Ten Stripes, I disagreed with the
opinion of Jasper and Bart about sustainable goals of the company. After I explained them why I
disagreed, they could understand my point of view and adjusted the formulation of the goal.
P A G E 1 6

P L A C E M E N T R E P O R T - J E N T E W I E L D R A A I J E R
During the meeting, Bart, Lucinde and I also
discussed my goals for the final months of the
internship. We came up with some tasks I
should perform in the coming weeks, like
learning and practicing skills in the areas of
SEO, SEA, and CRO. In Appendix II, an
overview of these goals is added. One of the
goals that, unfortunately, did not succeed was
practicing CRO skills with Sebastiaan (CRO
specialist). This was mainly because
Sebastiaan was really busy in the last weeks.
Therefore, it would have been better if I had
formulated these goals earlier, so that I had
more time to plan an appointment with
Sebastiaan.
Another goal I did not achieve was to obtain
Google certificates in the field of digital
marketing. During the internship, we regularly
heard that client work took precedence, so the
certificates were given a lower priority. In
hindsight, I think this is not the right way,
because the placement should be about
learning new skills. Fortunately, the Google
certificates are accessible to everyone and I
can still try to get them after my internship.
With the support of colleagues, however, I
managed to achieve all other goals.
At the end of the meeting, Bart and
Lucinde offered me a prospective
job in Ten Stripes' internal
marketing, something I experienced
as a great compliment.
However, in the end I did not
choose to stay, because I was also
offered an appealing job at UG.
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P A G E 1 8
4.
Reflection and learning outcomes
CHAPTER

REFLECTION OF MY EXPECTATIONS.
P L A C E M E N T R E P O R T - J E N T E W I E L D R A A I J E R
As stated earlier, I expected that working at a marketing agency would suit me. During my
internship I experienced that this was not the case. As you work for different clients, the
work is, in my opinion, quite superficial and mainly executive. As mentioned in this report,
I like to go into depth and think in detail about why you are doing something. This is
something I missed in many regular customer work. Therefore, I think working at a
marketing or communication department of one company would suit me better. Working
for one company means more specific and in-depth work activities. I have spent five
months in a young and dynamic environment, which I really liked because this is more
energetic compared to my working environment at the University. All colleagues were
open to help you and teach me new skills. Thanks to the onboarding weeks, you knew
exactly who you could approach for help in a certain area.
Finally, I did get a clear answer to the question "How do marketing and sustainability go
hand in hand, without sustainability being misused?". It is most about transparency and
clear communication. The entire answer is too extensive to include in this report, but if
you are curious you can always ask me.
the internship, I encountered few difficulties. Due to the lockdown
DIFFICULTIES
During
because of COVID-19, communication was more complicated. We were
forced to work from home, resulting in most communication taking place
online. This, in turn, increased the opportunities for miscommunication,
which I experienced as a serious challenge during the internship. In order
to overcome this problem, I had a severe focus on communicating
agreements and goals clearly.
Furthermore, this was my first official internship. Therefore, I did not know
what was expected of me, especially in the beginning. Fortunately, in the
first few weeks Lucinde told me that as an intern you are treated as a
regular employee. Although I thought this was a good approach, I
sometimes forgot that the internship was also meant to achieve my learning
goals. During the internship, I tended to do things I was already good at,
instead of things I needed to improve. After the evaluation interview, I
became more aware of this. If I were to do the internship again, I would
more clearly set my learning goals and process from the start.
P A G E 1 9

LEARNING OUTCOMES.
P L A C E M E N T R E P O R T - J E N T E W I E L D R A A I J E R
the internship, I learned a few things about myself.
LEARNING OPPORTUNITIES.
During
First of all, I can be more confident about my own abilities.
In the beginning of the internship, I was more of a wait-andsee
kind of person. Secondly, I know that I work in a very
structured and organised way, but I cannot always expect
this from others. That is why it is good to communicate with
colleagues about the progress of tasks. Thirdly, I noticed
that I like to work out and establish a project, but get bored
if I end up in repetitive work. I need to be challenged in order
to maintain high motivation. Therefore, in the future, I will
pursue a combination of strategic thinking and practical
implementation in my work.
Put into practice the academic skills and knowledge
Communicate conclusions effectively and professionally
Function as a full member of a professional team
Plan and work independently and autonomously
Self-reflect on personal learning goals and strengths & weaknesses
Determine preferred career path i
P A G E 2 0

BETWEEN THE PLACEMENT AND
CONNECTION
MASTER PROGRAMME.
THE
P L A C E M E N T R E P O R T - J E N T E W I E L D R A A I J E R
I think the connection between the placement
and the Master programme has to do with the
way of thinking. In contrast to some hands-on
colleagues, I often reasoned from an academic
point of view: actions should be based on
information, data or theories. In addition, I was
able to use my research skills on several
activities, for example when drawing up
marketing plans and campaigns, but also during
A/B testing for e-mail marketing. Concrete
examples are: conducting the marketing plan for
SDG Impact, establishing and performing of the
Content Audit, performing customer journey and
keyword analysis, and practicing the branding of
Ten Stripes.
In marketing, it is often necessary to
use A/B tests to find out which
approach works best for the target
group. This is something we dealt with
during the course Capturing Media Use,
among others. This course also has
provided some useful insights into
Instagram, which I could apply during
the internship. Moreover, due to the
course Start-up Lab, I have gained
knowledge of start-ups. The internship
allowed me to get an idea of a start-up
and experience its development up
close.
P A G E 2 1

FUTURE CAREER
P L A C E M E N T R E P O R T - J E N T E W I E L D R A A I J E R
In general, the overall package of my academic career
with the bachelor Communication and Information
Sciences, the master Marketing Management and this
Master programme ensured I developed the right
skills to work in the fields of media, marketing and
communication. I am convinced that it is good thing
that the internship is compulsory in our study
programme because this enables one to apply
theoretical knowledge, learn relevant practical skills,
gain experience in a particular working environment
and find out more about what you like and dislike. In
addition, work experience is always relevant for your
CV and provides you the opportunity to continue
working somewhere after graduating. At least, these
are all the advantages I experienced and benefit from
in the future.
The internship offered some valuable insights for
my future career. Firstly, I realised that I would
rather work for a department than an agency.
Secondly, I discovered that I like to alternate
between and learn about different disciplines of
marketing instead of focusing on one specialism.
This means that I prefer to work as a generalist,
preferably in a position where I can combine
strategic thinking and practical implementation.
As mentioned before, the internship gave me an
opportunity to start my career, but because of my
job at the UG I had a better alternative. I do think
that for many graduates it is the ideal opportunity
to gain experience, something that is required for
many jobs.
P A G E 2 2

sure you monitor these goals regularly.
activities.
have (enough) time for you.
Schedule an appointment with your supervisor to evaluate your
internship halfway through. This gives you the opportunity to do
something with the feedback in the second period of your internship
P L A C E M E N T R E P O R T - J E N T E W I E L D R A A I J E R
Finally, I advise future internship students the following:
ADVICE FOR FUTURE PLACEMENT STUDENTS.
Formulate personal goals at the beginning of the internship and make
Be aware of the obligations from the Master programme and ensure that
you pay attention to them during the internship. This will prevent these
obligations from being pushed down the list of priorities by other
Do not be afraid to ask for help. Plan moments for this so colleagues
P A G E 2 3

P A G E 2 4
CONCLUSION.

IN SUMMARY
P L A C E M E N T R E P O R T - J E N T E W I E L D R A A I J E R
All in all, I experienced the internship as pleasant and
educational. During these five months, I got the space to
apply my knowledge, learn relevant skills, experience what it
is like to work in a start-up and learn more about my workrelated
preferences. If I had to choose once more, with this
knowledge, I would choose Ten Stripes again.
The internship with Ten Stripes has given me valuable insights
about myself, my way of working and my interests. Therefore,
I am confident about my knowledge and abilities and ready to
start my career.
P A G E 2 5

BIBLIOGRAPHY.
B Corporation. (n.d.). Certified B Corporation. Retrieved 9 July 2021, from
Certified
https://bcorporation.net/
Kotler, P., Kartajaya, H., & Setiawan, I. (2010). Marketing 3.0: From Products to
Customers to the Human Spirit (1st ed.). New Jersey, United States: John Wiley &
Sons.
SDG Nederland. (n.d.). Alles wat je moet weten over de SDGs. Retrieved 17 July
2021, from https://www.sdgnederland.nl/sdgs/
Ten Stripes. (2020). SDG Impact. Retrieved 17 July 2021, from https://sdgimpact.nl/
Ten Stripes. (n.d.). Ten Stripes: datagedreven storytelling. Retrieved 17 July 2021,
from https://tenstripes.nl/
P A G E 2 6

APPENDICES.
Appendix I. List of tasks and responsibilities
E-mail marketing
Goal: to become an e-mail marketing expert
Tasks
Creating an e-mail marketing protocol for Ten Stripes
Renewing Ten Stripes’ newsletter in Mailchimp
Addition of the ‘Kennis-challenge’ by means of automation
Establishment of goals for 2021
Using the customer journey by automation
New lay-out, based on corporate identity
The creation, analysis and improvement of customers’ newsletters
SDG Impact
Goal: to get familiar with and learn about impact marketing
Tasks
Creation and execution of rebranding campaign
Creation and execution of marketing plan
Creation of brand manual
Management of social media channels (Instagram and LinkedIn)
Contact with stakeholders (other parties related to the SDG’s)
Blogs
Goal: write blogs with SEO optimalization
Tasks
Writing a blog on a topic of my own choice for the ‘kennischallenge’
I wrote a blog about nudging
·Writing blogs for clients, like Impact Noord and SDG Impact
P A G E 2 7

Marketing strategy
Goal: to experience a strategic session with clients
Tasks
Preparation of the sessions
Attending the sessions and take notes
Actively participate and think along
Elaborate on the results of the session
Facilitate impact marketing session
Branding
Goal: to build and elaborate on a solid internal marketing plan for Ten Stripes
Tasks
Creating a complete brand manual
Writing of a campaign for the organic socials
Monitoring the LinkedIn page of Ten Stripes
Using a content calendar to schedule posts
Extra work activities
Performing language checks
Help with the building of the e-learning module of The Impact Project
Impact marketing related tasks
Performing quick scans
Support making Ten Stripes’ impact measurable
Mapping opportunities for current clients in the area of impact marketing
P A G E 2 8

Appendix II. Personal goals
What I wanted to do or learn before the end of the internship:
The basics of SEO
Writing SEO blogs
Learn about keyword analysis
·The basics of SEA
Accomplish several Google certificates
The basics of CRO
Attending a strategic session with a client
Write and elaborate on a marketing plan
Become an e-mail marketing expert
Learn about automation and customer journeys
Draw and establish a campaign
Get familiar with impact marketing
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P A G E 3 0
THE END.