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Research Methodology (1/2)
Systematic Research Approach
Market profiling
Formulating discussion guide
Developing list of respondents
Data collection
Data validation
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5
3
1
2
In-depth secondary research is used to
ascertain overall market size, top
industry players, top products, industry
associations, etc.
FMI formulates a detailed discussion
guide to conduct expert and industry
interviews
FMI develops a list of industry players
(manufacturers), distributors, retailers
and industry experts
FMI conducts interviews with industry
experts, industry players, distributors
and retailers
Data is validated by triangulation
method, wherein secondary, primary
and FMI analysis contribute to the final
data
Data
Collection
Data Filter
& Analysis
Identifying key opinion leaders
Questionnaire design
In-depth interviews
Coverage across value chain
Market participants
Key strengths
Product portfolio
Mapping as per value chain
Key focus segments
A
Primary
Research
C
Company
Analysis
Research &
Intelligence
SOLUTION
Actionable
Insights
B
Desk
Research
Business
Solution
Key industry experts
Channel study
Developments
Market dynamics
Products
Conclusions
Data analysis
6
Data is scrutinized using MS-Excel to
obtain qualitative and quantitative
insights about the industry
Primary Research #
Secondary Research #
Paid Publications#
Insights
7
FMI delivers industry insights and
information in the required format
(PDF)
Zoominfo
Salesforce
Avention
Company websites
Company annual
reports
White papers
Financial reports
Factiva
GBI
Genios
Meltwater
www.futuremarketinsights.com I @futuremarketins I /company/future-market-insights
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# includes sources of databases
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