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Ryan Rieder's Inner Circle Mastermind Booklet

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insert title here<br />

ryan rieder’s<br />

inner circle mastermind<br />

July 2021<br />

1


Agenda<br />

Day 1 (Timings Are Just Are Guide)<br />

9:00 - 10:00 Introduction + reflections<br />

10:00 - 11:00 3 golden flip charts + 2 golden awareness tools<br />

11:00 - 11:15 Break (15 min)<br />

11:15 - 12:45 What’s working now + master class session<br />

12:45 - 1:45 Lunch (60min)<br />

1:45 - 3:30 Hall of fame #1<br />

3:30 - 4:45 John Smit<br />

16:45 - 17:00 Break(15 min)<br />

5:00 - 5:45 Truths and inconvenient truths about a 7 figure<br />

business!<br />

5:45- 6:00 Announcements + wrap up<br />

7:00 - Late Drinks + dinner (Star Wars fancy dress)<br />

Day 2 (Arrival at 8:45am)<br />

9:00 - 9:30 Debrief + shares<br />

9:30 - 11:00 The Freedom + high performance operating system<br />

11:00 - 11:15 Break (15 min)<br />

11:15 - 12:30 Hall of fame #2<br />

12:30 to 1:30 Lunch (60min)<br />

1:30 - 2:45 <strong>Ryan</strong>’s hall of fame lessons & winner presentation<br />

2:45 - 3:00 Break (15 min)<br />

3:00 - 4:30 Robert Cialdini<br />

4.30pm - 5pm<br />

Wrap up and special announcements<br />

2


Want my team to run your ONLINE MARKETING FOR YOU?<br />

Then our DONE FOR YOU option is a NO BRAINER.<br />

This service is where my team becomes your team for less than half the price of a full time employee (and<br />

with 10x the results!)<br />

This is one of our supplement services for our <strong>Inner</strong> <strong>Circle</strong> members, offering to take care of your Facebook,<br />

Google and Eventbrite advertising on your behalf.<br />

The beauty of this service is when we say done for you … WE MEAN DONE FOR YOU! We take care of the<br />

entire process from start to finish and consistently deliver HOT new patient leads directly into your lap!<br />

The Done For You Service Includes:<br />

» A dedicated account manager<br />

» Monthly one on one strategy calls<br />

» Facebook/Instagram lead generation adverts<br />

» In house spinal screening campaigns<br />

» In house health class campaigns<br />

» Google Pay per click<br />

» All customised for your clinic using our tried and tested strategies<br />

With the done for you service, you have our support 100% so whether you are a single doc needing marketing<br />

expertise or a larger practice who wants support to build a marketing seat, we are here to help.<br />

Here’s a snapshot of just some of the results we have seen in the last 90 days:<br />

Spinal Screening Events<br />

116 Tickets Sold £350 Spent West London - UK<br />

64 Tickets Sold £298.60 Spent Bournemouth - UK<br />

78 Tickets Sold £218.72 Spent Cardiff - UK<br />

42 Tickets Sold £158.09 Spent South London - UK<br />

89 Tickets Sold £300 Spent Central London - UK<br />

71 Tickets Sold £123.78 Spent York - UK<br />

66 Tickets Sold £228.66 Spent Southend-On-Sea - UK<br />

Lead Generation:<br />

106 New Patient Leads £498.56 Spent £4.70 Cost Per Lead Edinburgh - UK<br />

90 New Patient Leads £753.89 Spent £8.49 Cost Per Lead Southend-On-Sea - UK<br />

45 New Patient Leads €231.21 Spent €5.14 Cost Per Lead Kilworth - Ireland<br />

141 New Patient Leads £2092.23 Spent £14.84 Cost Per Lead London - UK<br />

32 New Patient Leads £64.44 Spent £2.01 Cost Per Lead Glasgow - UK<br />

77 New Patient Leads £215.47 Spent £2.80 Cost Per Lead Selangor - Malaysia<br />

43 New Patient Leads £310.77 Spent £7.23 Cost Per Lead Abingdon - UK<br />

3


And here is what some of our current clients have to say about the Done For You Service:<br />

‘’Before joining the done for you service I was seeing 40 clients per week, now I am<br />

seeing 120! I don’t have to worry about anything, I don’t have to chase anyone, I don’t<br />

even have to think about it! One of the team comes to me each month with suggestions<br />

of what’s working and what they can do for us ... we just do it and it works! The done for<br />

you service has allowed me to spend more time with my family without having to do the<br />

ads myself. Every month we run a screening that delivers 30-50 new patient leads!’’ - Dr.<br />

Filippo Gernetti<br />

‘’What’s amazing about the Done For You service is it has given me peace of mind. The<br />

greatest fear I had when I opened my own practice in central London was getting enough<br />

people in and enough new patients to fill us up. But now I have complete peace of mind,<br />

I have the certainty that we will have enough new clients. Unlike other agencies, I really<br />

feel like we have guaranteed results when doing an online promotion with the done for<br />

you service. The done for you service has allowed me to be much more confident, even<br />

when I am doing my initial consultations and report of findings because I know we<br />

always have a list of 10-20 new patients waiting. With the done for you service, I know<br />

the clinic will be alright.’’ - Dr. Luc Archambault<br />

‘’I have been part of the Done For You service since the start and I can honestly say it<br />

has made a huge impact to my practice. For the first time in 25 years of being in practice,<br />

it has ensured a consistent steady stream of new patients coming through the door. For<br />

me, I work full time, my wife works full time, we have four kids, life is busy! I knew I<br />

needed consistency in my marketing but it just never happened before the done for you<br />

service. <strong>Ryan</strong> talks about having a tap of new patients he can turn on and off and that is<br />

what it is starting to feel like, which is massive! It really has made a huge huge change to<br />

the success and growth of my practice as well as my life and my family’s life. If I was you,<br />

if you were thinking about it, what have you got to lose!? It’s going to save you time, it’s<br />

going to save you effort, it’s going to save you a hell of a lot of money, JUST DO IT!’’ -<br />

Dr. Ed Bates<br />

If you are interested in finding out more and in starting with the<br />

done for you service, simply scan the QR code to book your call<br />

with Dan. Alternatively, you can reach out to him directly on<br />

Daniel@dcpracticegrowth.com.<br />

4


RYAN RIEDER’S MASTERMIND INNER CIRCLE PROGRAM<br />

This is where the MASSIVE GROWTH REALLY BEGINS. As an <strong>Inner</strong> <strong>Circle</strong><br />

member you get access to a whole arsenal of tools to help grow your practice:<br />

» Access to the hottest membership site - (all the business training tools you’ll ever need - swipe files, staff<br />

training, scripts - it’s all there!)<br />

» Fortnightly/ Bi- Weekly Live Q&A calls with <strong>Ryan</strong><br />

» One-on-one coaching calls with our Client Success Coach<br />

» Fortnightly/ Bi- Weekly Live Tech and Skills calls with <strong>Ryan</strong>’s team,<br />

» Fortnightly/ Bi- Weekly Call the Team Drop In, Drop out Access<br />

» Monthly Live CA training calls<br />

» *All calls recordings on membership site*<br />

» The <strong>Ryan</strong> Rieder <strong>Inner</strong> <strong>Circle</strong> Facebook Group<br />

» Physical monthly newsletter action guide with Six Figure Swipe and Deploy Strategies<br />

» Access to Marketing Bootcamp presented by <strong>Ryan</strong>’s team (small registration fee)<br />

» Lifetime of Work File (1500 pages) (*one time fee)<br />

» Ultimate Swipe and deploy Email pack (over 300 pages of done for you emails and direct copy) (*one<br />

time fee)<br />

» Lifetime repeat access to New Patient Avalanche (*once purchased)<br />

» Lifetime repeat access to Conversion Alchemy (*once purchased)<br />

» Access to 3 LIVE IN-PERSON <strong>Mastermind</strong> events per year (admin fee still applies),<br />

» Done For You print newsletter (We cover creation, you cover the shipment)<br />

» Done With You book (*one-time flat book fee applies).<br />

» Discounted Affiliate links for Infusionsoft<br />

» Team Hiring Guides<br />

» <strong>Ryan</strong> Rieders Proven Process Course and materials – build steady foundations in your business ready for<br />

the avalanche!<br />

» Access to <strong>Ryan</strong>’s Team, any issues, queries guidance needed – reach out anytime<br />

It’s not uncommon for members to double, triple or quadruple their practices on this membership*<br />

5


Platinum EXCLUSIVE MASTERMIND<br />

RYAN RIEDER’S<br />

We have just 4 spots available for our new Platinum Class. Enrolment now open with first<br />

class commencing Monday 25th Oct and Tuesday 26th Oct<br />

Work with me for an entire year to create the business and personal finance of your dreams.<br />

We meet for two full days three times a year in the UK or Europe, and also accommodate virtual attendance<br />

for those that can’t travel with current conditions.<br />

There’s never more than 8-10 people in a Platinum <strong>Mastermind</strong>! This is where I personally work with you<br />

ON your business and personal finance! It’s far more intimate and think of what you can accomplish for your<br />

business by having me in the room with such a small group.<br />

This is NOT a seminar ….it is an Implementation Event!<br />

What we will cover:<br />

• Long term higher level growth strategies<br />

• Structure Implementation<br />

• Building Dream Team<br />

• Equity and Wealth building<br />

• Exit strategies<br />

• Personal finance<br />

• Creating other income streams (property and consulting)<br />

I will often bring my finance and wealth resources to the Platinum <strong>Mastermind</strong>s… and sometimes I’ll also<br />

bring along some special guests :)<br />

Is Platinum for you? Here is who should consider it!<br />

Are you ready to work hard and implement not just listen?<br />

Do you want to set yourself up to be a net worth millionaire and have at least a million invested?!<br />

Are you keen to have fun along the way?!<br />

Why I humbly think I can help you:<br />

• I’m in the Game… and the ONLY person who has built such a big business in this industry!<br />

• I have created both financial and time freedom for myself!<br />

• I have created multiple 7-figure businesses!<br />

• I want to work with you to set you up to be a millionaire.<br />

• I am damn good at this “business and abundance thing”!<br />

To join the waiting list please contact: elizabeth@dcpracticegrowth.com<br />

6


FOUNDATIONAL COURSES<br />

<strong>Ryan</strong>’s courses teach you the lessons he’s learnt from running his multi-million earningpractices<br />

with 15 - 20 hours of content centered around Marketing and Sales, which are the lifeblood of<br />

EVERY business.<br />

If you can get sufficient “new patient flow” and you can “convert them” then you own the keys to the<br />

abundance kingdom!<br />

NEW PATIENT AVALANCHE<br />

The Exact ‘Multi Million Dollar’ New Patient Getting<br />

Blueprint We Use to Get 10,000 New Patients Per<br />

Year!<br />

“We did the NPA course last year and<br />

we grew 6 figures in one year- Do it!” -<br />

Neil Thompson<br />

“It will be the best thing you ever do,<br />

I have done this course 4 times” -<br />

Belinda Ambrose<br />

CONVERSION ALCHEMY<br />

The Ultimate Day 1 and Day 2 Sales Training!<br />

“I love Conversion Alchemy. All my<br />

team have watched it: admins and<br />

therapists and all new starters, we keep<br />

going back and role playing it until I’m<br />

happy with it” - Wendy McCloud<br />

“My CA went through conversion<br />

alchemy and now she does 90% of first<br />

visit and 90% of ROF... you can all do<br />

this rockstars! Keep asking the right<br />

questions. What a huge increase in<br />

capacity if you do this course” - Ana<br />

Echeveste<br />

* Foundation standalone courses are purchased separately and not included in the inner circle membership<br />

For enquiries please contact: elizabeth@dcpracticegrowth.com<br />

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INFUSIONSOFT<br />

Finally achieve a Chiropractic clinic that is automated and systemized<br />

Do you ever say to yourself “someday I’ll get my marketing organized and set up to provide for me so I have a<br />

steady flow of leads and new patients booking appointments”?<br />

But despite your best efforts and listening to my regular prompts, you STILL don’t have a reliable and new<br />

patient producing marketing system in place and you’re STILL struggling to get marketing done consistently<br />

and you STILL don’t have a reliable follow-up system in place.<br />

On top of that you spend way too much money on haphazard and lackluster marketing. Working your butt<br />

off. Still dealing with price shoppers and always doing twice as much work to get little to no results.<br />

Until now, you’ve likely felt as though you had NO solution for a true automated marketing and new patient<br />

acquisition system. It seemed the only solutions were to rely on cheap email marketing systems like AWeber,<br />

Constant Contact, Active Campaign or even Outlook leaving you frustrated with the results you thought<br />

you’re going to get with generating new leads and patients for your business.<br />

Discover a “<strong>Ryan</strong> style” autopilot marketing and clinic growth solution.<br />

We partnered with the world’s #1, small business CRM and marketing automation software company.<br />

Infusionsoft (Keap) gives you pre-built campaigns and marketing workflows that lets you focus on more<br />

qualified hot lead patients. This is as close as you can get to putting your clinics marketing and conversions<br />

on autopilot.<br />

Request a personalized demo<br />

Request a personalized DEMO/TRAINING session today with one of our infusionsoft experts, simply send<br />

an email to elizabeth@dcpracticegrowth.com - on the demo we will answer any questions, talk to you about<br />

pricing and find out what special offers that are available to you and how we can also provide you the EXACT<br />

built for you funnels and automation that drives <strong>Ryan</strong>’s clinics.<br />

It takes us a couple of weeks to have your clinic fully automated with <strong>Ryan</strong>’s style funnels which will save you<br />

a lot of time, money and hassle trying to figure out all on your own. Email elizabeth@dcpracticegrowth.com<br />

to request a demo now.<br />

8


important dates<br />

007 Winter <strong>Mastermind</strong><br />

18th & 19th November 2021<br />

Platinum <strong>Mastermind</strong> Dates<br />

Winter Platinum Dates:<br />

Group 1 Meeting - 27th & 28th October 2021<br />

Group 2 Meeting - 25th and 26th October 2021<br />

New Year Platinum Dates:<br />

Group 1 Meeting - 17th and 18th January 2022<br />

Group 2 Meeting - 19th & 20th January 2022<br />

New Patients from Talks Bootcamp<br />

(2 day)<br />

16th and 17th October 2021<br />

Fast Implementation Bootcamp<br />

4th Sept 2021<br />

New Patient Avalanche<br />

Date TBC (last quarter)<br />

9


Reflections Exercise<br />

The 10 biggest wins in your business in the last quarter / year.<br />

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Top 3 lessons that you’ve learnt about yourself or business in the last quarter.<br />

_______________________________________________________________________________________<br />

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The smartest decision that you made in the last quarter / year.<br />

_______________________________________________________________________________________<br />

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What’s the biggest ‘risk’ that you took in the last quarter?<br />

_______________________________________________________________________________________<br />

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How did it pay off or what did you learn?<br />

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What is ‘trending upwards’ in the business and why?<br />

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What is ‘trending downwards’ in the business and why?<br />

_______________________________________________________________________________________<br />

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What was a big <strong>Ryan</strong>/<strong>Inner</strong> <strong>Circle</strong> breakthrough idea, moment or strategy you‘ve implemented in the last<br />

quarter?<br />

_______________________________________________________________________________________<br />

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10


How we grow at rric<br />

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Structure toolS<br />

1. V______ R_______ Document<br />

2. C______ V_______<br />

a. VCD (V________ C________ Document)<br />

b. VAT (V________ A________ Tool)<br />

3. WEEKLY S________/Reports)<br />

a. Clinic<br />

b. Practitioner<br />

c. Marketing<br />

d. Sales<br />

e. P&L<br />

4. Meeting R___________<br />

a. D___________ Huddles<br />

b. W___________ P_______ Meeting<br />

c. Q___________ Full Day Meeting<br />

d. A___________ 2 day Meeting<br />

e. Q___________ one on ones<br />

5. O___________ Chart<br />

12


Scorecards<br />

<strong>Ryan</strong>’s 11 foundational rules of business<br />

The Ultimate Chiropractic Marketing Health Check<br />

13


What’s Working Now<br />

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14


Master Class Session<br />

THE WORLD IS ____________________ - _____________<br />

WHY L_____________ E____________:<br />

TYPES:<br />

IN HOUSE -<br />

1.<br />

2.<br />

3.<br />

OUT HOUSE -<br />

1.<br />

2.<br />

3.<br />

D_________ W________________- is the ultimate R________ M_________<br />

Use it:<br />

1.<br />

2.<br />

3.<br />

4.<br />

GOLDEN GOAL IS:<br />

JUST ____________ EVERY ______________ NO MATTER WHAT!<br />

15


Master Class Session<br />

M__________________ E_______________ EFFECT<br />

Multipliers:<br />

•<br />

•<br />

•<br />

•<br />

16


‘Give Table’ Golden Nuggets:<br />

Lunch/BREAK Homework<br />

The 3 ‘give table’ items that will be of huge value to me?<br />

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The ‘give table’ item easiest to model is?<br />

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Which ‘give table’ item reminded me of something I used to do but just stopped<br />

doing?<br />

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Which was the easiest one to take a photo of and send to team members with the<br />

following “we need to do this asap!”?<br />

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Which Item could I use in the next 7 days?<br />

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17


Hall of fame<br />

What lesson or golden nugget can you draw from each speaker?<br />

1) What can you shamelessly copy or model?<br />

2) What do/did they do really well that I can do more of in my own practice?<br />

3) What are the reasons I can have exactly the same growth (list attributes)?<br />

4) What wake up call did you get?<br />

SPEAKER 1- Name _____________________<br />

1)<br />

2)<br />

3)<br />

4)<br />

SPEAKER 2- Name _____________________<br />

1)<br />

2)<br />

3)<br />

4)<br />

SPEAKER 3- Name _____________________<br />

1)<br />

2)<br />

3)<br />

4)<br />

SPEAKER 4- Name _____________________<br />

1)<br />

2)<br />

3)<br />

4)<br />

18


John smit golden nuggets<br />

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20


Things I have learnt about:<br />

Truths and inconvenient Truths<br />

about a 7 Figure Business<br />

Building a business:<br />

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Marketing and content:<br />

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21


Truths and inconvenient Truths<br />

about a 7 Figure Business<br />

People, culture and team:<br />

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Helping others grow their businesses/practices!<br />

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22


Day 1 - High value ideas<br />

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RYAn rieder’s<br />

inner circle mastermind<br />

day 2<br />

saturday 17th july 2021<br />

24


THE freedom and high performance<br />

operating systems<br />

No Such Thing As A Business P________________ Only a P_____________ P__________<br />

that shows up as a B_______________ P _________________<br />

Freedom and high performance comes from:<br />

1. S_______________<br />

Show me your D_____________ and I will tell you your P______________ !<br />

2. Aggressive Dissemination of K______________ and S_________________<br />

3. E_______________________ creates D_______________________<br />

4. L___________ G___ even if your really G___________________<br />

5. Actually doing what M_____________ the M___________________<br />

25


THE freedom and high performance<br />

operating systems<br />

List 3 things you need to schedule or get someone to schedule, on a weekly or daily basis:<br />

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List 3 skills, courses, events or concepts you need to disseminate to your team:<br />

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List 3 things you need to do less of in the next quarter:<br />

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List 3 things you need to do more of in the next quarter: (High Value, Not just good at)<br />

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List 3 things you need to stop doing all together: (outsource , delegate or just stop)<br />

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26


What lesson or golden nugget can you draw from each speaker?<br />

27<br />

Hall of fame<br />

1) What can you shamelessly copy or model?<br />

2) What do/did they do really well that I can do more of in my own practice?<br />

3) What are the reasons I can have exactly the same growth (list attributes)?<br />

4) What wake up call did you get?<br />

SPEAKER 5 - Name _____________________<br />

1)<br />

2)<br />

3)<br />

4)<br />

SPEAKER 6 - Name _____________________<br />

1)<br />

2)<br />

3)<br />

4)<br />

SPEAKER 7- Name _____________________<br />

1)<br />

2)<br />

3)<br />

4)<br />

SPEAKER 8 - Name _____________________<br />

1)<br />

2)<br />

3)<br />

4)


28


Robert Cialdini golden nuggets<br />

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29


Notes<br />

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30


Notes<br />

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31


32

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