showcase

In Module 2 she ate through two pears, but she was still
hungry.
Advisory report Module quality keepers
In this module I was put in a group that at first glance did not seem to get along. You had the
experienced guy of the first module and 3 other girls who had been together the first module. It was
as if we were divided because of the merging.
On top of that our design challenge was a bit strange and difficult to understand: ‘Design a concept in
which guests are invited to experience the new property and services to evaluate our offer.’ The
difficulty was figuring out what they exactly meant by that. We put the empathize phase into use and
figured out that a current operational problem was that there was no good review/feedback system.
They only had placed the QR-code at the breakfast table that led to a survey of 50 open questions. No
human alive would want to fill that in for an hotel stay, we thought. We proposed multiple feasible
improvement solutions for the feedback system in the poster presentation. After the presentation we
chose one idea we wanted to investigate further.
To find evidence that the current system was not working, I had individual interviews with a few
students who had a practice sleep over. These interviews made clear that the system was not working
and that is how we could have an evidence-based decision that it needed to be improved.
In order to make the product feasible, we needed to have a budget for the improvement. That budget
shouldn’t be to high, otherwise the industry partner would not see the profit in it. I looked into other
businesses and what feedback system they used. That way I used that business intelligence to make a
feasible proposal. If other businesses were making profit of it, it would be a lot more feasible for us
too.
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