22.06.2021 Views

Graduation Project by Urvi Mishra

This is a documentation of my Graduation Project for my final year.

This is a documentation of my Graduation Project for my final year.

SHOW MORE
SHOW LESS

Create successful ePaper yourself

Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.

GRADUATION<br />

PROJECT<br />

2021<br />

National Institute of Fashion Technology<br />

Department of Fashion Design | New Delhi<br />

URVI MISHRA | 2017-2021


DECLARATION


CERTIFICATE OF AUTHORSHIP AND ORIGINALITY<br />

PROJECT COMPLETION CERTIFICATE


I N D E X<br />

1 .<br />

2 .<br />

B R A N D O V E R V I E W<br />

R E S E A R C H A N A L Y S I S<br />

M a r k e t R e s e a r c h<br />

T r e n d R e s e a r c h<br />

3 .<br />

4 .<br />

5 .<br />

6 .<br />

7 .<br />

8 .<br />

9 .<br />

K E Y I N S I G H T S<br />

D E S I G N B R I E F<br />

C O N C E P T & D E S I G N D E V E L O P M E N T<br />

F L A T D R A W I N G<br />

R A N G E P L A N N I N G<br />

S P E C I F I C A T I O N S H E E T S<br />

G A R M E N T D E V E L O P M E N T<br />

1 0 . C O S T I N G O F F I N A L C O L L E C T I O N<br />

1 1 .<br />

L O O K B O O K<br />

1 2 . R E F E R E N C E S


Student- <strong>Urvi</strong> <strong>Mishra</strong><br />

Company- Hymn Clothing <strong>by</strong> Siddhartha Bansal<br />

Industry Mentor- Siddhartha Bansal<br />

Department Mentor- Dr. Monika Gupta


This document is a concise documentation of<br />

the fourteen weeks of <strong>Graduation</strong> <strong>Project</strong> I did<br />

at Siddhartha Bansal as a Fashion Intern. This<br />

graduation project is a part of my bachelor's<br />

program at the National Institute of Fashion<br />

Technology, New Delhi.


Firstly, I would like to express my gratitude to my industry mentor, Siddhartha<br />

Bansal. Whose constant guidance and timely advice played a vital role in<br />

making the execution of my graduation project successful.<br />

I would like to extend my indebtedness to my faculty, CC of the Fashion Design<br />

Department, Anuttma Chakraborty and my departmental mentor, Dr Monika<br />

Gupta, without them this project would not have been possible.<br />

Finally, I would take this platform to acknowledge the crucial role of my<br />

college, NIFT, Delhi for giving us this opportunity as this is a big milestone in<br />

my career development. I will strive to use gained skills and knowledge in the<br />

best possible way in order to attain the desired career objectives.


Delhi based designer Siddhartha Bansal studied textile designing from<br />

Nothern Institute of Fashion Technology(2007-2010). Winning various<br />

awards during graduation, his final graduation collection was awarded as<br />

the most innovative collection '07. Then there was no looking back. Working<br />

with veterans from the industry like Satya paul, Nida Mahmood, Manish<br />

Arora over years he gathered much-needed experience before starting his<br />

private label in 2015.<br />

In the first year of his label he got selected at a prestigious platform like GEN<br />

NEXT Lakme Winter festival '15 and amazed buyers, media as well as fashion<br />

followers for 3 consecutive seasons at Lakme and various other platforms<br />

like Asian Designer Week and Blender's Pride Fashion Tour. His design<br />

philosophy translates rich Craft and Culture in clothes. Vision is to give<br />

customers a lifetime experience through clothes with feminine cuts taking<br />

inspiration from rich heritage textiles, traditional costumes fused with fresh<br />

colour combination and intricately detailed motifs generally found in various<br />

cultures. Crafted prints and embroideries is the label's USP.


Siddhartha Bansal, the founder, the head designer of this label. This brand<br />

started with his vision to perceive Indian fashion with a different vision. He<br />

is the head designer, with a team of young budding designers. Creating<br />

magic with textiles, colours and prints with every new collection. He has<br />

permanent employees which include tailors, patternmakers, embroiders. A<br />

design team who works at the upcoming collections, website graphics,<br />

photoshoots for collections and manage the brand's social media as well. A<br />

merchandiser who deals with the orders that the brand receives, through<br />

the website or directly through the clients and a store manager who is also<br />

a runner, sources fabric and other material for the company.


Siddhartha Bansal, label epitomise its design philosophy touring around<br />

"Golden bird" nation to present-day India, in the wanderlust for rich craft<br />

and culture presenting to the world. Vision is to give customers a lifetime<br />

experience through cloths with feminine cuts taking inspiration from<br />

various textile crafts and fuse them with fresh colour combination and<br />

Intricately detailed motifs, Sums up in their Collections. They call It<br />

wearable art.


Crafted prints and embroideries are the brands USP. He loves to play<br />

with prints and colours. The brand is not afraid to standout amongst the<br />

rest. It is a beautiful amalgamation between Indian heritage and western<br />

trends. If you are ready to make a statement, his clothing is the one for<br />

you. Its for the millennials who love to experiment with fashion and are<br />

attached to their roots. These garments are perfect to add quirk and<br />

colour to your wardrobe!


P R O D U C T<br />

His products range from ethnic, bridal wear to<br />

western, occasional wear. There is a variety of<br />

product choices ranging from dresses. jackets,<br />

tops, kurtas, shirts, lehengas, skirts.


P R I C E<br />

Lehenga- 20,000 INR- 1,50,000 INR<br />

Jackets- 10,000 INR- 50,OOO INR<br />

Bottoms- 6,000 INR- 14,000 INR<br />

P R I C E<br />

Dresses- 5,000 INR- 35,000 INR<br />

Skirts- 8,000 INR- 90,000 INR<br />

Tops- 5000 INR- 19,000 INR


P L A C E<br />

Siddhartha Bansal has a flagship store in<br />

Shahpur Jat located in Delhi. He collaborates<br />

with pop-ups across the country, like Pop Up <strong>by</strong><br />

Pernia and The Trunk Show <strong>by</strong> Tanya Gharvi to<br />

reach to the audience not residing in parts of<br />

Delhi.


P R O M O T I O N S<br />

Mainly sales take place through the official<br />

website that is www.siddharthabansal.com.<br />

Even Instagram is a huge medium to gain<br />

customers. They have collaborated with<br />

companies like Aza and 6Degree to sell the<br />

garments. Influencers and celebrities are a<br />

major reason to increase sales.


GENDER: Female<br />

AGE: 21-47<br />

ECONOMIC STATUS: Upper Class<br />

OCCUPATION:<br />

DEMOGRAPHICS:<br />

Upper class working women,<br />

influencers, actors, celebrities,<br />

magazine editors, tv show hosts,<br />

fashion enthusiast, bloggers.<br />

Upper class working women who<br />

live in big cities, and are always<br />

participating in social activities.<br />

LIFESTYLE:<br />

INCOME LEVEL: 1,00,000 INR and up<br />

CONSUMER HABITS:<br />

Press meetings, weddings, events,<br />

tours, promotion events, social<br />

gatherings, galas, get togethers.<br />

Shopping once a month at<br />

least at high-profileretail<br />

establishments, fashion able<br />

products with good quality<br />

and brand history.


M A R K E T R E S E A R C H<br />

Market and consumer research for that particular season.<br />

T R E N D A N A L Y S I S<br />

Trend analysis of the particular season to gauge what the<br />

audience is expecting for that particular season.<br />

D E S I G N P R O C E S S<br />

Thorough research leading to the inspiration, print, colour,<br />

silhouette and collection development.<br />

S O U R C I N G /S A M P L I N G<br />

Sourcing fabrics, trims, embroidery material for the<br />

upcoming collection. Make samples of embroidery<br />

swatches, prints and muslin fit of silhouettes before<br />

starting the development of the entire collection.<br />

F A B R I C D E V E L O P M E N T<br />

Print development on final fabrics. Embroidery or surface<br />

development on the required fabrics <strong>by</strong> the artisans,<br />

under the guidance of the head designer.<br />

P A T T E R N D E V E L O P M E N T<br />

Pattern development of the following collection and<br />

cutting the final fabrics.<br />

C O L L E C T I O N D E V E L O P M E N T<br />

After cutting the final stitching and finishing of the<br />

garment.<br />

C O S T I N G<br />

Deciding upon the cost of each piece produced in the<br />

particular collection.<br />

P H O T O S H O O T/ S T Y L I N G<br />

Photoshoot for the garment for promotion and look book<br />

development.<br />

L A U N C H I N G C O L L E C T I O N<br />

Launching collection for Lakme or Lotus fashion week or<br />

launching it on digital mediums.<br />

M A R K E T I N G<br />

Massive marketing through social media campaigns and<br />

website launching, to create a buzz over the following<br />

collection.<br />

M E R C H A N D I S I N G / S A L E S<br />

Sales of the collection, taking orders and customisation<br />

according to the client sizes and specific customisations.


G L O B A L P R E S E N C E<br />

Even though the brand is influenced <strong>by</strong> Indian<br />

heritage. It creates a global presence as well as<br />

they have clients across the world because of<br />

the timeless silhouettes, colours and patterns<br />

which don't fail to stand out. This attracts the<br />

foreign customers towards this brand as well.<br />

N I C H E<br />

Majority of clients are from India as our<br />

silhouettes, colours, prints are inspired <strong>by</strong> our<br />

Indian heritage in a way. We attract Indian<br />

clients the most. Hence, the collections need to<br />

have a hint of Indian culture with the<br />

amalgamation of western fashion trends, that's<br />

what sets this brand apart from the rest of the<br />

ones in the market alongside with it.


I N F L U E N C E R M A R K E T<br />

A lot of the clients are influencers, actors and<br />

celebrities. Hence, the collections are inspired<br />

<strong>by</strong> upcoming trends and what is in fashion that<br />

particular season. As a lot of the clients are<br />

attracted towards the clothes of the brand<br />

when influencer posts in the brands clothing.<br />

That is when the sales of the brand peaks.<br />

F E M A L E C L I E N T E L E<br />

Women are the leading consumers of his<br />

brands, especially millennial women. As the<br />

brand produces fun, quirky yet wearable<br />

festive clothing for women who like to indulge<br />

in fashion. Since the clothes are a little on the<br />

pricey, women buying from the brand are<br />

working women from urban parts of the<br />

country.


sleeves


collars


placket


details


details


details


details


sleeve<br />

details


details


details


details


details


80's-90's was a time where one saw<br />

the boom of power dressing. Playing<br />

with dramatic collars, sleeves, cuffs,<br />

button placement. Taking this era<br />

shirts as an inspiration when<br />

women's saw a complete change in<br />

terms. Diana being the fashion key<br />

icon of the 90's. We take inspiration<br />

from 90's for details which will be<br />

used in the shirts developed <strong>by</strong> us.<br />

80-90's shirts


80-90's shirts


80-90's shirts


80-90's shirts


80-90's shirts


80-90's shirts


80-90's shirts


80-90's shirts


80-90's shirts


80-90's shirts


diana's<br />

fashion 90s


designer shirts


80-90s shirts


80-90s shirts


80-90s shirts


Burberry<br />

Chloe<br />

Calvin Klein<br />

Stella McCartney<br />

Alexander McQueen<br />

Valentino<br />

Stella McCartney<br />

designer shirts<br />

Fendi<br />

Chloe


Pressed<br />

Flowers


Pressed<br />

Flowers


Pressed<br />

Flowers


Pressed<br />

Flowers


Pressed<br />

Flowers


Pressed<br />

Flowers


Blown Up Flower


Monochrome Blow Ups


chosen silhouette


chosen silhouette


chosen silhouette


chosen silhouette


80-90s shirts key elements<br />

exaggerated collars<br />

focus on cuffs<br />

laces<br />

notch collars<br />

peter pan collars<br />

sailor collars<br />

pleats<br />

tucks<br />

frills<br />

ribbon<br />

puffed sleeves<br />

Chinese button detailing<br />

pocket detailing<br />

panelling


RESEARCH ANALYSIS<br />

& KEY INSIGHTS


WORK FROM HOME CULTURE<br />

Work from home as a concept has boomed in 2020-21. People prefer,<br />

comfort over fashion, simple silhouettes yet classic are one which has<br />

seen an extreme demand. Loose yet chic pieces have seen the maximum<br />

buys. This collection focuses on fulfilling both the needs of the<br />

consumer, comfort with fashion. Sticking to the classic white shirt<br />

silhouette, with 80's-90s power dressing detailing and finished with<br />

delicate pressed flower embroidery. Perfect for a work from home look as<br />

well as something one can step out in as well, it's a statement piece in<br />

one's wardrobe. You can wear it the way it is or layer it with something<br />

basic, a shirt making the statement.


ONE SIZE FOR ALL<br />

Inclusivity as a concept has been spoken about in Indian fashion for the<br />

longest time. A few designers, stylists, magazine editor, fashion<br />

creatives are trying to make a change in this industry to make fashion<br />

for all.<br />

My designer's clientele being Indian women, normally bodies of Indian<br />

women are on the curvier end, hence a large chunk of the brand's<br />

customers are plus size women.<br />

The aim of this collection is to make fashion for all be it if one is<br />

skinny, healthy, tall, short, fair or dark. This collection is for all<br />

the women out there to feel beautiful in their own skin and our garments<br />

just help to elevate this feeling.


CONCEPT & DESIGN<br />

DEVELOPMENT


DESIGN BRIEF


Designing a SPRING-SUMMER 21/22 capsule collection for<br />

women. Going back to our classic, 'white shirts.' Keeping<br />

work from home culture in mind and designing oversized<br />

loose fits. Give a creative twist to the simple white<br />

shirt dresses with aesthetics aligning with the brand's<br />

ideology. Using key details like collars, laces, sleeves,<br />

placket placement from the 80s-90s. Surfacing focus on<br />

floral embroideries. Using the unused, waste fabrics<br />

produced or purchased in the previous collection<br />

upcycling and incorporating them in this collection.


Tone On<br />

Tone<br />

Prints<br />

Prints<br />

Created<br />

with<br />

Pressed<br />

Flowers<br />

Collars,<br />

Laces,<br />

Cuffs,<br />

Seleves<br />

Blown<br />

Up<br />

Pressed<br />

Flowers<br />

80s-90s<br />

key<br />

details<br />

SHIRT<br />

DRESSES<br />

Pressed<br />

Flowers<br />

Upcycling<br />

Embroidery<br />

Work From<br />

Home<br />

One Size<br />

For All<br />

Oversized<br />

Silhouttee


DESIGN PROCESS


13,March,21


CONCEPT NOTE


The monotony of the lockdown oriented many with different avocations.<br />

For me, it was my newfound admiration for collecting flowers and<br />

pressing them– one which would go on to become an inspiration for my<br />

collection. Amidst the humdrum, I was swayed <strong>by</strong> the sheer glimmer and<br />

grace of the blossoms in our backyard. So much so that spending the<br />

entire day in the backyard with my sprightly companions became a ritual.<br />

This blooming affair led me to the conception of a collection of pressed<br />

flowers in a diary which I have earnestly dedicated towards the same<br />

ever since. And so my collection, “THE PRESSED FLOWER AFFAIR”, derives<br />

its inspiration from the transcendence of my relationship with nature’s<br />

most vibrant beings.


MOOD BOARD


Playful<br />

Youthful<br />

Preppy<br />

KEY WORDS<br />

Quirky<br />

Inclusivity<br />

Feminine


COLOUR BOARD


FABRIC DIRECTION


COTTON DOBBY<br />

95-100 GSM<br />

100% COTTON<br />

POLY SATIN<br />

110-120 GSM<br />

POLYSTER, SATIN<br />

VISCOSE<br />

130-140 GSM<br />

100% VISCOSE<br />

COTTON<br />

100-120 GSM<br />

100% COTTON<br />

COTTON DOBBY<br />

100-120 GSM<br />

100% COTTON<br />

POLY LINE SATIN<br />

110-120 GSM<br />

POLYSTER, SATIN<br />

FABRICS<br />

COTTON<br />

COTTON DOBBY<br />

POLY LINE SATIN<br />

VISCOSE LINE<br />

COTTON DOBBY


FABRICS FOR EMBROIDERY<br />

Tie and Dye Organza from earlier<br />

collection, up-cycling fabric<br />

into floral embroideries.


SWATCH DEVELOPMENT


K H A K A D E V E L O P M E N T


SWATCH SAMPLES


MATERIALS USED-<br />

Tie & Dye Organza Petals<br />

(organza up-cycled from<br />

previous collection)<br />

Velvet yarn (yarn used<br />

from previous collection)<br />

Seed Beads (3 colours)<br />

TECHNIQUES USED-<br />

Folding the organza into<br />

petals and machine<br />

embroidered on fabric.<br />

Velvet yarn machine<br />

embroidered with hand<br />

stitched beads.<br />

Braiding the stem.


MATERIALS USED-<br />

Tie & Dye Organza Petals<br />

(organza up-cycled from<br />

previous collection)<br />

Cotton Dori<br />

TECHNIQUES USED-<br />

Folding the organza into<br />

petals and machine<br />

embroidered on fabric.<br />

Twisting the organza and<br />

machine stitching it with<br />

nylon thread.<br />

Using a needle to achieve<br />

the bud embroidery with<br />

machine.


MATERIALS USED-<br />

Tie & Dye Organza leaves<br />

(organza up-cycled from<br />

previous collection)<br />

Using waste lining scraps<br />

to create flower petals.<br />

Cotton Dori<br />

TECHNIQUES USED-<br />

Making petals with lining<br />

fabric and creating folds<br />

with needle.<br />

Making leaves with organza<br />

and machine stitching it<br />

with nylon thread.<br />

Using a needle to achieve<br />

the stem and machine<br />

embroidering the same.


MATERIALS USED-<br />

Tie & Dye Organza petals<br />

and leaves (organza upcycled<br />

from previous<br />

collection)<br />

Using waste pleated scraps<br />

to create rose petals.<br />

Cotton Dori<br />

TECHNIQUES USED-<br />

Making petals with organza<br />

fabric and pollen with<br />

tying knots.<br />

Making roses with pleated<br />

fabric and creating folds.<br />

Finishing stem of with<br />

cotton dori


MATERIALS USED-<br />

Tie & Dye Organza leaves<br />

(organza up-cycled from<br />

previous collection)<br />

Using waste lining scraps<br />

to create flower petals.<br />

Cotton Dori<br />

TECHNIQUES USED-<br />

Making petals with lining<br />

fabric and creating folds<br />

with needle.<br />

Twisting the organza and<br />

machine stitching it with<br />

nylon thread.<br />

Using a needle to achieve<br />

the bud with machine<br />

embroidery.


MATERIALS USED-<br />

Tie & Dye Organza leaves,<br />

petals and lining tie and<br />

dye (organza up-cycled<br />

from previous collection)<br />

Cotton Thread dori, Resham<br />

TECHNIQUES USED-<br />

Making petals with lining<br />

fabric,<br />

Petals running with resham<br />

threads to create texture<br />

and layering it on top.<br />

Cotton Dori creating knots<br />

with it.<br />

Twisting the organza and<br />

machine stitching it with<br />

nylon thread.


MATERIALS USED-<br />

Tie & Dye Organza leaves<br />

(organza up-cycled from<br />

previous collection)<br />

Seed Beads (1 colours)<br />

Cotton Dori<br />

TECHNIQUES USED-<br />

Folding the organza into<br />

petals and machine<br />

embroidered on fabric.<br />

Cotton dori using a<br />

needle to achieve the<br />

leaves with machine<br />

embroidery.<br />

Braiding the stem. Seed<br />

beads hand embroideried.


MATERIALS USED-<br />

Tie & Dye Organza leaves<br />

(organza up-cycled from<br />

previous collection)<br />

Ribbion<br />

Anchor Thread<br />

Cotton Dori<br />

TECHNIQUES USED-<br />

Petals with ribbon<br />

embroidery.<br />

Taking a bunch of anchor<br />

threads and cutting them.<br />

Making pollens with tying<br />

knots of organza fabric.


MATERIALS USED-<br />

Ribbon<br />

Cotton Dori<br />

TECHNIQUES USED-<br />

Petals with ribbon<br />

embroidery.<br />

Using a needle to achieve<br />

the bud with machine<br />

embroidery.


MATERIALS USED-<br />

Tie & Dye Organza leaves<br />

(organza up-cycled from<br />

previous collection)<br />

Seed Beads (1 colours)<br />

Cutdana two sizes<br />

Resham threads<br />

TECHNIQUES USED-<br />

Making petals with organza<br />

singular cut petals.<br />

Petals running with resham<br />

threads to create texture.<br />

Finishing with hand<br />

stitched beads and<br />

cutdana.


MATERIALS USED-<br />

Tie & Dye Organza petals<br />

(organza up-cycled from<br />

previous collection)<br />

Using waste pleated scraps<br />

to create rose petals.<br />

Anchor/Cotton threads.<br />

TECHNIQUES USED-<br />

Using pleated fabric to<br />

create petals and creating<br />

folds for texture.<br />

TECHNIQUES USED-<br />

Making petals with organza<br />

singular cut petals.<br />

Finishing petal edges with<br />

resham threads.


LACES AND BUTTONS<br />

EXPLORATION


Creating Resin<br />

Buttons with<br />

Pressed Flowers


PRINT DIRECTION


Monochrome<br />

Blow Ups<br />

Contrasting<br />

Prints<br />

PRINT<br />

DIRECTION<br />

Tone On<br />

Tone Print<br />

Blown Up<br />

Flowers


PRESSED FLOWER LIBRARY


INITIAL PRINTS


Pressed Flower 1<br />

Pressed Flower 2<br />

Grainy handmade<br />

paper for base<br />

texture<br />

Pressed Flower 3<br />

REJECTED PRINT:<br />

As it was too earthy looking and<br />

does not match the brand's colours.


Pressed Flower 1<br />

Pressed Flower 2<br />

Crushed parchment<br />

paper for base<br />

texture<br />

Sketched heart<br />

as a motif<br />

REJECTED PRINT:<br />

As it was not complementing the<br />

silhouette. The choice of colours<br />

were rejected as well.


Pressed Flower 1<br />

Pressed Flower 2<br />

Pressed Flower 3<br />

Newspaper<br />

print for base<br />

REJECTED PRINT:<br />

As it did not match the colour<br />

palette and the brand's aesthetic.


FINALISED PRINTS


Blown up pressed<br />

flower placement on<br />

shoulder and hem<br />

Scattered leaf<br />

placement over the<br />

texture<br />

Base texture of<br />

print<br />

Blown up pressed<br />

flower placement on<br />

shoulder and yoke


Scattered leaf<br />

placement over the<br />

checks<br />

Base tone on tone<br />

checks


Blown up pressed flower<br />

placement on panel<br />

Scattered leaf<br />

placement over the<br />

checks<br />

Base tone on tone<br />

checks


Scattered leaf<br />

placement, tone on<br />

tone print<br />

Blown up pressed<br />

flower on yoke


Blown up pressed flower<br />

placement on hemline<br />

Scattered leaf<br />

placement over solid<br />

colour<br />

Blown up pressed<br />

flower placement<br />

on back hemline


Scattered leaf<br />

placement, tone<br />

on tone print<br />

Blown up pressed<br />

flower placement<br />

on hemline


Scattered leaf<br />

placement, tone<br />

on tone print<br />

Scattered leaf<br />

placement on solid


Scattered leaf<br />

placement, tone<br />

on tone print<br />

Scattered leaf<br />

placement on solid


Scattered leaf<br />

placement, tone on<br />

tone print


MOTIF 1<br />

Blown up pressed<br />

flower placement on<br />

hem and shoulder<br />

MOTIF 2<br />

MOTIF 3<br />

MOTIF 4


MOTIF 1<br />

MOTIF 2<br />

MOTIF 3<br />

MOTIF 4


Checks as base<br />

of print<br />

Pressed flowers<br />

random placement


RUNNING PRINT<br />

PROTOTYPES


SILHOUETTE EXPLORATION


Oversized,<br />

loose<br />

fitted<br />

Focus on<br />

collar,<br />

cuffs and<br />

plackets<br />

SILHOUTTE<br />

DIRECTION<br />

80s-90s<br />

key<br />

details<br />

Work from<br />

home<br />

culture


ROUGH SKETCHES


STYLE 1*<br />

STYLE 2


STYLE 3<br />

STYLE 4


STYLE 5<br />

STYLE 6


STYLE 7<br />

STYLE 8*


STYLE 15*<br />

STYLE 16


STYLE 9<br />

STYLE 10


STYLE 17*<br />

STYLE 18*


STYLE 11<br />

STYLE 12


STYLE 13<br />

STYLE 14


STYLE 19*<br />

STYLE 20*


FLAT DRAWINGS


- Bishop Seleeves<br />

- Assymetrical Hemline<br />

- Basic Shirt Placket<br />

Scalloping<br />

- Double Fold Hem Finish<br />

- Puritan Collar With Scalloping<br />

Detailing<br />

- Western Shirt Yoke With Lace<br />

Finishing<br />

Lace<br />

- Panneling On Shoulder And Over<br />

Chest Finishing<br />

Tone On Tone Print<br />

Tone On Tone Print<br />

Machine Embroidery<br />

Technique<br />

Resin Buttons<br />

Plain Cotton Fabric


- Shirt Collar<br />

- Highlow Hemline<br />

- Basic Shirt Placket<br />

- Double Fold Hem Finish<br />

- Dropped Shoulder<br />

- Panelling Between The Shirt<br />

Finished With Double fold<br />

Fabric<br />

Poly Line Satin<br />

Machine Embroidery<br />

Technique<br />

Resin Buttons<br />

Print Tone On Tone<br />

Print Tone On Tone


- Assymetrical Placket With Button<br />

Loop<br />

Machine Embroidery<br />

Technique<br />

- Shirt Collar With Stand<br />

- Chinese Button (Cloth Buttons)<br />

- Shirt Collar With Band<br />

- Double Fold Hem Finish<br />

- Assymetrical Hemline<br />

- Cuffs With A Diagonal Slit<br />

Lace<br />

Checked Cotton Fabric<br />

Lace<br />

Print Created<br />

Tone On Tone


Lace<br />

Motif<br />

Lace<br />

- Chealse Collar With Lace Finishing<br />

- Double Breasted Placket<br />

- Panelling On Seleeve<br />

- Seleeve Finished With Lace<br />

- Double Fold Hem Finish<br />

- Dropped Shoulder With Lace On Seam<br />

- Panelling Front And Back<br />

Lace<br />

Tone On Tone Print<br />

Tone On Tone Print<br />

Machine Embroidery<br />

Technique<br />

Lace<br />

Checked Cotton


- Puffed Selevees With Band And<br />

Pleated Frills<br />

- Highlow Hemline<br />

- Chinese Button (Cloth Buttons)<br />

Machine Embroidery<br />

Technique<br />

- Shirt Collar With Band<br />

- Double Fold Hem Finish<br />

- Western Shirt Yoke<br />

Machine Embroidery<br />

Technique<br />

Tone On Tone Print<br />

Tone On Tone Print<br />

Checked Cotton Dob<strong>by</strong>


- Rounded Flat Collar With Collar<br />

Stand<br />

- Bell Cuffs<br />

- Shirt Placket<br />

- Shirt Collar With Band<br />

- Double Fold Hem Finish<br />

Cotton Dob<strong>by</strong><br />

Fabric<br />

Resin Buttons<br />

Tone On Tone Print


- Wrap Shirt Dress<br />

- Assymetrical Hemline<br />

Embroidery<br />

With Ribbion<br />

- Shirt Stand Collar<br />

- Double Fold Hem Finish<br />

- Overlap Closure<br />

- V Neckline<br />

Resin Buttons<br />

Print Created<br />

Tone On Tone Print<br />

Cotton Dob<strong>by</strong>


- Chealse Collar<br />

- Horizontal Yoke<br />

Machine Embroidery<br />

Technique<br />

- Dropped Shoulder<br />

- Concealed Placket<br />

- Slit Open Back Overlap<br />

- Double Fold Hem Finish<br />

- Assymetrical Hemline (Highlow)<br />

Poly Line Satin<br />

Machine Embroidery<br />

Technique<br />

Tone On Tone Print<br />

Tone On Tone Print


RANGE PLAN


SPECIFICATION<br />

SHEETS


M A I N L A B E L<br />

WIDTH 2.3<br />

WOVEN MAIN LABEL<br />

T R I M 1 - 1 1 B U T T O N<br />

RESIN BUTTON<br />

T R I M 2 - L A C E 1 & 2<br />

F A B R I C & C A R E<br />

S T Y L E S B P F 0 1<br />

8 2 5 9 8 4<br />

B 0 8 F B E<br />

9 F 9 B C 5<br />

PLAIN COTTON WITH CHEMICAL CLEANING<br />

CARE: DRY CLEAN ONLY<br />

E A E 5 9 0<br />

DESCRIPTION:<br />

LILAC&LEMON YELLOW SHIRT DRESS TONE PRINT<br />

SIZES IT FITS:<br />

S,M,L,XL<br />

FABRIC:<br />

PLAIN COTTON, COMPOSTION 100% COTTON (100-120 GSM)<br />

STORY:<br />

THE PRESSED FLOWER AFFAIR


M E A S U R E M E N T S<br />

- Full Length- 35.2"<br />

- Chest- 42.4"<br />

- Shoulder Width- 15.2"<br />

- Placket Width- 1.2"<br />

- Cuff Width- 8.4"<br />

-Cuff Length- 2.1"<br />

- Armhole Width- 18"<br />

- Sleeve Length- 23.4"<br />

- Shoulder Width- 15.2"<br />

- Front Yoke- 9.4"<br />

-Back Yoke Length- 7.4"<br />

-Collar Dimension- 5.2" x 5.2"<br />

S I L H O U E T T E D E T A I L S<br />

- Bishop Sleeves<br />

- Asymmetrical Hemline<br />

- Basic Shirt Placket<br />

- Double Fold Hem Finish<br />

- Puritan Collar With Scalloping<br />

Detailing<br />

- Western Shirt Yoke With Lace<br />

Finishing<br />

- Panelling On Shoulder And Over<br />

Chest Finishing<br />

P R I N T D E T A I L S<br />

E M B R O I D E R Y D E T A I L S<br />

TIE & DYE ORGANZA PETALS MACHINE<br />

EMBROIDERY<br />

ASTER<br />

SHOOTING STAR


M A I N L A B E L<br />

WIDTH 2.3<br />

WOVEN MAIN LABEL<br />

T R I M 1 - 1 9 B U T T O N<br />

SHIP BUTTON<br />

16 LINE<br />

T R I M 2 - L A C E 1 , 2 & 3<br />

F A B R I C & C A R E<br />

S T Y L E S B P F 0 2<br />

8 C 9 1 4 E<br />

9 2 A 0 4 2<br />

A 8 9 F 5 E<br />

VISCOSE LINE<br />

CARE: DRY CLEAN ONLY<br />

D 6 D 8 4 8<br />

C 3 3 F 9 4<br />

DESCRIPTION:<br />

SAGE GREEN SHIRT DRESS TONE PRINT<br />

SIZES IT FITS:<br />

S,M,L,XL<br />

FABRIC:<br />

VISCOSE, COMPOSTION 100% VISCOSE SLUB (140GSM)<br />

STORY:<br />

THE PRESSED FLOWER AFFAIR


M E A S U R E M E N T S<br />

- Full Length- 39.4"<br />

- Chest- 40.4"<br />

- Shoulder Width- 15.2"<br />

- Cuff Width- 10"<br />

-Arm Panel Length- 13"<br />

- Armhole Width- 16.8"<br />

- Sleeve Length- 22"<br />

- Shoulder Width- 23"<br />

-Collar Dimension- 8.2 x 7.4 x 2.2<br />

Panel Length- 13.4"<br />

Panel Length- 29"<br />

S I L H O U E T T E D E T A I L S<br />

- Chealse Collar With Lace<br />

Finishing<br />

- Double Breasted Placket<br />

- Panelling On Sleeve<br />

- Double Fold Hem Finish<br />

- Dropped Shoulder With<br />

Lace On Seam<br />

- Panelling Front And Back<br />

- Sleeve Finished With Lace<br />

P R I N T D E T A I L S<br />

E M B R O I D E R Y D E T A I L S<br />

TIE & DYE ORGANZA<br />

PETALS MACHINE<br />

EMBROIDERY<br />

SWEET PEA<br />

MIMOSA<br />

FLOWER EMBROIDERY<br />

ON COLLAR


M A I N L A B E L<br />

WIDTH 2.3<br />

WOVEN MAIN LABEL<br />

T R I M 1 - 3 3 B U T T O N<br />

RESIN BUTTON<br />

F A B R I C & C A R E<br />

S T Y L E S B P F 0 3<br />

F 4 D C A 1<br />

COTTON DOBBY WITH CHEMICAL CLEANING<br />

CARE: DRY CLEAN ONLY<br />

E B B 8 B B<br />

D C B 8 6 6<br />

F 4 D D A 2<br />

D 9 8 F 9 6<br />

DESCRIPTION:<br />

PASTEL YELLOW & BABY PINK SHIRT DRESS<br />

SIZES IT FITS:<br />

S,M,L,XL<br />

FABRIC:<br />

COTTON DOBBY, COMPOSTION 100% COTTON (95GSM)<br />

STORY:<br />

THE PRESSED FLOWER AFFAIR


M E A S U R E M E N T S<br />

- Front Length- 40"<br />

- Back Length- 46.6"<br />

- Chest- 44"<br />

- Placket at armhole W- 1.6'<br />

- Placket Width- 1.2"<br />

- Cuff Width- 8.8"<br />

-Cuff Length- 1.7"<br />

- Pocket L x B- 6" x 6"<br />

- Sleeve Length- 29.4"<br />

- Shoulder Width- 15.2"<br />

- Yoke Length- 8"<br />

- Yoke Width- 14"<br />

-Collar Dimension- 9.5" x 5.4"<br />

- Hemline Width- 24"<br />

S I L H O U E T T E D E T A I L S<br />

- Raglan Sleeve<br />

- Concealed Placket<br />

- Exaggerated Peter Pan Collar<br />

- Double Fold Hem Finish<br />

- Opening On Sleeves With<br />

Buttons<br />

- 2 Patch Pockets<br />

P R I N T D E T A I L S<br />

E M B R O I D E R Y D E T A I L S<br />

TIE & DYE ORGANZA<br />

PETALS MACHINE<br />

EMBROIDERY AND BUD<br />

WITH PLEATED FABRIC<br />

MORNING GLORY<br />

CHERRY BLOSSOM


M A I N L A B E L<br />

WIDTH 2.3<br />

WOVEN MAIN LABEL<br />

T R I M 1 - 9 B U T T O N<br />

CHINESE BUTTON<br />

F A B R I C & C A R E<br />

S T Y L E S B P F 0 4<br />

COTTON DOBBY WITH CHEMICAL CLEANING<br />

CARE: DRY CLEAN ONLY<br />

D B A 5 9 F<br />

B F 4 5 7 4<br />

D 0 9 5 B F<br />

E 5 D 6 5 3<br />

DESCRIPTION:<br />

YELLOW & PINK SHIRT DRESS WITH TONE ON TONE PRINT<br />

SIZES IT FITS:<br />

S,M,L,XL<br />

FABRIC:<br />

COTTON DOBBY, COMPOSTION 100% COTTON (100-120GSM)<br />

STORY:<br />

THE PRESSED FLOWER AFFAIR


M E A S U R E M E N T S<br />

- Front Length- 35.4"<br />

- Chest- 42"<br />

- Shoulder Width- 15.2"<br />

- Collar Stand Length- 1.3"<br />

- Cuff Width- 10.4"<br />

-Cuff Length- 1.4"<br />

- Armhole Width- 17"<br />

- Sleeve Length- 16"<br />

- Shoulder Width- 16.1"<br />

- Yoke Length- 8.4"<br />

-Yoke Width- 19.1"<br />

-Notch Width- 2.4"<br />

- Back Length- 44"<br />

S I L H O U E T T E D E T A I L S<br />

- Puffed Sleeves With Band And<br />

Pleated Frills<br />

- High low Hemline<br />

- Chinese Button (Cloth Buttons)<br />

- Double Fold Hem Finish<br />

-Shirt Collar With Band<br />

- Western Shirt Yoke<br />

P R I N T D E T A I L S<br />

E M B R O I D E R Y D E T A I L S<br />

TIE & DYE ORGANZA<br />

PETALS MACHINE<br />

EMBROIDERY AND<br />

BUTTERFLY WITH TIE<br />

AND DYE ORGANZA<br />

COSMOS<br />

WILD ROSE


M A I N L A B E L<br />

WIDTH 2.3<br />

WOVEN MAIN LABEL<br />

T R I M 1 - 8 B U T T O N<br />

SHIP BUTTON<br />

16 LINE<br />

F A B R I C & C A R E<br />

S T Y L E S B P F 0 5<br />

POLY SATIN<br />

CARE: DRY CLEAN ONLY<br />

5 6 4 7 3 D<br />

9 9 7 9 6 8<br />

DESCRIPTION:<br />

BROWN SHIRT DRESS WITH TONE ON TONE PRINT<br />

SIZES IT FITS:<br />

S,M,L,XL<br />

FABRIC:<br />

POLY SATIN, COMPOSTION POLYESTER, SATIN (110-120GSM)<br />

STORY:<br />

THE PRESSED FLOWER AFFAIR


M E A S U R E M E N T S<br />

- Front Length- 34"<br />

- Front Length- 40.4"<br />

- Chest- 41"<br />

- Placket Width- 1.1"<br />

- Cuff Width- 16.8"<br />

-Cuff Length- 6"<br />

- Armhole Width- 18.4<br />

- Sleeve Length- 24"<br />

- Shoulder Width- 15.4"<br />

- Yoke Length- 8"<br />

- Yoke Width- 15.4"<br />

-Collar Dimension- 9.6 x 1.9<br />

-Full Length- 46"<br />

S I L H O U E T T E D E T A I L S<br />

- Notch Collar<br />

- Highlow Hemline<br />

- Concealed Placket<br />

Bell Cuffs<br />

- Double Fold Hem Finish<br />

- Horizontal Yoke<br />

P R I N T D E T A I L S<br />

E M B R O I D E R Y D E T A I L S<br />

TIE & DYE ORGANZA<br />

PETALS MACHINE<br />

EMBROIDERY<br />

PINK BLUSH<br />

CREATING FLOWERS WITH<br />

RIBBION EMBROIDERY


M A I N L A B E L<br />

WIDTH 2.3<br />

WOVEN MAIN LABEL<br />

T R I M 1 - 2 B U T T O N<br />

CLOTH BUTTON WITH LOOP<br />

T R I M 2 - L A C E 1<br />

F A B R I C & C A R E<br />

S T Y L E S B P F 0 6<br />

B E C 0 5 7<br />

9 A 8 D 3 A<br />

VISCOSE LINE<br />

CARE: DRY CLEAN ONLY<br />

DESCRIPTION:<br />

LEAF TEXTURED PRINT SHIRT DRESS<br />

SIZES IT FITS:<br />

S,M,L,XL<br />

FABRIC:<br />

VISCOSE, COMPOSTION 100% VISCOSE SLUB (140GSM)<br />

STORY:<br />

THE PRESSED FLOWER AFFAIR


M E A S U R E M E N T S<br />

- Full Length- 39.4"<br />

- Chest- 40."<br />

- Shoulder Width- 16.2"<br />

- Cuff Width- 10.2"<br />

-Cuff Length- 3.4"<br />

-Placket- 1"<br />

-Yoke L & B- 7.2" x 15.6"<br />

- Armhole Width- 16.8"<br />

- Sleeve Length- 24"<br />

- Shoulder Width- 23"<br />

-Collar Notch Width- 3.2<br />

Front Flap L & B- 43.4" x 19.4<br />

Inner Flap L & B - 40.2" x 18.4<br />

Collar Stand Length- 1.4"<br />

S I L H O U E T T E D E T A I L S<br />

- Asymmetrical Placket With<br />

Button Loop<br />

- Shirt Collar With Stand<br />

- Cloth Buttons<br />

- Shirt Collar With Band<br />

- Double Fold Hem Finish<br />

- Asymmetrical Hemline<br />

- Cuffs With a Slit<br />

P R I N T D E T A I L S<br />

E M B R O I D E R Y D E T A I L S<br />

TIE & DYE ORGANZA PETALS MACHINE<br />

EMBROIDERY<br />

SPRING TIME


M A I N L A B E L<br />

WIDTH 2.3<br />

WOVEN MAIN LABEL<br />

T R I M 1 - 9 B U T T O N<br />

RESIN BUTTON<br />

F A B R I C & C A R E<br />

S T Y L E S B P F 0 7<br />

POLY SATIN<br />

CARE: DRY CLEAN ONLY<br />

B 6 B 8 4 E<br />

C 1 B E 5 2<br />

8 5 8 F 3 D<br />

C 0 C D 3 F<br />

B D 7 6 8 8<br />

C E 9 8 A 3<br />

B 8 4 3 7 8<br />

DESCRIPTION:<br />

GREEN TONE ON TONE PRINT PANELLED SHIRT DRESS<br />

SIZES IT FITS:<br />

S,M,L,XL<br />

FABRIC:<br />

POLY SATIN, COMPOSTION POLYESTER, SATIN (110GSM)<br />

STORY:<br />

THE PRESSED FLOWER AFFAIR


M E A S U R E M E N T S<br />

- Full Length- 40"<br />

- Chest- 40.2"<br />

- Shoulder Width- 15.2"<br />

- Cuff Width- 4.6"<br />

- Cuff Length- 12.2"<br />

-Arm Panel Length- 13"<br />

-Placket Width- 1.1"<br />

- Armhole Width- 17.2"<br />

- Sleeve Length- 21"<br />

- Shoulder Width- 19.4"<br />

- Collar Notch Width- 3.4"<br />

-Stand Collar Length- 1.2"<br />

Front Length- 36.5"<br />

Panel Length and Width- 14" x 42.8<br />

S I L H O U E T T E D E T A I L S<br />

- Shirt Collar<br />

- High low Hemline<br />

- Basic Shirt Placket<br />

- Double Fold Hem Finish<br />

- Dropped Shoulder<br />

- Panelling Between The Shirt<br />

Finished with Double fold<br />

P R I N T D E T A I L S<br />

E M B R O I D E R Y D E T A I L S<br />

TIE & DYE ORGANZA PETALS MACHINE<br />

EMBROIDERY<br />

MORGAN GLORY<br />

PEONY


GARMENT DEVELOPMENT


Dyeing Shirts as closest base colour of<br />

print to substitute digital printing


Dyeing Shirts as closest base colour of<br />

print to substitute digital printing


Dyeing Shirts as closest base colour of<br />

print to substitute digital printing


Hand painting of blown up flowers as a<br />

substitute of digital printing


Hand painting of blown up flowers as a<br />

substitute of digital printing


COSTING OF FINAL<br />

COLLECTION


LINE PRESENTION


LOOK BOOK


RFERENCES


R E F E R E N C E S<br />

1 .<br />

2 .<br />

3 .<br />

4 .<br />

5 .<br />

h t t p s : / / s i d d h a r t h a b a n s a l . c o m<br />

h t t p s : / / f a s h i o n f a d . i n / d e s i g n e r - b i o g r a p h y / s i d d h a r t h a - b a n s a l /<br />

h t t p s : / / w w w . w g s n . c o m / f a s h i o n / s e a r c h ? q u e r y = s h i r t % 2 0 d r e s s e s<br />

h t t p s : / / w w w . w g s n . c o m / l i b r a r y / r e s u l t s / 0 / p r e s s e d % 2 0 f l o w e r s<br />

h t t p s : / / p a t t e r n b a n k . c o m / s p r i n g - s u m m e r - 2 0 2 1 - p r e s s e d - f l o w e r<br />

6 . h t t p s : / / p a t t e r n b a n k . c o m / t r e n d s / a u t u m n - w i n t e r - 2 0 2 1 - 2 0 2 2 / a u t u m n - w i n t e r -<br />

2 0 2 1 - 2 0 2 2 - m o n o c h r o m e - b l o w - u p s - t r e n d s


DELHI<br />

Nation Institute Of Fashion Technology<br />

(Ministry Of Textile, Government Of India<br />

Balbir Saxena Marg, near Gulmohar Park, Hauz Khas ,<br />

Delhi-110016<br />

Ph: 01126542000<br />

Web: www.nift.ac.in

Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!