Graduation Project by Urvi Mishra
This is a documentation of my Graduation Project for my final year.
This is a documentation of my Graduation Project for my final year.
Create successful ePaper yourself
Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.
GRADUATION<br />
PROJECT<br />
2021<br />
National Institute of Fashion Technology<br />
Department of Fashion Design | New Delhi<br />
URVI MISHRA | 2017-2021
DECLARATION
CERTIFICATE OF AUTHORSHIP AND ORIGINALITY<br />
PROJECT COMPLETION CERTIFICATE
I N D E X<br />
1 .<br />
2 .<br />
B R A N D O V E R V I E W<br />
R E S E A R C H A N A L Y S I S<br />
M a r k e t R e s e a r c h<br />
T r e n d R e s e a r c h<br />
3 .<br />
4 .<br />
5 .<br />
6 .<br />
7 .<br />
8 .<br />
9 .<br />
K E Y I N S I G H T S<br />
D E S I G N B R I E F<br />
C O N C E P T & D E S I G N D E V E L O P M E N T<br />
F L A T D R A W I N G<br />
R A N G E P L A N N I N G<br />
S P E C I F I C A T I O N S H E E T S<br />
G A R M E N T D E V E L O P M E N T<br />
1 0 . C O S T I N G O F F I N A L C O L L E C T I O N<br />
1 1 .<br />
L O O K B O O K<br />
1 2 . R E F E R E N C E S
Student- <strong>Urvi</strong> <strong>Mishra</strong><br />
Company- Hymn Clothing <strong>by</strong> Siddhartha Bansal<br />
Industry Mentor- Siddhartha Bansal<br />
Department Mentor- Dr. Monika Gupta
This document is a concise documentation of<br />
the fourteen weeks of <strong>Graduation</strong> <strong>Project</strong> I did<br />
at Siddhartha Bansal as a Fashion Intern. This<br />
graduation project is a part of my bachelor's<br />
program at the National Institute of Fashion<br />
Technology, New Delhi.
Firstly, I would like to express my gratitude to my industry mentor, Siddhartha<br />
Bansal. Whose constant guidance and timely advice played a vital role in<br />
making the execution of my graduation project successful.<br />
I would like to extend my indebtedness to my faculty, CC of the Fashion Design<br />
Department, Anuttma Chakraborty and my departmental mentor, Dr Monika<br />
Gupta, without them this project would not have been possible.<br />
Finally, I would take this platform to acknowledge the crucial role of my<br />
college, NIFT, Delhi for giving us this opportunity as this is a big milestone in<br />
my career development. I will strive to use gained skills and knowledge in the<br />
best possible way in order to attain the desired career objectives.
Delhi based designer Siddhartha Bansal studied textile designing from<br />
Nothern Institute of Fashion Technology(2007-2010). Winning various<br />
awards during graduation, his final graduation collection was awarded as<br />
the most innovative collection '07. Then there was no looking back. Working<br />
with veterans from the industry like Satya paul, Nida Mahmood, Manish<br />
Arora over years he gathered much-needed experience before starting his<br />
private label in 2015.<br />
In the first year of his label he got selected at a prestigious platform like GEN<br />
NEXT Lakme Winter festival '15 and amazed buyers, media as well as fashion<br />
followers for 3 consecutive seasons at Lakme and various other platforms<br />
like Asian Designer Week and Blender's Pride Fashion Tour. His design<br />
philosophy translates rich Craft and Culture in clothes. Vision is to give<br />
customers a lifetime experience through clothes with feminine cuts taking<br />
inspiration from rich heritage textiles, traditional costumes fused with fresh<br />
colour combination and intricately detailed motifs generally found in various<br />
cultures. Crafted prints and embroideries is the label's USP.
Siddhartha Bansal, the founder, the head designer of this label. This brand<br />
started with his vision to perceive Indian fashion with a different vision. He<br />
is the head designer, with a team of young budding designers. Creating<br />
magic with textiles, colours and prints with every new collection. He has<br />
permanent employees which include tailors, patternmakers, embroiders. A<br />
design team who works at the upcoming collections, website graphics,<br />
photoshoots for collections and manage the brand's social media as well. A<br />
merchandiser who deals with the orders that the brand receives, through<br />
the website or directly through the clients and a store manager who is also<br />
a runner, sources fabric and other material for the company.
Siddhartha Bansal, label epitomise its design philosophy touring around<br />
"Golden bird" nation to present-day India, in the wanderlust for rich craft<br />
and culture presenting to the world. Vision is to give customers a lifetime<br />
experience through cloths with feminine cuts taking inspiration from<br />
various textile crafts and fuse them with fresh colour combination and<br />
Intricately detailed motifs, Sums up in their Collections. They call It<br />
wearable art.
Crafted prints and embroideries are the brands USP. He loves to play<br />
with prints and colours. The brand is not afraid to standout amongst the<br />
rest. It is a beautiful amalgamation between Indian heritage and western<br />
trends. If you are ready to make a statement, his clothing is the one for<br />
you. Its for the millennials who love to experiment with fashion and are<br />
attached to their roots. These garments are perfect to add quirk and<br />
colour to your wardrobe!
P R O D U C T<br />
His products range from ethnic, bridal wear to<br />
western, occasional wear. There is a variety of<br />
product choices ranging from dresses. jackets,<br />
tops, kurtas, shirts, lehengas, skirts.
P R I C E<br />
Lehenga- 20,000 INR- 1,50,000 INR<br />
Jackets- 10,000 INR- 50,OOO INR<br />
Bottoms- 6,000 INR- 14,000 INR<br />
P R I C E<br />
Dresses- 5,000 INR- 35,000 INR<br />
Skirts- 8,000 INR- 90,000 INR<br />
Tops- 5000 INR- 19,000 INR
P L A C E<br />
Siddhartha Bansal has a flagship store in<br />
Shahpur Jat located in Delhi. He collaborates<br />
with pop-ups across the country, like Pop Up <strong>by</strong><br />
Pernia and The Trunk Show <strong>by</strong> Tanya Gharvi to<br />
reach to the audience not residing in parts of<br />
Delhi.
P R O M O T I O N S<br />
Mainly sales take place through the official<br />
website that is www.siddharthabansal.com.<br />
Even Instagram is a huge medium to gain<br />
customers. They have collaborated with<br />
companies like Aza and 6Degree to sell the<br />
garments. Influencers and celebrities are a<br />
major reason to increase sales.
GENDER: Female<br />
AGE: 21-47<br />
ECONOMIC STATUS: Upper Class<br />
OCCUPATION:<br />
DEMOGRAPHICS:<br />
Upper class working women,<br />
influencers, actors, celebrities,<br />
magazine editors, tv show hosts,<br />
fashion enthusiast, bloggers.<br />
Upper class working women who<br />
live in big cities, and are always<br />
participating in social activities.<br />
LIFESTYLE:<br />
INCOME LEVEL: 1,00,000 INR and up<br />
CONSUMER HABITS:<br />
Press meetings, weddings, events,<br />
tours, promotion events, social<br />
gatherings, galas, get togethers.<br />
Shopping once a month at<br />
least at high-profileretail<br />
establishments, fashion able<br />
products with good quality<br />
and brand history.
M A R K E T R E S E A R C H<br />
Market and consumer research for that particular season.<br />
T R E N D A N A L Y S I S<br />
Trend analysis of the particular season to gauge what the<br />
audience is expecting for that particular season.<br />
D E S I G N P R O C E S S<br />
Thorough research leading to the inspiration, print, colour,<br />
silhouette and collection development.<br />
S O U R C I N G /S A M P L I N G<br />
Sourcing fabrics, trims, embroidery material for the<br />
upcoming collection. Make samples of embroidery<br />
swatches, prints and muslin fit of silhouettes before<br />
starting the development of the entire collection.<br />
F A B R I C D E V E L O P M E N T<br />
Print development on final fabrics. Embroidery or surface<br />
development on the required fabrics <strong>by</strong> the artisans,<br />
under the guidance of the head designer.<br />
P A T T E R N D E V E L O P M E N T<br />
Pattern development of the following collection and<br />
cutting the final fabrics.<br />
C O L L E C T I O N D E V E L O P M E N T<br />
After cutting the final stitching and finishing of the<br />
garment.<br />
C O S T I N G<br />
Deciding upon the cost of each piece produced in the<br />
particular collection.<br />
P H O T O S H O O T/ S T Y L I N G<br />
Photoshoot for the garment for promotion and look book<br />
development.<br />
L A U N C H I N G C O L L E C T I O N<br />
Launching collection for Lakme or Lotus fashion week or<br />
launching it on digital mediums.<br />
M A R K E T I N G<br />
Massive marketing through social media campaigns and<br />
website launching, to create a buzz over the following<br />
collection.<br />
M E R C H A N D I S I N G / S A L E S<br />
Sales of the collection, taking orders and customisation<br />
according to the client sizes and specific customisations.
G L O B A L P R E S E N C E<br />
Even though the brand is influenced <strong>by</strong> Indian<br />
heritage. It creates a global presence as well as<br />
they have clients across the world because of<br />
the timeless silhouettes, colours and patterns<br />
which don't fail to stand out. This attracts the<br />
foreign customers towards this brand as well.<br />
N I C H E<br />
Majority of clients are from India as our<br />
silhouettes, colours, prints are inspired <strong>by</strong> our<br />
Indian heritage in a way. We attract Indian<br />
clients the most. Hence, the collections need to<br />
have a hint of Indian culture with the<br />
amalgamation of western fashion trends, that's<br />
what sets this brand apart from the rest of the<br />
ones in the market alongside with it.
I N F L U E N C E R M A R K E T<br />
A lot of the clients are influencers, actors and<br />
celebrities. Hence, the collections are inspired<br />
<strong>by</strong> upcoming trends and what is in fashion that<br />
particular season. As a lot of the clients are<br />
attracted towards the clothes of the brand<br />
when influencer posts in the brands clothing.<br />
That is when the sales of the brand peaks.<br />
F E M A L E C L I E N T E L E<br />
Women are the leading consumers of his<br />
brands, especially millennial women. As the<br />
brand produces fun, quirky yet wearable<br />
festive clothing for women who like to indulge<br />
in fashion. Since the clothes are a little on the<br />
pricey, women buying from the brand are<br />
working women from urban parts of the<br />
country.
sleeves
collars
placket
details
details
details
details
sleeve<br />
details
details
details
details
details
80's-90's was a time where one saw<br />
the boom of power dressing. Playing<br />
with dramatic collars, sleeves, cuffs,<br />
button placement. Taking this era<br />
shirts as an inspiration when<br />
women's saw a complete change in<br />
terms. Diana being the fashion key<br />
icon of the 90's. We take inspiration<br />
from 90's for details which will be<br />
used in the shirts developed <strong>by</strong> us.<br />
80-90's shirts
80-90's shirts
80-90's shirts
80-90's shirts
80-90's shirts
80-90's shirts
80-90's shirts
80-90's shirts
80-90's shirts
80-90's shirts
diana's<br />
fashion 90s
designer shirts
80-90s shirts
80-90s shirts
80-90s shirts
Burberry<br />
Chloe<br />
Calvin Klein<br />
Stella McCartney<br />
Alexander McQueen<br />
Valentino<br />
Stella McCartney<br />
designer shirts<br />
Fendi<br />
Chloe
Pressed<br />
Flowers
Pressed<br />
Flowers
Pressed<br />
Flowers
Pressed<br />
Flowers
Pressed<br />
Flowers
Pressed<br />
Flowers
Blown Up Flower
Monochrome Blow Ups
chosen silhouette
chosen silhouette
chosen silhouette
chosen silhouette
80-90s shirts key elements<br />
exaggerated collars<br />
focus on cuffs<br />
laces<br />
notch collars<br />
peter pan collars<br />
sailor collars<br />
pleats<br />
tucks<br />
frills<br />
ribbon<br />
puffed sleeves<br />
Chinese button detailing<br />
pocket detailing<br />
panelling
RESEARCH ANALYSIS<br />
& KEY INSIGHTS
WORK FROM HOME CULTURE<br />
Work from home as a concept has boomed in 2020-21. People prefer,<br />
comfort over fashion, simple silhouettes yet classic are one which has<br />
seen an extreme demand. Loose yet chic pieces have seen the maximum<br />
buys. This collection focuses on fulfilling both the needs of the<br />
consumer, comfort with fashion. Sticking to the classic white shirt<br />
silhouette, with 80's-90s power dressing detailing and finished with<br />
delicate pressed flower embroidery. Perfect for a work from home look as<br />
well as something one can step out in as well, it's a statement piece in<br />
one's wardrobe. You can wear it the way it is or layer it with something<br />
basic, a shirt making the statement.
ONE SIZE FOR ALL<br />
Inclusivity as a concept has been spoken about in Indian fashion for the<br />
longest time. A few designers, stylists, magazine editor, fashion<br />
creatives are trying to make a change in this industry to make fashion<br />
for all.<br />
My designer's clientele being Indian women, normally bodies of Indian<br />
women are on the curvier end, hence a large chunk of the brand's<br />
customers are plus size women.<br />
The aim of this collection is to make fashion for all be it if one is<br />
skinny, healthy, tall, short, fair or dark. This collection is for all<br />
the women out there to feel beautiful in their own skin and our garments<br />
just help to elevate this feeling.
CONCEPT & DESIGN<br />
DEVELOPMENT
DESIGN BRIEF
Designing a SPRING-SUMMER 21/22 capsule collection for<br />
women. Going back to our classic, 'white shirts.' Keeping<br />
work from home culture in mind and designing oversized<br />
loose fits. Give a creative twist to the simple white<br />
shirt dresses with aesthetics aligning with the brand's<br />
ideology. Using key details like collars, laces, sleeves,<br />
placket placement from the 80s-90s. Surfacing focus on<br />
floral embroideries. Using the unused, waste fabrics<br />
produced or purchased in the previous collection<br />
upcycling and incorporating them in this collection.
Tone On<br />
Tone<br />
Prints<br />
Prints<br />
Created<br />
with<br />
Pressed<br />
Flowers<br />
Collars,<br />
Laces,<br />
Cuffs,<br />
Seleves<br />
Blown<br />
Up<br />
Pressed<br />
Flowers<br />
80s-90s<br />
key<br />
details<br />
SHIRT<br />
DRESSES<br />
Pressed<br />
Flowers<br />
Upcycling<br />
Embroidery<br />
Work From<br />
Home<br />
One Size<br />
For All<br />
Oversized<br />
Silhouttee
DESIGN PROCESS
13,March,21
CONCEPT NOTE
The monotony of the lockdown oriented many with different avocations.<br />
For me, it was my newfound admiration for collecting flowers and<br />
pressing them– one which would go on to become an inspiration for my<br />
collection. Amidst the humdrum, I was swayed <strong>by</strong> the sheer glimmer and<br />
grace of the blossoms in our backyard. So much so that spending the<br />
entire day in the backyard with my sprightly companions became a ritual.<br />
This blooming affair led me to the conception of a collection of pressed<br />
flowers in a diary which I have earnestly dedicated towards the same<br />
ever since. And so my collection, “THE PRESSED FLOWER AFFAIR”, derives<br />
its inspiration from the transcendence of my relationship with nature’s<br />
most vibrant beings.
MOOD BOARD
Playful<br />
Youthful<br />
Preppy<br />
KEY WORDS<br />
Quirky<br />
Inclusivity<br />
Feminine
COLOUR BOARD
FABRIC DIRECTION
COTTON DOBBY<br />
95-100 GSM<br />
100% COTTON<br />
POLY SATIN<br />
110-120 GSM<br />
POLYSTER, SATIN<br />
VISCOSE<br />
130-140 GSM<br />
100% VISCOSE<br />
COTTON<br />
100-120 GSM<br />
100% COTTON<br />
COTTON DOBBY<br />
100-120 GSM<br />
100% COTTON<br />
POLY LINE SATIN<br />
110-120 GSM<br />
POLYSTER, SATIN<br />
FABRICS<br />
COTTON<br />
COTTON DOBBY<br />
POLY LINE SATIN<br />
VISCOSE LINE<br />
COTTON DOBBY
FABRICS FOR EMBROIDERY<br />
Tie and Dye Organza from earlier<br />
collection, up-cycling fabric<br />
into floral embroideries.
SWATCH DEVELOPMENT
K H A K A D E V E L O P M E N T
SWATCH SAMPLES
MATERIALS USED-<br />
Tie & Dye Organza Petals<br />
(organza up-cycled from<br />
previous collection)<br />
Velvet yarn (yarn used<br />
from previous collection)<br />
Seed Beads (3 colours)<br />
TECHNIQUES USED-<br />
Folding the organza into<br />
petals and machine<br />
embroidered on fabric.<br />
Velvet yarn machine<br />
embroidered with hand<br />
stitched beads.<br />
Braiding the stem.
MATERIALS USED-<br />
Tie & Dye Organza Petals<br />
(organza up-cycled from<br />
previous collection)<br />
Cotton Dori<br />
TECHNIQUES USED-<br />
Folding the organza into<br />
petals and machine<br />
embroidered on fabric.<br />
Twisting the organza and<br />
machine stitching it with<br />
nylon thread.<br />
Using a needle to achieve<br />
the bud embroidery with<br />
machine.
MATERIALS USED-<br />
Tie & Dye Organza leaves<br />
(organza up-cycled from<br />
previous collection)<br />
Using waste lining scraps<br />
to create flower petals.<br />
Cotton Dori<br />
TECHNIQUES USED-<br />
Making petals with lining<br />
fabric and creating folds<br />
with needle.<br />
Making leaves with organza<br />
and machine stitching it<br />
with nylon thread.<br />
Using a needle to achieve<br />
the stem and machine<br />
embroidering the same.
MATERIALS USED-<br />
Tie & Dye Organza petals<br />
and leaves (organza upcycled<br />
from previous<br />
collection)<br />
Using waste pleated scraps<br />
to create rose petals.<br />
Cotton Dori<br />
TECHNIQUES USED-<br />
Making petals with organza<br />
fabric and pollen with<br />
tying knots.<br />
Making roses with pleated<br />
fabric and creating folds.<br />
Finishing stem of with<br />
cotton dori
MATERIALS USED-<br />
Tie & Dye Organza leaves<br />
(organza up-cycled from<br />
previous collection)<br />
Using waste lining scraps<br />
to create flower petals.<br />
Cotton Dori<br />
TECHNIQUES USED-<br />
Making petals with lining<br />
fabric and creating folds<br />
with needle.<br />
Twisting the organza and<br />
machine stitching it with<br />
nylon thread.<br />
Using a needle to achieve<br />
the bud with machine<br />
embroidery.
MATERIALS USED-<br />
Tie & Dye Organza leaves,<br />
petals and lining tie and<br />
dye (organza up-cycled<br />
from previous collection)<br />
Cotton Thread dori, Resham<br />
TECHNIQUES USED-<br />
Making petals with lining<br />
fabric,<br />
Petals running with resham<br />
threads to create texture<br />
and layering it on top.<br />
Cotton Dori creating knots<br />
with it.<br />
Twisting the organza and<br />
machine stitching it with<br />
nylon thread.
MATERIALS USED-<br />
Tie & Dye Organza leaves<br />
(organza up-cycled from<br />
previous collection)<br />
Seed Beads (1 colours)<br />
Cotton Dori<br />
TECHNIQUES USED-<br />
Folding the organza into<br />
petals and machine<br />
embroidered on fabric.<br />
Cotton dori using a<br />
needle to achieve the<br />
leaves with machine<br />
embroidery.<br />
Braiding the stem. Seed<br />
beads hand embroideried.
MATERIALS USED-<br />
Tie & Dye Organza leaves<br />
(organza up-cycled from<br />
previous collection)<br />
Ribbion<br />
Anchor Thread<br />
Cotton Dori<br />
TECHNIQUES USED-<br />
Petals with ribbon<br />
embroidery.<br />
Taking a bunch of anchor<br />
threads and cutting them.<br />
Making pollens with tying<br />
knots of organza fabric.
MATERIALS USED-<br />
Ribbon<br />
Cotton Dori<br />
TECHNIQUES USED-<br />
Petals with ribbon<br />
embroidery.<br />
Using a needle to achieve<br />
the bud with machine<br />
embroidery.
MATERIALS USED-<br />
Tie & Dye Organza leaves<br />
(organza up-cycled from<br />
previous collection)<br />
Seed Beads (1 colours)<br />
Cutdana two sizes<br />
Resham threads<br />
TECHNIQUES USED-<br />
Making petals with organza<br />
singular cut petals.<br />
Petals running with resham<br />
threads to create texture.<br />
Finishing with hand<br />
stitched beads and<br />
cutdana.
MATERIALS USED-<br />
Tie & Dye Organza petals<br />
(organza up-cycled from<br />
previous collection)<br />
Using waste pleated scraps<br />
to create rose petals.<br />
Anchor/Cotton threads.<br />
TECHNIQUES USED-<br />
Using pleated fabric to<br />
create petals and creating<br />
folds for texture.<br />
TECHNIQUES USED-<br />
Making petals with organza<br />
singular cut petals.<br />
Finishing petal edges with<br />
resham threads.
LACES AND BUTTONS<br />
EXPLORATION
Creating Resin<br />
Buttons with<br />
Pressed Flowers
PRINT DIRECTION
Monochrome<br />
Blow Ups<br />
Contrasting<br />
Prints<br />
PRINT<br />
DIRECTION<br />
Tone On<br />
Tone Print<br />
Blown Up<br />
Flowers
PRESSED FLOWER LIBRARY
INITIAL PRINTS
Pressed Flower 1<br />
Pressed Flower 2<br />
Grainy handmade<br />
paper for base<br />
texture<br />
Pressed Flower 3<br />
REJECTED PRINT:<br />
As it was too earthy looking and<br />
does not match the brand's colours.
Pressed Flower 1<br />
Pressed Flower 2<br />
Crushed parchment<br />
paper for base<br />
texture<br />
Sketched heart<br />
as a motif<br />
REJECTED PRINT:<br />
As it was not complementing the<br />
silhouette. The choice of colours<br />
were rejected as well.
Pressed Flower 1<br />
Pressed Flower 2<br />
Pressed Flower 3<br />
Newspaper<br />
print for base<br />
REJECTED PRINT:<br />
As it did not match the colour<br />
palette and the brand's aesthetic.
FINALISED PRINTS
Blown up pressed<br />
flower placement on<br />
shoulder and hem<br />
Scattered leaf<br />
placement over the<br />
texture<br />
Base texture of<br />
print<br />
Blown up pressed<br />
flower placement on<br />
shoulder and yoke
Scattered leaf<br />
placement over the<br />
checks<br />
Base tone on tone<br />
checks
Blown up pressed flower<br />
placement on panel<br />
Scattered leaf<br />
placement over the<br />
checks<br />
Base tone on tone<br />
checks
Scattered leaf<br />
placement, tone on<br />
tone print<br />
Blown up pressed<br />
flower on yoke
Blown up pressed flower<br />
placement on hemline<br />
Scattered leaf<br />
placement over solid<br />
colour<br />
Blown up pressed<br />
flower placement<br />
on back hemline
Scattered leaf<br />
placement, tone<br />
on tone print<br />
Blown up pressed<br />
flower placement<br />
on hemline
Scattered leaf<br />
placement, tone<br />
on tone print<br />
Scattered leaf<br />
placement on solid
Scattered leaf<br />
placement, tone<br />
on tone print<br />
Scattered leaf<br />
placement on solid
Scattered leaf<br />
placement, tone on<br />
tone print
MOTIF 1<br />
Blown up pressed<br />
flower placement on<br />
hem and shoulder<br />
MOTIF 2<br />
MOTIF 3<br />
MOTIF 4
MOTIF 1<br />
MOTIF 2<br />
MOTIF 3<br />
MOTIF 4
Checks as base<br />
of print<br />
Pressed flowers<br />
random placement
RUNNING PRINT<br />
PROTOTYPES
SILHOUETTE EXPLORATION
Oversized,<br />
loose<br />
fitted<br />
Focus on<br />
collar,<br />
cuffs and<br />
plackets<br />
SILHOUTTE<br />
DIRECTION<br />
80s-90s<br />
key<br />
details<br />
Work from<br />
home<br />
culture
ROUGH SKETCHES
STYLE 1*<br />
STYLE 2
STYLE 3<br />
STYLE 4
STYLE 5<br />
STYLE 6
STYLE 7<br />
STYLE 8*
STYLE 15*<br />
STYLE 16
STYLE 9<br />
STYLE 10
STYLE 17*<br />
STYLE 18*
STYLE 11<br />
STYLE 12
STYLE 13<br />
STYLE 14
STYLE 19*<br />
STYLE 20*
FLAT DRAWINGS
- Bishop Seleeves<br />
- Assymetrical Hemline<br />
- Basic Shirt Placket<br />
Scalloping<br />
- Double Fold Hem Finish<br />
- Puritan Collar With Scalloping<br />
Detailing<br />
- Western Shirt Yoke With Lace<br />
Finishing<br />
Lace<br />
- Panneling On Shoulder And Over<br />
Chest Finishing<br />
Tone On Tone Print<br />
Tone On Tone Print<br />
Machine Embroidery<br />
Technique<br />
Resin Buttons<br />
Plain Cotton Fabric
- Shirt Collar<br />
- Highlow Hemline<br />
- Basic Shirt Placket<br />
- Double Fold Hem Finish<br />
- Dropped Shoulder<br />
- Panelling Between The Shirt<br />
Finished With Double fold<br />
Fabric<br />
Poly Line Satin<br />
Machine Embroidery<br />
Technique<br />
Resin Buttons<br />
Print Tone On Tone<br />
Print Tone On Tone
- Assymetrical Placket With Button<br />
Loop<br />
Machine Embroidery<br />
Technique<br />
- Shirt Collar With Stand<br />
- Chinese Button (Cloth Buttons)<br />
- Shirt Collar With Band<br />
- Double Fold Hem Finish<br />
- Assymetrical Hemline<br />
- Cuffs With A Diagonal Slit<br />
Lace<br />
Checked Cotton Fabric<br />
Lace<br />
Print Created<br />
Tone On Tone
Lace<br />
Motif<br />
Lace<br />
- Chealse Collar With Lace Finishing<br />
- Double Breasted Placket<br />
- Panelling On Seleeve<br />
- Seleeve Finished With Lace<br />
- Double Fold Hem Finish<br />
- Dropped Shoulder With Lace On Seam<br />
- Panelling Front And Back<br />
Lace<br />
Tone On Tone Print<br />
Tone On Tone Print<br />
Machine Embroidery<br />
Technique<br />
Lace<br />
Checked Cotton
- Puffed Selevees With Band And<br />
Pleated Frills<br />
- Highlow Hemline<br />
- Chinese Button (Cloth Buttons)<br />
Machine Embroidery<br />
Technique<br />
- Shirt Collar With Band<br />
- Double Fold Hem Finish<br />
- Western Shirt Yoke<br />
Machine Embroidery<br />
Technique<br />
Tone On Tone Print<br />
Tone On Tone Print<br />
Checked Cotton Dob<strong>by</strong>
- Rounded Flat Collar With Collar<br />
Stand<br />
- Bell Cuffs<br />
- Shirt Placket<br />
- Shirt Collar With Band<br />
- Double Fold Hem Finish<br />
Cotton Dob<strong>by</strong><br />
Fabric<br />
Resin Buttons<br />
Tone On Tone Print
- Wrap Shirt Dress<br />
- Assymetrical Hemline<br />
Embroidery<br />
With Ribbion<br />
- Shirt Stand Collar<br />
- Double Fold Hem Finish<br />
- Overlap Closure<br />
- V Neckline<br />
Resin Buttons<br />
Print Created<br />
Tone On Tone Print<br />
Cotton Dob<strong>by</strong>
- Chealse Collar<br />
- Horizontal Yoke<br />
Machine Embroidery<br />
Technique<br />
- Dropped Shoulder<br />
- Concealed Placket<br />
- Slit Open Back Overlap<br />
- Double Fold Hem Finish<br />
- Assymetrical Hemline (Highlow)<br />
Poly Line Satin<br />
Machine Embroidery<br />
Technique<br />
Tone On Tone Print<br />
Tone On Tone Print
RANGE PLAN
SPECIFICATION<br />
SHEETS
M A I N L A B E L<br />
WIDTH 2.3<br />
WOVEN MAIN LABEL<br />
T R I M 1 - 1 1 B U T T O N<br />
RESIN BUTTON<br />
T R I M 2 - L A C E 1 & 2<br />
F A B R I C & C A R E<br />
S T Y L E S B P F 0 1<br />
8 2 5 9 8 4<br />
B 0 8 F B E<br />
9 F 9 B C 5<br />
PLAIN COTTON WITH CHEMICAL CLEANING<br />
CARE: DRY CLEAN ONLY<br />
E A E 5 9 0<br />
DESCRIPTION:<br />
LILAC&LEMON YELLOW SHIRT DRESS TONE PRINT<br />
SIZES IT FITS:<br />
S,M,L,XL<br />
FABRIC:<br />
PLAIN COTTON, COMPOSTION 100% COTTON (100-120 GSM)<br />
STORY:<br />
THE PRESSED FLOWER AFFAIR
M E A S U R E M E N T S<br />
- Full Length- 35.2"<br />
- Chest- 42.4"<br />
- Shoulder Width- 15.2"<br />
- Placket Width- 1.2"<br />
- Cuff Width- 8.4"<br />
-Cuff Length- 2.1"<br />
- Armhole Width- 18"<br />
- Sleeve Length- 23.4"<br />
- Shoulder Width- 15.2"<br />
- Front Yoke- 9.4"<br />
-Back Yoke Length- 7.4"<br />
-Collar Dimension- 5.2" x 5.2"<br />
S I L H O U E T T E D E T A I L S<br />
- Bishop Sleeves<br />
- Asymmetrical Hemline<br />
- Basic Shirt Placket<br />
- Double Fold Hem Finish<br />
- Puritan Collar With Scalloping<br />
Detailing<br />
- Western Shirt Yoke With Lace<br />
Finishing<br />
- Panelling On Shoulder And Over<br />
Chest Finishing<br />
P R I N T D E T A I L S<br />
E M B R O I D E R Y D E T A I L S<br />
TIE & DYE ORGANZA PETALS MACHINE<br />
EMBROIDERY<br />
ASTER<br />
SHOOTING STAR
M A I N L A B E L<br />
WIDTH 2.3<br />
WOVEN MAIN LABEL<br />
T R I M 1 - 1 9 B U T T O N<br />
SHIP BUTTON<br />
16 LINE<br />
T R I M 2 - L A C E 1 , 2 & 3<br />
F A B R I C & C A R E<br />
S T Y L E S B P F 0 2<br />
8 C 9 1 4 E<br />
9 2 A 0 4 2<br />
A 8 9 F 5 E<br />
VISCOSE LINE<br />
CARE: DRY CLEAN ONLY<br />
D 6 D 8 4 8<br />
C 3 3 F 9 4<br />
DESCRIPTION:<br />
SAGE GREEN SHIRT DRESS TONE PRINT<br />
SIZES IT FITS:<br />
S,M,L,XL<br />
FABRIC:<br />
VISCOSE, COMPOSTION 100% VISCOSE SLUB (140GSM)<br />
STORY:<br />
THE PRESSED FLOWER AFFAIR
M E A S U R E M E N T S<br />
- Full Length- 39.4"<br />
- Chest- 40.4"<br />
- Shoulder Width- 15.2"<br />
- Cuff Width- 10"<br />
-Arm Panel Length- 13"<br />
- Armhole Width- 16.8"<br />
- Sleeve Length- 22"<br />
- Shoulder Width- 23"<br />
-Collar Dimension- 8.2 x 7.4 x 2.2<br />
Panel Length- 13.4"<br />
Panel Length- 29"<br />
S I L H O U E T T E D E T A I L S<br />
- Chealse Collar With Lace<br />
Finishing<br />
- Double Breasted Placket<br />
- Panelling On Sleeve<br />
- Double Fold Hem Finish<br />
- Dropped Shoulder With<br />
Lace On Seam<br />
- Panelling Front And Back<br />
- Sleeve Finished With Lace<br />
P R I N T D E T A I L S<br />
E M B R O I D E R Y D E T A I L S<br />
TIE & DYE ORGANZA<br />
PETALS MACHINE<br />
EMBROIDERY<br />
SWEET PEA<br />
MIMOSA<br />
FLOWER EMBROIDERY<br />
ON COLLAR
M A I N L A B E L<br />
WIDTH 2.3<br />
WOVEN MAIN LABEL<br />
T R I M 1 - 3 3 B U T T O N<br />
RESIN BUTTON<br />
F A B R I C & C A R E<br />
S T Y L E S B P F 0 3<br />
F 4 D C A 1<br />
COTTON DOBBY WITH CHEMICAL CLEANING<br />
CARE: DRY CLEAN ONLY<br />
E B B 8 B B<br />
D C B 8 6 6<br />
F 4 D D A 2<br />
D 9 8 F 9 6<br />
DESCRIPTION:<br />
PASTEL YELLOW & BABY PINK SHIRT DRESS<br />
SIZES IT FITS:<br />
S,M,L,XL<br />
FABRIC:<br />
COTTON DOBBY, COMPOSTION 100% COTTON (95GSM)<br />
STORY:<br />
THE PRESSED FLOWER AFFAIR
M E A S U R E M E N T S<br />
- Front Length- 40"<br />
- Back Length- 46.6"<br />
- Chest- 44"<br />
- Placket at armhole W- 1.6'<br />
- Placket Width- 1.2"<br />
- Cuff Width- 8.8"<br />
-Cuff Length- 1.7"<br />
- Pocket L x B- 6" x 6"<br />
- Sleeve Length- 29.4"<br />
- Shoulder Width- 15.2"<br />
- Yoke Length- 8"<br />
- Yoke Width- 14"<br />
-Collar Dimension- 9.5" x 5.4"<br />
- Hemline Width- 24"<br />
S I L H O U E T T E D E T A I L S<br />
- Raglan Sleeve<br />
- Concealed Placket<br />
- Exaggerated Peter Pan Collar<br />
- Double Fold Hem Finish<br />
- Opening On Sleeves With<br />
Buttons<br />
- 2 Patch Pockets<br />
P R I N T D E T A I L S<br />
E M B R O I D E R Y D E T A I L S<br />
TIE & DYE ORGANZA<br />
PETALS MACHINE<br />
EMBROIDERY AND BUD<br />
WITH PLEATED FABRIC<br />
MORNING GLORY<br />
CHERRY BLOSSOM
M A I N L A B E L<br />
WIDTH 2.3<br />
WOVEN MAIN LABEL<br />
T R I M 1 - 9 B U T T O N<br />
CHINESE BUTTON<br />
F A B R I C & C A R E<br />
S T Y L E S B P F 0 4<br />
COTTON DOBBY WITH CHEMICAL CLEANING<br />
CARE: DRY CLEAN ONLY<br />
D B A 5 9 F<br />
B F 4 5 7 4<br />
D 0 9 5 B F<br />
E 5 D 6 5 3<br />
DESCRIPTION:<br />
YELLOW & PINK SHIRT DRESS WITH TONE ON TONE PRINT<br />
SIZES IT FITS:<br />
S,M,L,XL<br />
FABRIC:<br />
COTTON DOBBY, COMPOSTION 100% COTTON (100-120GSM)<br />
STORY:<br />
THE PRESSED FLOWER AFFAIR
M E A S U R E M E N T S<br />
- Front Length- 35.4"<br />
- Chest- 42"<br />
- Shoulder Width- 15.2"<br />
- Collar Stand Length- 1.3"<br />
- Cuff Width- 10.4"<br />
-Cuff Length- 1.4"<br />
- Armhole Width- 17"<br />
- Sleeve Length- 16"<br />
- Shoulder Width- 16.1"<br />
- Yoke Length- 8.4"<br />
-Yoke Width- 19.1"<br />
-Notch Width- 2.4"<br />
- Back Length- 44"<br />
S I L H O U E T T E D E T A I L S<br />
- Puffed Sleeves With Band And<br />
Pleated Frills<br />
- High low Hemline<br />
- Chinese Button (Cloth Buttons)<br />
- Double Fold Hem Finish<br />
-Shirt Collar With Band<br />
- Western Shirt Yoke<br />
P R I N T D E T A I L S<br />
E M B R O I D E R Y D E T A I L S<br />
TIE & DYE ORGANZA<br />
PETALS MACHINE<br />
EMBROIDERY AND<br />
BUTTERFLY WITH TIE<br />
AND DYE ORGANZA<br />
COSMOS<br />
WILD ROSE
M A I N L A B E L<br />
WIDTH 2.3<br />
WOVEN MAIN LABEL<br />
T R I M 1 - 8 B U T T O N<br />
SHIP BUTTON<br />
16 LINE<br />
F A B R I C & C A R E<br />
S T Y L E S B P F 0 5<br />
POLY SATIN<br />
CARE: DRY CLEAN ONLY<br />
5 6 4 7 3 D<br />
9 9 7 9 6 8<br />
DESCRIPTION:<br />
BROWN SHIRT DRESS WITH TONE ON TONE PRINT<br />
SIZES IT FITS:<br />
S,M,L,XL<br />
FABRIC:<br />
POLY SATIN, COMPOSTION POLYESTER, SATIN (110-120GSM)<br />
STORY:<br />
THE PRESSED FLOWER AFFAIR
M E A S U R E M E N T S<br />
- Front Length- 34"<br />
- Front Length- 40.4"<br />
- Chest- 41"<br />
- Placket Width- 1.1"<br />
- Cuff Width- 16.8"<br />
-Cuff Length- 6"<br />
- Armhole Width- 18.4<br />
- Sleeve Length- 24"<br />
- Shoulder Width- 15.4"<br />
- Yoke Length- 8"<br />
- Yoke Width- 15.4"<br />
-Collar Dimension- 9.6 x 1.9<br />
-Full Length- 46"<br />
S I L H O U E T T E D E T A I L S<br />
- Notch Collar<br />
- Highlow Hemline<br />
- Concealed Placket<br />
Bell Cuffs<br />
- Double Fold Hem Finish<br />
- Horizontal Yoke<br />
P R I N T D E T A I L S<br />
E M B R O I D E R Y D E T A I L S<br />
TIE & DYE ORGANZA<br />
PETALS MACHINE<br />
EMBROIDERY<br />
PINK BLUSH<br />
CREATING FLOWERS WITH<br />
RIBBION EMBROIDERY
M A I N L A B E L<br />
WIDTH 2.3<br />
WOVEN MAIN LABEL<br />
T R I M 1 - 2 B U T T O N<br />
CLOTH BUTTON WITH LOOP<br />
T R I M 2 - L A C E 1<br />
F A B R I C & C A R E<br />
S T Y L E S B P F 0 6<br />
B E C 0 5 7<br />
9 A 8 D 3 A<br />
VISCOSE LINE<br />
CARE: DRY CLEAN ONLY<br />
DESCRIPTION:<br />
LEAF TEXTURED PRINT SHIRT DRESS<br />
SIZES IT FITS:<br />
S,M,L,XL<br />
FABRIC:<br />
VISCOSE, COMPOSTION 100% VISCOSE SLUB (140GSM)<br />
STORY:<br />
THE PRESSED FLOWER AFFAIR
M E A S U R E M E N T S<br />
- Full Length- 39.4"<br />
- Chest- 40."<br />
- Shoulder Width- 16.2"<br />
- Cuff Width- 10.2"<br />
-Cuff Length- 3.4"<br />
-Placket- 1"<br />
-Yoke L & B- 7.2" x 15.6"<br />
- Armhole Width- 16.8"<br />
- Sleeve Length- 24"<br />
- Shoulder Width- 23"<br />
-Collar Notch Width- 3.2<br />
Front Flap L & B- 43.4" x 19.4<br />
Inner Flap L & B - 40.2" x 18.4<br />
Collar Stand Length- 1.4"<br />
S I L H O U E T T E D E T A I L S<br />
- Asymmetrical Placket With<br />
Button Loop<br />
- Shirt Collar With Stand<br />
- Cloth Buttons<br />
- Shirt Collar With Band<br />
- Double Fold Hem Finish<br />
- Asymmetrical Hemline<br />
- Cuffs With a Slit<br />
P R I N T D E T A I L S<br />
E M B R O I D E R Y D E T A I L S<br />
TIE & DYE ORGANZA PETALS MACHINE<br />
EMBROIDERY<br />
SPRING TIME
M A I N L A B E L<br />
WIDTH 2.3<br />
WOVEN MAIN LABEL<br />
T R I M 1 - 9 B U T T O N<br />
RESIN BUTTON<br />
F A B R I C & C A R E<br />
S T Y L E S B P F 0 7<br />
POLY SATIN<br />
CARE: DRY CLEAN ONLY<br />
B 6 B 8 4 E<br />
C 1 B E 5 2<br />
8 5 8 F 3 D<br />
C 0 C D 3 F<br />
B D 7 6 8 8<br />
C E 9 8 A 3<br />
B 8 4 3 7 8<br />
DESCRIPTION:<br />
GREEN TONE ON TONE PRINT PANELLED SHIRT DRESS<br />
SIZES IT FITS:<br />
S,M,L,XL<br />
FABRIC:<br />
POLY SATIN, COMPOSTION POLYESTER, SATIN (110GSM)<br />
STORY:<br />
THE PRESSED FLOWER AFFAIR
M E A S U R E M E N T S<br />
- Full Length- 40"<br />
- Chest- 40.2"<br />
- Shoulder Width- 15.2"<br />
- Cuff Width- 4.6"<br />
- Cuff Length- 12.2"<br />
-Arm Panel Length- 13"<br />
-Placket Width- 1.1"<br />
- Armhole Width- 17.2"<br />
- Sleeve Length- 21"<br />
- Shoulder Width- 19.4"<br />
- Collar Notch Width- 3.4"<br />
-Stand Collar Length- 1.2"<br />
Front Length- 36.5"<br />
Panel Length and Width- 14" x 42.8<br />
S I L H O U E T T E D E T A I L S<br />
- Shirt Collar<br />
- High low Hemline<br />
- Basic Shirt Placket<br />
- Double Fold Hem Finish<br />
- Dropped Shoulder<br />
- Panelling Between The Shirt<br />
Finished with Double fold<br />
P R I N T D E T A I L S<br />
E M B R O I D E R Y D E T A I L S<br />
TIE & DYE ORGANZA PETALS MACHINE<br />
EMBROIDERY<br />
MORGAN GLORY<br />
PEONY
GARMENT DEVELOPMENT
Dyeing Shirts as closest base colour of<br />
print to substitute digital printing
Dyeing Shirts as closest base colour of<br />
print to substitute digital printing
Dyeing Shirts as closest base colour of<br />
print to substitute digital printing
Hand painting of blown up flowers as a<br />
substitute of digital printing
Hand painting of blown up flowers as a<br />
substitute of digital printing
COSTING OF FINAL<br />
COLLECTION
LINE PRESENTION
LOOK BOOK
RFERENCES
R E F E R E N C E S<br />
1 .<br />
2 .<br />
3 .<br />
4 .<br />
5 .<br />
h t t p s : / / s i d d h a r t h a b a n s a l . c o m<br />
h t t p s : / / f a s h i o n f a d . i n / d e s i g n e r - b i o g r a p h y / s i d d h a r t h a - b a n s a l /<br />
h t t p s : / / w w w . w g s n . c o m / f a s h i o n / s e a r c h ? q u e r y = s h i r t % 2 0 d r e s s e s<br />
h t t p s : / / w w w . w g s n . c o m / l i b r a r y / r e s u l t s / 0 / p r e s s e d % 2 0 f l o w e r s<br />
h t t p s : / / p a t t e r n b a n k . c o m / s p r i n g - s u m m e r - 2 0 2 1 - p r e s s e d - f l o w e r<br />
6 . h t t p s : / / p a t t e r n b a n k . c o m / t r e n d s / a u t u m n - w i n t e r - 2 0 2 1 - 2 0 2 2 / a u t u m n - w i n t e r -<br />
2 0 2 1 - 2 0 2 2 - m o n o c h r o m e - b l o w - u p s - t r e n d s
DELHI<br />
Nation Institute Of Fashion Technology<br />
(Ministry Of Textile, Government Of India<br />
Balbir Saxena Marg, near Gulmohar Park, Hauz Khas ,<br />
Delhi-110016<br />
Ph: 01126542000<br />
Web: www.nift.ac.in