SEO Cheat Sheet Infographic for OnPage and Content Marketing

Content Processing Framework
OnPage
Lukasz Zelezny
by
of all keywords that rank
Identification
of visibility and prioritisation
Calculation
data studio and search console
Using
of up to top 5 generic
identification
per URL
keywords
of homepage
Exclusion
of keywords on position #1
Exclusion
of brand keywords
Exclusion
keywords that competitors
Finding
rank and client's website
simultaneously
not
by topics
Grouping
keywords that competitors
Finding
rank and client's website
simultaneously
(on scale - over 30 competitors and
not
100k keywords)
over
increase number of SameAs schema
To
internal links and automate
references,
as schema markup existing
Tagging
with How, What, Where, When
question
written content to video
Voiceover
on YouTube / Vimeo / Wistia
Upload
topically related keywords
Discovering
pages belonging to different
triggering
improve semantic via SameAs schema
To
markup
lukasz@zelezny.co.uk
E:
https://seo.london/
W:
A. Existing content
Snapshot
FAQ Snippet
preffix
Quintets
VideoObject Snippet
Tagging as schema markup
Featured Snippets
Optimisation for position 0 (Answerbox)
B. New content
Multivectors
GAP Analysis
competitors
SuperGAP Analysis
Grouping by topics
C. Technicalities
InLinks.org
Wordlift.io
FAQ snippets
Plagiashield.co.uk
To protect content against plagiarism
Everyday platform