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Six individuals, one image, one magzine.
The editorial team of the nonstopfresh magazine (NSFM) consists of six people. Six individuals with
different backgrounds, experiences, characters and talents. But they have one thing in common:
they want to provide the readers with the best possible magazine. This is why the NSFM is always
a well thought-out mix of insights, ideas and qualities. Together, they form one editorial team and this
is what the picture, composed of fragments from the six editors, represents. We asked them to tell us
something about ‘guts’ in relation to Aartsen, the creation of the magazine and the cooperation
within the editorial team. Curious how they look at it?
What
does it
mean
to have
‘guts’?
Frank Poppelaars
Photographer
In my opinion, Aartsen is all about showing some guts. Even when it
seems difficult, we pave our own path, with persistence, perseverance,
a strong will and a solid entrepreneurial mentality. This is clearly
reflected in our communications, in our brands, in our strategy and
in the magazine.
Lodewijk Varossieau
Creative Director at SuperRebel
Very few companies are organised as efficiently and effectively as
Aartsen. Perfection is reflected in every aspect of the business, and
it is an extremely well-oiled machine. However, what may not be
immediately apparent is that Aartsen has some real guts. The company
is extremely innovative and continues to lead its sector. This innovation
is clearly reflected in our extremely efficient business processes,
our buildings and the layout of those buildings. In every aspect,
Aartsen goes the extra mile and strives to be number one.
Communication is a particular area in which Aartsen goes further than
the rest, consistently developing and publishing intelligent internal
and external campaigns with a healthy dose of self-awareness.
For example, our gutsy and distinctive nonstopfresh magazine is
unique to the sector, and our recruitment campaigns always stand out.
We set the bar high at Aartsen, while still keeping an open mind for
suggestions. Good ideas are always more than welcome. Nothing is too
crazy, as long as it’s creative, effective and has been well thought out.
By continually pushing the boundaries, Aartsen continues to lead the
pack. No guts, no glory.
Hans de Regt
Creative Director at Just in Case
Communications
I think it definitely takes guts to make every edition of nonstopfresh
magazine unique, eye-catching and distinctive.
We set the bar extremely high at Aartsen, which gives us energy and
encourages us to get the best out of ourselves. In my view, having guts
is also essential to our collaboration within the editorial team.
Together with Jack, Martijn, Lodewijk, Frank en Stefan, we try to push
the boundaries with every edition, in order to keep the readers informed
and inspired about Aartsen in the broadest sense of the words.
And once each new magazine is hot off the presses and we’ve
successfully pushed the boundaries once more, we’ve set the bar that
little bit higher for the next edition. Because with enough guts, we can
make progress for the future together.
Stefan Verhaar
Copywriter at Donuts for Chelsea
Having guts is second nature to us. When asked to tell a story about guts
at Aartsen, I thought long and hard. Aartsen seems to pay no attention to
boundaries whatsoever. Sometimes, I see things from the outside looking
in, at other times from the inside looking out. We are always in motion,
and the company is extremely dynamic. We’re almost like flowing water,
but without the water uncontrollably going in all directions. It’s clear that
boundaries are there to be pushed. And we’re always striving to become
even better. Does that count as guts?
In my view, Aartsen never takes the safe path, although everything
Aartsen does seems to be the safe path in hindsight. Refusing to take
the safe and easy route and then achieving results that do feel safe and
easy may appear to be a little contradictory, but it’s just the natural and
logical way that we do things at Aartsen. Most of what we do seems
gutsy to outsiders, but at Aartsen, it’s the most normal thing in the world.
It’s simply second nature to us. I believe that this is all down to the
DNA of the family and the organisation. This way of doing things has
become natural to us, like a family trait and an intrinsic characteristic
of the company.
Being part of the magazine’s editorial team at Aartsen is both
fascinating and inspiring. We have a lot of freedom to develop content
for nonstopfresh magazine, and individual contributions are not just
welcome, they’re obligatory! This ensures that every new edition clearly
reflects the guts that comes naturally to everyone at Aartsen.
Martijn van der Zwalm
Aartsen fruit and vegetables
We go the extra mile for fruit and vegetables. At Aartsen, we like to refer
back to this memorable motto as frequently as possible. However, in
addition to going the extra mile for fruit and veg, we also go the extra mile
in absolutely everything we do.
We do this ourselves, and we expect our partners and business relations
to do the same. Aartsen is strong-willed and always tries to do things
differently. We blaze our own trail, and we don’t like to copy others.
This takes a lot of guts. But as we always say, no guts, no glory!
We never back down from a challenge, and this attitude is front and
centre in our minds when creating and editing our nonstopfresh
magazine.
Each issue sets the bar that little bit higher, with increasingly creative
ideas, captivating copy and convincing images. Only then can we get the
best out of ourselves and each other. Having guts is also about giving
each other the freedom to express ideas whilst maintaining a critical eye.
Only then can we continue to ensure the high quality of this magazine
and take each issue to a higher level. As with everything we do, it’s a
team effort. You may move faster on your own, but you get further by
relying on each other.
nonstop
fresh/ 5