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guts

stories

Desley Cremers

Commercial

talent

Aartsen Venlo.

Tell us about your

parents’ business.

My parents have been running a cultural centre

and restaurant in Tegelen for almost 25 years.

It is called De Haandert. Or ‘The Temple’, as my

mum likes to call it. They do events for all ages

and every form of art and culture, for groups

ranging from 10 to 2,450 people. The centre has

two halls, a foyer, conference rooms and a music

school. There are spaces for Carnival events,

weddings, birthdays and concerts from classical

music to hard rock and hardstyle. De Haandert

also has its own choral, theatre, concert band and

other groups that rehearse there every week.

You decided not to go into the

family business. Why?

I grew up helping out at De Haandert and used to

think I wanted to take over the business someday.

But when I was thinking about what to study,

doubts began to surface. I really enjoyed marketing

and sales. Then I noticed that restaurant work

coincides with times my friends were going out and

having fun. What's more, my parents run the business

together, but what if I get a girlfriend who’s not into

that? All those things added up were reason enough

not to take over the business.

How did your family

take it?

My family has been really cool about it.

They see I'm in my element and like that

I tell them about experiences I'm having

at Aartsen. It makes them happy,

which makes me happy. I have no regrets

about choosing Aartsen. There are still

loads of opportunities for me to develop

myself and continue growing.

If you ever do have

second thoughts,

could you go back?

I think I'd be lying if I said no. If I genuinely

wanted to, there would always be room to

talk about maybe taking over the business.

But I had the guts not to take the familiar

path, to go down a new one, and I still

stand by that choice to this day.

After graduating, I had several jobs, but nothing I was

really excited about. Untill Tim Huberts (Aartsen Venlo)

connected me with Aartsen. That was the ideal next

step in my career. I realised early on that the restaurant

business mentality I knew so well – the long hours,

working hard and especially a talk-is-cheap work ethic –

also apply here.

nonstop

fresh/ 35

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