18123_NSFM-mei-2021_Guts_Totaal_UK_1_Spreads_LR

index/
10/ Gutsstories.
6 Aartsen daredevils, 6 different stories about having guts.
12/ Agrovision.
Is conquering the world.
18/ Black sheep
group.
Ho Lee Fook - a funky chinese kitchen.
24/ Seppe Nobels.
Season - Basics - Roots.
32/ Fashion is going
out of fashion.
How fashion is changing.
36/ Floortje.
If you can’t stand the heat...
41/ Ellen Gerritsen.
No Guts No Glory!
En meer...
04/ The editorial team, six individuals, one image, one magazine.
06/ Only when you have the GUTS!
15/ Franky dares!
20/ Grow!
30/ Aartsen Kids Foundation, we go the extra mile to make a child smile.
38/ The world of Aartsen, read the latest news.
44/ Together we can grow.
46/ ‘From country to country’ with Aartsen Asia.
This month, we decided to create an issue
called Guts! After all, guts is what Aartsen
is all about. However, after giving it some
thought, I believe we’re not quite top of the
league in the fruit and veg industry when it
comes to guts. We have been sailing the
same strategic course for years.
Okay, we’ve had a lot of success, but where’s
the guts in that? We’re not lagging behind
the supermarkets, so would fully focusing
on retail be a gutsy move? We’ve also had
the same staffing strategy for years: no
attempts to attract experienced people
elsewhere and solely focusing on training
young talent. Would suddenly sending out
a team of headhunters show guts? In the
Benelux, we don’t export goods, although
we could set up an export division ourselves,
would that be a gutsy thing to do?
We’ve never invested in fruit and vegetable
production as we don’t know anything
about it (or so we think). Why not show
some guts and purchase a couple of fruit
farms on the other side of the planet?
There’s a whole world of business
opportunities out there, so why not?
I don’t even like to climb to the top of a
tall ladder, never mind go bungee jumping!
These days, I wouldn’t even go up in a
hot-air balloon. Deep-sea diving? I barely
even swim, and even then I’m staying as
close to the surface as possible. Would I
ride a motorbike? Not really. I’d prefer to
drive a car at 150 mph (yes, I know I drive
way too fast). I’m also quite an advanced
skier, though I never go off-piste any more.
In short, I’ve become a bit of a wuss!
However, doesn't it takes guts just to say
'no' sometimes? Is guts all about following
your own path? Is guts about being yourself,
no matter what other people say?
You should always be yourself, as a person
and as a business. I can say with conviction
that Aartsen has never been one to run
with the crowd or follow in somebody else’s
footsteps. We’re a bit headstrong at times
(well, often maybe) and we like to make
our own decisions. We’re not scared to
make these and accept any consequences.
So let others be the judge of exactly how
much guts Aartsen has.
Nonstopfresh
magazine is
published by
Aartsen Breda B.V.
Heilaar-Noordweg 9
4814 RR Breda
Postbus 9555
4801 LN Breda
Editor in chief
Jack Aartsen
Editorial board
Martijn van der Zwalm
Lodewijk Varossieau
Hans de Regt
Text
Stefan Verhaar
Translation
Metamorfose
Vertalingen B.V.
Photography
Frank Poppelaars
Design &
realisation
Just in Case Communicatie
Etten-Leur
www.jicc.nl
SuperRebel B.V.
Breda
www.superrebel.com
foreword
Guts!
Oh, by the way, we're expanding in Breda,
we’re building new premises in Sint-Katelijne-
Waver and in Hong Kong, we’ve successfully
purchased the next-door premises.
In short, we’re clearly not lacking in the
ambition department!
Happy reading and perhaps let us know
what you think. That is, if you’ve got the guts!
www.aartsen.com
marketing@aartsen.com