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FEATURE STORY
Rockwell Automation Driving
Digital Strength Across the
Middle East
Rockwell Automation Names Precast FZCO as First Ever Authorized
Software Distribution Partner in the Middle East
Rockwell Automation, the world’s largest
company dedicated to industrial
automation and digital transformation,
announced that it will be partnering with
Precast FZCO, a leading provider of industrial
automation solutions in the Middle East.
With this agreement, Precast FZCO is now
authorized to distribute Rockwell Automation’s
software solutions in the region.
Aligned with Rockwell Automation’s strategy
to support companies globally on their digital
transformation journeys, Precast FZCO will
now be able to provide its customers with the
latest technologies. The Rockwell Automation
and Precast FZCO teams will work closely
together to bring greater value to customers
in the Middle East.
Susana Gonzalez, EMEA President at
Rockwell Automation, said: “We are very
pleased to have Precast joining us as
our first-ever authorized software master
distribution partner in the Middle East. This
is an important milestone, and we believe it
will bring great value to our customers and
help us bring The Connected Enterprise
value proposition. With this partnership, we
will strengthen our overall position, continue
driving digital strength in the Middle East
and accelerate our growth in the software
solutions business.”
20