Construction Monthly Magazine | Dallas 2021 Build Expo Show Edition

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QuickBooks for Contractors - Part 2 9:30 a.m. - 10:30 a.m. | Room A122/123 Sam Hallburn Certified QuickBooks ProAdvisor | PBS Accounting and Tax Solutions This class is an overview of how contractors can utilize the QuickBooks functionality to facilitate job costing, payroll, receivables and the overall benefits of either the online or desktop applications. Target Audience: Contractors, Subcontractors, and anyone curious about the features & benefits of QuickBooks Don’t Kill your Golden Goose-Lawsuit Protection, Tax Reduction & Estate Planning Strategies to Protect & Perpetuate your Business 9:30 a.m. - 10:30 a.m. | Room A130/131 Larry Oxenham Speaker, Trainer | American Society for Asset Protection Discover the tools you can use to become invincible to lawsuits, save thousands in taxes, and achieve financial peace of mind. Target Audience: Architects, General Contractors, Subcontractors, Builders & Remodelers Digital Marketing Bootcamp 9:30 a.m. - 10:30 a.m. | Room A135/136 John Seal Founder | Hangar Marketing What you need to know to succeed in digital marketing. Learn search engine optimization, pay-per-click advertising, social media marketing, email marketing, utilizing video to promote your business, and how to poach customers from your competitors. Target Audience: Architects, General Contractors, Subcontractors, Builders & Remodelers Google Partner Teaching: Understanding & Training (MID-LEVEL) - Part 2 10:40 a.m.-11:30 a.m. | Room A133/134 Joshua Ramsey Marketing & Communications Strategist | Strategic Point Marketing In this class you will learn: (Bring a laptop and have a good understanding of what SEO already is) • Writing text with your keywords • Writing meta tags (Title, Description, H) • Implementing and Following Google Strategies • Bert • EAT • Security strategies • Ranking Strategies • Google AdWords – BASIC training • Do’s / Don’ts • HREFLANG Tag Target Audience: Architects, General Contractors, Subcontractors, Builders & Remodelers Making Sense of Turbulent Times in Multifamily 11:00 a.m. - 12:00 p.m. | Room A130/131 Jordan Brooks Market Analyst | ALN Apartment Data, Inc The challenges wrought by the COVID-19 pandemic and the associated response measures were profoundly impactful on the multifamily industry, even for high-growth markets with strong fundamentals like Dallas – Fort Worth. In this session, we’ll look below the surface-level market numbers to analyze how the DFW weathered the storm and how its positioned for 2021 and beyond. After this session, attendees will have a solid grasp of questions like: Target Audience: Anyone operating in the multifamily vertical The Two Most Critical Ways to Build Your Brand and Shape Customer Perception 11:00 a.m. - 12:00 p.m. | Room A135/136 John Seal Founder | Hangar Marketing Brands that differentiate themselves today are capturing market share, growing revenue and maximizing profitability. By attending this session you will discover two of the most critical ways to differentiate your brand, and learn powerful tactics to shape customer perception. Target Audience: Architects, General Contractors, Subcontractors, Builders & Remodelers

From Estimating to Invoicing - How To Manage Your Jobs More Profitably 11:00 a.m.-12:00 p.m. Wednesday 16 | A102/103 Eric Fortenberry Founder & CEO | JobTread In today’s highly competitive market, it’s more important than ever to be on top of your numbers. If you can’t price your jobs accurately and don’t have a great process for managing your costs throughout the job, you’re setting yourself up for failure. During this presentation, we’ll discuss common pitfalls, cover lessons learned from real world experiences, and provide actionable takeaways to improve your processes for everything from estimating to bidding, job costing, purchase orders, vendor bills, customer invoicing, and more. A Better Way to Manage Your Jobs From Start to Finish - JobTread Demo 12:15 p.m.-1:00 p.m. Wednesday 16 & Thursday 17 | A102/103 Eric Fortenberry Founder & CEO | JobTread JobTread brings your entire business together in one platform. It’s the easiest way to get organized, win your time back, and supercharge your efficiency. All in one place. Come learn how the latest in construction management technology is helping builders and contractors get organized, improve your day-today processes, and take your home building to the next level. Leveraging Technology to Manage and Scale Your Jobs Based Business 11:00 a.m.-12:00 p.m. Thursday 17 | A102/103 Eric Fortenberry Founder & CEO | JobTread Business can be done today in ways that the leaders who have gone before us could only dream of. Effectively leveraging software systems can give you the edge over your competition and take your business to the next level. During this session, we’ll unpack ways to help you better manage your business and discuss strategies to help you win more jobs and make more money in less time. SPECIAL DALLAS SHOW EDITION 2021 33

QuickBooks for Contractors - Part 2<br />

9:30 a.m. - 10:30 a.m. | Room A122/123<br />

Sam Hallburn<br />

Certified QuickBooks ProAdvisor | PBS Accounting and Tax Solutions<br />

This class is an overview of how contractors can utilize the QuickBooks functionality to facilitate job costing, payroll,<br />

receivables and the overall benefits of either the online or desktop applications.<br />

Target Audience: Contractors, Subcontractors, and anyone curious about the features & benefits of QuickBooks<br />

Don’t Kill your Golden Goose-Lawsuit Protection, Tax Reduction & Estate<br />

Planning Strategies to Protect & Perpetuate your Business<br />

9:30 a.m. - 10:30 a.m. | Room A130/131<br />

Larry Oxenham<br />

Speaker, Trainer | American Society for Asset Protection<br />

Discover the tools you can use to become invincible to lawsuits, save thousands in taxes, and achieve financial peace of<br />

mind.<br />

Target Audience: Architects, General Contractors, Subcontractors, <strong>Build</strong>ers & Remodelers<br />

Digital Marketing Bootcamp<br />

9:30 a.m. - 10:30 a.m. | Room A135/136<br />

John Seal<br />

Founder | Hangar Marketing<br />

What you need to know to succeed in digital marketing. Learn search engine optimization, pay-per-click advertising,<br />

social media marketing, email marketing, utilizing video to promote your business, and how to poach customers from your<br />

competitors.<br />

Target Audience: Architects, General Contractors, Subcontractors, <strong>Build</strong>ers & Remodelers<br />

Google Partner Teaching: Understanding & Training (MID-LEVEL) - Part 2<br />

10:40 a.m.-11:30 a.m. | Room A133/134<br />

Joshua Ramsey<br />

Marketing & Communications Strategist | Strategic Point Marketing<br />

In this class you will learn: (Bring a laptop and have a good understanding of what SEO already is)<br />

• Writing text with your keywords<br />

• Writing meta tags (Title,<br />

Description, H)<br />

• Implementing and Following<br />

Google Strategies<br />

• Bert<br />

• EAT<br />

• Security strategies<br />

• Ranking Strategies<br />

• Google AdWords – BASIC training<br />

• Do’s / Don’ts<br />

• HREFLANG Tag<br />

Target Audience: Architects, General Contractors, Subcontractors, <strong>Build</strong>ers & Remodelers<br />

Making Sense of Turbulent Times in Multifamily<br />

11:00 a.m. - 12:00 p.m. | Room A130/131<br />

Jordan Brooks<br />

Market Analyst | ALN Apartment Data, Inc<br />

The challenges wrought by the COVID-19 pandemic and the associated response measures were profoundly impactful on<br />

the multifamily industry, even for high-growth markets with strong fundamentals like <strong>Dallas</strong> – Fort Worth. In this session,<br />

we’ll look below the surface-level market numbers to analyze how the DFW weathered the storm and how its positioned<br />

for <strong>2021</strong> and beyond. After this session, attendees will have a solid grasp of questions like:<br />

Target Audience: Anyone operating in the multifamily vertical<br />

The Two Most Critical Ways to <strong>Build</strong> Your Brand and<br />

Shape Customer Perception<br />

11:00 a.m. - 12:00 p.m. | Room A135/136<br />

John Seal<br />

Founder | Hangar Marketing<br />

Brands that differentiate themselves today are capturing market share, growing revenue and maximizing profitability. By<br />

attending this session you will discover two of the most critical ways to differentiate your brand, and learn powerful tactics<br />

to shape customer perception.<br />

Target Audience: Architects, General Contractors, Subcontractors, <strong>Build</strong>ers & Remodelers

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