Construction Monthly Magazine | Dallas 2021 Build Expo Show Edition
Create successful ePaper yourself
Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.
Impact of Social Media & Brand Identity<br />
11:30 a.m.-12:30 p.m. | Room A135/136<br />
John Seal<br />
Founder | Hangar Marketing<br />
Increasing your engagement and strengthening your brand identity is vital to the success of this process. I am here to<br />
provide you with the steps necessary to develop this type of presence. In this presentation I will coach you through the<br />
process of establishing your business’ brand identity across a variety of social media platforms and show you the impact it<br />
will have on your sales strategy and overall business goals.<br />
Target Audience: Architects, General Contractors, Subcontractors, <strong>Build</strong>ers & Remodelers<br />
Selling During COVID - Using Technology<br />
11:45 a.m.-12:30 p.m. | Room A133/134<br />
Joshua Ramsey<br />
Marketing & Communications Strategist | Strategic Point Marketing<br />
COVID is causing every business frustration when it comes to selling and prospecting. The strategies that you have been<br />
using for years now has completely changed. What can you do? Learn the exact steps of a program that has sold millions of<br />
dollars in the last 12 months. What you can expect to learn:<br />
• How to build an Avatar. Then turn that into a Prospects<br />
Bio.<br />
• Target your Prospects using the information from the<br />
previous step<br />
Target Audience: Architects, General Contractors, Subcontractors, <strong>Build</strong>ers & Remodelers<br />
• How to break through the clutter of the world to GRAB<br />
ATTENTION.<br />
• Putting leads into your sales system as well as nurture<br />
leads that don’t buy immediately.<br />
Workshops & Classes | Thursday, June 17, <strong>2021</strong><br />
Sponsored by<br />
Common <strong>Construction</strong> Sales Mistakes<br />
9:30 a.m.-11:00 a.m. | Room A115/117<br />
Tom Woodcock<br />
President | Seal the Deal<br />
Many in the construction industry consistently make the same mistakes that kill their opportunity. There are many common<br />
errors and mentalities that hinder sales success. We’ll put a light on these problems and give the behaviors that counter<br />
them. Make sure your approach to the customer base is the most effective possible. These errors are often made without<br />
the contractor even realizing they’re making them. This cripples their chances of winning profitable projects.<br />
Target Audience: Architects, General Contractors, Subcontractors, <strong>Build</strong>ers & Remodelers<br />
Google Partner Teaching: Intro to SEO & Understanding your Website<br />
(BEGINNERS) - Part 2<br />
9:30 a.m. - 10:30 a.m. | Room A133/134<br />
Joshua Ramsey<br />
Marketing & Communications Strategist | Strategic Point Marketing<br />
In this class you will learn:<br />
(The starting point for business owners that don’t know<br />
much about online advertising)<br />
• Types of coded websites<br />
• What makes sense for you to use<br />
• What the cost should be<br />
• Basic <strong>Build</strong>ing of your website – easiest things to do,<br />
most overlooked<br />
• How to read the basics in Google Analytics<br />
• Google Search Console<br />
• Density of text<br />
• Understanding user experience<br />
• Reading competitors’ strategies<br />
• Identify keywords that will have the most impact<br />
• Understand why all SEO companies have different<br />
strategies<br />
Target Audience: Architects, General Contractors, Subcontractors, <strong>Build</strong>ers & Remodelers<br />
30 CONSTRUCTIONMONTHLY.COM
Change language