Construction Monthly Magazine | Dallas 2021 Build Expo Show Edition
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Google Partner Teaching: Intro to SEO & Understanding your Website<br />
(BEGINNERS) - Part 1<br />
9:30 a.m. - 10:30 a.m. | Room A133/134<br />
Joshua Ramsey<br />
Marketing & Communications Strategist | Strategic Point Marketing<br />
In this class you will learn:<br />
(The starting point for business owners that don’t know<br />
much about online advertising)<br />
• Types of coded websites<br />
• What makes sense for you to use<br />
• What the cost should be<br />
• Basic <strong>Build</strong>ing of your website – easiest things to do,<br />
most overlooked<br />
• How to read the basics in Google Analytics<br />
• Google Search Console<br />
• Density of text<br />
• Understanding user experience<br />
• Reading competitors’ strategies<br />
• Identify keywords that will have the most impact<br />
• Understand why all SEO companies have different<br />
strategies<br />
Target Audience: Architects, General Contractors, Subcontractors, <strong>Build</strong>ers & Remodelers<br />
Don’t Kill your Golden Goose-Lawsuit Protection, Tax Reduction & Estate<br />
Planning Strategies to Protect & Perpetuate your Business<br />
9:30 a.m. - 10:30 a.m. | Room A130/131<br />
Larry Oxenham<br />
Speaker, Trainer | American Society for Asset Protection<br />
Discover the tools you can use to become invincible to lawsuits, save thousands in taxes, and achieve financial peace of<br />
mind.<br />
Target Audience: Architects, General Contractors, Subcontractors, <strong>Build</strong>ers & Remodelers<br />
QuickBooks for Contractors - Part 1<br />
9:30 a.m. - 10:30 a.m. | Room A122/123<br />
Sam Hallburn<br />
Certified QuickBooks ProAdvisor | PBS Accounting and Tax Solutions<br />
This class is an overview of how contractors can utilize the QuickBooks functionality to facilitate job costing, payroll,<br />
receivables and the overall benefits of either the online or desktop applications.<br />
Target Audience: Contractors, Subcontractors, and anyone curious about the features & benefits of QuickBooks<br />
Tricks, Tips, & Ploys in Project Scheduling<br />
9:30 a.m. - 10:30 a.m. | Room A124/127<br />
Saleh Mubarak<br />
Author, Public Speaker & Trainer<br />
<strong>Construction</strong> project scheduling is an interesting field where science meets art. Even though the concept is simple and can<br />
be explained in less than an hour, there are still many issues that need the attention of the expert. These tricks and tips can<br />
make a big difference between the success and failure of the project. This seminar covers a wide collection of them to make<br />
the project management team aware of them. This includes tips for good practices as well as common mistakes.<br />
Target Audience: <strong>Build</strong>ers and Contractors<br />
17 Most Impactful Marketing Tactics<br />
9:30 a.m. - 10:30 a.m. | Room A135/136<br />
John Seal<br />
Founder | Hangar Marketing<br />
You will learn the 17 most impactful marketing tactics to set your business apart from the competition. Tactics include<br />
simple but effective social media strategies, how to leverage customer reviews to win new clients, and the best ways to<br />
measure your marketing to keep those dollars accountable.<br />
Target Audience: Architects, General Contractors, Subcontractors, <strong>Build</strong>ers & Remodelers<br />
28 CONSTRUCTIONMONTHLY.COM
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