Food Ordering App

FOOD
ORDERING
APP
User Experience
Research, Planning, Concept
Sharon Widjaja (1940175)

Content
1. Research Survey
2. Juana Restaurant
3. User Personas
4. Competitor’s Analysis
5. User Goals

01
Research
Survey

Research Survey

Research Survey

Research Survey

Research Survey

Research Survey
Reasons:
- Not on their option lists
- Cheaper option
- Promotion and deals
- Convenient and on time

Research Survey

02
Juana
Restaurant

Juana Restaurant
About
● Asian / Western Fusion
● Established in 2020
●
Dine in / Take out / Delivery
Our Values
●
Learn and open to new ideas as our world
is constantly changing.
●
●
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Committed to great operation.
Give our time and resources to support
other communities
Sustainability, healthy lifestyle, and
acknowledging others.

03
User Personas
Mindmap
Personas Summary

User Persona 1
“My family is my
priority”
Name: Anita Biantoro
●
●
●
●
●
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36 years old
Personality: ISTJ
Social class: middle class
Subculture: working mom, married
Activities: Yoga, Bicycling, Cooking
Technology: mostly use the internet, rarely use social media

User Persona 1
“My family is my
priority”
Mindmap
See - messy kitchen, house
chores, work load
Do - Yoga, bicycling
Hear - Her friend recommended
her to go yoga
Pain - need some stress relieve
Think - She wish that food from
outside is vegan and healthy
enough for her family
Feel - Frustrated with everyday
routine, need something new
Gain - 3x a week at least order
food outside that fits her option

User Persona 1
“My family is my
priority”
Personas Summary
Anita is a project engineer and she works for 8am to 6pm. Her daily routine is
quite hectic because she needs to take care of her kids and the household.
After work, she would usually pick up her kids and start cooking before she
goes back to work. She rarely use any food delivery app - only once in a while
because she thinks it’s a waste of money, unhealthy, and not much vegan option.

User Persona 2
“Studying 24/7
everyday”
Name: Laurenthia Tiffany
●
●
●
●
●
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21 years old
Personality: ESTJ
Social class: Middle class (parent’s money)
Subculture: Business Student
Activities: Badminton, Drawing, Shopping
Technology: Use internet and social media everyday

User Persona 2
“Studying 24/7
everyday”
Mindmap
See - messy room, assignments to
do
Do - badminton, shopping, hanging
out with friends
Hear - Her parents nag at her all
the time because of laziness
Pain - need some stress relieve
Think - She wish that there is
more student promotion for food
delivery
Feel - Frustrated with everyday
routine
Gain - Try to decrease order food
and try to cook

User Persona 2
“Studying 24/7
everyday”
Personas Summary
Lauren is a full time student in SFU. Since her class is online now, she has more
time to cook, but she still order food because of her workload from her
assignment. Because she spends more on food delivery, she gets promotion and
discount from the app.

04
Competitor’s
Analysis
Gyu-Kaku
McDonalds
User Goals

Gyu-Kaku

SWOT Analysis
S
Strengths
- Get points and rewards.
- Reservation.
- Promotion.
O
Opportunities
- Users come to the restaurant often
because of the promotion and rewards.
- Happy Hour from 1pm to 4pm
W
Weakness
- No menu.
- No filter.
- No food option.
- No vegan option.
T
Threats
Users who don’t have the app cannot
see all the promotions. As a result, not
much people will come to the
restaurant.

McDonalds

SWOT Analysis
S
Strengths
- Get points and rewards
- Quick order reservation
- Promotion
O
Opportunities
Users come to McD often because of
the promotion and rewards.
W
Weakness
- Less vegan option
- Only request, no comments
T
Threats
- Users who don’t have the app cannot
see all the promotions. As a result, not
much people will come to the
restaurant.

Conclusion:
● Something suitable for their food option (filter).
● Option to add request/comments to the dish.
● Picture of the dish.
● Navigate the app easily.
● More vegan option.
● Free delivery as student discount.
● More student promotion.
● Points and rewards
● Quick order to pick up
User Goals

05
Juana App
Logo
UI Elements
App Development

Logo
Colors
Juana is a high end
restaurant based in
Vancouver, BC in Robson
Street. The food ordering
app was made because of
loss during the pandemic.
#033079 #DFB170
Typeface
Abril Fatface
Gill Sans

UI Elements

Onboarding
App Development

App Development
Log in Register Filter

App Development
Home-1 Home-2 Account
FAQ

Menu
App Development

App Development
Add to cart
Place order
Receipt

Resources
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google.com
https://www.mcdonalds.com/ca/en-ca.html
https://www.gyu-kaku.com/vancouver/

Thank
you!