2020 CBE Dean's Report

www.calstatela.edu/business / (323) 343-3000 / cbemarcom@calstatela.edu

OF COLLEGE
DEAN
Tye W. Jackson
Dr.
LEADERSHIP
STAFF
Chavez
Tom
Ramón
Alma
to the Dean
Assistant
Fox T.
of Student Services Center
Director
Ratan Jane
Admissions Advisor
Graduate
DePompa
Lyssa
Department Coordinator
Accounting
Ubago
Maria
Information Systems & Economics
Computer
Lopez
Liliana
Law, Real Estate, & Marketing
Finance,
Gutierrez
Irma
Department Coordinator
Management
Lim Aimee
& Operations Analyst
Resource
Chang
David
ITC
Yong Jose
ITC
Ruiz Daniel
& Operations Coordinator
Intake
Lennix
Adrienne
& Operations
Intake
Watson
Nadia
Communications Specialist III
Marketing
Li Adele
Designer II
Graphic
DEAN
ASSOCIATE
Angela Young
Dr.
LEADERSHIP
FACULTY
Avramchuk
Andre
Shi Min
of MBA/MSBA/FEMBA
Director
Monsour
Ed
Department Chair
Accounting
Otto Joe
Information Systems & Marketing
Computer
Mohanty
Madhu
Department Chair
Economics
Kim
Taewon
Law, & Real Estate
Finance,
Kwong Kern
Department Chair
Management
Whitcomb
Laura
Coordinator
Assessment
ADVISORS
PROFESSIONAL
Franco
Joaquin
Lee Monica
II SSP
Enciso
Belem
II SSP
Leung Siu
II SSP
Yuan Beth
II SSP
Resource Manager
Director of Accreditation
Department Chair
Department Coordinator
Department Chair
Department Coordinator
SSP II

OUR MISSION
We develop engaged leaders and foster their
professional and social mobility to benefit Greater
Los Angeles and the world.
OUR VISION
We aspire to become the top business college within
the California State University system in graduation
rate, employability, and social mobility.
OUR CORE VALUES
Collaborate. Engage. Care.
Dedicated to developing the next generation of
business professionals, the CBE cares deeply about
the lives we are improving. We understand
professional skills cannot be an afterthought.
Building critical professional skills is strategically
integrated into our curriculum and a core part of our
students' progress towards graduation. Students are
encouraged to connect with our industry-leading
faculty and alumni so they, too, can be prepared to
enter the workforce and actively contribute to the
communities they are a part of.

behalf of our faculty, staff, and students, welcome to
On
College of Business and Economics (CBE) at California
the
the summer, nearly 1,000 faculty completed the
Over
for Effective Teaching and Learning’s Alt-
Center
certificate program, which provided greater
Instruction
for teaching in a virtual space. Recognizing the
tools
of keeping students connected, our advising
importance
moved online and built a sense of community that
services
students moving along the path toward graduation.
kept
saw an increase in student advising appointments and
We
decrease in no-shows. I’m confident we will continue to
a
and progress in ways that help our students earn
innovate
degrees and reap the benefits of a university
their
education.
comprehensive public university located in the heart of
A
Angeles, Cal State LA serves as an economic and
Los
hub for our community. We offer unique
cultural
for our students to engage with the city's
opportunities
dean of the CBE, I am extremely proud of the rich
As
of higher learning that our college has upheld
tradition
its founding. Our faculty are accomplished, our staff
since
engaged, our students are inspired, and our alumni
are
acclaimed. Our business programs are distinguished
are
prepare our students to become local and global
and
with the moral depth and intellectual intensity
leaders
to meet society’s challenges during a time of
necessary
transition. These are difficult times, but we are a
critical
community. Let’s continue to take care of each
strong
A MESSAGE
FROM THE
DEAN
State University, Los Angeles (Cal State LA)!
I would like to thank each of you for your patience,
flexibility, and understanding during these unprecedented
times. While all communications has transitioned into
virtual, our goal continues to focus on the success of our
students, faculty, staff, and university as a collective whole.
flourishing companies and thriving communities.
other and build anew together.
DR. TYE W. JACKSON

about our pillars of strategic planning,
Learn
enrollment updates, & student profiles,
latest
current CBE students develop the
Helping
skills needed to succeed.
professional
new faculty to newly promoted faculty,
From
everything in between.
and
& CO-CURRICULAR
CURRICULAR
INNOVATION
how the CBE moves you forward
Learn
innovative service-learning.
through
DEAN'S REPORT
TABLE OF CONTENTS
01
WHO WE ARE
02
ACADEMIC PROGRAMS
Get a breakdown of our academic programs.
03
CBE CAREER PLACEMENT
04
FACULTY UPDATES
05
06
NEW STAFF
our newest appointed staff members.
Meet
07
DEAN'S ADVISORY BOARD
Meet our Dean's Advisory Board.
JANUARY 2020
Vol. 1

first pillar, or priority, is change and
The
directed to CBE’s mission of
innovation,
positive change and innovation
creating
continuous improvements that
through
a culture of excellence,
promote
in terms of student success
particularly
second priority, impact, is directed at
The
CBE’s mission of generating
strengthening
our students' professional and social
on
the scholarly disciplines, the
mobility,
community, and local
business
through our teaching and
organizations
in basic, applied, pedagogical,
research
other intellectual contributions.
and
to strengthen the CBE’s internal
aims
with students, staff, and
stakeholders
and external partnerships with
faculty
businesses, community, and
alumni,
a result, community partnerships
As
through experiential and
developed
learning open the door for funding
service
excellence.
for
its execution, the CBE can and
Through
move you forward, with a faculty of
will
teacher-scholars who contribute
excellent
their disciplines; high-quality student
to
and advising; and a marketdriven
services
curriculum that focuses on both
1 COLLEGE OF BUSINESS & ECONOMICS
WHO WE ARE
Our Three Pillars of Strategic Planning
01
We develop engaged leaders and foster their
professional and social mobility to Greater
Los Angeles and the world.
supporters in a collaborative environment.
and professional development.
Lastly, relationship and engagement,
active and experiential learning.
The College of Business and Economics is accredited by the Association to Advance
Collegiate Schools of Business (AACSB), putting it in the top 5% of business schools
worldwide. We are consistently highly ranked in numerous college lists including the US
News & World Report Best Business Programs, The Diverse Top 100, and Washington
Monthly College Rankings. Our faculty have won distinguished teaching and research
awards from professional organizations and our staff has been honored numerous times
within the University.

to student success, the
Committed
is excited to share our
CBE
updates from AY 2019-
enrollment
in spite of the
2020,
pandemic and
unprecedented
to online instruction.
transitioning
graduate programs are
Our
in all disciplines and
growing
are graduating in an
students
of two years across all
average
in the College. We have
programs
a 14% increase in graduate
seen
awarded over the last
degrees
and an increase of nearly
year
in applications received for
52%
graduate programs.
all
while most schools
Furthermore,
on their six-year graduation
focus
we have seen an increase in
rate,
overall four-year graduation
our
Graduation rates for
rate.
first-time freshman
undergraduate
by 10.4% and 12.3% for
increased
students.
transfer
ENROLLMENT
UPDATES
DEGREES AWARDED
2,500
2019-2020
2018-2019
2,000
1,500
1,000
500
0
Master's
Bachelor's
60.3%
FIRST-GENERATION STUDENTS
60.3% of all CBE undergraduate students
are first-generation to attend a university.
More specifically, 63.9% of our first-time
freshmen are first-generation.
DEAN'S REPORT 2020 2

AVERAGE
RATE*
ACCEPTANCE
DEGREES
AWARDED*
TIME TO
AVERAGE
GRADUATION
GRADUATE
GLOBAL
NETWORK
ALUMNI
FIRST-GENERATION
STUDENTS
GRADUATE
GRADUATE
3 COLLEGE OF BUSINESS & ECONOMICS
SERVICES
55%
724
2 Y
52,000+
2 Y
39.7%
*All Programs since Fall 2016

International
10%
Black
4.2%
Asian
19.1%
Institutional
Source:
Database
Effectiveness
White
5.7%
Other
1.3%
Hispanic
59.8%
CBE is committed to and accountable for
The
diversity, equity, and inclusion among its
advancing
faculty, and staff. This includes but are not
students,
to race, ethnicity, socioeconomic status,
limited
gender identity, sexual orientation, religion,
gender,
and place of origin.
disability,
in our demographics breakdown, the CBE
Reflected
we live in an increasingly interconnected,
recognizes
world, and that students benefit from
globalized
in both social and educational contexts in
learning
we recognize that systems of oppression,
Because
imbalances, and institutional bias can be a
power
to students, faculty, and staff hoping to
hindrance
their potential, the CBE proudly provides the
achieve
resources and social climate conducive to
necessary
and scholarly growth.
intellectual
educational and institutional benefits of
Leveraging
we encourage all students to embrace their
diversity,
All members of our college understand
individuality.
we share a responsibility to create, develop, and
that
a learning environment in which difference
maintain
valued, equity is sought, and inclusion is practiced.
is
CBE STUDENT PROFILE
which its participants come from all walks of life.
DEAN'S REPORT 2020 4

RECOGNIZING
CLASS
THE
2020 OF
AMEY
MYRICIA
Anaheim resident, Myricia
22-year-old
was determined to honor her late
Amey,
and father - and so she did. With
mother
support of her three siblings, Myricia
the
onto graduate with a Bachelor of
went
in Business Administration with an
Science
in marketing and landed a full-time
option
analyst position at Nike World
SEC
in Beaverton, Oregon, after
Headquarters
for Nike as an SEC user
interning
and project management
experience
intern.
LINDAHL
ROBIN
Lindahl is an international student-
Robin
who graduated with a 3.58 GPA &
athlete
honors from the California
All-Academic
Athletic Association. Raised in
Collegiate
Norway, Robin made the
Lillestrøm,
early on that he wanted to do
decision
different from his classmates
something
was excited about exploring his
and
for the sport while pursuing his
passion
in Business Administration with an
degree
in Marketing.
option
TAHMASIAN HADANI
SONA
the university’s ethic of
Embodying
and service for the public
engagement
Sona tutored students and
good,
assisting the community with
volunteered
their taxes through the CBE's VITA
filing
while obtaining her Bachelors
program
(graduating Summa Cum Laude).
degree
up in Iran, she’d always help her
Growing
with math homework in grade
friends
After high school, she worked as a
school.
tutor and then for an
teacher/math
automation business before
industrial
to the U.S.
moving
AMEY
MYRICIA
in Business Administration,
B.S.
LINDAHL
ROBIN
in Business Administration,
B.S.
HADANI
SONA
in Business Administration
B.S.
Option in Marketing
Option in Marketing
Option in Management
5 COLLEGE OF BUSINESS & ECONOMICS

Owyong
Maia
Martinez
Roberto
Belier
Franco
Amey
Myricia
Perera
Thashmi
Martinez
Cristina
Blaze
Janine
Martinez
Gonzalo
Jovany Martinez
Stephany Rivera
Ruby Ayala
Angel Mendoza
DEAN'S REPORT 2020 6

7 COLLEGE OF BUSINESS & ECONOMICS

02
ACADEMIC
PROGRAMS
DEAN'S REPORT 2020 8
UNDERGRADUATE
(Option in)
GRADUATE
POST-
BACCALAUREATE
Accounting
Accounting
Healthcare Leadership
Business Economics
Business
Real Estate
Entrepreneurship
Administration
Finance
Economics &
General Business
Statistics
Healthcare
Finance
Administration
Healthcare
Human Resource
Management
Management
Information Systems
Information Systems
Management
International Business
Marketing
Management
Marketing
Operations & Supply
Chain Management
Prelegal
Real Estate
Retailing

Placement Services helps current CBE
CBE
and members of the Alumni Association
students
the professional skills needed to
develop
We also help local businesses connect
succeed.
our students and recent alumni. We
with
employers now require a strong
understand
to complement academic knowledge
skillset
means preparation begins on the first day
which
campus. At the CBE, we show you our
on
to develop and meet your career goals.
students
year, we established a Career Placement
This
location to support undergraduates and
Center
& Internship
Job
Opportunities
in Company
Increase
Since 2016
Partners
students seeking internships, career
graduate
and to learn more about the graduate
positions,
currently have 243 company partners who
We
offered jobs and internships, hold
have
and networking sessions, attend our
information
fairs, and employ our students.
career
partners go beyond recruiting and work
Several
students to provide leadership
with
Workshops
Events &
9 COLLEGE OF BUSINESS & ECONOMICS
CBE CAREER
PLACEMENT
03
programs we offer.
opportunities.
THE CBE MOVES YOU FORWARD.
439
350%
70+

alignment with our mission, academically
In
research focused on relevant local and
rigorous
business-related issues is supported and
global
True to Cal State LA’s teacher-
encouraged.
model and CBE strategies for student
scholar
faculty contributions are considered
success,
impactful if they add value to the
sufficiently
education, communities that we serve,
students’
of this, we consider qualitative and
Because
indicators of impact to be helpful in
contextual
this strategic value, especially for
identifying
and pedagogical contributions.
applied
IS
MKT
Economics
Professor
Associate
Systems
Information
Professor
Associate
DEAN'S REPORT 2020 10
04
FACULTY
UPDATES
Congratulations to our newly tenured and newly
promoted faculty!
professional practice, or the discipline.
D R . D E V I K A H A Z R A
PROFESSORS BY DEPARTMENT
30
20
D R . S H I L P A B A L A N
10
0
ACCT
ECON/STAT
FIN/LAW
MGMT
OUR FACULTY’S RESEARCH HAS
7,600+ CITATIONS IN GOOGLE
SCHOLAR.
G R E T C H E N L A W R I E
Accounting
Professor
Asscoiate

MANAGEMENT
A R J U N M I T R A
MANAGEMENT
P O O Y A T A B E S H
MANAGEMENT
M A B E L S A N C H E Z
MANAGEMENT
Y O U N G G E U N L E E
FINANCE & LAW
M I C H A E L R U N N E L S
MANAGEMENT
M O N I C A S H A R I F
MARKETING
Y U A N Y U A N L I
ACCOUNTING
M I N Y O U N G N O H
ACCOUNTING
R U I H U
11 COLLEGE OF BUSINESS & ECONOMICS

Xiaohan Zhang’s article explored the
Dr.
state of California beach water and its
current
to public health was featured in Spring
impact
by Boston University Medical School, and
2020
article with Coronavirus pandemicrelated
another
implications was featured by the
Arjun Mitra’s research on gender diversity
Dr.
women directors on corporate boards has
and
internationally recognized by BBC News,
been
and other international outlets.
Forbes,
Upadhyaya was selected as a Community
Dr.
for the NSS Big Data Grant for course
Scholar
She will thematically integrate course
redesign.
with Community Partners, the City of Los
syllabi
and associated non-profits to begin
Angeles
capacity in big data literacy across
building
SCHOLARLY
ENGAGEMENT
DR. XIAOHAN ZHANG
Federal Reserve.
DR. ARJUN MITRA
DR. SHIKHA UPADHYAYA
community, agency, and university platforms.

U . S . N E W S & W O R L D R E P O R T
The Business School for LA
13 COLLEGE OF BUSINESS & ECONOMICS

are thrilled to announce that we
We
developed and collaborated to
partnered,
the first-ever California State
establish
2+2 undergraduate business
University
program offered at a community
degree
To expedite graduation and
college.
convenience of obtaining our
increase
degree at our service area
BSBA
in Fall 2020, we piloted a “2+2”
locations,
Option in Management program
BSBA
in collaboration with Pasadena
completion
College (PCC).
City
completing the general education
After
at PCC, students will have a
requirements
onsite at PCC, with our faculty
coursework
the same classes as they do at
teaching
also launched the BSBA option in
We
Administration as a pipeline to
Healthcare
graduate program and to meet the
the
demand for healthcare-related
market
new 4+1 Accounting degree option
Our
undergraduates gain the hours of
helps
required by the State of
experience
to qualify for the CPA exam
California
achieve a graduate degree at the
and
time.
same
05
DEAN'S REPORT 2020 14
CURRICULAR &
CO-CURRICULAR
INNOVATION
our main campus.
talent in the Greater Los Angeles.
choice to complete the CBE upper division

Lansberry is Executive Vice President
Kevin
Chief Financial Officer of Disney Parks,
and
and Products. In his role, Kevin is
Experiences
for the financial planning and
responsible
management of domestic and
fiscal
theme parks and resorts, Disney
international
Line, Disney Vacation Club,
Cruise
by Disney, Walt Disney
Adventures
Revenue Management &
Imagineering,
Global Business Development and
Analytics,
are a few of our favorite takeaways
Below
his webinar:
from
that will pay dividends in
opportunities
roles.
future
hard, every day, there are no easy
Work
Maintain a positive attitude – be
days!
person others want to work with. No
the
wants to work with someone that is
one
Be a lifelong learner. Be
negative.
reproach; be honest, own your
above
Your credibility is all you
mistakes.
it is difficult to earn and easy to
have;
Treat EVERYONE with respect, no
lose.
what job they perform.
matter
everyone is watching you
Remember,
they notice when you don’t speak
and
them, smile at them, acknowledge
to
Everyone wants to be and
them.
Kevin
Lansberry
every opportunity you can to
Grab
while you’re in school and after
LEARN
graduate. Too many people are
you
about what they are going to
worried
paid to do a particular thing, which
get
shortsighted. Focus on learning
is
deserves to be respected.
Consumer Products.
15 COLLEGE OF BUSINESS & ECONOMICS

CHANG
CAT
Global Development
Director,
BECHERER
JOE
President
Vice
Development
Global
Parks
Disney
NGUYEN
VEVEE
Global Strategy
Manager,
LUE
CHAD
Economist
Lead
ALDE
RACHEL
President
Vice
Strategy
Global
Parks
Disney
CORDOVA
RICHARD
Emeritus
President
Professor for a Day speaker
Our
brings together successful
series
business leaders, providing
alumni,
for our students to
opportunities
with them and learn how they
interact
in business.
succeeded
IRS, Dept of Treasury
Disney Parks
Children's Hospital LA
Disney Parks
DEAN'S REPORT 2020 16

STUDENT MA LEDI HAM LOOT LEADS INSPIRING
INTERNATIONAL
EFFORTS IN THE PHILIPPINES
FUNDRAISING
to a shortage of personal protective equipment in her home country,
Due
worked tirelessly with designers, seamstresses, and nonprofits to
Ledi
PROFESSOR JONGWOOK WOO AND CBE STUDENT RESEARCHERS
CIS
ARTIFICIAL INTELLIGENCE TO FIGHT COVID-19
USE
Woo and student researchers use data visualization and artificial
Professor
to develop tools that government and health officials can use to
intelligence
the beginning stages of transitioning to online instruction, Professor Chen
In
volunteered to help walk faculty through the new and unchartered
gladly
17 COLLEGE OF BUSINESS & ECONOMICS
A spotlight on our students, faculty, and staff who found innovative ways to
give back to the college and/or the community during
CBE UNSUNG HEROES
COVID-19.
01
provide her former Nursing colleagues with equipment and hazmat suits.
02
combat the coronavirus.
03
PROFESSOR LI CHEN HELPS FACULTY NAVIGATE ZOOM INSTRUCTION
territory that is Zoom instruction.

CO-
STUDENT
CURRICULAR
SUPPORT
take great pride
We
the way our faculty
in
the mission
upholds
the CBE. In turn,
of
faculty develop
our
service
various
projects to
learning
the
enhance
experience
academic
our students.
of
Maryam Tofighi,
Dr.
example,
for
14 students
mentored
at the top)
(pictured
successfully obtain
to
MS Excel
their
giving
Certification,
a competitive
them
among
edge
post-grad.
recruiters
by Dr. Carlin
Led
students
Nguyen,
Charro, Eileen
Alicia
and Vanessa
Wang,
won first
Aguiar
in the first-
place
Annual Cal
ever
University Sales
State
2020
November
to the
(pictured
also sponsored
We
CBE students to
three
the 2020
attend
Afrikan Black
Annual
Conference,
Coalition
aims at unifying
which
students across
Black
state to discuss
the
resolve issues of
and
policy,
academic
climate,
campus
as well
matriculation,
political
as
education.
CBE
Additionally,
Me (pictured
Suits
left) provides
bottom
disadvantaged
with free
students
attire that
business
be used for job
can
interviews, etc.
fairs,
2,194 students
About
benefit from
could
A N O V E R V I E W O F
middle).
the program.
Competition in
DEAN'S REPORT 2020 18

MARKETING
COMMUNICATIONS
TO THE
ASSISTANT
DEAN
ASSOCIATE
UNDERGRADUATE
ADVISOR
ACADEMIC
OF
DIRECTOR
SUCCESS
STUDENT
UNDERGRADUATE
ADVISOR
ACADEMIC
NEW STAFF
We are thrilled to welcome our newly
appointed staff members of this
academic year!
06
19 COLLEGE OF BUSINESS & ECONOMICS
SPECIALIST III
& ADVISING

of years spent
#
for
fundraising
by the CBE for We Are LA: The Campaign for Cal State LA, to
Raised
academic distinction; engagement, service, and the public good;
support
5
$1,800,000+
student success; and a welcoming & inclusive campus.
We Are LA
Readers appreciate
accurate information
DEAN'S REPORT 2020 20

21 COLLEGE OF BUSINESS & ECONOMICS
MEET THE DEAN'S
ADVISORY
BOARD
07
Cardenas, '89
Rosalina
President, Cardenas
Strategy Group
Rosario Marin, '83
Former U.S. Treasurer,
Owner of Marin & Marin
M. Montoya, '02
Berta
Director, New Business
Development Latino Market
Thrivent Financial
Chacon, '97
Oscar
Partner IT Risk &
Advisory Services, Vasquez
& Company LLP
Sifuentes Trigueros
Susan
Regional Public Affairs
Manager, Southern California
Gas Company
Luis Patino, '96
Senior VP & General
Manager, Univision Local
Media Los Angeles
Faggiolly, '07
Vanessa
Chief Financial Officer,
Amerisal Foods LLC
Mike Sarian, '83
President of Operations, Prime
Healthcare
de la Rocha, '01, '06
Remi
VP, Managed Care
AltaMed Health Services
Gary Guibert
Senior VP, Public Fund &
Taft Hartley, Northern
Trust
Lawrence Rodriguez, '67
Retired Partner, Ernst & Young
LLP
Karin Kricorian, PHD
Director, Management Science
& Integration, Disney
Isaac Hung, '84
President, ICM Resources,
Inc.
Luis Rojas, '88
President & CEO, Del Terra
David Tetreault, '89, '94
Executive VP, Media and
Entertainment, Golden Boy
Promotions, Inc.
Kang, CPA '84
Steven
Partner, KSGA LLP
Sal Mendoza
Senior VP, City National Bank
Rudy B. Medina
President, Southern California
Market
Carl Sasaki, '83
Partner, Crowe LLP
Donald Lam, CPA '81
Lam, Robinson & Co.

NEWEST BOARD MEMBER & PRESIDENT OF SOUTHERN
OUR
MARKET
CALIFORNIA
Medina serves as the Southern California
Rudy
President for U.S. Bank and leads the
Market
in company-wide efforts and activities
market
directing commercial banking in Southern
while
He has over 35 years of banking and
California.
services experience and joins U.S.
financial
from Bank of America, where he served as
Bank
operating officer, business banking
chief
to this he held the role of market
Prior
and senior vice president, market
president
California Central Valley, directing
executive,
middle market banking and serving as the
all
earned a bachelor’s degree in finance from
Medina
University of the Pacific and is a previous winner
the
the Kermit O’Hansen Award of Excellence from
of
Pacific Coast Banking School.
the
serves on the Board of Director for the
Medina
organizations:
following
Chamber of Commerce
California
State University, Los Angeles: College
California
Business & Economics
of
City Association
Central
Angeles County Economic Development
Los
Corporation
Bankers Association
Western
Way of Greater Los Angeles
United
DEAN'S REPORT 2020 22
Rudy B. Medina
division.
senior executive in the market.

V O L 2
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20
D E A N ' S R E P O R T
W W W . C A L S T A T E L A . E D U / B U S I N E S S