OH CHUTE Brand Guide

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COLORThe OH CHUTE brand usesfive main colors. Ourcolors are reminicentof warning and trafficsigns. When possible,multiply the colors fora transparent layeringeffect. When usingRetirement Blue as abackground, opacity maybe lowered for greatercontrast between elements.YELLOW BELLYTEENORANGE YOUADULTINGKID INDUCEDRED EYE#F0B21DRGB 240 178 29CMYK 5 31 100 0#E37325RGB 227 115 37CMYK 7 66 100 0#E03C29RGB 224 60 41CMYK 7 92 97 0ROBIN’S EGG LEFTTHE NEST BLUE#48B7B5RGB 72 183 181CMYK 67 5 32 0#FFFFFFRGB 255 255 255CMYK 0 0 0 0WHITE AS A GHOSTNOT FEELING BLUEABOUT RETIREMENT#116A81RGB 17 106 29CMYK 89 48 37 11
TYPOGRAPHYUse Roboto Mono bold forany body copy and emphasizeOH CHUTE with Robot MonoItalics. Titles andheadlines are created witha combination of severaltypefaces. Balancing thicksand thins is important forcreating a wonky feel. Havefun and be creative withthe type. Resize and rotateletters until you find agood fit. Remember OHCHUTEloves to take risks andacknowlegdges that mistakesare part of the process.ROBOTO MONO BOLDABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyzOHCHUTE 9ROBOTO MONO BOLD ITALICABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyzBadTYPABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyzFLEGREIABCDEFGHIJKLMNOPQRSTUVWXYZHWT MARDELLABCDEFGHIJKLMNOPQRSTUVWXYZDRUK WIDE BOLDABCDEFGHIJKLMNOPQRSTUVWXYZGILL SANS ULTRABOLDABCDEFGHIJKLMNOPQRSTUVWXYZOBVIOUSLY WIDE BLACKABCDEFGHIJKLMNOPQRSTUVWXYZ
Page 1: !BRAND GUIDE
Page 4 and 5: PRIMARY LOGOThe primary logo is cre
Page 6 and 7: CLEAR SPACEUse the letter “T” i
Page 10 and 11: PATTERNS COLOROH CHUTE patterns are
Page 12 and 13: BRAND VOICEBe direct, positive andl
Page 14: IMAGERY INSTRUCTIONS

OH CHUTE Brand Guide

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