OH CHUTE Brand Guide

COLOR
The OH CHUTE brand uses
five main colors. Our
colors are reminicent
of warning and traffic
signs. When possible,
multiply the colors for
a transparent layering
effect. When using
Retirement Blue as a
background, opacity may
be lowered for greater
contrast between elements.
YELLOW BELLY
TEEN
ORANGE YOU
ADULTING
KID INDUCED
RED EYE
#F0B21D
RGB 240 178 29
CMYK 5 31 100 0
#E37325
RGB 227 115 37
CMYK 7 66 100 0
#E03C29
RGB 224 60 41
CMYK 7 92 97 0
ROBIN’S EGG LEFT
THE NEST BLUE
#48B7B5
RGB 72 183 181
CMYK 67 5 32 0
#FFFFFF
RGB 255 255 255
CMYK 0 0 0 0
WHITE AS A GHOST
NOT FEELING BLUE
ABOUT RETIREMENT
#116A81
RGB 17 106 29
CMYK 89 48 37 11