Jeweller - May 2021
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WHY THE SWISS WATCH INDUSTRY<br />
NEEDS PHYSICAL TRADE SHOWS<br />
VOICE OF THE AUSTRALIAN JEWELLERY INDUSTRY<br />
COLOURED GEMSTONES TAKE CENTRE STAGE<br />
FOR JEWELLERS AND CONSUMERS<br />
MAY <strong>2021</strong><br />
INNOVATIONS AND TRENDS IN THE<br />
CASTING AND REFINING SECTOR<br />
MAY <strong>2021</strong><br />
Contents<br />
This Month<br />
Industry Facets<br />
14 Editor’s Desk<br />
25<br />
10 YEARS AGO<br />
Time Machine: <strong>May</strong> 2011<br />
15 Upfront<br />
27<br />
MY STORE<br />
John Franich <strong>Jeweller</strong>s<br />
17 News<br />
28<br />
NOW & THEN<br />
Percy Marks<br />
23 Product Spotlight<br />
30<br />
LEARN ABOUT GEMS<br />
Moonstone<br />
31 CASTING & REFINING FEATURE<br />
Heavy metal<br />
37 <strong>Jeweller</strong>s Showcase<br />
55<br />
57<br />
MY BENCH<br />
David Hollanders<br />
SOAPBOX<br />
Rikki McAndrew<br />
4CALLUM GLENNEN explores recent<br />
developments in casting and refining, including<br />
precious metal prices and advanced technology.<br />
Features<br />
31<br />
39<br />
43<br />
CASTING & REFINING FEATURE<br />
Reset and refine<br />
WATCH TRADE REVIEW<br />
Watching the clock<br />
COLOURED GEMSTONES FEATURE<br />
All things bright and beautiful<br />
Better Your Business<br />
49<br />
BUSINESS STRATEGY<br />
Community is critical to retail success, write RICH KIZER and GEORGANNE BENDER.<br />
43 GEMSTONES FEATURE<br />
Primary colours<br />
4Bold designs and vibrant hues<br />
51<br />
52<br />
SELLING<br />
SUE BARRETT reveals the three principles that should guide your sales strategy.<br />
MANAGEMENT<br />
BRIAN WALKER explores the role intuition plays in running a successful business.<br />
Springboard forward and together<br />
unify the industry!<br />
give coloured gemstones the edge,<br />
writes ARABELLA RODEN.<br />
53<br />
54<br />
MARKETING & PR<br />
CHRIS PETERSEN explains why the second sale is more valuable than the first.<br />
LOGGED ON<br />
Revisit old blog posts to boost your search-engine rankings, advises BETH WALKER.<br />
BUY • LEARN • BE INSPIRED • NETWORK • BELONG<br />
39 WATCH TRADE REVIEW<br />
Real fair go<br />
Prime time<br />
Full spectrum Precious metal<br />
INTERNATIONAL<br />
J E W ELLERY & WATCH FAIR<br />
by Expertise Events<br />
AUGUST 28 – 30, <strong>2021</strong><br />
Organised by<br />
4 MARTIN FOSTER<br />
reviews the state of the<br />
Swiss fairs following this<br />
year’s Watches & Wonders<br />
Geneva and Shanghai.<br />
FRONT COVER<br />
Colonial Gemstones brings<br />
you premium, ethically-mined<br />
emeralds and emerald jewellery<br />
direct from the world-famous<br />
mines of Colombia.<br />
jewelleryfair.com.au<br />
ICC Sydney Exhibition Centre, Darling Harbour<br />
Est. 1990<br />
<strong>May</strong> <strong>2021</strong> | 12
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