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clientes, criar empatia e sustentabilidade<br />
em escala sairão desta pandemia mais<br />
fortes e competitivas.<br />
Em resumo, no curto prazo, a tecnologia<br />
provou ser um facilitador chave para<br />
manter as operações <strong>das</strong> empresas durante<br />
a crise, permitindo o trabalho remoto,<br />
negócios ágeis e um relacionamento<br />
digital com clientes e parceiros.<br />
No longo prazo, o investimento em tecnologia<br />
será crítico para o posicionamento<br />
e capacidade <strong>das</strong> organizações para<br />
ganharem relevância e serem mais competitivas<br />
numa economia cada vez mais<br />
digital.<br />
Neste contexto, e apesar dos enormes<br />
desafios e de toda a complexidade e incerteza,<br />
não tenho dúvi<strong>das</strong> que os líderes<br />
que tiverem visão e a coragem para acelerarem<br />
ainda mais os seus processos de<br />
transformação digital durante este período,<br />
ganharão competitividade e quota<br />
de mercado, e sairão desta crise mais<br />
fortes e mais digitais.•<br />
O investimento<br />
em tecnologia<br />
será crítico para<br />
as organizações<br />
conseguirem<br />
ganhar relevância<br />
e serem mais<br />
competitivas numa<br />
economia cada vez<br />
mais digital<br />
Investment in<br />
technology will<br />
be critical for<br />
organizations to<br />
gain relevance<br />
and be more<br />
competitive in an<br />
increasingly digital<br />
economy<br />
Future of Industries and<br />
Business Models<br />
As the COVID-19 pandemic put<br />
pressure on supply chains and<br />
consumer markets, traditional<br />
design, product and service development<br />
and delivery were rapidly<br />
transformed through new business<br />
models each increasingly developed<br />
in ecosystem.<br />
Future of Trust<br />
Trust is much more than just security.<br />
Organizations that manage to<br />
have the “trust” of their customers,<br />
create empathy and sustainability<br />
at scale will emerge from this<br />
pandemic stronger and more<br />
competitive.<br />
In summary, in the short term,<br />
technology has proven to be a key<br />
enabler for maintaining companies<br />
operations during the crisis, enabling<br />
remote work, agile business<br />
and a digital relationship with customers<br />
and partners. In the long run, investment<br />
in technology will be critical to the positioning<br />
and capacity of organizations to<br />
gain relevance and be more competitive<br />
in an increasingly digital economy.<br />
In this context, and despite the enormous<br />
challenges and all the complexity and<br />
uncertainty, I have no doubt that leaders<br />
who have the vision and the courage to<br />
further accelerate their digital transformation<br />
processes during this period, will<br />
gain competitiveness and market share,<br />
and will come out of this crisis, stronger<br />
and more digital!•<br />
17
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