Are Media Industry Media Kit 2021
Connecting you with the leaders and key decision makers in the Australian transport and logistics industry FOR MORE THAN 30 years Australasian Transport News (ATN) has been the leading source of intelligence for owners and managers of medium to large trucking businesses – which research shows account for 40% of operators but 80% of industry income! It’s also the most-read, with 70% of respondents to the landmark Transport Census, a survey of almost 1,000 transport operators, saying they ‘frequently’ or ‘regularly’ read ATN’s monthly magazine. Just 23% read Prime Mover and 18% read Diesel. The reason is simple: respondents said ATN was the only place to keep abreast of industry news and issues. Monthly in print ATN delivers not only the best equipment news and reviews from Australia’s pre-eminent truck expert Steve Brooks, but in-depth coverage of the latest industry news and issues – as well as insightful case studies of leading operators. Uniquely, ATN is more than just another old-school truck magazine. Its website Fullyloaded.com.au is the go-to for all the latest news and information. Drawing an average 91,488 unique browsers a month, the website breaks the day’s big news stories as well as the latest equipment news and reviews – also delivered to more than 15,000 subscribers via its daily eDM. Fullyloaded.com.au also houses Australia’s largest for sale and for hire truck, trailer, parts and accessories classifieds. Some 42% of Census respondents said they frequently or regularly visit the site and read its daily eDM, noting they’re the ‘leading’ source of the ‘latest information’, delivered in an ‘intelligent’ and ‘independent’ format. With such breadth and depth of content, delivered at high frequency across multiple platforms to an unrivalled audience, it’s no wonder the smart suppliers choose ATN to keep their businesses fully loaded! ATN AUDIENCE ATN is specifically targeted at key decisionmakers in medium-to-large road transport businesses. Some 80% are owners or senior managers of freight transport (65%), warehousing and distribution (20%) and logistics management companies (15%) with 1-10 (27%), 11-100 (33%) and 100+ (37%) employees. Predominantly male (89%) with an average age of 51, they are responsible for purchasing decisions in trucks, trailers, parts, accessories, servicing maintenance, and much more. 80% Are owners or senior managers 40% Own 11+ trucks 49% Are decision makers 70% Have 11+ employees in the business BRAND 264,000 91,488 20,280 28,454 REACH Mighty Machines TV av. audience per episode Av. Monthly Unique Browsers Av. Print & Digital Mag Circ Per Issue Social Media Followers 15,161 EDM subscribers EVENT PARTNERS Official media partners for: • Brisbane Truck Show • Natroad Annual Conference • Comvec • Diesel Dirt & Turf Expo ARE MEDIA – 2021 INDUSTRY MEDIA KIT 8
Connecting you with the leaders and key decision makers in the Australian transport and logistics industry Print Advertising Rates CASUAL 3X 6X 12X AD SPACE Double page spread $8,900 $8,650 $8,500 $8,300 Full page $4,550 $4,400 $4,350 $4,200 1/2 page horizontal $2,850 $2,750 $2,650 $2,600 1/2 page vertical $2,850 $2,750 $2,650 $2,600 1/3 page horizontal $1,925 $1,850 $1,820 $1,750 1/3 page vertical $1,925 $1,850 $1,820 $1,750 1/3 page square $1,925 $1,850 $1,820 $1,750 1/4 page horizontal $1,500 $1,450 $1,400 $1,350 1/4 page vertical $1,500 $1,450 $1,400 $1,350 Magazine Deadlines On Sale Issue Month Ad Material Due 19/01/2021 412 JAN 07/01/2021 16/02/2021 413 FEB 04/02/2021 16/03/2021 414 MAR 04/03/2021 20/04/2021 415 APR 08/04/2021 18/05/2021 416 MAY 06/05/2021 15/06/2021 417 JUN 03/06/2021 20/07/2021 418 JUL 08/07/2021 17/08/2021 419 AUG 05/08/2021 Print Advertising Specifications FULL PAGE TRIM W: 210mm H: 297mm TYPE W: 190mm H: 277mm BLEED W: 220mm H: 307mm DOUBLE PAGE SPREAD OTHER SIZES HALF PAGE VERTICAL: TYPE W: 120mm H: 276mm HALF PAGE HORIZONTAL: TYPE W: 190mm H: 133mm THIRD PAGE VERTICAL: TYPE W: 60mm H: 276mm THIRD PAGE HORIZONTAL: TYPE W: 190mm H: 92mm Sponsored Content and Dealer Packages* TRIM W: 420mm H: 297mm TYPE W: 400mm H: 277mm BLEED W: 430mm H: 307mm Please allow a 20mm safety gutter in center of spread THIRD PAGE SQUARE: TYPE W: 120mm H: 133mm QTR PAGE VERTICAL: TYPE W: 92mm H: 133mm QTR PAGE HORIZONTAL: TYPE W: 190mm H: 66mm EIGHTH PAGE STRIP: TYPE W: 190mm H: 30mm DIGITAL DEALER PACKAGES SPONSORED CONTENT PACKAGES TOTAL PRICE $5,000 +GST (12 months) AD/EDITORIAL SPACE AD/EDITORIAL DEVICE/PLATFORM PRINT Full page editorial (600-800 words + image) SPACE PRICE WEBSITE Home page feature article (600-800 words + image) TradeTrucks.com.au 20,000 digital display ad impressions (1 month) Fullyloaded.com.au Unlimited stock listings $360 +GST* EDM Content clip (1 month) OwnerDriver.com.au In-line banner ad (1 month) Featured dealer SOCIAL Article amplified via Facebook, Twitter, LinkedIn TradeTrucks.com.au home-page tile $1,500 +GST DEVICE/PLATFORM TradeTrucks.com.au Solus EDM Max. of 8x stock listings (no competitors) $1,250 +GST 14/09/2021 420 SEPT 02/09/2021 19/10/2021 421 OCT 07/10/2021 16/11/2021 422 NOV 04/11/2021 14/12/2021 423 DEC 02/12/2021 Effective October 2020. Rates excl. GST and are per page or designated space per issue. *Reference is to ad sizes and not actual positioning. All deadlines, rates and specs subject to change. †Prices per month per dealer location. Stock syndicated across all websites listed above. ARE MEDIA – 2021 INDUSTRY MEDIA KIT 9
- Page 1 and 2: WEB VIDEO SOCIAL PRINT EVENTS EMAIL
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- Page 5 and 6: Our Solutions We are the trusted pa
- Page 7: Integrated dealer campaign case stu
- Page 11 and 12: Dedicated to the success of the per
- Page 13 and 14: Dedicated to the success of the per
- Page 15 and 16: The Truck Buyers’ Bible Print Adv
- Page 17 and 18: The number-one source of bus and co
- Page 19 and 20: The number-one source of bus and co
- Page 21 and 22: The Earthmoving and Civil Construct
- Page 23 and 24: Australia’s #1 Farm Machinery Mar
- Page 25 and 26: Australia’s #1 Farm Machinery mar
- Page 27 and 28: The Industrial Equipment Buyers’
- Page 29: For all advertising enquiries conta
Connecting you with the leaders and key decision makers<br />
in the Australian transport and logistics industry<br />
Print Advertising Rates<br />
CASUAL 3X 6X 12X<br />
AD SPACE<br />
Double page spread $8,900 $8,650 $8,500 $8,300<br />
Full page $4,550 $4,400 $4,350 $4,200<br />
1/2 page horizontal $2,850 $2,750 $2,650 $2,600<br />
1/2 page vertical $2,850 $2,750 $2,650 $2,600<br />
1/3 page horizontal $1,925 $1,850 $1,820 $1,750<br />
1/3 page vertical $1,925 $1,850 $1,820 $1,750<br />
1/3 page square $1,925 $1,850 $1,820 $1,750<br />
1/4 page horizontal $1,500 $1,450 $1,400 $1,350<br />
1/4 page vertical $1,500 $1,450 $1,400 $1,350<br />
Magazine Deadlines<br />
On Sale Issue Month Ad Material Due<br />
19/01/<strong>2021</strong> 412 JAN 07/01/<strong>2021</strong><br />
16/02/<strong>2021</strong> 413 FEB 04/02/<strong>2021</strong><br />
16/03/<strong>2021</strong> 414 MAR 04/03/<strong>2021</strong><br />
20/04/<strong>2021</strong> 415 APR 08/04/<strong>2021</strong><br />
18/05/<strong>2021</strong> 416 MAY 06/05/<strong>2021</strong><br />
15/06/<strong>2021</strong> 417 JUN 03/06/<strong>2021</strong><br />
20/07/<strong>2021</strong> 418 JUL 08/07/<strong>2021</strong><br />
17/08/<strong>2021</strong> 419 AUG 05/08/<strong>2021</strong><br />
Print Advertising Specifications<br />
FULL PAGE<br />
TRIM<br />
W: 210mm H: 297mm<br />
TYPE<br />
W: 190mm H: 277mm<br />
BLEED<br />
W: 220mm H: 307mm<br />
DOUBLE<br />
PAGE<br />
SPREAD<br />
OTHER SIZES<br />
HALF PAGE VERTICAL: TYPE W: 120mm H: 276mm<br />
HALF PAGE HORIZONTAL: TYPE W: 190mm H: 133mm<br />
THIRD PAGE VERTICAL: TYPE W: 60mm H: 276mm<br />
THIRD PAGE HORIZONTAL: TYPE W: 190mm H: 92mm<br />
Sponsored Content and Dealer Packages*<br />
TRIM<br />
W: 420mm H: 297mm<br />
TYPE<br />
W: 400mm H: 277mm<br />
BLEED<br />
W: 430mm H: 307mm<br />
Please allow a 20mm safety<br />
gutter in center of spread<br />
THIRD PAGE SQUARE: TYPE W: 120mm H: 133mm<br />
QTR PAGE VERTICAL: TYPE W: 92mm H: 133mm<br />
QTR PAGE HORIZONTAL: TYPE W: 190mm H: 66mm<br />
EIGHTH PAGE STRIP: TYPE W: 190mm H: 30mm<br />
DIGITAL DEALER PACKAGES<br />
SPONSORED CONTENT PACKAGES<br />
TOTAL PRICE $5,000 +GST (12 months)<br />
AD/EDITORIAL SPACE<br />
AD/EDITORIAL<br />
DEVICE/PLATFORM<br />
PRINT<br />
Full page editorial (600-800 words + image)<br />
SPACE<br />
PRICE<br />
WEBSITE<br />
Home page feature article (600-800 words + image)<br />
TradeTrucks.com.au<br />
20,000 digital display ad impressions (1 month)<br />
Fullyloaded.com.au Unlimited stock listings $360 +GST*<br />
EDM<br />
Content clip (1 month)<br />
OwnerDriver.com.au<br />
In-line banner ad (1 month)<br />
Featured dealer<br />
SOCIAL<br />
Article amplified via Facebook, Twitter, LinkedIn<br />
TradeTrucks.com.au<br />
home-page tile $1,500 +GST<br />
DEVICE/PLATFORM<br />
TradeTrucks.com.au<br />
Solus EDM<br />
Max. of 8x stock listings<br />
(no competitors)<br />
$1,250 +GST<br />
14/09/<strong>2021</strong> 420 SEPT 02/09/<strong>2021</strong><br />
19/10/<strong>2021</strong> 421 OCT 07/10/<strong>2021</strong><br />
16/11/<strong>2021</strong> 422 NOV 04/11/<strong>2021</strong><br />
14/12/<strong>2021</strong> 423 DEC 02/12/<strong>2021</strong><br />
Effective October 2020. Rates excl. GST and are per page or designated space per issue. *Reference is to ad sizes and not actual positioning. All deadlines, rates and specs subject to change. †Prices per month per dealer location. Stock syndicated across all websites listed above.<br />
ARE MEDIA – <strong>2021</strong> INDUSTRY MEDIA KIT 9
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