Are Media Industry Media Kit 2021
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Connecting you with the leaders and key decision makers<br />
in the Australian transport and logistics industry<br />
FOR MORE THAN 30 years<br />
Australasian Transport News (ATN)<br />
has been the leading source of<br />
intelligence for owners and managers<br />
of medium to large trucking<br />
businesses – which research shows<br />
account for 40% of operators but<br />
80% of industry income! It’s also the<br />
most-read, with 70% of respondents<br />
to the landmark Transport Census,<br />
a survey of almost 1,000 transport<br />
operators, saying they ‘frequently’<br />
or ‘regularly’ read ATN’s monthly<br />
magazine. Just 23% read Prime Mover<br />
and 18% read Diesel.<br />
The reason is simple: respondents<br />
said ATN was the only place to keep<br />
abreast of industry news and issues.<br />
Monthly in print ATN delivers not only<br />
the best equipment news and reviews<br />
from Australia’s pre-eminent truck<br />
expert Steve Brooks, but in-depth<br />
coverage of the latest industry news<br />
and issues – as well as insightful case<br />
studies of leading operators.<br />
Uniquely, ATN is more than just<br />
another old-school truck magazine.<br />
Its website Fullyloaded.com.au is<br />
the go-to for all the latest news and<br />
information. Drawing an average<br />
91,488 unique browsers a month, the<br />
website breaks the day’s big news<br />
stories as well as the latest equipment<br />
news and reviews – also delivered to<br />
more than 15,000 subscribers via its<br />
daily eDM. Fullyloaded.com.au also<br />
houses Australia’s largest for sale<br />
and for hire truck, trailer, parts and<br />
accessories classifieds.<br />
Some 42% of Census respondents<br />
said they frequently or regularly<br />
visit the site and read its daily eDM,<br />
noting they’re the ‘leading’ source<br />
of the ‘latest information’, delivered<br />
in an ‘intelligent’ and ‘independent’<br />
format.<br />
With such breadth and depth of<br />
content, delivered at high frequency<br />
across multiple platforms to an<br />
unrivalled audience, it’s no wonder<br />
the smart suppliers choose ATN to<br />
keep their businesses fully loaded!<br />
ATN AUDIENCE<br />
ATN is specifically targeted at key decisionmakers<br />
in medium-to-large road transport<br />
businesses. Some 80% are owners or<br />
senior managers of freight transport (65%),<br />
warehousing and distribution (20%) and<br />
logistics management companies (15%) with<br />
1-10 (27%), 11-100 (33%) and 100+ (37%)<br />
employees.<br />
Predominantly male (89%) with an average<br />
age of 51, they are responsible for purchasing<br />
decisions in trucks, trailers, parts, accessories,<br />
servicing maintenance, and much more.<br />
80%<br />
<strong>Are</strong> owners or<br />
senior managers<br />
40%<br />
Own 11+<br />
trucks<br />
49%<br />
<strong>Are</strong> decision<br />
makers<br />
70%<br />
Have 11+ employees<br />
in the business<br />
BRAND<br />
264,000<br />
91,488<br />
20,280<br />
28,454<br />
REACH<br />
Mighty Machines TV av.<br />
audience per episode<br />
Av. Monthly<br />
Unique Browsers<br />
Av. Print & Digital<br />
Mag Circ Per Issue<br />
Social <strong>Media</strong><br />
Followers<br />
15,161<br />
EDM<br />
subscribers<br />
EVENT PARTNERS<br />
Official media partners for: • Brisbane Truck Show<br />
• Natroad Annual Conference • Comvec • Diesel Dirt & Turf Expo<br />
ARE MEDIA – <strong>2021</strong> INDUSTRY MEDIA KIT 8
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