Are Media Industry Media Kit 2021
Integrated content case study With a brief to showcase the new Cummins-Eaton powertrain joint venture, our experienced team created a compelling integrated content and advertising campaign that achieved impressive reach and engagement across our transport and machinery network The brief was to showcase both Cummins’ engine and Eaton’s transmission being offered together for the first time as an integrated package; a line-haul powertrain joint venture called Cummins Integrated Power. Our bespoke solution was to produce a two-part, video-led content campaign, encompassing our presenter, renowned trucking journalist Steve Brooks, interviewing the engineering team at both businesses; and then undertaking a test drive with transport operator Don Watson Transport. Our close relationship and ease of communication allowed us to engage the marketing teams at both Cummins and Eaton to develop a fully integrated content and advertising campaign that fully delivered on the client brief. Content Creation & Amplification Our team of writers, producers, photographers and videographers created a high-quality nine-minute video along with a 2,800-word feature article that was published across our suite of print and digital platforms (including websites, e-newsletters and social media channels) to achieve maximum reach and engagement. Advertising To extend the message online we embarked on an integrated video advertising campaign which encompassed: • 30-second edits of the video with subtitles positioned into desktop and mobile digital display ads and served across our sites for a period of five months. • Display advertisements across our suite of print and digital platforms. Re-editing & Licencing Several bespoke edits were created for both Cummins and Eaton, including a two-minute video created specifically for use at the 2019 Brisbane Truck Show; plus 30-second edits for social media posts. All content licencing was passed on for Cummins and Eatons’ own use. Conclusion The feature video reached tens of thousands of industry decision makers across owned, earned and paid digital platforms, generating thousands of page views and a whopping six times the average time on page, with the all-important average time on page exceeding 13 minutes. On top of this, the high-impact online advertising generated five times the industry click-through average. And through our iconic print titles the integrated content and advertising campaign was further amplified to a combined audience of more than 120,000 industry decision makers! ARE MEDIA – 2021 INDUSTRY MEDIA KIT 6
Integrated dealer campaign case study Research shows clients who amplify standard digital classified listings through the addition of print and/or digital display advertising receive substantially more customer enquiries Case Study: Print + Digital As this real-life case study of a single-site dealer confirms, the addition of just two pages of classifieds advertising in Deals on Wheels magazine from February 2020 – combined with stock listings on our unrivalled digital platforms (web, email, and social) – dramatically boosted leads. As the graph opposite shows, amplifying this dealer’s standard digital listings in print boosted enquiries from 41 in February 2020 to 80 in June 2020 – an increase of 95%! Critically, the data shows leads were generated from a combination of print, web and email, highlighting the power of our unique multi-platform publishing model. Dealer Enquiries (Phone & Email) 90 80 70 60 50 40 30 20 10 Total enquiries 0 Oct 19 Nov 19 Dec 19 Jan 20 Feb 20 Mar 20 Apr 20 May 20 Jun 20 Month Case Study: Digital Display Ads Research shows the addition of digital display advertising to promote standard stock listings delivers more enquiries. A well-targeted campaign gives greater exposure to your brand and your products – linking buyers direct to your stock for sale. As this case study of a single-site dealer shows, the addition of a digital display campaign in July promoting specific trucks for sale – and linking through to the dealer’s mini-site featuring all of its stock – boosted monthly enquiries by 147%! Dealer Enquiries (Phone & Email) 140 120 100 80 60 40 20 Multi-Channel Advertising outcomes on Dealer Enquiries 0 May June July August September Month 2020 ARE MEDIA – 2021 INDUSTRY MEDIA KIT 7
- Page 1 and 2: WEB VIDEO SOCIAL PRINT EVENTS EMAIL
- Page 3 and 4: Our Platforms Our rich portfolio of
- Page 5: Our Solutions We are the trusted pa
- Page 9 and 10: Connecting you with the leaders and
- Page 11 and 12: Dedicated to the success of the per
- Page 13 and 14: Dedicated to the success of the per
- Page 15 and 16: The Truck Buyers’ Bible Print Adv
- Page 17 and 18: The number-one source of bus and co
- Page 19 and 20: The number-one source of bus and co
- Page 21 and 22: The Earthmoving and Civil Construct
- Page 23 and 24: Australia’s #1 Farm Machinery Mar
- Page 25 and 26: Australia’s #1 Farm Machinery mar
- Page 27 and 28: The Industrial Equipment Buyers’
- Page 29: For all advertising enquiries conta
Integrated dealer campaign case study<br />
Research shows clients who amplify standard digital classified<br />
listings through the addition of print and/or digital display<br />
advertising receive substantially more customer enquiries<br />
Case Study: Print + Digital<br />
As this real-life case study of a single-site dealer confirms,<br />
the addition of just two pages of classifieds advertising<br />
in Deals on Wheels magazine from February 2020 –<br />
combined with stock listings on our unrivalled digital<br />
platforms (web, email, and social) – dramatically boosted<br />
leads.<br />
As the graph opposite shows, amplifying this dealer’s<br />
standard digital listings in print boosted enquiries from 41<br />
in February 2020 to 80 in June 2020 – an increase of 95%!<br />
Critically, the data shows leads were generated from a<br />
combination of print, web and email, highlighting the<br />
power of our unique multi-platform publishing model.<br />
Dealer Enquiries (Phone & Email)<br />
90<br />
80<br />
70<br />
60<br />
50<br />
40<br />
30<br />
20<br />
10<br />
Total enquiries<br />
0<br />
Oct 19<br />
Nov 19<br />
Dec 19<br />
Jan 20<br />
Feb 20<br />
Mar 20<br />
Apr 20<br />
May 20<br />
Jun 20<br />
Month<br />
Case Study: Digital Display Ads<br />
Research shows the addition of digital display advertising<br />
to promote standard stock listings delivers more<br />
enquiries.<br />
A well-targeted campaign gives greater exposure to<br />
your brand and your products – linking buyers direct<br />
to your stock for sale.<br />
As this case study of a single-site dealer shows, the<br />
addition of a digital display campaign in July promoting<br />
specific trucks for sale – and linking through to the dealer’s<br />
mini-site featuring all of its stock – boosted monthly<br />
enquiries by 147%!<br />
Dealer Enquiries (Phone & Email)<br />
140<br />
120<br />
100<br />
80<br />
60<br />
40<br />
20<br />
Multi-Channel Advertising outcomes on Dealer Enquiries<br />
0<br />
May<br />
June July<br />
August September<br />
Month 2020<br />
ARE MEDIA – <strong>2021</strong> INDUSTRY MEDIA KIT 7
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