Are Media Industry Media Kit 2021

The Industrial Equipment Buyers’ Bible
PLANT & EQUIPMENT IS widely
recognised as the go-to marketplace
for those looking to buy and sell new
and used industrial equipment.
Published 13 times a year as a
dedicated self-covered section
in every issue of Deals on Wheels,
Earthmovers & Excavators and Farms
& Farm Machinery magazines, each
issue is packed full of hundreds of
new and used pieces of equipment
for sale – from cranes, forklifts and
other materials handling equipment,
to compressors, generators, machine
tools, and a whole lot more, making
it an unrivalled tool in the ‘path to
purchase’.
Plant & Equipment is more than just
another old-school trade magazine,
however. With the launch of its digital
platform, TradePlantEquipment.com.
au, buyers can view more than 21,000
stock items for sale in a rich database
searchable by equipment type, make/
model, price and location – 24/7.
Crucially, TradePlantEquipment.com.
au leverages the editorial resources
of Deals on Wheels, Earthmovers
& Excavators and Farms & Farm
Machinery to provide users news
and test reviews of new and used
equipment for sale.
The reason for its success is simple: it
works! In a recent survey over 64% of
readers said industry magazines and
websites were an important source
of information when researching a
purchase.
Sellers, meanwhile, can list stock
both in print and online, reaching
a significantly larger audience of
potential buyers (with most stock also
syndicated across our network of
transport and machinery websites).
Research has found less than 20% of
regular website visitors are frequent
readers of the magazine.
This unique combination of content
and classifieds, distributed across print
and digital platforms, adds up to a
richer, more user-friendly and powerful
tool for buyers and sellers alike!
PLANT & EQUIPMENT AUDIENCE
As an insert into Deals on Wheels, Earthmovers
& Excavators and Farms & Farm Machinery
magazines, Plant & Equipment boasts a
combined circulation of more than 54,000
among in-market buyers and sellers.
81%
work in the
trucking industry
42%
work in
construction
81%
work on a farm, mainly
cropping, beef/sheep
72%
are owners, owner-drivers
& fleet drivers
18%
work in
mining
15%
work in
agriculture
91%
employ 1-5 people
on their farm
BRAND
264,000
19,283
53,499
27,767
REACH
Mighty Machines TV av.
audience per episode
Av. Monthly
Unique Browsers
Av. Print & Digital
Circulation Per Issue
DOW/EMM/FFM
EDM subscribers
PARTNERSHIPS
Brisbane Truck Show • Natroad • WA Farmers Federation • Civil
Contractors Federation Qld • Diesel Dirt & Turf Expo
ARE MEDIA – 2021 INDUSTRY MEDIA KIT 26