Are Media Industry Media Kit 2021
The Earthmoving and Civil Construction Industry Bible Digital Rates – TradeEarthmovers.com.au DEVICE PLATFORM DESKTOP MOBILE VIDEO DEVICE PLATFORM DESKTOP DEVICE PLATFORM WEEKLY EDM SOLUS EDM PRODUCT STANDARD DISPLAY AD SIZE (WxH) BUY TYPE RATE ROS RATE TARGETED LEADERBOARD 728 x 90 CPM $30 $35 MREC 300 x 250 CPM $30 $35 HALF PAGE 300 x 600 CPM $40 $45 MOBILE BANNER 320 x 50 CPM $30 $35 MREC 300 x 250 CPM $90 $110 PRE ROLL 640 x 480V CPM $90 NA SPONSORSHIP (100% SHARE OF VOICE) PRODUCT HOMEPAGE BUYOUT SKYSCRAPER GUTTERS CATEGORY/ KEYWORD SPONSORSHIP HOMEPAGE FEATURE ARTICLE PRODUCT AD SIZE (WxH) 728 x 90, 300 x 250, 160 x 600 (x2) BUY TYPE RATE PER DAY $500 160 x 600 (x2) PER DAY $600 728 x 90, 300 x 250, 300 x 600 PER WEEK POA 168 x112 PER WEEK $500 EMAIL ADVERTISING AD SIZE (WxH) BUY TYPE RATE INLINE BANNER 500 x 90 PER SEND $300 MREC 300 x 250 PER SEND $300 CONTENT CLIP 168 x 112 PER SEND $350 SUPPLIED CONTENT 590 x 1,000 PER SEND $1,750 FOR HIRE ForHire.TradeEarthmovers.com.au Unlimited Stock listings/Unlimited leads $250 PER MONTH Digital Advertising Specifications † STANDARD DISPLAY DESKTOP VIDEO MOBILE LEADERBOARD PRE ROLL W: 728px H: 90px W: 640px H: 480px MREC MREC W: 300px H: 250px W: 300px H: 250px HALF PAGE W: 300px H: 600px SPONSORSHIP (100% SHARE OF VOICE) EMAIL ADVERTISING DAILY EDM HOMEPAGE BUYOUT W: 728px H: 90px W: 300px H: 250px W: 160px H: 600px (X2) CATEGORY/ KEYWORD SPONSORSHIP W: 728px H: 90px W: 300px H: 250px W: 300px H: 600px (X2) INLINE BANNER W: 500px H: 90px MREC W: 300px H: 250px CONTENT CLIP W: 168px H: 112px SOLUS EDM SKYSCRAPER GUTTERS (X2) W: 160px H: 600px HOMEPAGE FEATURE ARTICLE W: 168px H: 112px SUPPLIED CONTENT W: 590px H: 1000px MOBILE BANNER W: 320px H: 50px Effective October 2020. Rates excl. GST and are per page or designated space per issue. *Reference is to ad sizes and not actual positioning. All deadlines, rates and specs subject to change. †Prices per month per dealer location. Stock syndicated across all websites listed above. ARE MEDIA – 2021 INDUSTRY MEDIA KIT 22
Australia’s #1 Farm Machinery Marketplace FOR ALMOST THREE DECADES, Farms & Farm Machinery magazine has been Australia’s biggest and best-selling national farm machinery magazine. Published 13 times a year, each 140+ page issue is packed full of thousands of new and used tractors, farm machinery, and related parts and accessories for sale – plus news and independent test reviews of new and used equipment, making it an unrivalled tool in the ‘path to purchase’. Indeed, a recent survey found almost 40% of readers are looking to buy a tractor over the next 12 months; and 70% rely on Farms & Farm Machinery ’s product news and hands-on machinery reviews to inform their decision making. Farms & Farm Machinery is more than just another old-school farming magazine, however. With the launch of its digital platform, TradeFarmMachinery.com.au, buyers can search more than 34,000 stock items for sale and for hire in a rich database searchable by equipment type, make/model, price and location – 24/7. Crucially, TradeFarmMachinery.com. au leverages the editorial resources of Farms & Farm Machinery magazine to provide users with exclusive access to news and test reviews of both new and used equipment for sale – including a rapidly expanding library of high-quality video reviews. Sellers, meanwhile, can list all stock online, reaching a new and expanded audience, with just 23% of regular magazine readers frequent visitors to the website. Almost half (44%) visit the site to buy second-hand equipment. This unique combination of content and classifieds, distributed across print and digital platforms, adds up to a richer, more user-friendly and powerful tool for buyers and sellers alike! FARMS’ AUDIENCE Farms & Farm Machinery is specifically targeted at in-market buyers and sellers of new and used tractors, farm machinery, parts and accessories. A majority (83%) of readers work full-time in farming enterprises with between 1-2 (57%) and 3-5 (34%) employees, with most concentrated on cropping and beef and sheep grazing. Known as the industry ‘bible’, Farms & Farm Machinery readers are serious buyers, responsible for purchasing decisions on farm utes and bikes, tractors/farm machinery, sheds/buildings, generators/compressors, finance/insurance, and fuels/lubricants. . 80% Work on a farm, mainly cropping, beef/sheep 79%+ Own a tractor and a ute 91% Employ 1-5 people on their farm 80% Own a shed or buiilding BRAND 264,000 115,829 13,207 13,681 5,907 REACH Mighty Machines TV av. audience per episode Av. Monthly Unique Browsers Av. Print & Digital Circulation Per Issue Social Media Followers EDM subscribers PARTNERSHIPS Official media partners: • WA Farmers Federation • Brisbane Truck Show • Natroad • Diesel Dirt & Turf Expo ARE MEDIA – 2021 INDUSTRY MEDIA KIT 23
- Page 1 and 2: WEB VIDEO SOCIAL PRINT EVENTS EMAIL
- Page 3 and 4: Our Platforms Our rich portfolio of
- Page 5 and 6: Our Solutions We are the trusted pa
- Page 7 and 8: Integrated dealer campaign case stu
- Page 9 and 10: Connecting you with the leaders and
- Page 11 and 12: Dedicated to the success of the per
- Page 13 and 14: Dedicated to the success of the per
- Page 15 and 16: The Truck Buyers’ Bible Print Adv
- Page 17 and 18: The number-one source of bus and co
- Page 19 and 20: The number-one source of bus and co
- Page 21: The Earthmoving and Civil Construct
- Page 25 and 26: Australia’s #1 Farm Machinery mar
- Page 27 and 28: The Industrial Equipment Buyers’
- Page 29: For all advertising enquiries conta
Australia’s #1 Farm Machinery Marketplace<br />
FOR ALMOST THREE DECADES,<br />
Farms & Farm Machinery magazine<br />
has been Australia’s biggest and<br />
best-selling national farm machinery<br />
magazine.<br />
Published 13 times a year, each<br />
140+ page issue is packed full of<br />
thousands of new and used tractors,<br />
farm machinery, and related parts<br />
and accessories for sale – plus news<br />
and independent test reviews of new<br />
and used equipment, making it an<br />
unrivalled tool in the ‘path to purchase’.<br />
Indeed, a recent survey found almost<br />
40% of readers are looking to buy a<br />
tractor over the next 12 months; and<br />
70% rely on Farms & Farm Machinery ’s<br />
product news and hands-on machinery<br />
reviews to inform their decision<br />
making.<br />
Farms & Farm Machinery is more<br />
than just another old-school farming<br />
magazine, however.<br />
With the launch of its digital platform,<br />
TradeFarmMachinery.com.au, buyers<br />
can search more than 34,000 stock<br />
items for sale and for hire in a rich<br />
database searchable by equipment<br />
type, make/model, price and location<br />
– 24/7.<br />
Crucially, TradeFarmMachinery.com.<br />
au leverages the editorial resources of<br />
Farms & Farm Machinery magazine to<br />
provide users with exclusive access to<br />
news and test reviews of both new and<br />
used equipment for sale – including a<br />
rapidly expanding library of high-quality<br />
video reviews.<br />
Sellers, meanwhile, can list all stock<br />
online, reaching a new and expanded<br />
audience, with just 23% of regular<br />
magazine readers frequent visitors to<br />
the website. Almost half (44%) visit the<br />
site to buy second-hand equipment.<br />
This unique combination of content and<br />
classifieds, distributed across print and<br />
digital platforms, adds up to a richer,<br />
more user-friendly and powerful tool for<br />
buyers and sellers alike!<br />
FARMS’ AUDIENCE<br />
Farms & Farm Machinery is specifically targeted<br />
at in-market buyers and sellers of new and used<br />
tractors, farm machinery, parts and accessories.<br />
A majority (83%) of readers work full-time in<br />
farming enterprises with between 1-2 (57%) and<br />
3-5 (34%) employees, with most concentrated<br />
on cropping and beef and sheep grazing.<br />
Known as the industry ‘bible’, Farms &<br />
Farm Machinery readers are serious buyers,<br />
responsible for purchasing decisions on farm<br />
utes and bikes, tractors/farm machinery,<br />
sheds/buildings, generators/compressors,<br />
finance/insurance, and fuels/lubricants.<br />
.<br />
80%<br />
Work on a farm,<br />
mainly cropping,<br />
beef/sheep<br />
79%+<br />
Own a tractor<br />
and a ute<br />
91%<br />
Employ 1-5 people<br />
on their farm<br />
80%<br />
Own a shed<br />
or buiilding<br />
BRAND<br />
264,000<br />
115,829<br />
13,207<br />
13,681<br />
5,907<br />
REACH<br />
Mighty Machines TV av.<br />
audience per episode<br />
Av. Monthly<br />
Unique Browsers<br />
Av. Print & Digital<br />
Circulation Per Issue<br />
Social <strong>Media</strong><br />
Followers<br />
EDM<br />
subscribers<br />
PARTNERSHIPS<br />
Official media partners: • WA Farmers Federation<br />
• Brisbane Truck Show • Natroad • Diesel Dirt & Turf Expo<br />
ARE MEDIA – <strong>2021</strong> INDUSTRY MEDIA KIT 23
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