Are Media Industry Media Kit 2021
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The Earthmoving and Civil Construction <strong>Industry</strong> Bible<br />
MORE THAN THREE DECADES on,<br />
Earthmovers & Excavators magazine<br />
is still widely recognised as the ‘bible’<br />
for those looking to buy and sell<br />
new and used earthmoving and civil<br />
construction machinery.<br />
Published 13 times a year, each 200+<br />
page issue is packed full of thousands<br />
of new and used machines, and<br />
related parts and accessories, for<br />
sale – plus news and independent test<br />
reviews of new and used equipment,<br />
making it an influential tool in the ‘path<br />
to purchase’.<br />
Earthmovers & Excavators is more<br />
than just another old-school ‘trade’<br />
magazine, however.<br />
With the launch of its digital platform,<br />
TradeEarthmovers.com.au, buyers<br />
can view some 40,000 stock items<br />
for sale and for hire in a rich database<br />
searchable by equipment type, make/<br />
model, price and location – 24/7.<br />
Crucially, TradeEarthmovers.com.au<br />
leverages the editorial resources of<br />
Earthmovers & Excavators to provide<br />
users with exclusive access to news<br />
and test reviews of both new and<br />
used equipment for sale – including<br />
a rapidly-expanding library of<br />
high-quality video reviews.<br />
The reason for its success: it works! In a<br />
recent survey more than 64% of readers<br />
said industry-related magazines and<br />
websites were an importance source of<br />
information when researching a major<br />
purchase. Almost half (48%) had read<br />
Earthmovers & Excavators magazine in<br />
the past three months; while 45% had<br />
visited TradeEarthmovers.com.au in<br />
the period.<br />
Sellers, meanwhile, can list stock<br />
both in print and online, reaching<br />
a significantly larger audience of<br />
potential buyers. Research has found<br />
just 16% of regular website visitors are<br />
frequent readers of the magazine.<br />
This unique combination of content<br />
and classifieds, distributed across print<br />
and digital platforms, adds up to a<br />
richer, more user-friendly and powerful<br />
tool for buyers and sellers alike!<br />
EARTHMOVERS’ AUDIENCE<br />
Earthmovers & Excavators is targeted at in-market<br />
buyers of new and used earthmoving, civil<br />
construction, road-making, mining and forestry<br />
machinery.<br />
Known as the industry ‘bible’, its readers<br />
work in construction (42%), mining (18%),<br />
and agriculture and forestry (14%), with 41%<br />
machinery owners and 59% operators.<br />
Earthmovers & Excavators readers are serious<br />
buyers, responsible for purchasing decisions in<br />
the categories of excavators, graders, loaders,<br />
compactors, dozers, rollers, scrapers, trenchers,<br />
drills and borers, pavers and profilers, trucks<br />
and work utes, and related attachments.<br />
42%<br />
Construction<br />
15%<br />
Agriculture<br />
& Forestry<br />
18%<br />
Mining<br />
95%<br />
Do a lot of research<br />
when making a<br />
major purchase<br />
BRAND<br />
264,000<br />
74,043<br />
12,237<br />
9,591<br />
5,937<br />
REACH<br />
Mighty Machines TV av.<br />
audience per episode<br />
Av. Monthly<br />
Unique Browsers<br />
Av. Print & Digital<br />
Mag Circ Per Issue<br />
Social <strong>Media</strong><br />
Followers<br />
EDM<br />
subscribers<br />
PARTNERSHIPS<br />
Official media partners: • Civil Contractors Federation Qld •<br />
Brisbane Truck Show • Natroad • Diesel Dirt & Turf Expo<br />
ARE MEDIA – <strong>2021</strong> INDUSTRY MEDIA KIT 20
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