Are Media Industry Media Kit 2021

The number-one source of
bus and coach news and information
FOR MORE THAN 30 years,
Australasian Bus & Coach (ABC) has
been informing, connecting and
inspiring Australasia’s dynamic bus and
coach industry. The landmark Transport
Census, an in-depth survey of almost
1,000 transport operators, found 90% of
respondents ‘frequently’ or ‘regularly’
read the monthly magazine, with 84%
saying they read all or most of it.
With an average age of 55, it’s not
surprising 75% rate magazines as their
preferred source of information, ahead
of websites (52%), newspapers (49%),
trade shows (41%), e-newsletters (29%),
TV (24%) and radio (18%).
The reason is simple: only ABC
magazine delivers the information and
inspiration operators need to effectively
run their businesses. As the ‘bible’ for
bus and coach operators, only ABC
delivers coverage of the latest industry
news, operator case studies, expert
advice, equipment news and a popular
series of buyers’ guides – as well as
exclusive bus sales data and used bus
classifieds. Plus, annually, ABC ’s Bus
Search publication is widely recognised
as Australasia’s No.1 new bus buyers’
guide.
ABC also plays a critical role in
connecting industry as a media partner
for key events, including the annual
Bus Industry Confederation National
Conference, biennial Australasia Bus
Expo, the yearly BusVic Maintenance
Conference and the Queensland
Bus Industry Council (QBIC) Annual
Conference.
Complementing the monthly read,
ABC ’s BusNews.com.au breaks the big
industry news stories as well as reviews,
video, new bus specs and Australia’s
leading used bus classifieds – also
delivered to almost 5,000 subscribers
through its weekly eDM. Of survey
repsondents, 34% said they ‘frequently’
or ‘regularly’ visit BusNews.com.au and
read its weekly e-newsletter.
it’s no wonder leading bus and coach
industry suppliers choose ABC to keep
their BUSiness moving!
ABC AUDIENCE
ABC is specifically targeted at owners and
managers of bus and coach businesses. 69%
are owners or managers of bus and coach
businesses, and a further 21% associated
suppliers, with 1-10 (35%), 11-100 (28%) and
100+ (12%) vehicles.
Predominantly male (90%) and average age of
55, ABC readers are responsible for purchasing
decisions in vehicles, parts and accessories,
servicing and maintenance, recruitment and
training, finance and insurance, health and
safety, computer hardware and much more.
69%
Are owners or senior
managers
90%
Male
audience
55
Average age
$64,000
Average
income
BRAND
264,000
19,679
8,219
7,448
REACH
Mighty Machines TV av.
audience per episode
Av. Monthly
Unique Browsers
Av. Print & Digital
Mag Circ Per Issue
Social Media
Followers
4,904
EDM
subscribers
EVENT PARTNERS
• Australasia Bus Expo • BusVic Maint Conf • Bus Industry Confederation
(BIC) Annual Conf • QLD Bus Industry Council (QBIC) Conf
ARE MEDIA – 2021 INDUSTRY MEDIA KIT 17