Are Media Industry Media Kit 2021
The Truck Buyers’ Bible MORE THAN THREE DECADES on, Deals on Wheels is still widely recognised as the ‘bible’ for those looking to buy and sell used trucks, trailers, parts accessories, and more. Published 13 times a year, each 300+ page issue is packed full of thousands of used trucks, trailers, parts and accessories for sale – plus insightful analysis of new and used sales trends, reviews of new, used and classic trucks, and unrivalled coverage of industry events, making it an unrivalled tool in the ‘path to purchase’. The reason for its success is simple: it works! As Victorian trucking company owner John notes, “If you are looking to buy or sell machinery Deals on Wheels is the transport industry bible.” Indeed, a recent survey found 68% of readers are looking to buy a commercial vehicle over the next 12 months – and spend at least an hour flicking through each issue. Almost half (44%) bought the latest issue because they’re looking to buy. Deals on Wheels is more than just an old-school truck magazine, however. Launched in 2013 Deals on Wheels’ digital platform, TradeTrucks.com.au, has quickly established its position as the leading online marketplace for all things trucking. Visitors can search almost 25,000 items for sale and for hire in a rich database searchable by equipment type, make/model, price and location, 24/7 – plus access the latest news and reviews, including on-road tests captured on video. Sellers, meanwhile, can list all stock online (which is also syndicated across a number of sister sites), reaching a new and expanded audience, 79% of which aren’t regular readers of the Deals on Wheels’ print edition. They’re also more frequent visitors, with 60% returning weekly. This unique combination of print and digital platforms adds up to a richer, more user-friendly and powerful tool for buyers and sellers alike! DEALS ON WHEELS AUDIENCE Deals on Wheels is specifically targeted at in-market buyers and sellers of used trucks, trailers, parts and accessories, and much more. Most readers (81%) work in trucking, either as owners, owner-drivers or fleet drivers (72%), for small-to-medium heavy haulage, bulk freight, general specialised freight outfits, and 61% are truck owners, with 44% owning 2-5 trucks. Deals on Wheels’ disciples are serious buyers (and sellers), with 68% intending to buy a truck or other commercial vehicle in the next year. 81% Work in the trucking industry 61% Own a truck 68% Intend to buy a truck in the next 12 months 72% Are Owners, Owner- Drivers and Fleet Drivers BRAND 264,000 70,345 28,055 17,788 14,455 REACH Mighty Machines TV av. audience per episode Av. Monthly Unique Browsers Av. Print & Digital Mag Circ Per Issue Social Media Followers EDM subscribers EVENT PARTNERS Official media partners for: • Brisbane Truck Show • Natroad Annual Conference • Comvec • Diesel Dirt & Turf Expo ARE MEDIA – 2021 INDUSTRY MEDIA KIT 14
The Truck Buyers’ Bible Print Advertising Rates CASUAL 3X 6X 13X COVERS Inside front $3,610 $3,280 $3,110 $3,040 Inside back $3,300 $2,990 $2,840 $2,780 Outside back $3,900 $3,550 $3,360 $3,020 COLOUR GLOSS Full page $2,990 $2,710 $2,570 $2,430 1/2 page $1,800 $1,630 $1,550 $1,460 1/4 page $990 $900 $850 $810 NEWSPRINT COLOUR Full page $1,540 $1,420 $1,360 $1,290 1/2 page $900 $840 $800 $760 1/4 page $590 $540 $520 $500 1/8 page scatter $330 $310 $300 $290 Magazine Deadlines On Sale Issue Month Ad Material Due 18/01/2021 462 JAN 04/01/2021 15/02/2021 463 FEB 29/01/2021 15/03/2021 464 MAR 26/02/2021 12/04/2021 465 APR 26/03/2021 10/05/2021 466 MAY 23/04/2021 07/06/2021 467 JUN 21/05/2021 05/07/2021 468 JUL 18/06/2021 02/08/2021 469 AUG 16/07/2021 30/08/2021 470 SEPT 13/8/2021 27/09/2021 471 OCT 10/9/2021 25/10/2021 472 NOV 08/10/2021 22/11/2021 473 DEC 05/11/2021 20/12/2021 474 DEC 03/12/2021 Print Advertising Specifications FULL PAGE TRIM W: 195mm H: 275mm TYPE W: 180mm H: 255mm BLEED W: 205mm H: 285mm DOUBLE PAGE SPREAD OTHER SIZES HALF PAGE HORIZONTAL: TYPE W: 180mm H: 125mm BLEED W: 205mm H: 155mm HALF PAGE VERTICAL: TYPE W: 88mm H: 255mm BLEED W: 113mm H: 285mm QTR PAGE HORIZONTAL: TYPE W: 180mm H: 60mm QTR PAGE VERTICAL: TYPE W: 88mm H: 125mm INDEX: TYPE W: 180mm H: 60mm EIGHTH PAGE: TYPE W: 88mm H: 60mm CONTENT FEATURE: TYPE W: 115mm H: 75mm Sponsored Content and Dealer Packages* TRIM W: 390mm H: 275mm TYPE W: 375mm H: 255mm BLEED W: 400mm H: 285mm Please allow a 15mm safety gutter in center of spread DIGITAL DEALER PACKAGES SPONSORED CONTENT PACKAGES TOTAL PRICE $5,000 +GST Featured dealer AD/EDITORIAL SPACE AD/EDITORIAL DEVICE/PLATFORM PRINT Full page editorial (600-800 words + image) SPACE PRICE WEBSITE Home page feature article (600-800 words + image) TradeTrucks.com.au 20,000 digital display ad impressions (1 month) Fullyloaded.com.au EDM Content clip (1 month) OwnerDriver.com.au Unlimited stock listings $360 +GST* In-line banner ad (1 month) TradeEarthmovers.com.au SOCIAL Article amplified via Facebook, Twitter, LinkedIn TradeFarmMachinery.com.au TradeTrucks.com.au home-page tile $1,500 +GST (12 months) DEVICE/PLATFORM TradeTrucks.com.au Solus EDM MARKETPLACE SINGLE BUSINESS CARD: TYPE W: 88mm H: 45mm DOUBLE BUSINESS CARD: TYPE W: 88mm H: 90mm Max. of 8x stock listings (no competitors) $1,250 +GST Effective October 2020. Rates excl. GST and are per page or designated space per issue. *Reference is to ad sizes and not actual positioning. All deadlines, rates and specs subject to change. †Prices per month per dealer location. Stock syndicated across all websites listed above. ARE MEDIA – 2021 INDUSTRY MEDIA KIT 15
- Page 1 and 2: WEB VIDEO SOCIAL PRINT EVENTS EMAIL
- Page 3 and 4: Our Platforms Our rich portfolio of
- Page 5 and 6: Our Solutions We are the trusted pa
- Page 7 and 8: Integrated dealer campaign case stu
- Page 9 and 10: Connecting you with the leaders and
- Page 11 and 12: Dedicated to the success of the per
- Page 13: Dedicated to the success of the per
- Page 17 and 18: The number-one source of bus and co
- Page 19 and 20: The number-one source of bus and co
- Page 21 and 22: The Earthmoving and Civil Construct
- Page 23 and 24: Australia’s #1 Farm Machinery Mar
- Page 25 and 26: Australia’s #1 Farm Machinery mar
- Page 27 and 28: The Industrial Equipment Buyers’
- Page 29: For all advertising enquiries conta
The Truck Buyers’ Bible<br />
MORE THAN THREE DECADES<br />
on, Deals on Wheels is still widely<br />
recognised as the ‘bible’ for those<br />
looking to buy and sell used trucks,<br />
trailers, parts accessories, and more.<br />
Published 13 times a year, each 300+<br />
page issue is packed full of thousands<br />
of used trucks, trailers, parts and<br />
accessories for sale – plus insightful<br />
analysis of new and used sales trends,<br />
reviews of new, used and classic trucks,<br />
and unrivalled coverage of industry<br />
events, making it an unrivalled tool in<br />
the ‘path to purchase’.<br />
The reason for its success is simple: it<br />
works! As Victorian trucking company<br />
owner John notes, “If you are looking<br />
to buy or sell machinery Deals on<br />
Wheels is the transport industry bible.”<br />
Indeed, a recent survey found 68%<br />
of readers are looking to buy a<br />
commercial vehicle over the next 12<br />
months – and spend at least an hour<br />
flicking through each issue. Almost<br />
half (44%) bought the latest issue<br />
because they’re looking to buy.<br />
Deals on Wheels is more than just an<br />
old-school truck magazine, however.<br />
Launched in 2013 Deals on Wheels’<br />
digital platform, TradeTrucks.com.au,<br />
has quickly established its position<br />
as the leading online marketplace for<br />
all things trucking. Visitors can search<br />
almost 25,000 items for sale and for<br />
hire in a rich database searchable by<br />
equipment type, make/model, price<br />
and location, 24/7 – plus access the<br />
latest news and reviews, including<br />
on-road tests captured on video.<br />
Sellers, meanwhile, can list all stock<br />
online (which is also syndicated across<br />
a number of sister sites), reaching a<br />
new and expanded audience, 79%<br />
of which aren’t regular readers of the<br />
Deals on Wheels’ print edition. They’re<br />
also more frequent visitors, with 60%<br />
returning weekly.<br />
This unique combination of print and<br />
digital platforms adds up to a richer,<br />
more user-friendly and powerful tool<br />
for buyers and sellers alike!<br />
DEALS ON WHEELS AUDIENCE<br />
Deals on Wheels is specifically targeted at<br />
in-market buyers and sellers of used trucks,<br />
trailers, parts and accessories, and much more.<br />
Most readers (81%) work in trucking, either as<br />
owners, owner-drivers or fleet drivers (72%), for<br />
small-to-medium heavy haulage, bulk freight,<br />
general specialised freight outfits, and 61% are<br />
truck owners, with 44% owning 2-5 trucks.<br />
Deals on Wheels’ disciples are serious buyers<br />
(and sellers), with 68% intending to buy a truck<br />
or other commercial vehicle in the next year.<br />
81%<br />
Work in the trucking<br />
industry<br />
61%<br />
Own a truck<br />
68%<br />
Intend to buy a truck<br />
in the next 12 months<br />
72%<br />
<strong>Are</strong> Owners, Owner-<br />
Drivers and Fleet<br />
Drivers<br />
BRAND<br />
264,000<br />
70,345<br />
28,055<br />
17,788<br />
14,455<br />
REACH<br />
Mighty Machines TV av.<br />
audience per episode<br />
Av. Monthly<br />
Unique Browsers<br />
Av. Print & Digital<br />
Mag Circ Per Issue<br />
Social <strong>Media</strong><br />
Followers<br />
EDM<br />
subscribers<br />
EVENT PARTNERS<br />
Official media partners for: • Brisbane Truck Show<br />
• Natroad Annual Conference • Comvec • Diesel Dirt & Turf Expo<br />
ARE MEDIA – <strong>2021</strong> INDUSTRY MEDIA KIT 14
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