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Are Media Industry Media Kit 2021

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WEB VIDEO<br />

SOCIAL<br />

PRINT EVENTS<br />

EMAIL


Our Brands<br />

Our unrivalled portfolio encompasses iconic print and digital brands that<br />

have been widely recognised as the ‘bibles’ for the transport, agriculture<br />

and civil construction industries for more than three decades<br />

ARE MEDIA – <strong>2021</strong> INDUSTRY MEDIA KIT 2


Our Platforms<br />

Our rich portfolio of iconic print and digital brands reach an<br />

unrivalled audience of decision makers across the six key platforms<br />

of print, web, email, social, TV and video, and live events<br />

Print<br />

Email<br />

<strong>Media</strong> & events partnerships<br />

Combined Distribution<br />

Per Issue 1<br />

124,209<br />

<strong>Are</strong> <strong>Media</strong> Transport & Machinery<br />

Network Database Size 2<br />

63,125<br />

Brisbane<br />

Truck<br />

Show<br />

Official<br />

<strong>Media</strong><br />

Partner<br />

Diesel Dirt<br />

& Turf<br />

Expo<br />

Gold <strong>Media</strong><br />

Sponsor<br />

Natroad<br />

Official<br />

<strong>Media</strong><br />

Partner<br />

Civil Contractors<br />

Federation Qld<br />

Official<br />

<strong>Media</strong> Partner<br />

WA Farmers<br />

Federation<br />

Official<br />

<strong>Media</strong> Partner<br />

Web<br />

Av. Monthly Unique<br />

Browsers (UB) 3<br />

454,985<br />

TV & Video<br />

Mighty Machines Season 1 (10 Bold)<br />

100,000 264,000<br />

Average audience per episode Average audience reach per episode<br />

YouTube Video Views 4<br />

2,074,700<br />

Social<br />

Social <strong>Media</strong><br />

Followers 5<br />

101,960<br />

1. <strong>Are</strong> <strong>Media</strong> Transport & Machinery Network Average combined print and digital magazine distribution per issue Jan-Sept 2020 2. SailThru Aug 2020 3. Combined <strong>Are</strong> <strong>Media</strong> Transport & Machinery Network Reach: Google Analytics Jan-Aug 2020<br />

4. Combined <strong>Are</strong> <strong>Media</strong> Transport & Machinery Network YouTube Jan-Sept 2020 5. Combined <strong>Are</strong> <strong>Media</strong> Transport & Machinery Network: Facebook/Twitter/LinkedIn/YouTube Nov 2020<br />

ARE MEDIA – <strong>2021</strong> INDUSTRY MEDIA KIT 3


Our Audience<br />

Our rich portfolio of iconic print and digital brands reach an<br />

unrivalled audience of key decision makers in the transport,<br />

agriculture and civil construction industries<br />

The Bus <strong>Industry</strong> Bible<br />

The Truck Buyers’ Bible<br />

The Earthmoving <strong>Industry</strong> Bible<br />

8,219<br />

av. print and<br />

digital mag<br />

circ per issue<br />

19,679<br />

av. monthly<br />

unique<br />

browsers<br />

4,904<br />

EDM<br />

database<br />

7,448<br />

social<br />

media<br />

followers<br />

28,055<br />

av. print and<br />

digital mag<br />

circ per issue<br />

70,345<br />

av. monthly<br />

unique<br />

browsers<br />

14,455<br />

EDM<br />

database<br />

17,788<br />

social media<br />

followers<br />

12,237<br />

av. print and<br />

digital mag<br />

circ per issue<br />

74,043<br />

av. monthly<br />

unique<br />

browsers<br />

5,937<br />

EDM<br />

database<br />

9,951<br />

social<br />

media<br />

followers<br />

For Fleet Owners & Managers<br />

Dedicated to the Success of the Person Behind the Wheel<br />

Australia’s #1 Farm Machinery Marketplace<br />

20,280<br />

av. print and<br />

digital mag<br />

circ per issue<br />

91,488<br />

av. monthly<br />

unique<br />

browsers<br />

15,161<br />

EDM<br />

database<br />

28,454<br />

social media<br />

followers<br />

42,211<br />

av. print and<br />

digital mag<br />

circ per issue<br />

58,689<br />

av. monthly<br />

unique<br />

browsers<br />

15,273<br />

EDM<br />

database<br />

55,198<br />

social media<br />

followers<br />

13,207<br />

av. print and<br />

digital mag<br />

circ per issue<br />

115,829<br />

av. monthly<br />

unique<br />

browsers<br />

5,907<br />

EDM<br />

database<br />

13,681<br />

social<br />

media<br />

followers<br />

ARE MEDIA – <strong>2021</strong> INDUSTRY MEDIA KIT 4


Our Solutions<br />

We are the trusted partner for leading suppliers of transport, agricultural and<br />

civil construction products and services to build their brands and businesses<br />

via integrated multi-platform content and commerce solutions<br />

Leaderboard<br />

Skyscraper<br />

gutters<br />

MREC<br />

Half page<br />

Mobile<br />

banner<br />

Written content<br />

Photography &<br />

videography<br />

Print & digital<br />

advertising<br />

Email<br />

marketing<br />

Lead<br />

generation<br />

Custom design<br />

& printing<br />

Bespoke content creation and<br />

amplification across owned,<br />

earned and paid media channels<br />

Engage our professionalgrade<br />

in-house teams to create<br />

high-quality images and engaging<br />

videos<br />

Full range of digital options<br />

including Leaderboard, MREC,<br />

Half Page, Skyscraper Gutters,<br />

Mobile Sticky Banners<br />

Choose from content<br />

clips/display ads in regular<br />

electronic direct emails; or special<br />

solus electronic direct emails<br />

featuring just your brand<br />

Advertise your new and used<br />

stock for sale and rent in<br />

Australia's leading print and<br />

digital classifieds marketplaces<br />

Cost-effective design, production<br />

and printing of custom magazines,<br />

brochures and other collateral<br />

ARE MEDIA – <strong>2021</strong> INDUSTRY MEDIA KIT 5


Integrated content case study<br />

With a brief to showcase the new Cummins-Eaton powertrain joint venture, our experienced<br />

team created a compelling integrated content and advertising campaign that achieved<br />

impressive reach and engagement across our transport and machinery network<br />

The brief was to showcase both Cummins’ engine<br />

and Eaton’s transmission being offered together for<br />

the first time as an integrated package; a line-haul<br />

powertrain joint venture called Cummins Integrated<br />

Power.<br />

Our bespoke solution was to produce a two-part,<br />

video-led content campaign, encompassing our<br />

presenter, renowned trucking journalist Steve<br />

Brooks, interviewing the engineering team at both<br />

businesses; and then undertaking a test drive with<br />

transport operator Don Watson Transport.<br />

Our close relationship and ease of communication<br />

allowed us to engage the marketing teams at both<br />

Cummins and Eaton to develop a fully integrated<br />

content and advertising campaign that fully<br />

delivered on the client brief.<br />

Content Creation &<br />

Amplification<br />

Our team of writers, producers, photographers and<br />

videographers created a high-quality nine-minute<br />

video along with a 2,800-word feature article that<br />

was published across our suite of print and digital<br />

platforms (including websites, e-newsletters and<br />

social media channels) to achieve maximum reach<br />

and engagement.<br />

Advertising<br />

To extend the message online we embarked on<br />

an integrated video advertising campaign which<br />

encompassed:<br />

• 30-second edits of the video with subtitles<br />

positioned into desktop and mobile digital<br />

display ads and served across our sites for a<br />

period of five months.<br />

• Display advertisements across our suite of print<br />

and digital platforms.<br />

Re-editing & Licencing<br />

Several bespoke edits were created for both<br />

Cummins and Eaton, including a two-minute video<br />

created specifically for use at the 2019 Brisbane<br />

Truck Show; plus 30-second edits for social media<br />

posts. All content licencing was passed on for<br />

Cummins and Eatons’ own use.<br />

Conclusion<br />

The feature video reached tens of thousands of industry<br />

decision makers across owned, earned and paid digital<br />

platforms, generating thousands of page views and a<br />

whopping six times the average time on page, with the<br />

all-important average time on page exceeding 13 minutes.<br />

On top of this, the high-impact online advertising generated<br />

five times the industry click-through average.<br />

And through our iconic print titles the integrated content and<br />

advertising campaign was further amplified to a combined<br />

audience of more than 120,000 industry decision makers!<br />

ARE MEDIA – <strong>2021</strong> INDUSTRY MEDIA KIT 6


Integrated dealer campaign case study<br />

Research shows clients who amplify standard digital classified<br />

listings through the addition of print and/or digital display<br />

advertising receive substantially more customer enquiries<br />

Case Study: Print + Digital<br />

As this real-life case study of a single-site dealer confirms,<br />

the addition of just two pages of classifieds advertising<br />

in Deals on Wheels magazine from February 2020 –<br />

combined with stock listings on our unrivalled digital<br />

platforms (web, email, and social) – dramatically boosted<br />

leads.<br />

As the graph opposite shows, amplifying this dealer’s<br />

standard digital listings in print boosted enquiries from 41<br />

in February 2020 to 80 in June 2020 – an increase of 95%!<br />

Critically, the data shows leads were generated from a<br />

combination of print, web and email, highlighting the<br />

power of our unique multi-platform publishing model.<br />

Dealer Enquiries (Phone & Email)<br />

90<br />

80<br />

70<br />

60<br />

50<br />

40<br />

30<br />

20<br />

10<br />

Total enquiries<br />

0<br />

Oct 19<br />

Nov 19<br />

Dec 19<br />

Jan 20<br />

Feb 20<br />

Mar 20<br />

Apr 20<br />

May 20<br />

Jun 20<br />

Month<br />

Case Study: Digital Display Ads<br />

Research shows the addition of digital display advertising<br />

to promote standard stock listings delivers more<br />

enquiries.<br />

A well-targeted campaign gives greater exposure to<br />

your brand and your products – linking buyers direct<br />

to your stock for sale.<br />

As this case study of a single-site dealer shows, the<br />

addition of a digital display campaign in July promoting<br />

specific trucks for sale – and linking through to the dealer’s<br />

mini-site featuring all of its stock – boosted monthly<br />

enquiries by 147%!<br />

Dealer Enquiries (Phone & Email)<br />

140<br />

120<br />

100<br />

80<br />

60<br />

40<br />

20<br />

Multi-Channel Advertising outcomes on Dealer Enquiries<br />

0<br />

May<br />

June July<br />

August September<br />

Month 2020<br />

ARE MEDIA – <strong>2021</strong> INDUSTRY MEDIA KIT 7


Connecting you with the leaders and key decision makers<br />

in the Australian transport and logistics industry<br />

FOR MORE THAN 30 years<br />

Australasian Transport News (ATN)<br />

has been the leading source of<br />

intelligence for owners and managers<br />

of medium to large trucking<br />

businesses – which research shows<br />

account for 40% of operators but<br />

80% of industry income! It’s also the<br />

most-read, with 70% of respondents<br />

to the landmark Transport Census,<br />

a survey of almost 1,000 transport<br />

operators, saying they ‘frequently’<br />

or ‘regularly’ read ATN’s monthly<br />

magazine. Just 23% read Prime Mover<br />

and 18% read Diesel.<br />

The reason is simple: respondents<br />

said ATN was the only place to keep<br />

abreast of industry news and issues.<br />

Monthly in print ATN delivers not only<br />

the best equipment news and reviews<br />

from Australia’s pre-eminent truck<br />

expert Steve Brooks, but in-depth<br />

coverage of the latest industry news<br />

and issues – as well as insightful case<br />

studies of leading operators.<br />

Uniquely, ATN is more than just<br />

another old-school truck magazine.<br />

Its website Fullyloaded.com.au is<br />

the go-to for all the latest news and<br />

information. Drawing an average<br />

91,488 unique browsers a month, the<br />

website breaks the day’s big news<br />

stories as well as the latest equipment<br />

news and reviews – also delivered to<br />

more than 15,000 subscribers via its<br />

daily eDM. Fullyloaded.com.au also<br />

houses Australia’s largest for sale<br />

and for hire truck, trailer, parts and<br />

accessories classifieds.<br />

Some 42% of Census respondents<br />

said they frequently or regularly<br />

visit the site and read its daily eDM,<br />

noting they’re the ‘leading’ source<br />

of the ‘latest information’, delivered<br />

in an ‘intelligent’ and ‘independent’<br />

format.<br />

With such breadth and depth of<br />

content, delivered at high frequency<br />

across multiple platforms to an<br />

unrivalled audience, it’s no wonder<br />

the smart suppliers choose ATN to<br />

keep their businesses fully loaded!<br />

ATN AUDIENCE<br />

ATN is specifically targeted at key decisionmakers<br />

in medium-to-large road transport<br />

businesses. Some 80% are owners or<br />

senior managers of freight transport (65%),<br />

warehousing and distribution (20%) and<br />

logistics management companies (15%) with<br />

1-10 (27%), 11-100 (33%) and 100+ (37%)<br />

employees.<br />

Predominantly male (89%) with an average<br />

age of 51, they are responsible for purchasing<br />

decisions in trucks, trailers, parts, accessories,<br />

servicing maintenance, and much more.<br />

80%<br />

<strong>Are</strong> owners or<br />

senior managers<br />

40%<br />

Own 11+<br />

trucks<br />

49%<br />

<strong>Are</strong> decision<br />

makers<br />

70%<br />

Have 11+ employees<br />

in the business<br />

BRAND<br />

264,000<br />

91,488<br />

20,280<br />

28,454<br />

REACH<br />

Mighty Machines TV av.<br />

audience per episode<br />

Av. Monthly<br />

Unique Browsers<br />

Av. Print & Digital<br />

Mag Circ Per Issue<br />

Social <strong>Media</strong><br />

Followers<br />

15,161<br />

EDM<br />

subscribers<br />

EVENT PARTNERS<br />

Official media partners for: • Brisbane Truck Show<br />

• Natroad Annual Conference • Comvec • Diesel Dirt & Turf Expo<br />

ARE MEDIA – <strong>2021</strong> INDUSTRY MEDIA KIT 8


Connecting you with the leaders and key decision makers<br />

in the Australian transport and logistics industry<br />

Print Advertising Rates<br />

CASUAL 3X 6X 12X<br />

AD SPACE<br />

Double page spread $8,900 $8,650 $8,500 $8,300<br />

Full page $4,550 $4,400 $4,350 $4,200<br />

1/2 page horizontal $2,850 $2,750 $2,650 $2,600<br />

1/2 page vertical $2,850 $2,750 $2,650 $2,600<br />

1/3 page horizontal $1,925 $1,850 $1,820 $1,750<br />

1/3 page vertical $1,925 $1,850 $1,820 $1,750<br />

1/3 page square $1,925 $1,850 $1,820 $1,750<br />

1/4 page horizontal $1,500 $1,450 $1,400 $1,350<br />

1/4 page vertical $1,500 $1,450 $1,400 $1,350<br />

Magazine Deadlines<br />

On Sale Issue Month Ad Material Due<br />

19/01/<strong>2021</strong> 412 JAN 07/01/<strong>2021</strong><br />

16/02/<strong>2021</strong> 413 FEB 04/02/<strong>2021</strong><br />

16/03/<strong>2021</strong> 414 MAR 04/03/<strong>2021</strong><br />

20/04/<strong>2021</strong> 415 APR 08/04/<strong>2021</strong><br />

18/05/<strong>2021</strong> 416 MAY 06/05/<strong>2021</strong><br />

15/06/<strong>2021</strong> 417 JUN 03/06/<strong>2021</strong><br />

20/07/<strong>2021</strong> 418 JUL 08/07/<strong>2021</strong><br />

17/08/<strong>2021</strong> 419 AUG 05/08/<strong>2021</strong><br />

Print Advertising Specifications<br />

FULL PAGE<br />

TRIM<br />

W: 210mm H: 297mm<br />

TYPE<br />

W: 190mm H: 277mm<br />

BLEED<br />

W: 220mm H: 307mm<br />

DOUBLE<br />

PAGE<br />

SPREAD<br />

OTHER SIZES<br />

HALF PAGE VERTICAL: TYPE W: 120mm H: 276mm<br />

HALF PAGE HORIZONTAL: TYPE W: 190mm H: 133mm<br />

THIRD PAGE VERTICAL: TYPE W: 60mm H: 276mm<br />

THIRD PAGE HORIZONTAL: TYPE W: 190mm H: 92mm<br />

Sponsored Content and Dealer Packages*<br />

TRIM<br />

W: 420mm H: 297mm<br />

TYPE<br />

W: 400mm H: 277mm<br />

BLEED<br />

W: 430mm H: 307mm<br />

Please allow a 20mm safety<br />

gutter in center of spread<br />

THIRD PAGE SQUARE: TYPE W: 120mm H: 133mm<br />

QTR PAGE VERTICAL: TYPE W: 92mm H: 133mm<br />

QTR PAGE HORIZONTAL: TYPE W: 190mm H: 66mm<br />

EIGHTH PAGE STRIP: TYPE W: 190mm H: 30mm<br />

DIGITAL DEALER PACKAGES<br />

SPONSORED CONTENT PACKAGES<br />

TOTAL PRICE $5,000 +GST (12 months)<br />

AD/EDITORIAL SPACE<br />

AD/EDITORIAL<br />

DEVICE/PLATFORM<br />

PRINT<br />

Full page editorial (600-800 words + image)<br />

SPACE<br />

PRICE<br />

WEBSITE<br />

Home page feature article (600-800 words + image)<br />

TradeTrucks.com.au<br />

20,000 digital display ad impressions (1 month)<br />

Fullyloaded.com.au Unlimited stock listings $360 +GST*<br />

EDM<br />

Content clip (1 month)<br />

OwnerDriver.com.au<br />

In-line banner ad (1 month)<br />

Featured dealer<br />

SOCIAL<br />

Article amplified via Facebook, Twitter, LinkedIn<br />

TradeTrucks.com.au<br />

home-page tile $1,500 +GST<br />

DEVICE/PLATFORM<br />

TradeTrucks.com.au<br />

Solus EDM<br />

Max. of 8x stock listings<br />

(no competitors)<br />

$1,250 +GST<br />

14/09/<strong>2021</strong> 420 SEPT 02/09/<strong>2021</strong><br />

19/10/<strong>2021</strong> 421 OCT 07/10/<strong>2021</strong><br />

16/11/<strong>2021</strong> 422 NOV 04/11/<strong>2021</strong><br />

14/12/<strong>2021</strong> 423 DEC 02/12/<strong>2021</strong><br />

Effective October 2020. Rates excl. GST and are per page or designated space per issue. *Reference is to ad sizes and not actual positioning. All deadlines, rates and specs subject to change. †Prices per month per dealer location. Stock syndicated across all websites listed above.<br />

ARE MEDIA – <strong>2021</strong> INDUSTRY MEDIA KIT 9


Connecting you with the leaders and key decision makers<br />

in the Australian transport and logistics industry<br />

Digital Rates – FullyLoaded.com.au<br />

DEVICE<br />

PLATFORM<br />

DESKTOP<br />

MOBILE<br />

VIDEO<br />

DEVICE<br />

PLATFORM<br />

DESKTOP<br />

DEVICE<br />

PLATFORM<br />

DAILY EDM<br />

SOLUS EDM<br />

PRODUCT<br />

STANDARD DISPLAY<br />

AD SIZE<br />

(WxH)<br />

BUY<br />

TYPE<br />

RATE<br />

ROS<br />

RATE<br />

TARGETED<br />

LEADERBOARD 728 x 90 CPM $30 $35<br />

MREC 300 x 250 CPM $30 $35<br />

HALF PAGE 300 x 600 CPM $40 $45<br />

MOBILE<br />

BANNER<br />

320 x 50 CPM $30 $35<br />

MREC 300 x 250 CPM $90 $110<br />

PRE-ROLL 640 x 480V CPM $90 NA<br />

SPONSORSHIP (100% SHARE OF VOICE)<br />

PRODUCT<br />

HOMEPAGE<br />

BUYOUT<br />

SKYSCRAPER<br />

GUTTERS<br />

CATEGORY/<br />

KEYWORD<br />

SPONSORSHIP<br />

HOMEPAGE<br />

FEATURE<br />

ARTICLE<br />

PRODUCT<br />

AD SIZE<br />

(WxH)<br />

728 x 90,<br />

300 x 250,<br />

160 x 600 (x2)<br />

BUY<br />

TYPE<br />

RATE<br />

PER DAY $500<br />

160 x 600 (x2) PER DAY $600<br />

728 x 90,<br />

300 x 250,<br />

300 x 600<br />

PER WEEK<br />

POA<br />

168 x112 PER WEEK $200<br />

EMAIL ADVERTISING<br />

AD SIZE<br />

(WxH)<br />

INLINE BANNER 500 x 90<br />

MREC 300 x 250<br />

CONTENT CLIP 168 x 112<br />

SUPPLIED<br />

CONTENT<br />

BUY<br />

TYPE<br />

PER<br />

MONTH<br />

PER<br />

MONTH<br />

PER<br />

MONTH<br />

RATE<br />

$2,400<br />

$2,400<br />

$2,400<br />

590 x 1,000 PER SEND $2,500<br />

Digital Advertising Specifications †<br />

STANDARD DISPLAY<br />

DESKTOP VIDEO MOBILE<br />

LEADERBOARD<br />

PRE ROLL<br />

W: 728px H: 90px<br />

W: 640px H: 480px<br />

MREC<br />

MREC<br />

W: 300px H: 250px<br />

W: 300px H: 250px<br />

HALF PAGE<br />

W: 300px H: 600px<br />

SPONSORSHIP (100% SHARE OF VOICE)<br />

EMAIL ADVERTISING<br />

DAILY EDM<br />

HOMEPAGE<br />

BUYOUT<br />

W: 728px H: 90px<br />

W: 300px H: 250px<br />

W: 160px H: 600px (X2)<br />

CATEGORY/<br />

KEYWORD<br />

SPONSORSHIP<br />

W: 728px H: 90px<br />

W: 300px H: 250px<br />

W: 300px H: 600px (X2)<br />

INLINE BANNER<br />

W: 500px H: 90px<br />

MREC<br />

W: 300px H: 250px<br />

CONTENT CLIP<br />

W: 168px H: 112px<br />

SOLUS EDM<br />

SKYSCRAPER<br />

GUTTERS (X2)<br />

W: 160px H: 600px<br />

HOMEPAGE<br />

FEATURE ARTICLE<br />

W: 168px H: 112px<br />

SUPPLIED<br />

CONTENT<br />

W: 590px H: 1000px<br />

MOBILE<br />

BANNER<br />

W: 320px H: 50px<br />

Effective October 2020. Rates excl. GST and are per page or designated space per issue. *Reference is to ad sizes and not actual positioning. All deadlines, rates and specs subject to change. †Prices per month per dealer location. Stock syndicated across all websites listed above.<br />

ARE MEDIA – <strong>2021</strong> INDUSTRY MEDIA KIT 10


Dedicated to the success<br />

of the person behind the wheel<br />

OWNER DRIVER IS AUSTRALIA’S<br />

largest-circulating monthly trucking<br />

magazine – and (along with sister title<br />

ATN) the only title whose audience<br />

is verified by the independent<br />

Circulations Audit Board audit (CAB).<br />

It’s also the most-read, according<br />

to the Transport Census, a survey of<br />

almost 1,000 transport operators,<br />

which found 81% of owner-drivers<br />

and small operators ‘frequently’<br />

or ‘regularly’ read Owner Driver,<br />

compared to 54% who read Big Rigs.<br />

The reason is simple: ‘Dedicated to<br />

the success of the person behind the<br />

wheel’, only Owner Driver delivers<br />

the depth and breadth of news,<br />

information and business tools<br />

owner-drivers and small fleet operators<br />

want and need, in print and online.<br />

Through its website, e-newsletter and<br />

burgeoning social media presence,<br />

Owner Driver is the number-one<br />

source of industry news and<br />

information for owner-drivers and<br />

small fleet operators.<br />

Uniquely, readers can also access the<br />

latest news and reviews, including<br />

on-road tests captured on high-quality<br />

video, plus Australia’s largest for sale<br />

and for hire new and used truck, trailer,<br />

parts and accessories classifieds –<br />

providing them vital information to assist<br />

them in their purchasing decisions.<br />

Monthly, Owner Driver magazine<br />

delivers hard-hitting coverage of the<br />

news and issues that affect its readers,<br />

an unrivalled line-up of columnists<br />

tackling the big issues about what<br />

really happens on the road, profiles<br />

of the characters and companies that<br />

contribute to its world-class reputation,<br />

and the best new equipment news and<br />

reviews from Australia’s pre-eminent<br />

truck expert Steve Brooks.<br />

With such breadth and depth of<br />

content, delivered at high frequency<br />

across multiple platforms to an<br />

unrivalled audience, it’s no wonder the<br />

smart suppliers choose Owner Driver to<br />

keep their businesses trucking along!<br />

OWNER DRIVER AUDIENCE<br />

Since 1992 Owner Driver has been solely<br />

‘dedicated to the success of the person behind<br />

the wheel’. With an average age of 46, 86% of<br />

readers are owner-drivers, small fleet operators<br />

and fleet drivers, largely at businesses with 1-10<br />

(45%) trucks.<br />

They are responsible for purchasing decisions<br />

on trucks, trailers, parts and accessories,<br />

servicing and maintenance, recruitment and<br />

training, finance and insurance, information<br />

and communications technologies, health and<br />

safety, travel, and much more.<br />

86%<br />

<strong>Are</strong> owner-drivers<br />

and small fleet<br />

operators<br />

75%<br />

Say magazines are<br />

preferred source<br />

of industry news<br />

46%<br />

Employ/work for firms<br />

with 1-10 staff<br />

22%<br />

Employ/work for firms<br />

with 11-100 staff<br />

BRAND<br />

264,000<br />

58,689<br />

42,211<br />

55,198<br />

REACH<br />

Mighty Machines TV av.<br />

audience per episode<br />

Av. Monthly<br />

Unique Browsers<br />

Av. Print & Digital<br />

Mag Circ Per Issue<br />

Social <strong>Media</strong><br />

Followers<br />

15,273<br />

EDM<br />

subscribers<br />

EVENT PARTNERS<br />

Official media partners for: • Brisbane Truck Show<br />

• Natroad Annual Conference • Comvec • Diesel Dirt & Turf Expo<br />

ARE MEDIA – <strong>2021</strong> INDUSTRY MEDIA KIT 11


Dedicated to the success<br />

of the person behind the wheel<br />

Print Advertising Rates<br />

CASUAL 4X 12X CASUAL 4X 12X<br />

GLOSS COLOUR NEWSPRINT COLOUR<br />

Double page spread $8,750 $8,450 $8,200 $7,800 $7,650 $7,500<br />

Full page $5,150 $4,850 $4,600 $4,000 $3,900 $3,700<br />

1/2 page horizontal $3,400 $3,350 $3,300 $3,100 $3,050 $3,000<br />

1/2 page vertical $3,550 $3,500 $3,450 $3,300 $3,225 $3,150<br />

1/3 page horizontal $2,600 $2,500 $2,450 $2,250 $2,200 $2,150<br />

1/4 page $2,250 $2,200 $2,175 $1,925 $1,875 $1,850<br />

1/4 page vertical $2,500 $2,400 $2,375 $2,150 $2,100 $2,075<br />

CLASSIFIEDS<br />

Full page $2,400 $2,300 $2,220 NA NA NA<br />

1/2 page $1,300 $1,200 $1,150 NA NA NA<br />

1/4 page $740 NA NA NA NA NA<br />

1/8 page $390 NA NA NA NA NA<br />

1/16 page $200 NA NA NA NA NA<br />

1/32 page $100 NA NA NA NA NA<br />

Magazine Deadlines<br />

On Sale Issue Month Ad Material Due<br />

14/01/<strong>2021</strong> 336 JAN 10/12/2020<br />

11/02/<strong>2021</strong> 337 FEB 21/01/<strong>2021</strong><br />

11/03/<strong>2021</strong> 338 MAR 18/02/<strong>2021</strong><br />

15/04/<strong>2021</strong> 339 APR 25/03/<strong>2021</strong><br />

13/05/<strong>2021</strong> 340 MAY 22/04/<strong>2021</strong><br />

10/06/<strong>2021</strong> 341 JUN 20/05/<strong>2021</strong><br />

15/07/<strong>2021</strong> 342 JUL 24/06/<strong>2021</strong><br />

12/08/<strong>2021</strong> 343 AUG 22/07/<strong>2021</strong><br />

16/09/<strong>2021</strong> 344 SEPT 26/08/<strong>2021</strong><br />

14/10/<strong>2021</strong> 345 OCT 23/09/<strong>2021</strong><br />

11/11/<strong>2021</strong> 346 NOV 21/10/<strong>2021</strong><br />

09/12/<strong>2021</strong> 347 DEC 18/11/<strong>2021</strong><br />

Print Advertising Specifications<br />

FULL PAGE<br />

TRIM<br />

W: 280mm H: 395mm<br />

TYPE<br />

W: 260mm H: 375mm<br />

BLEED<br />

W: 290mm H: 405mm<br />

CLASSIFIEDS<br />

QTR PAGE VERTICAL: TYPE W: 128mm H: 180mm<br />

EIGHTH PAGE: TYPE W: 128mm H: 88mm<br />

EIGHTH PAGE STRIP: TYPE W: 260mm H: 42mm<br />

SIXTEENTH PAGE: TYPE W: 62mm H: 88mm<br />

1/32 PAGE: TYPE W: 62mm H: 42mm<br />

DOUBLE<br />

PAGE<br />

SPREAD<br />

Sponsored Content and Dealer Packages*<br />

TRIM<br />

W: 560mm H: 395mm<br />

TYPE<br />

W: 540mm H: 375mm<br />

BLEED<br />

W: 570mm H: 405mm<br />

Please allow a 15mm safety<br />

gutter in center of spread<br />

DIGITAL DEALER PACKAGES<br />

SPONSORED CONTENT PACKAGES<br />

TOTAL PRICE $5,000 +GST Featured dealer<br />

AD/EDITORIAL SPACE<br />

AD/EDITORIAL<br />

DEVICE/PLATFORM<br />

PRINT<br />

Full page editorial (600-800 words + image)<br />

SPACE<br />

PRICE<br />

WEBSITE<br />

Home page feature article (600-800 words + image)<br />

TradeTrucks.com.au<br />

20,000 digital display ad impressions (1 month)<br />

Fullyloaded.com.au<br />

EDM<br />

Content clip (1 month)<br />

OwnerDriver.com.au Unlimited stock listings $360 +GST*<br />

In-line banner ad (1 month)<br />

TradeEarthmovers.com.au<br />

SOCIAL<br />

Article amplified via Facebook, Twitter, LinkedIn<br />

TradeFarmMachinery.com.au<br />

TradeTrucks.com.au<br />

home-page tile $1,500 +GST<br />

(12 months)<br />

DEVICE/PLATFORM<br />

OTHER SIZES<br />

THIRD PAGE VERTICAL: TYPE W: 80mm H: 373mm<br />

THIRD PAGE HORIZONTAL: TYPE W: 260mm H: 120mm<br />

HALF PAGE VERTICAL: TYPE W: 130mm H: 373mm<br />

HALF PAGE HORIZONTAL: TYPE W: 260mm H: 180mm<br />

QTR PAGE VERTICAL: TYPE W: 128mm H: 180mm<br />

QTR PAGE HORIZONTAL: TYPE W: 260mm H: 90mm<br />

TradeTrucks.com.au<br />

Solus EDM<br />

Max. of 8x stock listings<br />

(no competitors)<br />

$1,250 +GST<br />

Effective October 2020. Rates excl. GST and are per page or designated space per issue. *Reference is to ad sizes and not actual positioning. All deadlines, rates and specs subject to change. †Prices per month per dealer location. Stock syndicated across all websites listed above.<br />

ARE MEDIA – <strong>2021</strong> INDUSTRY MEDIA KIT 12


Dedicated to the success<br />

of the person behind the wheel<br />

Digital Rates – OwnerDriver.com.au<br />

DEVICE<br />

PLATFORM<br />

DESKTOP<br />

MOBILE<br />

VIDEO<br />

DEVICE<br />

PLATFORM<br />

DESKTOP<br />

DEVICE<br />

PLATFORM<br />

WEEKLY EDM<br />

SOLUS EDM<br />

PRODUCT<br />

STANDARD DISPLAY<br />

AD SIZE<br />

(WxH)<br />

BUY<br />

TYPE<br />

RATE<br />

ROS<br />

RATE<br />

TARGETED<br />

LEADERBOARD 728 x 90 CPM $30 $35<br />

MREC 300 x 250 CPM $30 $35<br />

HALF PAGE 300 x 600 CPM $40 $45<br />

MOBILE<br />

BANNER<br />

320 x 50 CPM $30 $35<br />

MREC 300 x 250 CPM $90 $110<br />

PRE ROLL 640 x 480V CPM $90 NA<br />

SPONSORSHIP (100% SHARE OF VOICE)<br />

PRODUCT<br />

HOMEPAGE<br />

BUYOUT<br />

SKYSCRAPER<br />

GUTTERS<br />

CATEGORY/<br />

KEYWORD<br />

SPONSORSHIP<br />

HOMEPAGE<br />

FEATURE<br />

ARTICLE<br />

PRODUCT<br />

AD SIZE<br />

(WxH)<br />

728 x 90,<br />

300 x 250,<br />

160 x 600 (x2)<br />

BUY<br />

TYPE<br />

RATE<br />

PER DAY $500<br />

160 x 600 (x2) PER DAY $500<br />

728 x 90,<br />

300 x 250,<br />

300 x 600<br />

PER WEEK<br />

POA<br />

168 x112 PER WEEK $200<br />

EMAIL ADVERTISING<br />

AD SIZE<br />

(WxH)<br />

INLINE BANNER 500 x 90<br />

MREC 300 x 250<br />

CONTENT CLIP 168 x 112<br />

SUPPLIED<br />

CONTENT<br />

590 x 1,000<br />

BUY<br />

TYPE<br />

PER<br />

SEND<br />

PER<br />

SEND<br />

PER<br />

SEND<br />

PER<br />

SEND<br />

RATE<br />

$500<br />

$500<br />

$500<br />

$2,500<br />

Digital Advertising Specifications †<br />

STANDARD DISPLAY<br />

DESKTOP VIDEO MOBILE<br />

LEADERBOARD<br />

PRE ROLL<br />

W: 728px H: 90px<br />

W: 640px H: 480px<br />

MREC<br />

MREC<br />

W: 300px H: 250px<br />

W: 300px H: 250px<br />

HALF PAGE<br />

W: 300px H: 600px<br />

SPONSORSHIP (100% SHARE OF VOICE)<br />

EMAIL ADVERTISING<br />

DAILY EDM<br />

HOMEPAGE<br />

BUYOUT<br />

W: 728px H: 90px<br />

W: 300px H: 250px<br />

W: 160px H: 600px (X2)<br />

CATEGORY/<br />

KEYWORD<br />

SPONSORSHIP<br />

W: 728px H: 90px<br />

W: 300px H: 250px<br />

W: 300px H: 600px (X2)<br />

INLINE BANNER<br />

W: 500px H: 90px<br />

MREC<br />

W: 300px H: 250px<br />

CONTENT CLIP<br />

W: 168px H: 112px<br />

SOLUS EDM<br />

SKYSCRAPER<br />

GUTTERS (X2)<br />

W: 160px H: 600px<br />

HOMEPAGE<br />

FEATURE ARTICLE<br />

W: 168px H: 112px<br />

SUPPLIED<br />

CONTENT<br />

W: 590px H: 1000px<br />

MOBILE<br />

BANNER<br />

W: 320px H: 50px<br />

Effective October 2020. Rates excl. GST and are per page or designated space per issue. *Reference is to ad sizes and not actual positioning. All deadlines, rates and specs subject to change. †Prices per month per dealer location. Stock syndicated across all websites listed above.<br />

ARE MEDIA – <strong>2021</strong> INDUSTRY MEDIA KIT 13


The Truck Buyers’ Bible<br />

MORE THAN THREE DECADES<br />

on, Deals on Wheels is still widely<br />

recognised as the ‘bible’ for those<br />

looking to buy and sell used trucks,<br />

trailers, parts accessories, and more.<br />

Published 13 times a year, each 300+<br />

page issue is packed full of thousands<br />

of used trucks, trailers, parts and<br />

accessories for sale – plus insightful<br />

analysis of new and used sales trends,<br />

reviews of new, used and classic trucks,<br />

and unrivalled coverage of industry<br />

events, making it an unrivalled tool in<br />

the ‘path to purchase’.<br />

The reason for its success is simple: it<br />

works! As Victorian trucking company<br />

owner John notes, “If you are looking<br />

to buy or sell machinery Deals on<br />

Wheels is the transport industry bible.”<br />

Indeed, a recent survey found 68%<br />

of readers are looking to buy a<br />

commercial vehicle over the next 12<br />

months – and spend at least an hour<br />

flicking through each issue. Almost<br />

half (44%) bought the latest issue<br />

because they’re looking to buy.<br />

Deals on Wheels is more than just an<br />

old-school truck magazine, however.<br />

Launched in 2013 Deals on Wheels’<br />

digital platform, TradeTrucks.com.au,<br />

has quickly established its position<br />

as the leading online marketplace for<br />

all things trucking. Visitors can search<br />

almost 25,000 items for sale and for<br />

hire in a rich database searchable by<br />

equipment type, make/model, price<br />

and location, 24/7 – plus access the<br />

latest news and reviews, including<br />

on-road tests captured on video.<br />

Sellers, meanwhile, can list all stock<br />

online (which is also syndicated across<br />

a number of sister sites), reaching a<br />

new and expanded audience, 79%<br />

of which aren’t regular readers of the<br />

Deals on Wheels’ print edition. They’re<br />

also more frequent visitors, with 60%<br />

returning weekly.<br />

This unique combination of print and<br />

digital platforms adds up to a richer,<br />

more user-friendly and powerful tool<br />

for buyers and sellers alike!<br />

DEALS ON WHEELS AUDIENCE<br />

Deals on Wheels is specifically targeted at<br />

in-market buyers and sellers of used trucks,<br />

trailers, parts and accessories, and much more.<br />

Most readers (81%) work in trucking, either as<br />

owners, owner-drivers or fleet drivers (72%), for<br />

small-to-medium heavy haulage, bulk freight,<br />

general specialised freight outfits, and 61% are<br />

truck owners, with 44% owning 2-5 trucks.<br />

Deals on Wheels’ disciples are serious buyers<br />

(and sellers), with 68% intending to buy a truck<br />

or other commercial vehicle in the next year.<br />

81%<br />

Work in the trucking<br />

industry<br />

61%<br />

Own a truck<br />

68%<br />

Intend to buy a truck<br />

in the next 12 months<br />

72%<br />

<strong>Are</strong> Owners, Owner-<br />

Drivers and Fleet<br />

Drivers<br />

BRAND<br />

264,000<br />

70,345<br />

28,055<br />

17,788<br />

14,455<br />

REACH<br />

Mighty Machines TV av.<br />

audience per episode<br />

Av. Monthly<br />

Unique Browsers<br />

Av. Print & Digital<br />

Mag Circ Per Issue<br />

Social <strong>Media</strong><br />

Followers<br />

EDM<br />

subscribers<br />

EVENT PARTNERS<br />

Official media partners for: • Brisbane Truck Show<br />

• Natroad Annual Conference • Comvec • Diesel Dirt & Turf Expo<br />

ARE MEDIA – <strong>2021</strong> INDUSTRY MEDIA KIT 14


The Truck Buyers’ Bible<br />

Print Advertising Rates<br />

CASUAL 3X 6X 13X<br />

COVERS<br />

Inside front $3,610 $3,280 $3,110 $3,040<br />

Inside back $3,300 $2,990 $2,840 $2,780<br />

Outside back $3,900 $3,550 $3,360 $3,020<br />

COLOUR GLOSS<br />

Full page $2,990 $2,710 $2,570 $2,430<br />

1/2 page $1,800 $1,630 $1,550 $1,460<br />

1/4 page $990 $900 $850 $810<br />

NEWSPRINT COLOUR<br />

Full page $1,540 $1,420 $1,360 $1,290<br />

1/2 page $900 $840 $800 $760<br />

1/4 page $590 $540 $520 $500<br />

1/8 page scatter $330 $310 $300 $290<br />

Magazine Deadlines<br />

On Sale Issue Month Ad Material Due<br />

18/01/<strong>2021</strong> 462 JAN 04/01/<strong>2021</strong><br />

15/02/<strong>2021</strong> 463 FEB 29/01/<strong>2021</strong><br />

15/03/<strong>2021</strong> 464 MAR 26/02/<strong>2021</strong><br />

12/04/<strong>2021</strong> 465 APR 26/03/<strong>2021</strong><br />

10/05/<strong>2021</strong> 466 MAY 23/04/<strong>2021</strong><br />

07/06/<strong>2021</strong> 467 JUN 21/05/<strong>2021</strong><br />

05/07/<strong>2021</strong> 468 JUL 18/06/<strong>2021</strong><br />

02/08/<strong>2021</strong> 469 AUG 16/07/<strong>2021</strong><br />

30/08/<strong>2021</strong> 470 SEPT 13/8/<strong>2021</strong><br />

27/09/<strong>2021</strong> 471 OCT 10/9/<strong>2021</strong><br />

25/10/<strong>2021</strong> 472 NOV 08/10/<strong>2021</strong><br />

22/11/<strong>2021</strong> 473 DEC 05/11/<strong>2021</strong><br />

20/12/<strong>2021</strong> 474 DEC 03/12/<strong>2021</strong><br />

Print Advertising Specifications<br />

FULL PAGE<br />

TRIM<br />

W: 195mm H: 275mm<br />

TYPE<br />

W: 180mm H: 255mm<br />

BLEED<br />

W: 205mm H: 285mm<br />

DOUBLE<br />

PAGE<br />

SPREAD<br />

OTHER SIZES<br />

HALF PAGE HORIZONTAL: TYPE W: 180mm H: 125mm BLEED W: 205mm H: 155mm<br />

HALF PAGE VERTICAL: TYPE W: 88mm H: 255mm BLEED W: 113mm H: 285mm<br />

QTR PAGE HORIZONTAL: TYPE W: 180mm H: 60mm<br />

QTR PAGE VERTICAL: TYPE W: 88mm H: 125mm<br />

INDEX:<br />

TYPE W: 180mm H: 60mm<br />

EIGHTH PAGE: TYPE W: 88mm H: 60mm<br />

CONTENT FEATURE: TYPE W: 115mm H: 75mm<br />

Sponsored Content and Dealer Packages*<br />

TRIM<br />

W: 390mm H: 275mm<br />

TYPE<br />

W: 375mm H: 255mm<br />

BLEED<br />

W: 400mm H: 285mm<br />

Please allow a 15mm safety<br />

gutter in center of spread<br />

DIGITAL DEALER PACKAGES<br />

SPONSORED CONTENT PACKAGES<br />

TOTAL PRICE $5,000 +GST Featured dealer<br />

AD/EDITORIAL SPACE<br />

AD/EDITORIAL<br />

DEVICE/PLATFORM<br />

PRINT<br />

Full page editorial (600-800 words + image)<br />

SPACE<br />

PRICE<br />

WEBSITE<br />

Home page feature article (600-800 words + image)<br />

TradeTrucks.com.au<br />

20,000 digital display ad impressions (1 month)<br />

Fullyloaded.com.au<br />

EDM<br />

Content clip (1 month)<br />

OwnerDriver.com.au Unlimited stock listings $360 +GST*<br />

In-line banner ad (1 month)<br />

TradeEarthmovers.com.au<br />

SOCIAL<br />

Article amplified via Facebook, Twitter, LinkedIn<br />

TradeFarmMachinery.com.au<br />

TradeTrucks.com.au<br />

home-page tile $1,500 +GST<br />

(12 months)<br />

DEVICE/PLATFORM<br />

TradeTrucks.com.au<br />

Solus EDM<br />

MARKETPLACE<br />

SINGLE BUSINESS CARD:<br />

TYPE W: 88mm H: 45mm<br />

DOUBLE BUSINESS CARD:<br />

TYPE W: 88mm H: 90mm<br />

Max. of 8x stock listings<br />

(no competitors)<br />

$1,250 +GST<br />

Effective October 2020. Rates excl. GST and are per page or designated space per issue. *Reference is to ad sizes and not actual positioning. All deadlines, rates and specs subject to change. †Prices per month per dealer location. Stock syndicated across all websites listed above.<br />

ARE MEDIA – <strong>2021</strong> INDUSTRY MEDIA KIT 15


The Truck Buyers’ Bible<br />

Digital Rates – TradeTrucks.com.au<br />

DEVICE<br />

PLATFORM<br />

DESKTOP<br />

MOBILE<br />

VIDEO<br />

DEVICE<br />

PLATFORM<br />

DESKTOP<br />

DEVICE<br />

PLATFORM<br />

WEEKLY EDM<br />

SOLUS EDM<br />

PRODUCT<br />

STANDARD DISPLAY<br />

AD SIZE<br />

(WxH)<br />

BUY<br />

TYPE<br />

RATE<br />

ROS<br />

RATE<br />

TARGETED<br />

LEADERBOARD 728 x 90 CPM $30 $35<br />

MREC 300 x 250 CPM $30 $35<br />

HALF PAGE 300 x 600 CPM $40 $45<br />

MOBILE<br />

BANNER<br />

320 x 50 CPM $30 $35<br />

MREC 300 x 250 CPM $90 $110<br />

PRE ROLL 640 x 480V CPM $90 NA<br />

SPONSORSHIP (100% SHARE OF VOICE)<br />

PRODUCT<br />

HOMEPAGE<br />

BUYOUT<br />

SKYSCRAPER<br />

GUTTERS<br />

CATEGORY/<br />

KEYWORD<br />

SPONSORSHIP<br />

HOMEPAGE<br />

FEATURE<br />

ARTICLE<br />

PRODUCT<br />

AD SIZE<br />

(WxH)<br />

728 x 90,<br />

300 x 250,<br />

160 x 600 (x2)<br />

BUY<br />

TYPE<br />

RATE<br />

PER DAY $500<br />

160 x 600 (x2) PER DAY $800<br />

728 x 90,<br />

300 x 250,<br />

300 x 600<br />

PER WEEK<br />

POA<br />

168 x112 PER WEEK $500<br />

EMAIL ADVERTISING<br />

AD SIZE<br />

(WxH)<br />

BUY<br />

TYPE<br />

RATE<br />

INLINE BANNER 500 x 90 PER SEND $500<br />

MREC 300 x 250 PER SEND $500<br />

CONTENT CLIP 168 x 112 PER SEND $550<br />

SUPPLIED<br />

CONTENT<br />

590 x 1,000 PER SEND $2,000<br />

FOR HIRE<br />

ForHire.TradeTrucks.com.au Unlimited Stock listings/Unlimited leads $250 PER MONTH<br />

Digital Advertising Specifications †<br />

STANDARD DISPLAY<br />

DESKTOP VIDEO MOBILE<br />

LEADERBOARD<br />

PRE ROLL<br />

W: 728px H: 90px<br />

W: 640px H: 480px<br />

MREC<br />

MREC<br />

W: 300px H: 250px<br />

W: 300px H: 250px<br />

HALF PAGE<br />

W: 300px H: 600px<br />

SPONSORSHIP (100% SHARE OF VOICE)<br />

EMAIL ADVERTISING<br />

DAILY EDM<br />

HOMEPAGE<br />

BUYOUT<br />

W: 728px H: 90px<br />

W: 300px H: 250px<br />

W: 160px H: 600px (X2)<br />

CATEGORY/<br />

KEYWORD<br />

SPONSORSHIP<br />

W: 728px H: 90px<br />

W: 300px H: 250px<br />

W: 300px H: 600px (X2)<br />

INLINE BANNER<br />

W: 500px H: 90px<br />

MREC<br />

W: 300px H: 250px<br />

CONTENT CLIP<br />

W: 168px H: 112px<br />

SOLUS EDM<br />

SKYSCRAPER<br />

GUTTERS (X2)<br />

W: 160px H: 600px<br />

HOMEPAGE<br />

FEATURE ARTICLE<br />

W: 168px H: 112px<br />

SUPPLIED<br />

CONTENT<br />

W: 590px H: 1000px<br />

MOBILE<br />

BANNER<br />

W: 320px H: 50px<br />

Effective October 2020. Rates excl. GST and are per page or designated space per issue. *Reference is to ad sizes and not actual positioning. All deadlines, rates and specs subject to change. †Prices per month per dealer location. Stock syndicated across all websites listed above.<br />

ARE MEDIA – <strong>2021</strong> INDUSTRY MEDIA KIT 16


The number-one source of<br />

bus and coach news and information<br />

FOR MORE THAN 30 years,<br />

Australasian Bus & Coach (ABC) has<br />

been informing, connecting and<br />

inspiring Australasia’s dynamic bus and<br />

coach industry. The landmark Transport<br />

Census, an in-depth survey of almost<br />

1,000 transport operators, found 90% of<br />

respondents ‘frequently’ or ‘regularly’<br />

read the monthly magazine, with 84%<br />

saying they read all or most of it.<br />

With an average age of 55, it’s not<br />

surprising 75% rate magazines as their<br />

preferred source of information, ahead<br />

of websites (52%), newspapers (49%),<br />

trade shows (41%), e-newsletters (29%),<br />

TV (24%) and radio (18%).<br />

The reason is simple: only ABC<br />

magazine delivers the information and<br />

inspiration operators need to effectively<br />

run their businesses. As the ‘bible’ for<br />

bus and coach operators, only ABC<br />

delivers coverage of the latest industry<br />

news, operator case studies, expert<br />

advice, equipment news and a popular<br />

series of buyers’ guides – as well as<br />

exclusive bus sales data and used bus<br />

classifieds. Plus, annually, ABC ’s Bus<br />

Search publication is widely recognised<br />

as Australasia’s No.1 new bus buyers’<br />

guide.<br />

ABC also plays a critical role in<br />

connecting industry as a media partner<br />

for key events, including the annual<br />

Bus <strong>Industry</strong> Confederation National<br />

Conference, biennial Australasia Bus<br />

Expo, the yearly BusVic Maintenance<br />

Conference and the Queensland<br />

Bus <strong>Industry</strong> Council (QBIC) Annual<br />

Conference.<br />

Complementing the monthly read,<br />

ABC ’s BusNews.com.au breaks the big<br />

industry news stories as well as reviews,<br />

video, new bus specs and Australia’s<br />

leading used bus classifieds – also<br />

delivered to almost 5,000 subscribers<br />

through its weekly eDM. Of survey<br />

repsondents, 34% said they ‘frequently’<br />

or ‘regularly’ visit BusNews.com.au and<br />

read its weekly e-newsletter.<br />

it’s no wonder leading bus and coach<br />

industry suppliers choose ABC to keep<br />

their BUSiness moving!<br />

ABC AUDIENCE<br />

ABC is specifically targeted at owners and<br />

managers of bus and coach businesses. 69%<br />

are owners or managers of bus and coach<br />

businesses, and a further 21% associated<br />

suppliers, with 1-10 (35%), 11-100 (28%) and<br />

100+ (12%) vehicles.<br />

Predominantly male (90%) and average age of<br />

55, ABC readers are responsible for purchasing<br />

decisions in vehicles, parts and accessories,<br />

servicing and maintenance, recruitment and<br />

training, finance and insurance, health and<br />

safety, computer hardware and much more.<br />

69%<br />

<strong>Are</strong> owners or senior<br />

managers<br />

90%<br />

Male<br />

audience<br />

55<br />

Average age<br />

$64,000<br />

Average<br />

income<br />

BRAND<br />

264,000<br />

19,679<br />

8,219<br />

7,448<br />

REACH<br />

Mighty Machines TV av.<br />

audience per episode<br />

Av. Monthly<br />

Unique Browsers<br />

Av. Print & Digital<br />

Mag Circ Per Issue<br />

Social <strong>Media</strong><br />

Followers<br />

4,904<br />

EDM<br />

subscribers<br />

EVENT PARTNERS<br />

• Australasia Bus Expo • BusVic Maint Conf • Bus <strong>Industry</strong> Confederation<br />

(BIC) Annual Conf • QLD Bus <strong>Industry</strong> Council (QBIC) Conf<br />

ARE MEDIA – <strong>2021</strong> INDUSTRY MEDIA KIT 17


The number-one source of<br />

bus and coach news and information<br />

Print Advertising Rates<br />

Magazine Deadlines<br />

CASUAL 3X 6X 12X<br />

DISPLAY<br />

Double page spread $6,850 $6,600 $6,450 $6,300<br />

Full page $3,550 $3,350 $3,275 $3,200<br />

1/2 page horizontal $2,200 $2,150 $2,050 $2,000<br />

1/2 page vertical $2,200 $2,150 $2,050 $2,000<br />

1/3 page horizontal $1,450 $1,425 $1,400 $1,350<br />

1/4 page horizontal $1,200 $1,175 $1,150 $1,125<br />

1/4 page vertical $1,200 $1,175 $1,150 $1,125<br />

CLASSIFIEDS<br />

Full page $3,060 $2,985 $2,910 NA<br />

1/2 page horizontal $1,620 $1,565 $1,520 NA<br />

1/3 page horizontal $1,470 $1,430 $1,390 NA<br />

1/4 page horizontal $835 $805 $770 NA<br />

1/6 page vertical $600 $580 $555 NA<br />

1/12 page square $325 $310 $295 NA<br />

1/24 page square $120 NA NA NA<br />

On Sale Issue Mth Feature<br />

Ad Mat<br />

Due<br />

26/01/<strong>2021</strong> 401 JAN Servicing & Maintenance 14/01/<strong>2021</strong><br />

23/02/<strong>2021</strong> 402 FEB NA 11/02/<strong>2021</strong><br />

23/03/<strong>2021</strong> 403 MAR Telematics / QBIC Annual Conference 11/03/<strong>2021</strong><br />

27/04/<strong>2021</strong> 404 APR Parts & Accessories 15/04/<strong>2021</strong><br />

25/05/<strong>2021</strong> 405 MAY Seating 13/05/<strong>2021</strong><br />

22/06/<strong>2021</strong> 406 JUN Passenger Information Systems 10/06/<strong>2021</strong><br />

27/07/<strong>2021</strong> 407 JUL Finance & Insurance 15/07/<strong>2021</strong><br />

24/08/<strong>2021</strong> 408 AUG Bus Search Buyers’ Guide 12/08/<strong>2021</strong><br />

21/09/<strong>2021</strong> 409 SEPT Australasian Bus & Coach Expo 09/09/<strong>2021</strong><br />

26/10/<strong>2021</strong> 410 OCT Air-Conditioning 14/10/<strong>2021</strong><br />

23/11/<strong>2021</strong> 411 NOV Bus Bodies / BIC Annual Conference 11/11/<strong>2021</strong><br />

21/12/<strong>2021</strong> 412 DEC Tyres & Wheels 09/12/<strong>2021</strong><br />

Print Advertising Specifications<br />

FULL PAGE<br />

TRIM<br />

W: 210mm H: 297mm<br />

TYPE<br />

W: 190mm H: 277mm<br />

BLEED<br />

W: 220mm H: 307mm<br />

DOUBLE<br />

PAGE<br />

SPREAD<br />

ABC CLASSIFIEDS<br />

HALF PAGE HORIZONTAL TYPE W: 190mm H: 133mm<br />

HALF PAGE VERTICAL: TYPE W: 120mm H: 276mm<br />

THIRD PAGE SQUARE TYPE W: 125mm H: 135mm<br />

THIRD PAGE HORIZONTAL: TYPE W: 190mm H: 92mm<br />

Sponsored Content and Dealer Packages*<br />

TRIM<br />

W: 420mm H: 297mm<br />

TYPE<br />

W: 380mm H: 277mm<br />

BLEED<br />

W: 430mm H: 307mm<br />

Please allow a 20mm safety<br />

gutter in center of spread<br />

QTR PAGE HORIZONTAL TYPE W: 190mm H: 66mm<br />

QTR PAGE VERTICAL: TYPE W: 92mm H: 133mm<br />

SIXTH PAGE VERTICAL TYPE W: 60mm H: 135mm<br />

TWELFTH PAGE SQUARE TYPE W: 60mm H: 64mm<br />

TWENTY FOURTH PAGE TYPE W: 60mm H: 30mm<br />

DIGITAL DEALER PACKAGES<br />

SPONSORED CONTENT PACKAGES<br />

TOTAL PRICE $5,000 +GST BusNews.com.au Max. of 8x stock listings<br />

Solus EDM<br />

(no competitors)<br />

$1,250 +GST<br />

DEVICE/PLATFORM<br />

AD/EDITORIAL SPACE<br />

AD/EDITORIAL<br />

DEVICE/PLATFORM<br />

PRINT<br />

Full page editorial (600-800 words + image)<br />

SPACE<br />

PRICE<br />

WEBSITE<br />

Home page feature article (600-800 words + image)<br />

TradeTrucks.com.au<br />

20,000 digital display ad impressions (1 month)<br />

BusNews.com.au<br />

Unlimited stock listings $360 +GST*<br />

EDM<br />

Content clip (1 month)<br />

Featured dealer<br />

In-line banner ad (1 month)<br />

TradeTrucks.com.au<br />

home-page tile $1,500 +GST<br />

SOCIAL<br />

Article amplified via Facebook, Twitter, LinkedIn<br />

(12 months)<br />

Effective October 2020. Rates excl. GST and are per page or designated space per issue. *Reference is to ad sizes and not actual positioning. All deadlines, rates and specs subject to change. †Prices per month per dealer location. Stock syndicated across all websites listed above.<br />

ARE MEDIA – <strong>2021</strong> INDUSTRY MEDIA KIT 18


The number-one source of<br />

bus and coach news and information<br />

Digital Advertising – BusNews.com.au<br />

DEVICE<br />

PLATFORM<br />

DESKTOP<br />

MOBILE<br />

VIDEO<br />

DEVICE<br />

PLATFORM<br />

DESKTOP<br />

DEVICE<br />

PLATFORM<br />

WEEKLY EDM<br />

SOLUS EDM<br />

PRODUCT<br />

STANDARD DISPLAY<br />

AD SIZE<br />

(WxH)<br />

BUY<br />

TYPE<br />

RATE<br />

ROS<br />

RATE<br />

TARGETED<br />

LEADERBOARD 728 x 90 CPM $30 $35<br />

MREC 300 x 250 CPM $30 $35<br />

HALF PAGE 300 x 600 CPM $40 $45<br />

MOBILE<br />

BANNER<br />

320 x 50 CPM $30 $35<br />

MREC 300 x 250 CPM $90 $110<br />

PRE ROLL 640 x 480V CPM $90 NA<br />

SPONSORSHIP (100% SHARE OF VOICE)<br />

PRODUCT<br />

HOMEPAGE<br />

BUYOUT<br />

SKYSCRAPER<br />

GUTTERS<br />

CATEGORY/<br />

KEYWORD<br />

SPONSORSHIP<br />

HOMEPAGE<br />

FEATURE<br />

ARTICLE<br />

PRODUCT<br />

AD SIZE<br />

(WxH)<br />

728 x 90,<br />

300 x 250,<br />

160 x 600 (x2)<br />

BUY<br />

TYPE<br />

RATE<br />

PER DAY $250<br />

160 x 600 (x2) PER DAY $275<br />

728 x 90,<br />

300 x 250,<br />

300 x 600<br />

PER WEEK<br />

POA<br />

168 x112 PER WEEK $150<br />

EMAIL ADVERTISING<br />

AD SIZE<br />

(WxH)<br />

INLINE BANNER 500 x 90<br />

MREC 300 x 250<br />

CONTENT CLIP 168 x 112<br />

SUPPLIED<br />

CONTENT<br />

590 x 1,000<br />

BUY<br />

TYPE<br />

PER<br />

SEND<br />

PER<br />

SEND<br />

PER<br />

SEND<br />

PER<br />

SEND<br />

RATE<br />

$300<br />

$300<br />

$350<br />

$1,200<br />

Digital Advertising Specifications †<br />

STANDARD DISPLAY<br />

DESKTOP VIDEO MOBILE<br />

LEADERBOARD<br />

PRE ROLL<br />

W: 728px H: 90px<br />

W: 640px H: 480px<br />

MREC<br />

MREC<br />

W: 300px H: 250px<br />

W: 300px H: 250px<br />

HALF PAGE<br />

W: 300px H: 600px<br />

SPONSORSHIP (100% SHARE OF VOICE)<br />

EMAIL ADVERTISING<br />

DAILY EDM<br />

HOMEPAGE<br />

BUYOUT<br />

W: 728px H: 90px<br />

W: 300px H: 250px<br />

W: 160px H: 600px (X2)<br />

CATEGORY/<br />

KEYWORD<br />

SPONSORSHIP<br />

W: 728px H: 90px<br />

W: 300px H: 250px<br />

W: 300px H: 600px (X2)<br />

INLINE BANNER<br />

W: 500px H: 90px<br />

MREC<br />

W: 300px H: 250px<br />

CONTENT CLIP<br />

W: 168px H: 112px<br />

SOLUS EDM<br />

SKYSCRAPER<br />

GUTTERS (X2)<br />

W: 160px H: 600px<br />

HOMEPAGE<br />

FEATURE ARTICLE<br />

W: 168px H: 112px<br />

SUPPLIED<br />

CONTENT<br />

W: 590px H: 1000px<br />

MOBILE<br />

BANNER<br />

W: 320px H: 50px<br />

Effective October 2020. Rates excl. GST and are per page or designated space per issue. *Reference is to ad sizes and not actual positioning. All deadlines, rates and specs subject to change. †Prices per month per dealer location. Stock syndicated across all websites listed above.<br />

ARE MEDIA – <strong>2021</strong> INDUSTRY MEDIA KIT 19


The Earthmoving and Civil Construction <strong>Industry</strong> Bible<br />

MORE THAN THREE DECADES on,<br />

Earthmovers & Excavators magazine<br />

is still widely recognised as the ‘bible’<br />

for those looking to buy and sell<br />

new and used earthmoving and civil<br />

construction machinery.<br />

Published 13 times a year, each 200+<br />

page issue is packed full of thousands<br />

of new and used machines, and<br />

related parts and accessories, for<br />

sale – plus news and independent test<br />

reviews of new and used equipment,<br />

making it an influential tool in the ‘path<br />

to purchase’.<br />

Earthmovers & Excavators is more<br />

than just another old-school ‘trade’<br />

magazine, however.<br />

With the launch of its digital platform,<br />

TradeEarthmovers.com.au, buyers<br />

can view some 40,000 stock items<br />

for sale and for hire in a rich database<br />

searchable by equipment type, make/<br />

model, price and location – 24/7.<br />

Crucially, TradeEarthmovers.com.au<br />

leverages the editorial resources of<br />

Earthmovers & Excavators to provide<br />

users with exclusive access to news<br />

and test reviews of both new and<br />

used equipment for sale – including<br />

a rapidly-expanding library of<br />

high-quality video reviews.<br />

The reason for its success: it works! In a<br />

recent survey more than 64% of readers<br />

said industry-related magazines and<br />

websites were an importance source of<br />

information when researching a major<br />

purchase. Almost half (48%) had read<br />

Earthmovers & Excavators magazine in<br />

the past three months; while 45% had<br />

visited TradeEarthmovers.com.au in<br />

the period.<br />

Sellers, meanwhile, can list stock<br />

both in print and online, reaching<br />

a significantly larger audience of<br />

potential buyers. Research has found<br />

just 16% of regular website visitors are<br />

frequent readers of the magazine.<br />

This unique combination of content<br />

and classifieds, distributed across print<br />

and digital platforms, adds up to a<br />

richer, more user-friendly and powerful<br />

tool for buyers and sellers alike!<br />

EARTHMOVERS’ AUDIENCE<br />

Earthmovers & Excavators is targeted at in-market<br />

buyers of new and used earthmoving, civil<br />

construction, road-making, mining and forestry<br />

machinery.<br />

Known as the industry ‘bible’, its readers<br />

work in construction (42%), mining (18%),<br />

and agriculture and forestry (14%), with 41%<br />

machinery owners and 59% operators.<br />

Earthmovers & Excavators readers are serious<br />

buyers, responsible for purchasing decisions in<br />

the categories of excavators, graders, loaders,<br />

compactors, dozers, rollers, scrapers, trenchers,<br />

drills and borers, pavers and profilers, trucks<br />

and work utes, and related attachments.<br />

42%<br />

Construction<br />

15%<br />

Agriculture<br />

& Forestry<br />

18%<br />

Mining<br />

95%<br />

Do a lot of research<br />

when making a<br />

major purchase<br />

BRAND<br />

264,000<br />

74,043<br />

12,237<br />

9,591<br />

5,937<br />

REACH<br />

Mighty Machines TV av.<br />

audience per episode<br />

Av. Monthly<br />

Unique Browsers<br />

Av. Print & Digital<br />

Mag Circ Per Issue<br />

Social <strong>Media</strong><br />

Followers<br />

EDM<br />

subscribers<br />

PARTNERSHIPS<br />

Official media partners: • Civil Contractors Federation Qld •<br />

Brisbane Truck Show • Natroad • Diesel Dirt & Turf Expo<br />

ARE MEDIA – <strong>2021</strong> INDUSTRY MEDIA KIT 20


The Earthmoving and Civil Construction <strong>Industry</strong> Bible<br />

Print Advertising Rates<br />

Print Advertising Specifications<br />

CASUAL 3X 6X 13X<br />

Magazine Deadlines<br />

COLOUR GLOSS<br />

FULL PAGE $2,678 $2,432 $2,303 $2,196<br />

1/2 PAGE $1,597 $1,456 $1,371 $1,296<br />

1/4 PAGE $932 $857 $814 $771<br />

1/8 PAGE $472 $418 $385 $353<br />

NEWSPRINT COLOUR<br />

FULL PAGE $1,650 $1,521 $1,456 $1,383<br />

1/2 PAGE $964 $900 $857 $814<br />

1/4 PAGE $632 $579 $557 $536<br />

1/8 PAGE SCATTER $353 $332 $321 $311<br />

On Sale Iss. Mth Feature Ad Mat Due<br />

04/01/<strong>2021</strong> 380 JAN Portable Buildings 11/12/2020<br />

08/02/<strong>2021</strong> 381 FEB Road Construction Machinery 22/01/<strong>2021</strong><br />

08/03/<strong>2021</strong> 382 MAR Screening & Crushing Equipment 19/02/<strong>2021</strong><br />

05/04/<strong>2021</strong> 383 APR Diesel Dirt & Turf Expo /<br />

Buckets & Attachments<br />

19/03/<strong>2021</strong><br />

03/05/<strong>2021</strong> 384 MAY Tipper Trucks & Trailers 16/04/<strong>2021</strong><br />

31/05/<strong>2021</strong> 385 JUN Fuels & Lubricants 14/05/<strong>2021</strong><br />

28/06/<strong>2021</strong> 386 JUL Mobile Power Systems 11/06/<strong>2021</strong><br />

26/07/<strong>2021</strong> 387 AUG Forestry Equipment 09/07/<strong>2021</strong><br />

23/08/<strong>2021</strong> 388 SEPT Technology 06/08/<strong>2021</strong><br />

20/09/<strong>2021</strong> 389 OCT Small Construction Machinery 03/09/<strong>2021</strong><br />

18/10/<strong>2021</strong> 390 NOV Equipment Hire 01/10/<strong>2021</strong><br />

15/11/<strong>2021</strong> 391 DEC Waste Collection<br />

& Recyling Equipment<br />

29/10/<strong>2021</strong><br />

13/12/<strong>2021</strong> 392 DEC Parts & Accessories 26/11/<strong>2021</strong><br />

FULL PAGE<br />

TRIM<br />

W: 195mm H: 275mm<br />

TYPE<br />

W: 180mm H: 255mm<br />

BLEED<br />

W: 205mm H: 285mm<br />

DOUBLE<br />

PAGE<br />

SPREAD<br />

OTHER SIZES<br />

HALF PAGE HORIZONTAL: TYPE W: 180mm H: 125mm BLEED W: 205 H: 155<br />

HALF PAGE VERTICAL: TYPE W: 88mm H: 255mm BLEED W: 113 H: 285<br />

QTR PAGE HORIZONTAL: TYPE W: 180mm H: 60mm<br />

QTR PAGE VERTICAL: TYPE W: 88mm H: 125mm<br />

INDEX:<br />

TYPE W: 180mm H: 60mm<br />

EIGHTH PAGE: TYPE W: 88mm H: 60mm<br />

CONTENT FEATURE: TYPE W: 115mm H: 75mm<br />

Sponsored Content and Dealer Packages*<br />

TRIM<br />

W: 390mm H: 275mm<br />

TYPE<br />

W: 375mm H: 255mm<br />

BLEED<br />

W: 400mm H: 285mm<br />

Please allow a 15mm safety<br />

gutter in center of spread<br />

MARKETPLACE<br />

SINGLE BUSINESS CARD:<br />

TYPE W: 88mm H: 45mm<br />

DOUBLE BUSINESS CARD:<br />

TYPE W: 88mm H: 90mm<br />

HALF PAGE HORIZONTAL:<br />

TYPE W: 88mm H: 90mm<br />

DIGITAL DEALER PACKAGES<br />

SPONSORED CONTENT PACKAGES<br />

TradeEarthmovers.com.au Max. of 8x stock listings<br />

TOTAL PRICE $5,000 +GST Solus EDM<br />

(no competitors)<br />

$1,250 +GST<br />

DEVICE/PLATFORM<br />

AD/EDITORIAL SPACE<br />

AD/EDITORIAL<br />

DEVICE/PLATFORM<br />

PRINT<br />

Full page editorial (600-800 words + image)<br />

SPACE<br />

PRICE<br />

WEBSITE<br />

Home page feature article (600-800 words + image)<br />

TradeEarthmovers.com.au<br />

20,000 digital display ad impressions (1 month) TradeFarmMachinery.com.au<br />

Unlimited stock listings $360 +GST*<br />

EDM<br />

Content clip (1 month)<br />

Featured dealer<br />

In-line banner ad (1 month)<br />

TradeEarthmovers.com.au home-page tile $600 +GST<br />

SOCIAL<br />

Article amplified via Facebook, Twitter, LinkedIn<br />

(12 months)<br />

Effective October 2020. Rates excl. GST and are per page or designated space per issue. *Reference is to ad sizes and not actual positioning. All deadlines, rates and specs subject to change. †Prices per month per dealer location. Stock syndicated across all websites listed above.<br />

ARE MEDIA – <strong>2021</strong> INDUSTRY MEDIA KIT 21


The Earthmoving and Civil Construction <strong>Industry</strong> Bible<br />

Digital Rates – TradeEarthmovers.com.au<br />

DEVICE<br />

PLATFORM<br />

DESKTOP<br />

MOBILE<br />

VIDEO<br />

DEVICE<br />

PLATFORM<br />

DESKTOP<br />

DEVICE<br />

PLATFORM<br />

WEEKLY EDM<br />

SOLUS EDM<br />

PRODUCT<br />

STANDARD DISPLAY<br />

AD SIZE<br />

(WxH)<br />

BUY<br />

TYPE<br />

RATE<br />

ROS<br />

RATE<br />

TARGETED<br />

LEADERBOARD 728 x 90 CPM $30 $35<br />

MREC 300 x 250 CPM $30 $35<br />

HALF PAGE 300 x 600 CPM $40 $45<br />

MOBILE<br />

BANNER<br />

320 x 50 CPM $30 $35<br />

MREC 300 x 250 CPM $90 $110<br />

PRE ROLL 640 x 480V CPM $90 NA<br />

SPONSORSHIP (100% SHARE OF VOICE)<br />

PRODUCT<br />

HOMEPAGE<br />

BUYOUT<br />

SKYSCRAPER<br />

GUTTERS<br />

CATEGORY/<br />

KEYWORD<br />

SPONSORSHIP<br />

HOMEPAGE<br />

FEATURE<br />

ARTICLE<br />

PRODUCT<br />

AD SIZE<br />

(WxH)<br />

728 x 90,<br />

300 x 250,<br />

160 x 600 (x2)<br />

BUY<br />

TYPE<br />

RATE<br />

PER DAY $500<br />

160 x 600 (x2) PER DAY $600<br />

728 x 90,<br />

300 x 250,<br />

300 x 600<br />

PER WEEK<br />

POA<br />

168 x112 PER WEEK $500<br />

EMAIL ADVERTISING<br />

AD SIZE<br />

(WxH)<br />

BUY<br />

TYPE<br />

RATE<br />

INLINE BANNER 500 x 90 PER SEND $300<br />

MREC 300 x 250 PER SEND $300<br />

CONTENT CLIP 168 x 112 PER SEND $350<br />

SUPPLIED<br />

CONTENT<br />

590 x 1,000 PER SEND $1,750<br />

FOR HIRE<br />

ForHire.TradeEarthmovers.com.au Unlimited Stock listings/Unlimited leads $250 PER MONTH<br />

Digital Advertising Specifications †<br />

STANDARD DISPLAY<br />

DESKTOP VIDEO MOBILE<br />

LEADERBOARD<br />

PRE ROLL<br />

W: 728px H: 90px<br />

W: 640px H: 480px<br />

MREC<br />

MREC<br />

W: 300px H: 250px<br />

W: 300px H: 250px<br />

HALF PAGE<br />

W: 300px H: 600px<br />

SPONSORSHIP (100% SHARE OF VOICE)<br />

EMAIL ADVERTISING<br />

DAILY EDM<br />

HOMEPAGE<br />

BUYOUT<br />

W: 728px H: 90px<br />

W: 300px H: 250px<br />

W: 160px H: 600px (X2)<br />

CATEGORY/<br />

KEYWORD<br />

SPONSORSHIP<br />

W: 728px H: 90px<br />

W: 300px H: 250px<br />

W: 300px H: 600px (X2)<br />

INLINE BANNER<br />

W: 500px H: 90px<br />

MREC<br />

W: 300px H: 250px<br />

CONTENT CLIP<br />

W: 168px H: 112px<br />

SOLUS EDM<br />

SKYSCRAPER<br />

GUTTERS (X2)<br />

W: 160px H: 600px<br />

HOMEPAGE<br />

FEATURE ARTICLE<br />

W: 168px H: 112px<br />

SUPPLIED<br />

CONTENT<br />

W: 590px H: 1000px<br />

MOBILE<br />

BANNER<br />

W: 320px H: 50px<br />

Effective October 2020. Rates excl. GST and are per page or designated space per issue. *Reference is to ad sizes and not actual positioning. All deadlines, rates and specs subject to change. †Prices per month per dealer location. Stock syndicated across all websites listed above.<br />

ARE MEDIA – <strong>2021</strong> INDUSTRY MEDIA KIT 22


Australia’s #1 Farm Machinery Marketplace<br />

FOR ALMOST THREE DECADES,<br />

Farms & Farm Machinery magazine<br />

has been Australia’s biggest and<br />

best-selling national farm machinery<br />

magazine.<br />

Published 13 times a year, each<br />

140+ page issue is packed full of<br />

thousands of new and used tractors,<br />

farm machinery, and related parts<br />

and accessories for sale – plus news<br />

and independent test reviews of new<br />

and used equipment, making it an<br />

unrivalled tool in the ‘path to purchase’.<br />

Indeed, a recent survey found almost<br />

40% of readers are looking to buy a<br />

tractor over the next 12 months; and<br />

70% rely on Farms & Farm Machinery ’s<br />

product news and hands-on machinery<br />

reviews to inform their decision<br />

making.<br />

Farms & Farm Machinery is more<br />

than just another old-school farming<br />

magazine, however.<br />

With the launch of its digital platform,<br />

TradeFarmMachinery.com.au, buyers<br />

can search more than 34,000 stock<br />

items for sale and for hire in a rich<br />

database searchable by equipment<br />

type, make/model, price and location<br />

– 24/7.<br />

Crucially, TradeFarmMachinery.com.<br />

au leverages the editorial resources of<br />

Farms & Farm Machinery magazine to<br />

provide users with exclusive access to<br />

news and test reviews of both new and<br />

used equipment for sale – including a<br />

rapidly expanding library of high-quality<br />

video reviews.<br />

Sellers, meanwhile, can list all stock<br />

online, reaching a new and expanded<br />

audience, with just 23% of regular<br />

magazine readers frequent visitors to<br />

the website. Almost half (44%) visit the<br />

site to buy second-hand equipment.<br />

This unique combination of content and<br />

classifieds, distributed across print and<br />

digital platforms, adds up to a richer,<br />

more user-friendly and powerful tool for<br />

buyers and sellers alike!<br />

FARMS’ AUDIENCE<br />

Farms & Farm Machinery is specifically targeted<br />

at in-market buyers and sellers of new and used<br />

tractors, farm machinery, parts and accessories.<br />

A majority (83%) of readers work full-time in<br />

farming enterprises with between 1-2 (57%) and<br />

3-5 (34%) employees, with most concentrated<br />

on cropping and beef and sheep grazing.<br />

Known as the industry ‘bible’, Farms &<br />

Farm Machinery readers are serious buyers,<br />

responsible for purchasing decisions on farm<br />

utes and bikes, tractors/farm machinery,<br />

sheds/buildings, generators/compressors,<br />

finance/insurance, and fuels/lubricants.<br />

.<br />

80%<br />

Work on a farm,<br />

mainly cropping,<br />

beef/sheep<br />

79%+<br />

Own a tractor<br />

and a ute<br />

91%<br />

Employ 1-5 people<br />

on their farm<br />

80%<br />

Own a shed<br />

or buiilding<br />

BRAND<br />

264,000<br />

115,829<br />

13,207<br />

13,681<br />

5,907<br />

REACH<br />

Mighty Machines TV av.<br />

audience per episode<br />

Av. Monthly<br />

Unique Browsers<br />

Av. Print & Digital<br />

Circulation Per Issue<br />

Social <strong>Media</strong><br />

Followers<br />

EDM<br />

subscribers<br />

PARTNERSHIPS<br />

Official media partners: • WA Farmers Federation<br />

• Brisbane Truck Show • Natroad • Diesel Dirt & Turf Expo<br />

ARE MEDIA – <strong>2021</strong> INDUSTRY MEDIA KIT 23


Australia’s #1 Farm Machinery marketplace<br />

Print Advertising Rates<br />

Magazine Deadlines<br />

On Sale Iss Feature Feature Ad Mat Due<br />

31/12/2020 393 International Dairy Week (Tatura) 04/12/2020<br />

28/01/<strong>2021</strong> 394 Tillage & Seeding NA 08/01/<strong>2021</strong><br />

25/02/<strong>2021</strong> 395 Spraying Wagin Woolorama (Wagin) 05/02/<strong>2021</strong><br />

25/03/<strong>2021</strong> 396 Small Acreage Farm World (Lardner Park),<br />

Diesel Dirt & Turf (Eastern Creek)<br />

22/04/<strong>2021</strong> 397 Horticulture Tocal (Tocal), Ag Fest (Launceston),<br />

Rivererina (Griffith)<br />

20/05/<strong>2021</strong> 398 EOFY Specials Primex (Casino), FNQ Field Days<br />

(Mareeba), Farm Fest (Toowoomba)<br />

17/06/<strong>2021</strong> 399 Spreading Ag Grow (Emerald), Mudgee<br />

(Mudgee),<br />

15/07/<strong>2021</strong> 400 Precision<br />

Agriculture<br />

Mallee (Speed), Mingenew Midwest<br />

(Mingenew)<br />

12/08/<strong>2021</strong> 401 Harvesting Agquip (Gunnedah), Dowerin<br />

(Dowerin), Newdegate<br />

09/09/<strong>2021</strong> 402 Hay Tools &<br />

Attachments<br />

Riverland (Barmera), Henty (Henty),<br />

Elmore (Elmore)<br />

07/10/<strong>2021</strong> 403 Ag Tyres & Tracks Wandin Silvan (Wandin),<br />

ANFD (Orange)<br />

04/11/<strong>2021</strong> 404 Grain Storage &<br />

Handling<br />

CASUAL 3X 6X 13X<br />

COLOUR GLOSS<br />

FULL PAGE $2,678 $2,432 $2,303 $2,196<br />

1/2 PAGE $1,597 $1,456 $1,371 $1,296<br />

1/3 PAGE $932 $857 $814 $771<br />

1/6 PAGE $472 $418 $385 $353<br />

05/03/<strong>2021</strong><br />

01/04/<strong>2021</strong><br />

30/04/<strong>2021</strong><br />

28/05/<strong>2021</strong><br />

25/06/<strong>2021</strong><br />

23/07/<strong>2021</strong><br />

20/08/<strong>2021</strong><br />

17/09/<strong>2021</strong><br />

NA 15/10/<strong>2021</strong><br />

02/12/<strong>2021</strong> 405 Livestock Feeding NA 12/11/<strong>2021</strong><br />

Print Advertising Specifications<br />

FULL PAGE<br />

TRIM<br />

W: 255mm H: 360mm<br />

TYPE<br />

W: 240mm H: 340mm<br />

BLEED<br />

W: 265mm H: 370mm<br />

DOUBLE<br />

PAGE<br />

SPREAD<br />

OTHER SIZES<br />

HALF PAGE HORIZONTAL: TYPE W: 240mm H: 169mm BLEED W: 113 H: 285<br />

TWO THIRD PAGE VERTICAL: TYPE W: 157mm H: 340mm<br />

TWO THIRD PAGE HORIZONTAL: TYPE W: 240mm H: 226mm<br />

THIRD PAGE VERTICAL: TYPE W: 79mm H: 340mm<br />

THIRD PAGE HORIZONTAL: TYPE W: 240mm H: 112mm<br />

THIRD PAGE SQUARE: TYPE W: 157mm H: 169mm<br />

EIGHTEENTH PAGE: TYPE W: 78mm H: 55mm<br />

SIXTH PAGE STRIP: TYPE W: 240mm H: 56mm<br />

Sponsored Content and Dealer Packages*<br />

TRIM<br />

W: 510mm H: 360mm<br />

TYPE<br />

W: 500mm H: 340mm<br />

BLEED<br />

W: 524mm H: 370mm<br />

Please allow a 15mm safety<br />

gutter in center of spread<br />

SIXTH PAGE VERTICAL: TYPE W: 79mm H: 169mm<br />

INDEX STRIP: TYPE W: 240mm H: 82mm<br />

EDITORIAL CONTENT: TYPE W: 167mm H: 52mm<br />

DIGITAL DEALER PACKAGES<br />

SPONSORED CONTENT PACKAGES<br />

TOTAL PRICE $5,000 +GST TradeFarmMachinery.com.au Max. of 8x stock listings<br />

Solus EDM<br />

(no competitors)<br />

$1,250 +GST<br />

DEVICE/PLATFORM<br />

AD/EDITORIAL SPACE<br />

AD/EDITORIAL<br />

DEVICE/PLATFORM<br />

SPACE<br />

PRINT<br />

Full page editorial (600-800 words + image)<br />

PRICE<br />

WEBSITE<br />

Home page feature article (600-800 words + image)<br />

TradeFarmMachinery.com.au<br />

20,000 digital display ad impressions (1 month) TradeEarthmovers.com.au<br />

Unlimited stock listings $360 +GST*<br />

EDM<br />

Content clip (1 month)<br />

Featured dealer<br />

In-line banner ad (1 month)<br />

TradeFarmMachinery.com.au home-page tile $600 +GST<br />

SOCIAL<br />

Article LinkedIn<br />

amplified via Facebook, Twitter,<br />

(12 months)<br />

Effective October 2020. Rates excl. GST and are per page or designated space per issue. *Reference is to ad sizes and not actual positioning. All deadlines, rates and specs subject to change. †Prices per month per dealer location. Stock syndicated across all websites listed above.<br />

ARE MEDIA – <strong>2021</strong> INDUSTRY MEDIA KIT 24


Australia’s #1 Farm Machinery marketplace<br />

Digital Rates – TradeFarmMachinery.com.au<br />

DEVICE<br />

PLATFORM<br />

DESKTOP<br />

MOBILE<br />

VIDEO<br />

DEVICE<br />

PLATFORM<br />

DESKTOP<br />

DEVICE<br />

PLATFORM<br />

WEEKLY EDM<br />

SOLUS EDM<br />

PRODUCT<br />

STANDARD DISPLAY<br />

AD SIZE<br />

(WxH)<br />

BUY<br />

TYPE<br />

RATE<br />

ROS<br />

RATE<br />

TARGETED<br />

LEADERBOARD 728 x 90 CPM $30 $35<br />

MREC 300 x 250 CPM $30 $35<br />

HALF PAGE 300 x 600 CPM $40 $45<br />

MOBILE<br />

BANNER<br />

320 x 50 CPM $30 $35<br />

MREC 300 x 250 CPM $90 $110<br />

PRE ROLL 640 x 480V CPM $90 NA<br />

SPONSORSHIP (100% SHARE OF VOICE)<br />

PRODUCT<br />

HOMEPAGE<br />

BUYOUT<br />

SKYSCRAPER<br />

GUTTERS<br />

CATEGORY/<br />

KEYWORD<br />

SPONSORSHIP<br />

HOMEPAGE<br />

FEATURE<br />

ARTICLE<br />

PRODUCT<br />

AD SIZE<br />

(WxH)<br />

728 x 90,<br />

300 x 250,<br />

160 x 600 (x2)<br />

BUY<br />

TYPE<br />

RATE<br />

PER DAY $750<br />

160 x 600 (x2) PER DAY $600<br />

728 x 90,<br />

300 x 250,<br />

300 x 600<br />

PER WEEK<br />

POA<br />

168 x112 PER WEEK $500<br />

EMAIL ADVERTISING<br />

AD SIZE<br />

(WxH)<br />

BUY<br />

TYPE<br />

RATE<br />

INLINE BANNER 500 x 90 PER SEND $300<br />

MREC 300 x 250 PER SEND $300<br />

CONTENT CLIP 168 x 112 PER SEND $350<br />

SUPPLIED<br />

CONTENT<br />

590 x 1,000 PER SEND $1,500<br />

FOR HIRE<br />

ForHire.TradeFarmMachinery.com.au Unlimited Stock listings/Unlimited leads $250 per month<br />

Digital Advertising Specifications †<br />

STANDARD DISPLAY<br />

DESKTOP VIDEO MOBILE<br />

LEADERBOARD<br />

PRE ROLL<br />

W: 728px H: 90px<br />

W: 640px H: 480px<br />

MREC<br />

MREC<br />

W: 300px H: 250px<br />

W: 300px H: 250px<br />

HALF PAGE<br />

W: 300px H: 600px<br />

SPONSORSHIP (100% SHARE OF VOICE)<br />

EMAIL ADVERTISING<br />

DAILY EDM<br />

HOMEPAGE<br />

BUYOUT<br />

W: 728px H: 90px<br />

W: 300px H: 250px<br />

W: 160px H: 600px (X2)<br />

CATEGORY/<br />

KEYWORD<br />

SPONSORSHIP<br />

W: 728px H: 90px<br />

W: 300px H: 250px<br />

W: 300px H: 600px (X2)<br />

INLINE BANNER<br />

W: 500px H: 90px<br />

MREC<br />

W: 300px H: 250px<br />

CONTENT CLIP<br />

W: 168px H: 112px<br />

SOLUS EDM<br />

SKYSCRAPER<br />

GUTTERS (X2)<br />

W: 160px H: 600px<br />

HOMEPAGE<br />

FEATURE ARTICLE<br />

W: 168px H: 112px<br />

SUPPLIED<br />

CONTENT<br />

W: 590px H: 1000px<br />

MOBILE<br />

BANNER<br />

W: 320px H: 50px<br />

Effective October 2020. Rates excl. GST and are per page or designated space per issue. *Reference is to ad sizes and not actual positioning. All deadlines, rates and specs subject to change. †Prices per month per dealer location. Stock syndicated across all websites listed above.<br />

ARE MEDIA – <strong>2021</strong> INDUSTRY MEDIA KIT 25


The Industrial Equipment Buyers’ Bible<br />

PLANT & EQUIPMENT IS widely<br />

recognised as the go-to marketplace<br />

for those looking to buy and sell new<br />

and used industrial equipment.<br />

Published 13 times a year as a<br />

dedicated self-covered section<br />

in every issue of Deals on Wheels,<br />

Earthmovers & Excavators and Farms<br />

& Farm Machinery magazines, each<br />

issue is packed full of hundreds of<br />

new and used pieces of equipment<br />

for sale – from cranes, forklifts and<br />

other materials handling equipment,<br />

to compressors, generators, machine<br />

tools, and a whole lot more, making<br />

it an unrivalled tool in the ‘path to<br />

purchase’.<br />

Plant & Equipment is more than just<br />

another old-school trade magazine,<br />

however. With the launch of its digital<br />

platform, TradePlantEquipment.com.<br />

au, buyers can view more than 21,000<br />

stock items for sale in a rich database<br />

searchable by equipment type, make/<br />

model, price and location – 24/7.<br />

Crucially, TradePlantEquipment.com.<br />

au leverages the editorial resources<br />

of Deals on Wheels, Earthmovers<br />

& Excavators and Farms & Farm<br />

Machinery to provide users news<br />

and test reviews of new and used<br />

equipment for sale.<br />

The reason for its success is simple: it<br />

works! In a recent survey over 64% of<br />

readers said industry magazines and<br />

websites were an important source<br />

of information when researching a<br />

purchase.<br />

Sellers, meanwhile, can list stock<br />

both in print and online, reaching<br />

a significantly larger audience of<br />

potential buyers (with most stock also<br />

syndicated across our network of<br />

transport and machinery websites).<br />

Research has found less than 20% of<br />

regular website visitors are frequent<br />

readers of the magazine.<br />

This unique combination of content<br />

and classifieds, distributed across print<br />

and digital platforms, adds up to a<br />

richer, more user-friendly and powerful<br />

tool for buyers and sellers alike!<br />

PLANT & EQUIPMENT AUDIENCE<br />

As an insert into Deals on Wheels, Earthmovers<br />

& Excavators and Farms & Farm Machinery<br />

magazines, Plant & Equipment boasts a<br />

combined circulation of more than 54,000<br />

among in-market buyers and sellers.<br />

81%<br />

work in the<br />

trucking industry<br />

42%<br />

work in<br />

construction<br />

81%<br />

work on a farm, mainly<br />

cropping, beef/sheep<br />

72%<br />

are owners, owner-drivers<br />

& fleet drivers<br />

18%<br />

work in<br />

mining<br />

15%<br />

work in<br />

agriculture<br />

91%<br />

employ 1-5 people<br />

on their farm<br />

BRAND<br />

264,000<br />

19,283<br />

53,499<br />

27,767<br />

REACH<br />

Mighty Machines TV av.<br />

audience per episode<br />

Av. Monthly<br />

Unique Browsers<br />

Av. Print & Digital<br />

Circulation Per Issue<br />

DOW/EMM/FFM<br />

EDM subscribers<br />

PARTNERSHIPS<br />

Brisbane Truck Show • Natroad • WA Farmers Federation • Civil<br />

Contractors Federation Qld • Diesel Dirt & Turf Expo<br />

ARE MEDIA – <strong>2021</strong> INDUSTRY MEDIA KIT 26


The Industrial Equipment Buyers’ Bible<br />

Print Advertising Rates<br />

Print Advertising Specifications<br />

CASUAL 3X 6X 13X<br />

COLOUR GLOSS<br />

FULL PAGE $1,920 $1,740 $1,650 $1,560<br />

1/2 PAGE $1,150 $1,050 $1,000 $950<br />

1/4 PAGE $770 $690 $660 $630<br />

MONO<br />

FULL PAGE $880 $800 $760 $720<br />

1/2 PAGE $520 $480 $450 $420<br />

1/4 PAGE $350 $330 $310 $300<br />

Magazine Deadlines<br />

On Sale Issue Month Ad Material Due Distributed With<br />

18/01/<strong>2021</strong> 334 JAN 04/01/<strong>2021</strong> DOW, E&E, FFM<br />

15/02/<strong>2021</strong> 335 FEB 29/01/<strong>2021</strong> DOW, E&E, FFM<br />

15/03/<strong>2021</strong> 336 MAR 26/02/<strong>2021</strong> DOW, E&E, FFM<br />

12/04/<strong>2021</strong> 337 APR 26/03/<strong>2021</strong> DOW, E&E, FFM<br />

10/05/<strong>2021</strong> 338 MAY 23/04/<strong>2021</strong> DOW, E&E, FFM<br />

07/06/<strong>2021</strong> 339 JUN 21/05/<strong>2021</strong> DOW, E&E, FFM<br />

05/07/<strong>2021</strong> 340 JUL 18/06/<strong>2021</strong> DOW, E&E, FFM<br />

02/08/<strong>2021</strong> 341 AUG 16/07/<strong>2021</strong> DOW, E&E, FFM<br />

30/08/<strong>2021</strong> 342 SEPT 13/8/<strong>2021</strong> DOW, E&E, FFM<br />

27/09/<strong>2021</strong> 343 OCT 10/9/<strong>2021</strong> DOW, E&E, FFM<br />

25/10/<strong>2021</strong> 344 NOV 08/10/<strong>2021</strong> DOW, E&E, FFM<br />

22/11/<strong>2021</strong> 345 DEC 05/11/<strong>2021</strong> DOW, E&E, FFM<br />

20/12/<strong>2021</strong> 346 DEC 03/12/<strong>2021</strong> DOW, E&E, FFM<br />

FULL PAGE<br />

TRIM<br />

W: 195mm H: 275mm<br />

TYPE<br />

W: 180mm H: 255mm<br />

BLEED<br />

W: 205mm H: 285mm<br />

DOUBLE<br />

PAGE<br />

SPREAD<br />

OTHER SIZES<br />

EIGHTH PAGE: TYPE W: 88mm H: 60mm<br />

INDEX: TYPE W: 180mm H: 60mm<br />

QTR PAGE HORIZONTAL: TYPE W: 180mm H: 60mm<br />

QTR PAGE VERTICAL: TYPE W: 88mm H: 125mm<br />

HALF PAGE HORIZONTAL: TYPE W: 180mm H: 125mm BLEED W: 205 H: 155<br />

HALF PAGE VERTICAL: TYPE W: 88mm H: 255mm BLEED W: 113 H: 285<br />

Sponsored Content and Dealer Packages*<br />

TRIM<br />

W: 390mm H: 275mm<br />

TYPE<br />

W: 375mm H: 255mm<br />

BLEED<br />

W: 400mm H: 285mm<br />

Please allow a 15mm safety<br />

gutter in center of spread<br />

SPONSORED CONTENT PACKAGES<br />

DIGITAL DEALER PACKAGES<br />

DEVICE/PLATFORM<br />

AD/EDITORIAL SPACE<br />

AD/EDITORIAL<br />

DEVICE/PLATFORM<br />

SPACE<br />

PRINT<br />

Full page editorial (600-800 words + image)<br />

Unlimited stock<br />

Home page feature article (600-800 words + image) TradePlantEquipment.com.au<br />

WEBSITE<br />

listings<br />

20,000 digital display ad impressions (1 month)<br />

Featured dealer<br />

Content clip (1 month)<br />

EDM<br />

TradePlantEquipment.com.au home-page tile<br />

In-line banner ad (1 month)<br />

(12 months)<br />

SOCIAL<br />

Article amplified via Facebook, Twitter, LinkedIn<br />

Max. of 8x stock<br />

TTradePlantEquipment.com.au<br />

TOTAL PRICE $5,000 +GST listings (no competitors)<br />

Solus EDM<br />

PRICE<br />

$360 +GST*<br />

$300 +GST<br />

$1,250 +GST<br />

Effective October 2020. Rates excl. GST and are per page or designated space per issue. *Reference is to ad sizes and not actual positioning. All deadlines, rates and specs subject to change. †Prices per month per dealer location. Stock syndicated across all websites listed above.<br />

ARE MEDIA – <strong>2021</strong> INDUSTRY MEDIA KIT 27


The Industrial Equipment Buyers’ Bible<br />

Digital Rates – TradePlantEquipment.com.au<br />

DEVICE<br />

PLATFORM<br />

DESKTOP<br />

MOBILE<br />

VIDEO<br />

DEVICE<br />

PLATFORM<br />

DESKTOP<br />

DEVICE<br />

PLATFORM<br />

DOW/EMM/<br />

FFM<br />

WEEKLY EDM<br />

DOW/EMM/<br />

FFM<br />

SOLUS EDM<br />

PRODUCT<br />

STANDARD DISPLAY<br />

AD SIZE (WxH)<br />

BUY<br />

TYPE<br />

RATE<br />

ROS<br />

RATE<br />

TARGETED<br />

LEADERBOARD 728 x 90 CPM $30 $35<br />

MREC 300 x 250 CPM $30 $35<br />

HALF PAGE 300 x 600 CPM $40 $45<br />

MOBILE<br />

BANNER<br />

320 x 50 CPM $30 $35<br />

MREC 300 x 250 CPM $90 $110<br />

PRE ROLL 640 x 480V CPM $90 NA<br />

SPONSORSHIP (100% SHARE OF VOICE)<br />

PRODUCT<br />

HOMEPAGE<br />

BUYOUT<br />

SKYSCRAPER<br />

GUTTERS<br />

CATEGORY/<br />

KEYWORD<br />

SPONSORSHIP<br />

HOMEPAGE<br />

FEATURE<br />

ARTICLE<br />

PRODUCT<br />

AD SIZE (WxH)<br />

728 x 90,<br />

300 x 250,<br />

160 x 600 (x2)<br />

BUY<br />

TYPE<br />

RATE<br />

PER DAY $250<br />

160 x 600 (x2) PER DAY $275<br />

728 x 90,<br />

300 x 250,<br />

300 x 600<br />

PER WEEK<br />

POA<br />

168 x112 PER WEEK $300<br />

EMAIL ADVERTISING<br />

AD SIZE (WxH)<br />

BUY<br />

TYPE<br />

RATE<br />

INLINE BANNER 500 x 90 PER SEND $300-$500<br />

CONTENT CLIP 168 x 112 PER SEND $300-$500<br />

SUPPLIED<br />

CONTENT<br />

590 x 1,000 PER SEND $1,500-$2,000<br />

Digital Advertising Specifications †<br />

STANDARD DISPLAY<br />

DESKTOP VIDEO MOBILE<br />

LEADERBOARD<br />

PRE ROLL<br />

W: 728px H: 90px<br />

W: 640px H: 480px<br />

MREC<br />

MREC<br />

W: 300px H: 250px<br />

W: 300px H: 250px<br />

HALF PAGE<br />

W: 300px H: 600px<br />

SPONSORSHIP (100% SHARE OF VOICE)<br />

EMAIL ADVERTISING<br />

DAILY EDM<br />

HOMEPAGE<br />

BUYOUT<br />

W: 728px H: 90px<br />

W: 300px H: 250px<br />

W: 160px H: 600px (X2)<br />

CATEGORY/<br />

KEYWORD<br />

SPONSORSHIP<br />

W: 728px H: 90px<br />

W: 300px H: 250px<br />

W: 300px H: 600px (X2)<br />

INLINE BANNER<br />

W: 500px H: 90px<br />

CONTENT CLIP<br />

W: 168px H: 112px<br />

SOLUS EDM<br />

SKYSCRAPER<br />

GUTTERS (X2)<br />

W: 160px H: 600px<br />

HOMEPAGE<br />

FEATURE ARTICLE<br />

W: 168px H: 112px<br />

SUPPLIED<br />

CONTENT<br />

W: 590px H: 1000px<br />

MOBILE<br />

BANNER<br />

W: 320px H: 50px<br />

Effective October 2020. Rates excl. GST and are per page or designated space per issue. *Reference is to ad sizes and not actual positioning. All deadlines, rates and specs subject to change. †Prices per month per dealer location. Stock syndicated across all websites listed above.<br />

ARE MEDIA – <strong>2021</strong> INDUSTRY MEDIA KIT 28


For all advertising enquiries contact 03 9567 4200<br />

email industryadvertising@aremedia.com.au<br />

or visit www.industry.aremedia.com.au

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