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7TREATING DATA AS A PRODUCT
TREATING DATA AS A PRODUCTBased on recent conversations withdata leaders and data practitionersA breakdown of the main challenges facing data professionals,based on conversations with Snowplow customersTime is of the essence. There is pressure for data teams to deliver dataefficiently to their data consumers. Marketing and product teams don’t wantto wait around for data they need to execute use cases. Equally important isgetting the data at the right latency.‘We are responsible for working with other engineering teams toenhance and/or create data sets. We ingest the data, process itand deliver it to where it needs to be’8
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TREATING DATA AS A PRODUCT
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