workingwithdata_ebook_april21_awc2op 4

TREATING DATA AS A PRODUCT
Internal customers and responsibilities
During our conversations, the difficulties of working with internal customers
made up around 21% of the challenges mentioned.
When we think of ‘customers’ we might imagine people buying products
or services. But pretty much all the data professionals we spoke to listed
their primary ‘customers’ as internal colleagues. That could mean working
with finance, marketing, sales teams, operational teams, or sometimes even
the C-suite.
A crucial part of working with those teams was winning their trust. The data
professionals we talked to spoke about the need to win over these
colleagues, build strong relationships with them and serve them efficiently.
5