workingwithdata_ebook_april21_awc2op 4

TREATING DATA AS A PRODUCT
Wrap it up with the important parts
An important thing to remember is that visuals should add to
your story, not distract from it. Keep them clean and simple
Finally, at the end, wrap everything up. The data has been given proper
context and has been revealed and now you drive home the insights and take
home messages. Keep this simple. The best endings are short, sweet, and
easy to remember.
So with the story planned out, the next step is to think about your visuals.
Visuals are a great way to support learning, remembering and understanding.
An important thing to remember is that visuals should add to your story, not
distract from it. Keep them clean and simple. Too many colors, details and
moving parts will only serve as a distraction. While your audience is trying to
figure out what they are looking at, they are not listening to your story and
therefore missing important context or information. So illustrate the
important parts and leave out anything else.
So when you know your audience, your narrative and your visuals you can
tell a data story that captivates.
By doing this you create the opportunity for anyone listening to learn, to
remember and to act on the important information you have to share.
People remember stories, not raw numbers. And the rewards for telling a
good story will last a long time, form strong relationships, and others can
continue to share your story, giving you and your team more time to focus on
the next project.
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